Foundation — Level 10 Meetings & Scorecard

WEBVTT 1 00:00:03.380 --> 00:00:06.880 All right. Hey, good to see you, Dave. 2 00:00:06.920 --> 00:00:10.590 Good to see you, everybody. All right, um, 3 00:00:10.620 --> 00:00:14.120 Rishab, will you send... I think I have it actually. Send me the link. 4 00:00:14.160 --> 00:00:15.090 I think I have it here 5 00:00:16.400 --> 00:00:19.360 at the top somewhere. 6 00:00:22.760 --> 00:00:26.020 Yuki's gonna let everybody in. 7 00:00:27.700 --> 00:00:30.800 And Rishab, if you're there, if you could send the, 8 00:00:30.900 --> 00:00:32.840 uh... Oh, here it is. I got the 9 00:00:32.880 --> 00:00:42.020 Gamma. 10 00:00:42.120 --> 00:00:45.650 Okay. All right. Hope everybody's doing 11 00:00:45.680 --> 00:00:49.580 good. Uh, before we jump in, before we jump in, I know 12 00:00:49.640 --> 00:00:53.060 that, uh... I think, is, uh, Nick on here too? 13 00:00:53.120 --> 00:00:55.100 Lopez? Do you see Nick on? 14 00:00:55.110 --> 00:00:57.240 Uh, he's in the waiting room. I'm just about to admit him. 15 00:00:57.340 --> 00:00:59.080 Oh, okay. Yeah, we got a bunch of people in the waiting room. 16 00:00:59.100 --> 00:00:59.240 Mm-hmm. 17 00:00:59.300 --> 00:01:02.580 I know that, um... I know that, uh, somebody messaged us 18 00:01:03.340 --> 00:01:07.060 with some questions for Meta. Meta. 19 00:01:07.120 --> 00:01:10.120 Did anybody, uh... Anybody had some questions on 20 00:01:10.180 --> 00:01:12.940 Meta? We got, uh... We got Nick 21 00:01:12.980 --> 00:01:16.550 here, and they had a question (laughs) 22 00:01:16.550 --> 00:01:20.340 Nick. There he is. Um, but 23 00:01:20.380 --> 00:01:24.170 feel free to jump in. Uh, while, while we're doing that, I know we're still letting 24 00:01:24.180 --> 00:01:26.840 people in, anybody have any stuck points? Any questions? 25 00:01:26.850 --> 00:01:28.940 Mozamil, you doing good? 26 00:01:29.620 --> 00:01:31.040 Yeah. Hi, Scott. How are you? 27 00:01:31.100 --> 00:01:33.020 Good, good. 28 00:01:33.060 --> 00:01:37.020 Good, good. Um, so I managed to get up the, the video 29 00:01:37.060 --> 00:01:39.920 views, uh, stuff set up. 30 00:01:39.980 --> 00:01:40.120 Good. 31 00:01:40.130 --> 00:01:42.880 It's actually doing very well. I see we're getting a 32 00:01:43.040 --> 00:01:44.100 On the four pillars? 33 00:01:44.110 --> 00:01:45.390 ... impression. Oh, wow. 34 00:01:45.390 --> 00:01:46.900 The four pillars or the ads? 35 00:01:47.840 --> 00:01:48.740 Say again? 36 00:01:48.760 --> 00:01:51.480 The four pillars or the ads? 37 00:01:51.580 --> 00:01:54.740 Uh, this, this was for the, the paid ads part of our 38 00:01:54.780 --> 00:01:55.800 discussion. 39 00:01:55.810 --> 00:01:56.430 Good. Ah, got it. 40 00:01:56.540 --> 00:02:00.440 Um, Robert's, Robert Sircongi's personal stuff is set up, so we're just 41 00:02:00.480 --> 00:02:02.020 working on getting everything together- 42 00:02:02.030 --> 00:02:02.030 43 00:02:02.030 --> 00:02:03.740 Good. ... to get posted on there. 44 00:02:03.940 --> 00:02:04.290 That's the main 45 00:02:04.290 --> 00:02:08.080 point. What Mozamil's referring to, by the way, is, um, uh, 46 00:02:08.139 --> 00:02:11.790 his, uh, his client, member of the team, was kinda concerned 47 00:02:11.880 --> 00:02:15.760 his impressions had capped out and, uh, on 48 00:02:15.780 --> 00:02:19.600 his media buy. And what we discovered (notification alert) when we looked in the 49 00:02:19.700 --> 00:02:23.020 ads, he was buying, um, profile visits. 50 00:02:23.040 --> 00:02:26.080 And Meta is really good at doing what you ask it to do. 51 00:02:26.240 --> 00:02:30.000 Uh, you can do video views, profile visits or f- you know, by, by 52 00:02:30.100 --> 00:02:32.940 friends, by, by followers, or traffic. 53 00:02:32.980 --> 00:02:36.970 And Nick probably knows better than anybody, um, that if you set up 54 00:02:36.980 --> 00:02:38.480 for video views, you're gonna get video views. 55 00:02:38.520 --> 00:02:41.780 If you set up for, uh, website traffic, you're gonna get website traffic. 56 00:02:41.800 --> 00:02:45.420 But the problem is you're gonna get website traffic at the expense of video 57 00:02:45.460 --> 00:02:47.720 views, video views at the expense of website traffic. 58 00:02:47.740 --> 00:02:50.420 So you have to be very clear on what you're trying to do. 59 00:02:50.460 --> 00:02:54.290 So once we shifted that sounds like, Mozamil, we went back to video views, and, 60 00:02:54.320 --> 00:02:57.140 uh, were getting a lot more impressions. Is that right? 61 00:02:57.220 --> 00:02:58.420 Yeah, 100%. 62 00:02:58.520 --> 00:03:00.660 Awesome. Great, great. 63 00:03:01.700 --> 00:03:05.420 Michael, I see your content for Dr Keloshote, crushing it. 64 00:03:05.460 --> 00:03:09.370 I love, um... I love what you're doing with the interviews and how he's 65 00:03:09.420 --> 00:03:12.720 doing the interviews, like Zoom interviews, and he's talking about Kobe and Jordan. 66 00:03:12.740 --> 00:03:16.300 And Dr Keloshote is the number one plastic 67 00:03:16.420 --> 00:03:20.180 surgeon, uh, one of the top ones in the nation, in the world, 68 00:03:20.300 --> 00:03:23.680 uh, for cosmetic surgery. And, and, uh, Michael, the content that you're doing for 69 00:03:23.700 --> 00:03:24.680 him is next level. 70 00:03:25.960 --> 00:03:26.070 I think 71 00:03:26.080 --> 00:03:26.960 Really great, yeah. 72 00:03:26.980 --> 00:03:27.040 Yeah. 73 00:03:27.080 --> 00:03:30.000 Any questions or concerns or bottlenecks? 74 00:03:30.120 --> 00:03:33.800 Uh, not at the moment, but, uh, we're getting a lot of 75 00:03:33.960 --> 00:03:37.200 insights, uh, both in TikTok and LinkedIn. 76 00:03:37.260 --> 00:03:41.120 And, uh, as you c- as you, as you saw in Instagram, uh, 77 00:03:41.180 --> 00:03:44.260 we're getting a lot of, uh, views and, uh, everything. 78 00:03:44.269 --> 00:03:45.920 Yeah, so we're getting- 79 00:03:45.940 --> 00:03:45.970 Awesome. 80 00:03:45.970 --> 00:03:48.700 ... a lot of insights. So no stuck points at the moment. 81 00:03:48.780 --> 00:03:50.760 Awesome, awesome. Good. Diego, how's Blue 82 00:03:50.820 --> 00:03:52.840 Valley? 83 00:03:53.560 --> 00:03:57.340 Hello. Um, we're, we're really happy at the moment, sir. 84 00:03:57.420 --> 00:04:01.360 Uh, we're pushing strong on digital marketing, um, on 85 00:04:01.440 --> 00:04:05.360 Google. From last month, our digital campaign was 86 00:04:05.400 --> 00:04:09.020 really successful with UTVs. We sold a lot of 87 00:04:09.100 --> 00:04:11.580 UTVs, uh, from last month. 88 00:04:11.600 --> 00:04:11.720 Yeah. 89 00:04:11.740 --> 00:04:15.700 And for this December, we are pushing the snow equipment, 90 00:04:15.800 --> 00:04:17.779 uh, which is a snow and ice remover. 91 00:04:17.820 --> 00:04:20.740 Yep. Any, any stuck points? 92 00:04:20.800 --> 00:04:23.860 At the moment, sir, not, not... We have no stuck points. 93 00:04:23.940 --> 00:04:25.960 All rocks are on track? 94 00:04:26.040 --> 00:04:29.800 Yes, sir. Uh, Cliff is coordinating with Dealer- Dealer Spike again 95 00:04:29.900 --> 00:04:30.550 (laughs) - 96 00:04:30.550 --> 00:04:30.550 97 00:04:30.550 --> 00:04:33.640 Yep. ... because they offered us, uh, a website revamp. 98 00:04:33.740 --> 00:04:37.660 Oh, good. Okay, good. I know that was a stuck point for a while, the website. 99 00:04:39.060 --> 00:04:40.020 Good. All right. 100 00:04:40.060 --> 00:04:41.160 Um, yeah. 101 00:04:41.220 --> 00:04:45.080 All right. Excellent. Um, it... Did anybody else 102 00:04:45.160 --> 00:04:47.360 have... um, I gotta scroll through the pages here. 103 00:04:47.440 --> 00:04:49.240 I know that there's some, some questions on Meta. 104 00:04:49.260 --> 00:04:51.600 Before we move off of Meta, Nick's on here. 105 00:04:51.640 --> 00:04:55.220 John, or, uh, I think it's, uh, Brian, I see you in there. 106 00:04:55.260 --> 00:04:58.780 Um, think you guys are all getting set up with, uh, some VA 107 00:04:58.840 --> 00:05:02.800 introductions over at AG Raps? Video editing, that was 108 00:05:02.860 --> 00:05:06.320 a good call. We nailed it down really on the video editing, 109 00:05:06.420 --> 00:05:08.820 um, and I think that's gonna be key. 110 00:05:08.860 --> 00:05:11.400 Any stuck points on your guys' side? 111 00:05:11.540 --> 00:05:15.480 Uh, not yet. Uh, I, I think we just responded to him when he was asking about the 112 00:05:15.520 --> 00:05:19.000 competitors. So, um, uh, John is currently out on a trip. 113 00:05:19.060 --> 00:05:19.520 August. 114 00:05:19.540 --> 00:05:22.780 So, so, uh, most probably we will get in touch next 115 00:05:22.840 --> 00:05:23.700 week. 116 00:05:23.800 --> 00:05:25.780 Awesome. Okay, great, great. 117 00:05:26.600 --> 00:05:30.560 Okay, um, one more time, I'll open up before we 118 00:05:30.620 --> 00:05:34.420 jump into the training. Uh, by the way, next week we're gonna be doing 119 00:05:34.500 --> 00:05:35.000 agents. 120 00:05:35.920 --> 00:05:38.760 Um, so automating content, creating agents. 121 00:05:38.860 --> 00:05:42.650 Uh, we're gonna do an agent 101, maybe a 102, 122 00:05:42.740 --> 00:05:45.760 uh, Rishab, 'cause we've done one before, but we're gonna do agents. 123 00:05:45.780 --> 00:05:48.180 And then we're gonna end with, uh, mindset before the end of the year. 124 00:05:48.200 --> 00:05:51.550 We've got a, a TEDx speaker coming in to do something really- 125 00:05:51.550 --> 00:05:51.550 126 00:05:51.550 --> 00:05:55.230 Mm-hmm. ... cool on mindset, on just really busting out creative and, and 127 00:05:55.300 --> 00:05:58.300 breaking through barriers. And I think it'll be applicable to wherever, where we 128 00:05:58.400 --> 00:06:00.900 are in the, in the content process. 129 00:06:00.920 --> 00:06:04.646 But before I jump in, any other questions? Now's the time.Hit me up. 130 00:06:04.676 --> 00:06:06.116 You gotta have some questions. 131 00:06:06.176 --> 00:06:09.866 Scott, we have, um, Matt on the call as well that 132 00:06:09.916 --> 00:06:10.746 needs assistance- 133 00:06:10.896 --> 00:06:10.966 Awesome. 134 00:06:10.966 --> 00:06:14.376 ... with Nick for a quick meta, meta check. 135 00:06:14.716 --> 00:06:17.856 Matt, shoot. Let's go. Let's do it. 136 00:06:17.896 --> 00:06:18.966 How do I ... 137 00:06:18.996 --> 00:06:20.416 Hey, Scott. You hear me okay? 138 00:06:20.426 --> 00:06:22.516 Hey, I gotcha, I gotcha. 139 00:06:22.576 --> 00:06:26.456 Yeah. So, um, y- yeah, I ... My wife runs my 140 00:06:26.466 --> 00:06:30.166 meta ads. To be honest, I don't know anything, so, uh, I have her 141 00:06:30.236 --> 00:06:34.096 here. But yeah, uh, we could definitely use, like, an audit of, you know, my 142 00:06:34.176 --> 00:06:34.436 ads 143 00:06:35.396 --> 00:06:39.336 spend to make sure that the way that I'm running my lead ads is, is accurate 144 00:06:39.436 --> 00:06:41.566 and, uh, correct. So- 145 00:06:41.596 --> 00:06:42.466 Let's do it. 146 00:06:42.466 --> 00:06:45.646 ... I don't, I don't know if this is something we do together as a group versus, 147 00:06:45.756 --> 00:06:47.696 uh, you know, how this works. 148 00:06:47.756 --> 00:06:51.076 Well, what we can do is, the training today will take about 30 149 00:06:51.096 --> 00:06:54.916 minutes. Um, so... And this call is yours, so that's why I wanted to say, 150 00:06:54.956 --> 00:06:56.936 like, if you're comfortable sharing your screen- 151 00:06:56.946 --> 00:06:56.946 152 00:06:56.946 --> 00:06:59.656 Sure. ... I'm gonna turn it over to Nick, and then let's do it. 153 00:06:59.736 --> 00:07:03.036 Um, the whole goal is ... I invite you all to come with 154 00:07:03.076 --> 00:07:06.806 questions. Bring us your problems, bring us whatever the stuck point is, but ... 155 00:07:06.856 --> 00:07:10.756 Um, Nick, go ahead. Let's do like a 10-minute thing, and then if it, if it needs 156 00:07:10.816 --> 00:07:14.036 more, then what we'll do is drop it in the WhatsApp channel, we'll do it on one of 157 00:07:14.056 --> 00:07:16.336 our weekly calls or our monthly one-on-ones. 158 00:07:16.376 --> 00:07:16.736 But- 159 00:07:16.776 --> 00:07:18.476 Okay. Here. So I'll have my ... Uh, yeah. 160 00:07:18.496 --> 00:07:18.765 'Cause you've- 161 00:07:18.776 --> 00:07:20.116 How do you share screens? 162 00:07:20.176 --> 00:07:22.026 You do, you do my ads. I have no clue. 163 00:07:22.036 --> 00:07:22.396 Okay. 164 00:07:22.456 --> 00:07:23.336 So jump ... Go ahead. 165 00:07:23.356 --> 00:07:25.396 How am I sharing screen on this thing? 166 00:07:25.436 --> 00:07:29.296 You just go down to the share button, the green share button, and share 167 00:07:29.336 --> 00:07:30.156 away. 168 00:07:30.216 --> 00:07:30.276 Oh, share. 169 00:07:30.296 --> 00:07:30.936 Yeah. 170 00:07:30.956 --> 00:07:31.816 Share. 171 00:07:32.265 --> 00:07:36.176 And we'll just do like 10 minutes if we can. Nick has to diagnose whatever it is. 172 00:07:36.256 --> 00:07:38.686 And forgive me, y- y- uh, your name is? 173 00:07:38.716 --> 00:07:39.436 Nicole. 174 00:07:39.456 --> 00:07:43.396 Nicole, okay. Tell us what the problem is, what the goal is, and then Nick is 175 00:07:43.416 --> 00:07:46.686 gonna do his magic, and let's see if we can make some progress here in the next 10 176 00:07:46.736 --> 00:07:48.776 minutes, and then we'll move on with the training. 177 00:07:48.796 --> 00:07:51.756 But let's see if we can diagnose maybe one of the biggest bottlenecks. 178 00:07:51.836 --> 00:07:53.996 Okay, perfect. Um, I'm gonna 179 00:07:54.376 --> 00:07:58.246 share. And 180 00:07:59.976 --> 00:08:01.956 share. 181 00:08:03.696 --> 00:08:04.786 Okay. Are you able to see it? 182 00:08:05.536 --> 00:08:05.906 I got you. 183 00:08:06.015 --> 00:08:07.956 I, I am, yeah. 184 00:08:08.015 --> 00:08:11.876 Okay. So, I've just been winging this, so 185 00:08:11.916 --> 00:08:12.556 here we are. 186 00:08:12.566 --> 00:08:12.596 Mm-hmm. 187 00:08:12.615 --> 00:08:16.436 Tell me where to go ... What you need to see. 188 00:08:16.476 --> 00:08:20.385 Yeah. So the first thing that I would, I would advise is I would always work out 189 00:08:20.416 --> 00:08:24.366 of the Ads Manager interface, um, rather than, uh, 190 00:08:25.216 --> 00:08:28.806 uh, this, this view here. It's gonna give you a much better view of the metrics, 191 00:08:28.806 --> 00:08:31.116 it's gonna be a much better view of, like, who you're targeting. 192 00:08:31.236 --> 00:08:31.876 Um, 193 00:08:32.856 --> 00:08:36.135 and then if you click on ... If you scroll over to the left, there's that little 194 00:08:36.216 --> 00:08:37.056 chart icon. 195 00:08:38.556 --> 00:08:41.696 That's campaigns. Yep, click on that. 196 00:08:42.415 --> 00:08:42.915 Okay. 197 00:08:42.925 --> 00:08:46.736 Okay. So now, th- this is a much better view of, um, of the campaigns that are 198 00:08:46.776 --> 00:08:50.696 running. So I see two campaigns, one with a $30 budget, one with a $50 budget. 199 00:08:50.736 --> 00:08:54.056 So $80 total per day. Um, definitely not a bad 200 00:08:54.116 --> 00:08:58.036 budget. Uh, let's see. Do 201 00:08:58.056 --> 00:09:01.756 me a favor and just, like, close out of some of this stuff so that way we, we can, 202 00:09:01.816 --> 00:09:03.616 uh, get a better view of like the 203 00:09:03.716 --> 00:09:07.316 actual, the actual campaigns that are running. 204 00:09:08.016 --> 00:09:10.616 Do you see where I just drew those X's? 205 00:09:10.675 --> 00:09:13.876 Where do I see them? Is it 'cause the Zoom is in the way? Hold on. 206 00:09:14.415 --> 00:09:15.175 There we go. 207 00:09:15.276 --> 00:09:19.056 Oh, yeah. I got ... Here, let me move my ... There you go. 208 00:09:19.076 --> 00:09:20.216 Oh, okay. 209 00:09:20.256 --> 00:09:23.915 All right. And that one. 210 00:09:23.936 --> 00:09:25.196 And the other one's not closed? 211 00:09:25.236 --> 00:09:28.756 That one's not. Okay. No worries. We'll, we'll make it work. Um, okay. 212 00:09:28.816 --> 00:09:29.175 So 213 00:09:30.196 --> 00:09:33.956 scroll ... So h- here's our ... Have you seen this view before, by the 214 00:09:33.996 --> 00:09:34.256 way? 215 00:09:35.636 --> 00:09:36.636 Yes. 216 00:09:36.656 --> 00:09:39.296 Okay, cool. Yeah. I, I would, I would use this view. 217 00:09:39.316 --> 00:09:40.956 I would try to get comfortable in this view. 218 00:09:41.076 --> 00:09:44.896 Um, uh, it's just better for seeing metrics, making changes, et cetera. 219 00:09:44.956 --> 00:09:45.175 Okay. 220 00:09:45.216 --> 00:09:45.226 Mm-hmm. 221 00:09:45.226 --> 00:09:48.415 So I see, uh, in the last 30 days we spent about 222 00:09:48.425 --> 00:09:52.396 $2100, 140,000 impressions. Um, scroll to the right a 223 00:09:52.415 --> 00:09:53.316 little bit. 224 00:09:53.336 --> 00:09:54.516 Mm-hmm. 225 00:09:55.756 --> 00:09:58.766 Okay. Reached 65,000, frequency of two, CPM. 226 00:09:58.796 --> 00:10:00.936 Okay, keep scrolling. 227 00:10:01.256 --> 00:10:02.406 (?) : Let's go. You have to 228 00:10:02.436 --> 00:10:03.406 (...) 229 00:10:03.415 --> 00:10:05.415 Okay, keep going. 230 00:10:05.486 --> 00:10:07.396 ... be able to- 231 00:10:07.516 --> 00:10:10.696 Uh, okay. That's it. So go all the way to the left then. 232 00:10:11.976 --> 00:10:15.536 Uh, okay. Results. That's what I'm looking for, that, that like third column there. 233 00:10:16.816 --> 00:10:18.796 And, Nicole, we're recording this, so we'll send it to you. 234 00:10:18.816 --> 00:10:20.755 So if anything, you know ... Don't worry about making notes or anything. 235 00:10:20.776 --> 00:10:21.335 Yeah. That's great. 236 00:10:21.896 --> 00:10:21.995 Cool. 237 00:10:22.056 --> 00:10:25.856 All right. All right. So the first thing that I notice is that the, uh, results are 238 00:10:25.896 --> 00:10:28.316 blank. Um, you're optimizing for- 239 00:10:28.356 --> 00:10:28.366 So 240 00:10:28.376 --> 00:10:29.195 Go ahead. 241 00:10:29.276 --> 00:10:33.246 I was gonna say, so we have the main link on these ads going 242 00:10:33.376 --> 00:10:37.296 through ... Um, he primarily works through Jobber, so we 243 00:10:37.396 --> 00:10:41.296 have the inquiry form through Jobber rather than any form 244 00:10:41.356 --> 00:10:43.195 that Meta comes up with. 245 00:10:43.236 --> 00:10:47.156 Okay. That's potentially fine. Um, um, I know a lot of 246 00:10:47.175 --> 00:10:50.376 businesses that do that. I don't know J- Jobber specifically. 247 00:10:50.476 --> 00:10:51.016 Um, 248 00:10:52.096 --> 00:10:55.915 but is it ... So I'm assuming then that you have a 249 00:10:55.996 --> 00:10:59.415 pixel placed on the website and the contact event is 250 00:10:59.476 --> 00:11:01.656 firing on a Jobber submission? 251 00:11:01.736 --> 00:11:02.096 Yes. 252 00:11:02.616 --> 00:11:06.486 Okay. All right, great. So, the first thing that I noticed is, uh, is, uh, 253 00:11:06.516 --> 00:11:10.456 obvious that there are no, uh, contacts completed, so that means one of two 254 00:11:10.476 --> 00:11:14.156 things. Either one, the pixel is not set up 255 00:11:14.195 --> 00:11:15.046 correctly- 256 00:11:15.396 --> 00:11:15.566 Okay. 257 00:11:15.566 --> 00:11:18.925 ... um, and it's not tracking. Or two, the ads simply just aren't 258 00:11:18.956 --> 00:11:22.276 converting, um, which i- it could be either one. 259 00:11:22.296 --> 00:11:25.956 We probably need more than, um, 10 minutes to diagnose which of those it 260 00:11:26.056 --> 00:11:26.616 is. 261 00:11:26.915 --> 00:11:26.925 Okay. 262 00:11:26.925 --> 00:11:28.626 Uh, if you, if you feel confident ... Do you ... 263 00:11:28.656 --> 00:11:31.476 Or I guess, the question, do you feel confident that it is, uh, set up 264 00:11:31.496 --> 00:11:32.675 correctly? 265 00:11:32.716 --> 00:11:33.376 No. 266 00:11:33.396 --> 00:11:34.486 Okay. Um- 267 00:11:34.956 --> 00:11:36.096 With Pixel, no. 268 00:11:36.156 --> 00:11:40.036 Okay. Send me the link to where people are driving to, and when we 269 00:11:40.076 --> 00:11:43.266 switch back to the lesson, I can check and see if it's, if it's firing 270 00:11:43.276 --> 00:11:44.096 properly. 271 00:11:44.136 --> 00:11:45.256 Okay. 272 00:11:45.976 --> 00:11:46.076 Um. 273 00:11:46.596 --> 00:11:48.486 Send you, send you a link for the contact form that's- 274 00:11:48.486 --> 00:11:49.296 Like the Jobber link. 275 00:11:49.336 --> 00:11:50.415 That get ... That it gets routed to? 276 00:11:50.425 --> 00:11:52.576 That we have embedded in the ad? 277 00:11:52.616 --> 00:11:54.695 Wherever, wherever the ads are driving people to. 278 00:11:54.706 --> 00:11:55.415 Okay. 279 00:11:55.435 --> 00:11:59.296 Yeah. Um, okay. Cool. So that's, that's the 280 00:11:59.376 --> 00:12:00.096 first thing 281 00:12:01.156 --> 00:12:03.496 that I see there that we can, we can look at together. 282 00:12:03.516 --> 00:12:03.956 Mm-hmm. 283 00:12:03.966 --> 00:12:06.826 Now, let's assume for two minutes that it is set up correctly. 284 00:12:06.836 --> 00:12:09.896 If it is set up correctly, then that simply means the ads aren't converting, which 285 00:12:09.935 --> 00:12:13.435 there's a lot more to do there. Um, it could be that we're optimizing for the wrong 286 00:12:13.516 --> 00:12:15.636 thing. It could be we're optimizing to the wrong person. 287 00:12:15.656 --> 00:12:18.996 It could be that the creative is not saying what we want it to say. 288 00:12:19.096 --> 00:12:22.954 Um, so can you highlight both of those campaigns and then click into the ad 289 00:12:22.996 --> 00:12:25.106 set?... level. 290 00:12:25.126 --> 00:12:26.886 So click one. 291 00:12:26.925 --> 00:12:27.415 Yeah, yep. Check. 292 00:12:27.415 --> 00:12:28.506 Click through- 293 00:12:28.565 --> 00:12:32.466 And then hit this. Yep, exactly. So, one way to 294 00:12:32.506 --> 00:12:35.466 think about things, and I apologize if you already know this part, the campaign is 295 00:12:35.486 --> 00:12:37.486 where you're gonna tell Facebook what to do. 296 00:12:37.526 --> 00:12:40.606 Get a lead, get a click, get a video view, whatever it is. 297 00:12:40.646 --> 00:12:44.325 The ad set level is where you're gonna tell Facebook, um, uh, who 298 00:12:44.626 --> 00:12:48.526 to, to go after to do that thing. So, my first question then is, in, 299 00:12:48.565 --> 00:12:51.086 in these two ad sets, what's the difference between these two? 300 00:12:51.126 --> 00:12:54.886 Who, um ... Why, why do we have two separate ones? 301 00:12:56.406 --> 00:12:56.626 Uh- 302 00:12:56.646 --> 00:12:59.226 There are two different, there are two different ads. 303 00:12:59.326 --> 00:13:02.826 Uh, one of the ads is me, um, doing some, you know, talking a- 304 00:13:03.006 --> 00:13:06.126 introducing us as a business, and then it kind of goes into a 305 00:13:06.185 --> 00:13:10.106 slide with videos of various products that we have. 306 00:13:10.126 --> 00:13:10.195 Mm-hmm. 307 00:13:10.326 --> 00:13:14.266 And then the other one, I think Nicole was getting suggestions from Meta 308 00:13:14.425 --> 00:13:18.346 saying, um, ads with photos seem to do better, so 309 00:13:18.386 --> 00:13:21.955 she made a kind of a Reel with, like, 310 00:13:22.026 --> 00:13:24.165 swiping of various photos- 311 00:13:24.185 --> 00:13:24.276 I think it was that, yeah. 312 00:13:24.276 --> 00:13:28.165 ... as a different campaign. So we had those two campaigns going, 313 00:13:28.246 --> 00:13:32.156 mainly the second one. I, in my opinion, I felt like, um, I was 314 00:13:32.185 --> 00:13:35.236 getting more feedback from the one that was a video, um- 315 00:13:35.246 --> 00:13:35.705 Yeah. 316 00:13:35.756 --> 00:13:39.026 ... but she was going off that, that, that, um, suggestion. 317 00:13:39.065 --> 00:13:43.055 So, if you have any, um, say on that, that s- one thing we were always, al- 318 00:13:43.086 --> 00:13:44.555 also curious about. 319 00:13:44.586 --> 00:13:44.596 Yeah. 320 00:13:44.596 --> 00:13:46.565 You know, I was thinking. Why, why don't we do this? 321 00:13:46.646 --> 00:13:50.266 Uh, re- uh, Yuki, do you how to do a breakout room? 322 00:13:50.406 --> 00:13:53.966 Um, yes. However, I would need 323 00:13:54.106 --> 00:13:56.226 to actually have that 324 00:13:57.126 --> 00:13:59.216 initially, like ... 325 00:13:59.266 --> 00:14:00.346 Oh, set up beforehand? 326 00:14:00.406 --> 00:14:01.226 Mm-hmm. 327 00:14:01.286 --> 00:14:04.486 Shoot. Okay, okay. All right. Keep going for a co- couple more minutes, and then 328 00:14:04.526 --> 00:14:07.826 what we'll do ... K- keep going. Sorry, Nick. C- no worries. 329 00:14:07.925 --> 00:14:08.346 Um, 330 00:14:09.286 --> 00:14:10.756 uh, so yeah. Okay, the first thing ... 331 00:14:10.756 --> 00:14:14.726 So first of all, log the- I got, I got an idea. I'm so sorry. Let's do this. 332 00:14:14.736 --> 00:14:14.736 333 00:14:14.786 --> 00:14:18.685 Um, s- uh, Yuki, send me a Google link and then what I want to do is I'm going to 334 00:14:18.746 --> 00:14:21.415 just drop it to Nick and Nicole- 335 00:14:21.966 --> 00:14:22.326 Mm-hmm. 336 00:14:22.336 --> 00:14:24.885 ... and Matt, and then just jump on a quick Google to do a breakout. 337 00:14:24.906 --> 00:14:25.146 Exactly. 338 00:14:25.205 --> 00:14:27.726 Cool. I, I can actually, I can actually send it. 339 00:14:27.786 --> 00:14:29.966 Cool. 'Cause I, 'cause, 'cause yeah, this- 340 00:14:29.976 --> 00:14:29.976 341 00:14:29.976 --> 00:14:31.886 Yeah. ... this will be really good. You guys can dig into this. 342 00:14:31.906 --> 00:14:34.055 And then next time, you know what we'll do is we'll do breakout rooms and we'll 343 00:14:34.126 --> 00:14:37.646 have some of the SEO folks on, the Meta folks, strategy, whatever. 344 00:14:37.685 --> 00:14:41.165 If we need to do breakouts, let's just crush it, 'cause I want you guys to get the 345 00:14:41.185 --> 00:14:44.925 good value. So Nick, if you could send them a Google link, jump on it and keep 346 00:14:44.945 --> 00:14:45.726 going. 347 00:14:45.736 --> 00:14:48.646 Perfect. Yeah. Um, if you just want to send me your email and then I can get it set 348 00:14:48.685 --> 00:14:49.656 up right now. 349 00:14:49.786 --> 00:14:51.665 I can send it over to you, Nick. 350 00:14:51.705 --> 00:14:52.406 Thanks, Yuki. 351 00:14:52.445 --> 00:14:53.665 You're sending her an email? 352 00:14:53.726 --> 00:14:53.965 Mm-hmm. 353 00:14:54.045 --> 00:14:55.595 Awesome. 354 00:14:55.665 --> 00:14:55.955 Awesome, 355 00:14:56.006 --> 00:14:56.805 Thanks, Scott. 356 00:14:56.846 --> 00:15:00.715 Yeah, you bet. You bet. That's what these are for and then so this is 357 00:15:00.726 --> 00:15:03.746 pretty micro specific on, on Meta, but I want to make sure you guys 358 00:15:03.805 --> 00:15:05.506 get, get what you need. 359 00:15:06.545 --> 00:15:07.866 Much appreciated. 360 00:15:07.925 --> 00:15:10.586 Of course, of course. And we can jump back over. 361 00:15:10.685 --> 00:15:14.286 Um, any- anything in closing thoughts, Nick, before I jump 362 00:15:14.366 --> 00:15:17.346 into, into the lesson? Any closing thoughts? Yeah. 363 00:15:17.386 --> 00:15:21.286 My, what I was gonna say that I think is applicable for everybody is, uh, 364 00:15:21.305 --> 00:15:25.185 two things. One, always be cautious of what Facebook tells you, 365 00:15:25.226 --> 00:15:27.215 because obviously they want you to spend more money. 366 00:15:27.305 --> 00:15:31.116 Um, and two, uh, in this specific case, I would 367 00:15:31.146 --> 00:15:34.535 put the ads in the same ad set. This is really important for everybody that's 368 00:15:34.566 --> 00:15:38.336 running ads. Every time you divide your dollar, uh, 369 00:15:39.086 --> 00:15:41.045 you, you dilute its power essentially. 370 00:15:41.106 --> 00:15:44.526 So, um, unless there's a very, very specific reason, something you're trying to 371 00:15:44.586 --> 00:15:48.425 test or a different objective or something, a reason to break out ads 372 00:15:48.445 --> 00:15:51.906 and, and audiences separately, combining them together, 373 00:15:51.945 --> 00:15:55.646 having 50 bucks and 30 bucks is less powerful than having 80 bucks 374 00:15:55.705 --> 00:15:58.455 working towards the same goal. So that's, that's what I was going to tell them that 375 00:15:58.506 --> 00:15:59.795 I think is applicable for everybody. 376 00:15:59.805 --> 00:16:00.195 And- 377 00:16:00.305 --> 00:16:00.476 Great. 378 00:16:00.476 --> 00:16:03.986 ... Yuki, I just got your, your message, so guys, I will send you a, uh, a Google 379 00:16:04.006 --> 00:16:04.805 Meet in just a second. 380 00:16:05.185 --> 00:16:08.626 Also- Mm-hmm. ... Yuki, while I'm going through the lesson and then, um, Nicole and 381 00:16:08.685 --> 00:16:12.286 Matt, what we'll do is we'll drop in some of the past, uh, Meta, Meta 382 00:16:12.386 --> 00:16:13.746 workshops that Nick has done 383 00:16:14.566 --> 00:16:15.776 in the, uh, in the chat. 384 00:16:16.746 --> 00:16:17.146 Mm-hmm. 385 00:16:17.156 --> 00:16:17.996 And then we'll distribute- 386 00:16:17.996 --> 00:16:17.996 387 00:16:17.996 --> 00:16:20.126 Makes sense. ... those after, we'll distribute those after the call. 388 00:16:20.146 --> 00:16:21.866 And you go back, 'cause we've done like three or four. 389 00:16:21.925 --> 00:16:25.445 Nick has actually done a number of Meta trainings and some of this is covered in 390 00:16:25.465 --> 00:16:29.055 those trainings. So that'll be really helpful. Good. 391 00:16:29.126 --> 00:16:30.045 Awesome. 392 00:16:31.786 --> 00:16:32.246 Very cool. 393 00:16:32.386 --> 00:16:33.266 Sounds good. 394 00:16:33.276 --> 00:16:34.055 Well, thank you. Let me, let me- 395 00:16:34.066 --> 00:16:34.076 Thanks, 396 00:16:34.076 --> 00:16:36.886 Scott. ... take it back over. Absolutely. And we'll check back in at the end. 397 00:16:36.906 --> 00:16:37.626 We'll check back in at the end. 398 00:16:37.646 --> 00:16:38.425 Awesome. 399 00:16:38.465 --> 00:16:39.126 All right, guys. 400 00:16:39.165 --> 00:16:39.925 Thanks, guys. 401 00:16:39.945 --> 00:16:42.224 All right, let me, um, let me steal 402 00:16:43.086 --> 00:16:45.016 back control of the page. 403 00:16:45.026 --> 00:16:48.346 Yeah, because it's not applicable probably to everybody. 404 00:16:48.386 --> 00:16:49.886 Here we go. 405 00:16:51.346 --> 00:16:52.526 All right. 406 00:16:53.586 --> 00:16:56.366 Cool. All right. Can you all see my screen? 407 00:16:56.406 --> 00:16:56.866 Yes. 408 00:16:57.526 --> 00:17:00.326 All right. Here, I'm gonna move this a little bit. 409 00:17:00.386 --> 00:17:04.356 Now, if you've ever ... My, my wife and I went to a comedy show not too long 410 00:17:04.425 --> 00:17:07.626 ago and, um, the guy said he was recording 411 00:17:07.925 --> 00:17:10.366 something, and I'm, I'm in a similar situation. 412 00:17:10.386 --> 00:17:14.185 This is actually going to be module one of our new boot camp, uh, 2.0. 413 00:17:14.225 --> 00:17:18.185 So, um, this is really cool. So, for those of you who are just joining, you 414 00:17:18.266 --> 00:17:22.126 joined at a great time because we're just now releasing the 10-day AI 415 00:17:22.185 --> 00:17:26.005 Boot Camp 2.0. All new trainings, all new prompts, like everything, and 416 00:17:26.025 --> 00:17:29.786 it's all stacked in order so you can take the entire course all in order from 417 00:17:29.906 --> 00:17:33.086 strategy, content creation, content distribution, scaling. 418 00:17:33.126 --> 00:17:34.985 So, if you're just joining, this is going to be for you. 419 00:17:35.045 --> 00:17:38.786 If you've been here for a bit, this is great 'cause we're re- releasing this. 420 00:17:38.806 --> 00:17:41.926 But I've got to shoot this one module and we're going to do it together, so you 421 00:17:41.946 --> 00:17:43.525 guys are kind of getting, uh, the recording. 422 00:17:43.545 --> 00:17:46.836 So if I sound redundant like I'm, I'm, I'm, um 423 00:17:46.886 --> 00:17:50.766 If I'm saying, "Hey, welcome to day one," that's why I'm saying that. 424 00:17:50.826 --> 00:17:54.485 Okay, let's jump into it. So welcome to the 10-Day AI Boot Camp 425 00:17:54.766 --> 00:17:57.926 2.0. This is day one, foundation level ten and 426 00:17:58.045 --> 00:18:01.726 scorecard. In this, uh, particular training, it's gonna be really good. 427 00:18:01.746 --> 00:18:05.386 We're gonna talk about just a quick course roadmap, go right into the level 428 00:18:05.505 --> 00:18:09.366 one or module one, which is level ten and scorecard, level 429 00:18:09.426 --> 00:18:11.786 ten meeting agenda and scorecard. 430 00:18:11.866 --> 00:18:15.436 Uh, we're gonna go deep dive on that and then walk you through the scorecard and 431 00:18:15.446 --> 00:18:18.926 give you an assignment. And the reason this is so important is because about half 432 00:18:18.966 --> 00:18:22.896 of the folks that we meet with on our monthly Momentum call are not 433 00:18:22.906 --> 00:18:25.376 necessarily maintaining their level ten.... 434 00:18:25.376 --> 00:18:29.166 agenda, they're not maintaining their ROCKs, and they're not maintaining their 435 00:18:29.245 --> 00:18:32.226 scorecard, which makes it very difficult for us to actually help. 436 00:18:32.245 --> 00:18:35.555 It's kind of like I got this trainer and he said, "Here's the s- the thing you have 437 00:18:35.586 --> 00:18:37.576 to do, Scott. I'm gonna give you the nutrition plan. 438 00:18:37.586 --> 00:18:41.576 You gotta log it in the Fit app. I'm gonna give you your exercise program. 439 00:18:41.606 --> 00:18:44.106 You're gonna long- log that in Trainerize, and then you're gonna come on the 440 00:18:44.166 --> 00:18:48.126 coaching call, but I need, I need the information." And if I don't fill out the 441 00:18:48.166 --> 00:18:52.086 information in Trainerize, in my s- in, and in my, uh, Fit app, he can't see what 442 00:18:52.146 --> 00:18:54.066 I'm eating and he can't see what I'm doing. 443 00:18:54.076 --> 00:18:56.616 Same thing is with the level 10 and the scorecard. 444 00:18:56.646 --> 00:19:00.045 To get the full value out of what we could give you, these are the things that you 445 00:19:00.086 --> 00:19:04.025 need to do. But, um, we've never offered the full training so this is gonna be 446 00:19:04.045 --> 00:19:06.626 a real quick training on, on how to do that. 447 00:19:06.745 --> 00:19:10.686 As you know, the Elite AI Marketing Program is designed in 448 00:19:10.726 --> 00:19:12.505 four pillars. It's actually a marketing program. 449 00:19:12.586 --> 00:19:16.206 Strategy before content production, content production 450 00:19:16.265 --> 00:19:19.446 before distribution, distribution before optimization. 451 00:19:19.485 --> 00:19:22.666 We work in that framework. At the bottom of this, you'll see 452 00:19:22.765 --> 00:19:26.706 EOS is a management system, a business management system 453 00:19:26.745 --> 00:19:30.586 which is the glue to this, um, which is really the way to get 454 00:19:30.626 --> 00:19:34.136 focus and accountability and traction on executing your 455 00:19:34.166 --> 00:19:37.745 marketing. So that's why this is so important. 456 00:19:37.765 --> 00:19:41.565 It's not an AI tool per se, but it is a management tool per se that holds the 457 00:19:41.606 --> 00:19:45.346 marketing together. So this is module one, which is the level 10 and the 458 00:19:45.406 --> 00:19:47.406 scorecard. We're gonna go right into it. 459 00:19:47.426 --> 00:19:51.386 There's two essential tools that you get when you come 460 00:19:51.406 --> 00:19:54.436 on to the very first call. We give you a level 10 agenda. 461 00:19:54.446 --> 00:19:57.985 It's always in your calendar invite, so you always know where it is, and then we 462 00:19:58.005 --> 00:20:01.706 give you a scorecard. And like I said, this is really, these are key 463 00:20:01.765 --> 00:20:05.556 tools to make sure there's an accountability system that in, 464 00:20:05.765 --> 00:20:08.366 uh, that, that, that makes sure that there's traction. 465 00:20:08.406 --> 00:20:12.106 So there's consistent execution and traction from the team, and then there's a 466 00:20:12.166 --> 00:20:12.656 scorecard. 467 00:20:14.846 --> 00:20:18.556 The level 10 document is really your weekly operating system. 468 00:20:18.686 --> 00:20:22.346 We have weekly live group calls that we're on, and we have monthly 469 00:20:22.366 --> 00:20:24.745 one-on-one calls. I don't want you to wait for your monthly (laughs) one-on-one 470 00:20:24.826 --> 00:20:27.806 call to update the level 10 or to be, um, looking at it. 471 00:20:27.826 --> 00:20:31.306 Make sure this is something that you're going through on a weekly basis with your 472 00:20:31.346 --> 00:20:34.086 team, and we're gonna walk you through how to do it. 473 00:20:34.225 --> 00:20:37.446 In this document, or in this presentation, we've got a sample 474 00:20:37.525 --> 00:20:40.836 link. You should all have a sample level 10, but 475 00:20:40.866 --> 00:20:44.806 Yuki, if you would just go ahead and drop it, uh, in there, and 476 00:20:44.846 --> 00:20:48.785 we'll walk you through this. I know you should all have a sample 477 00:20:48.906 --> 00:20:52.285 level 10 document, but I wanna really go through just for a 478 00:20:52.366 --> 00:20:55.906 second and walk you through the pieces of this and why it's so 479 00:20:55.946 --> 00:20:58.765 important. It gives you role clarity. 480 00:20:58.806 --> 00:21:02.646 It gives you score tracking so you can keep score of all the important metrics in 481 00:21:02.666 --> 00:21:05.926 the business. And there's only a few, three to five that you really need to start 482 00:21:05.966 --> 00:21:09.466 tracking on the marketing side if you're not, and it gives everybody a meeting 483 00:21:09.545 --> 00:21:13.505 structure. So you go into the meeting and you have a total structure and you 484 00:21:13.545 --> 00:21:16.565 get to the good stuff, the most important stuff that's gonna move the needle for 485 00:21:16.626 --> 00:21:18.966 you. 486 00:21:20.926 --> 00:21:23.745 Um, the anatomy. Here's the elements of a, of a level 10. 487 00:21:23.785 --> 00:21:26.315 You got the resources section at the very top. 488 00:21:26.346 --> 00:21:29.696 We have a quick segue, headlines, scorecard, 489 00:21:29.745 --> 00:21:33.005 to-dos. We call it IDS, the issues, discuss and 490 00:21:33.045 --> 00:21:37.005 solve, and the closing. Taking a, just a closer look at this, I 491 00:21:37.045 --> 00:21:39.166 wanted to show you a couple of things. 492 00:21:39.226 --> 00:21:43.206 This is the level 10. On your level 10, each one of you has 493 00:21:43.265 --> 00:21:46.846 a level 10, and in that level 10, Yuki, myself, 494 00:21:46.886 --> 00:21:50.856 Rishab, we have your package, the package that you're enrolled in, but 495 00:21:50.866 --> 00:21:54.315 we also have resources. If you'll, if in a call you're 496 00:21:54.386 --> 00:21:58.045 specifically asking like, "Hey, do you have any VO3 training?" we'll drop that 497 00:21:58.126 --> 00:22:00.565 right there. We'll put links to resources. 498 00:22:00.606 --> 00:22:04.005 Or you'll say, "Hey, where's that meta-training that we were talking about?" We'll 499 00:22:04.025 --> 00:22:07.765 put a meta-training in there. If you're talking about SEO or AI, we'll drop in a 500 00:22:07.806 --> 00:22:11.436 training so you don't lose those. We'll put in those resources right 501 00:22:11.485 --> 00:22:15.366 there at the top for you. The next, when you're in the 502 00:22:15.406 --> 00:22:19.306 meeting, three minutes. Three minutes to tell everybody or share 503 00:22:19.386 --> 00:22:21.505 good news, "Hey, how was your weekend?" That kind of stuff. 504 00:22:21.525 --> 00:22:24.406 And then you go right into employee and client headlines. 505 00:22:24.416 --> 00:22:27.126 This is really important to say, "Hey, did we win that client? 506 00:22:27.166 --> 00:22:30.136 Did we not win that client? How were sales last week? 507 00:22:30.166 --> 00:22:33.826 How were sales the week before?" Any important headlines. 508 00:22:33.926 --> 00:22:37.866 You just jot 'em down, but this is not the time to go into those 509 00:22:37.926 --> 00:22:41.086 things in detail. It's literally a three forward 510 00:22:41.166 --> 00:22:45.025 headline. Won a client, lost a client, new bid 511 00:22:45.085 --> 00:22:48.585 opportunity, and everybody takes a minute to just go through that 512 00:22:49.005 --> 00:22:52.906 real quickly and offer a headline. This is where your ROCKs are. 513 00:22:52.966 --> 00:22:55.976 If you've gone through the onboarding call with us, you'll know that we go through 514 00:22:55.976 --> 00:22:58.556 this X 100 business growth exercise. 515 00:22:58.585 --> 00:23:02.245 We get the vision that your founder, your owner, your director of 516 00:23:02.306 --> 00:23:05.706 marketing has, and we go through these ROCKs and we actually 517 00:23:05.745 --> 00:23:09.245 document three to five specific, 518 00:23:09.326 --> 00:23:12.606 measurable, attainable, realistic, and time-based ROCKs with an 519 00:23:12.686 --> 00:23:16.146 owner. And when you have those ROCKs, you'll notice 520 00:23:16.226 --> 00:23:20.146 this. You have five minutes to get through that section, and that 521 00:23:20.226 --> 00:23:23.966 seems really nuts, but here's the wisdom behind this. 522 00:23:23.985 --> 00:23:27.505 The wisdom behind this is when you've got your three to five ROCKs, you have an 523 00:23:27.585 --> 00:23:31.226 owner. So say that Dave owns ROCK number one, the 524 00:23:31.306 --> 00:23:35.126 question is, "Dave, is ROCK number one off track or on track?" If he 525 00:23:35.226 --> 00:23:38.245 says, "On track," you don't even discuss it. 526 00:23:38.265 --> 00:23:42.216 If he says, "It's off track," you take ROCK number one and you drop it in, down 527 00:23:42.226 --> 00:23:45.476 at issue, discuss, solve, and say, "That's what we'll tackle." Because these are 528 00:23:45.485 --> 00:23:48.596 the three to five most important things that are gonna drive your marketing. 529 00:23:48.606 --> 00:23:52.096 There's no point in talking about all the other crap that's coming up unless it's 530 00:23:52.106 --> 00:23:54.366 more important than one of these three to five rocks. 531 00:23:54.505 --> 00:23:56.116 I can't tell you how many calls we jump on 532 00:23:57.286 --> 00:24:00.326 when all of a sudden we're working on other things and they've ignored their three 533 00:24:00.366 --> 00:24:04.146 to five ROCKs. You don't wanna fall prey to that, that shiny sh- shiny object 534 00:24:04.206 --> 00:24:07.826 syndrome. So if Dave says, "Hey, we're on track," great, I go to the next 535 00:24:07.906 --> 00:24:11.386 one. And I go to the next ROCK and I say, "Hey, 536 00:24:11.446 --> 00:24:15.366 Bill, how's ROCK number two coming?" He goes, "On track." "Diego, how's 537 00:24:15.406 --> 00:24:18.706 ROCK number three?" And each, each person is gonna own a different ROCK. 538 00:24:18.726 --> 00:24:22.065 And then Diego says, "You know, I think that's off track and I need, I need some 539 00:24:22.126 --> 00:24:24.686 support with that." Great. We don't talk about it. 540 00:24:24.726 --> 00:24:28.536 We just take ROCK number three, drop it down here in issue, discuss, solve, and 541 00:24:28.565 --> 00:24:32.426 that's it. We've now identified what's working, 542 00:24:32.466 --> 00:24:36.282 what's not working.... surface, what's not working, and said that's gonna be the 543 00:24:36.322 --> 00:24:39.842 main part of our meeting. And then we go to scorecard. 544 00:24:39.882 --> 00:24:43.742 And scorecard is, again, a quick look at 545 00:24:43.802 --> 00:24:47.682 the basic, um, KPIs or key performance indicators 546 00:24:47.722 --> 00:24:51.182 for the business. We'll go through that in a second. 547 00:24:51.262 --> 00:24:54.502 That's how that works. And then as you're going through the meeting, you're 548 00:24:54.542 --> 00:24:58.362 assigning action items. Uh, Diego might say, "You know, I 549 00:24:58.422 --> 00:25:01.682 also remembered I need to do the content calendar and get that 550 00:25:01.722 --> 00:25:05.302 going, uh, for, uh, Q1." 551 00:25:05.312 --> 00:25:09.302 "Great. Diego, content calendar, when can you have that done, 552 00:25:09.342 --> 00:25:12.662 Diego?" "Probably by January 5th." January 553 00:25:12.902 --> 00:25:16.142 5th. Now we're documenting our to-dos as we go through 554 00:25:16.182 --> 00:25:19.742 here. And then like I said, the bulk of this is gonna be 555 00:25:19.862 --> 00:25:23.582 on issue, discuss, solve. Those are the 556 00:25:23.602 --> 00:25:26.742 basic elements. And then by the way, the, the, the best part is at the end of the 557 00:25:26.802 --> 00:25:29.622 meeting, did we start on time? Did we end on time? 558 00:25:29.642 --> 00:25:33.482 And did we discuss the key issues? And so we have a closing, a rating of the 559 00:25:33.522 --> 00:25:36.622 close. Was it a level 10 meeting or was it a zero meeting? 560 00:25:36.642 --> 00:25:39.822 Was it an effective meeting? Did we talk about the most important things and start 561 00:25:39.862 --> 00:25:43.232 on time and end on time? If so, you rate it a 10. 562 00:25:43.262 --> 00:25:47.142 If it was awful, you rate it a zero. But that's the basic elements and you're 563 00:25:47.182 --> 00:25:51.002 in and out in essentially 45 minutes. 564 00:25:51.062 --> 00:25:54.142 Here's some of the things that would go in the level 565 00:25:54.182 --> 00:25:57.952 10. Uh, for resources you'll see things like 566 00:25:57.982 --> 00:26:01.822 Yuki was pointing out, leads, a sheet, uh, sometimes it's a link to a 567 00:26:01.862 --> 00:26:05.432 media library, sometimes, times it's a link to social media channels. 568 00:26:05.502 --> 00:26:09.442 Anything that is a resource that you wanna look at over and over again. 569 00:26:09.582 --> 00:26:13.082 Segue, we talked about that. Headlines, we talked a little bit about that. 570 00:26:13.262 --> 00:26:15.942 Scorecard, all you care about is on track or off 571 00:26:16.002 --> 00:26:19.762 track, review the data. Same thing with the 572 00:26:19.782 --> 00:26:23.502 scorecard. When you're reviewing the data, if you're ahead of goal or 573 00:26:23.542 --> 00:26:26.952 meeting the goal, you're good. If you're not meeting the goal, you drop that down 574 00:26:26.982 --> 00:26:30.912 in IDS and then talk about that afterwards or in the, in the bulk of 575 00:26:30.962 --> 00:26:33.482 the meeting. Your to-dos, we talked about that. 576 00:26:33.492 --> 00:26:35.402 And this is the bulk of the meeting. 577 00:26:35.582 --> 00:26:39.562 30% of your marketing meetings should be discussing what the num- number 578 00:26:39.642 --> 00:26:41.862 one bottleneck is and attack that. 579 00:26:41.902 --> 00:26:45.222 So it's gone, it's off the sheet once and for all, uh, 580 00:26:45.362 --> 00:26:48.742 forever. That's, that's the idea of the, the level 581 00:26:48.842 --> 00:26:52.682 10. Um, I wanna pause for a second. Um, how many of you 582 00:26:52.742 --> 00:26:56.202 are actually actively using your level 10 on a weekly basis? 583 00:26:56.262 --> 00:26:59.462 Anybody using it on a weekly basis? 584 00:27:00.542 --> 00:27:04.002 I know Ca- Cami- uh, Camille, you definitely are. 585 00:27:04.082 --> 00:27:07.802 Um, you all should have a level 10. Diego, are you 586 00:27:07.842 --> 00:27:10.902 guys using it on a regular basis? 587 00:27:11.062 --> 00:27:12.951 Um, it's outdated, sir. I'm really sorry. 588 00:27:12.982 --> 00:27:13.032 I'm 589 00:27:13.032 --> 00:27:16.231 gonna It's... No, no, no. (laughs) Your, it, uh, 590 00:27:16.231 --> 00:27:20.182 uh, it's to support you guys. So if it's outdated, that would be 591 00:27:20.222 --> 00:27:23.152 something I would recommend when you run the meeting, like I'll tell you, I'm 592 00:27:23.162 --> 00:27:25.262 gonna, I'm gonna pick on Camille in a good way. 593 00:27:25.302 --> 00:27:28.802 Camille really gets aggressive with her client if Wade is on here. 594 00:27:28.822 --> 00:27:32.482 She'll say, "Hey, let's run through the level 10." She runs through that level 10 595 00:27:32.492 --> 00:27:34.231 and she'll try to keep everybody on track. 596 00:27:34.262 --> 00:27:37.822 It's a headline, scorecard and it's not always easy, 597 00:27:37.862 --> 00:27:41.522 but she drives that really hard. I would invite you to use that 598 00:27:41.542 --> 00:27:45.482 agenda to your advantage and then call out five minutes, and that'll help you stay, 599 00:27:45.542 --> 00:27:48.882 keep the client focused on, on the main things. How about Michael? 600 00:27:48.902 --> 00:27:50.562 How about yourself? Are you guys using the level 601 00:27:50.582 --> 00:27:53.202 10? 602 00:27:55.262 --> 00:27:56.782 You're on mute. 603 00:27:57.762 --> 00:28:01.662 Okay. Yeah. So, uh, I'm using the, uh, level 10 604 00:28:01.682 --> 00:28:02.622 personally. 605 00:28:02.642 --> 00:28:02.922 Yeah. 606 00:28:02.932 --> 00:28:03.802 So it's just me and Sean. 607 00:28:04.282 --> 00:28:04.742 Perfect. 608 00:28:04.802 --> 00:28:08.312 Uh, Dr. . So, uh, but the scorecard needs to be, uh, 609 00:28:08.402 --> 00:28:10.162 transferrable to other platforms. 610 00:28:10.202 --> 00:28:13.922 So the scorecard that we had is for only for Instagram. 611 00:28:13.962 --> 00:28:14.082 Yep. 612 00:28:14.102 --> 00:28:17.622 So we need to add for RedNote and, uh, for other 613 00:28:17.702 --> 00:28:20.542 platforms as well. So we need to update that one. 614 00:28:20.552 --> 00:28:20.552 615 00:28:20.562 --> 00:28:22.302 That's, uh... We're partially using it. 616 00:28:22.902 --> 00:28:26.582 Great. Great. I can tell you as you use it, it gets more and more 617 00:28:26.642 --> 00:28:29.862 comfortable and it does keep you on, on track. 618 00:28:29.882 --> 00:28:32.762 And like I said, these are, these are the sample items. 619 00:28:32.772 --> 00:28:35.962 If you like that, great. There's also a YouTube video 620 00:28:36.582 --> 00:28:40.442 if you are interested. Uh, we grabbed a YouTube video for 621 00:28:40.522 --> 00:28:44.302 you and, uh, if Yuki you'd be so kind, we'll send this link 622 00:28:44.502 --> 00:28:48.122 out, but it's how to use a level 10. It's, it's an 623 00:28:48.302 --> 00:28:51.852 EOS Traction expert walking through the value of the level 10. 624 00:28:51.861 --> 00:28:55.731 And I can tell you this is like a foundational tool. 625 00:28:55.822 --> 00:28:59.332 Um, it's one thing to write down your goals on New Year's, but if you never look at 626 00:28:59.362 --> 00:29:03.002 those goals again, it's still better than nothing, but it's, it's even 627 00:29:03.022 --> 00:29:07.002 better if you can review that document every week with an 628 00:29:07.022 --> 00:29:09.742 eye towards are you getting closer to the goal, getting further away from the goal 629 00:29:09.762 --> 00:29:12.682 and identifying the things that are keeping you from the goal so you can attack 630 00:29:12.702 --> 00:29:15.242 those things. That YouTube video will walk you through that. 631 00:29:15.262 --> 00:29:19.182 A level 10 document is about the best document I've seen out there to 632 00:29:19.222 --> 00:29:21.912 keep that, um, momentum happening between 633 00:29:21.942 --> 00:29:25.822 meetings. With regard to the scorecard, 634 00:29:25.922 --> 00:29:29.512 um, scorecard, uh, we had Adam talk about this. 635 00:29:29.562 --> 00:29:33.282 This is so important, having that scorecard and 636 00:29:33.362 --> 00:29:36.302 measuring the KPIs. We're gonna send you a link. 637 00:29:36.322 --> 00:29:39.082 There's a, a sample scorecard in here. 638 00:29:39.162 --> 00:29:41.542 This is what a sample scorecard looks like. 639 00:29:41.652 --> 00:29:45.322 And then what I'm gonna do is I think on the next slide, um, it walks you 640 00:29:45.382 --> 00:29:48.642 through a couple of the items in the scorecard. 641 00:29:48.742 --> 00:29:52.082 Um, here's how the scorecard works 'cause we've had some questions on 642 00:29:52.142 --> 00:29:56.122 this. How do I use it? What do I track? 643 00:29:56.162 --> 00:29:57.802 And what's really the value of this? 644 00:29:57.842 --> 00:30:01.222 You'll notice, number one, it's on a 12-week cycle. 645 00:30:01.262 --> 00:30:04.362 So if you're behind, that's okay. You can start fresh. 646 00:30:04.442 --> 00:30:07.542 And it's real simple. Who is going to be 647 00:30:07.602 --> 00:30:10.742 owning the trackable, which is in this case a media 648 00:30:10.902 --> 00:30:14.482 spend. So Nicole and Matt might be doing a media spend. 649 00:30:14.522 --> 00:30:18.342 It's really important they track what they're spending each week, 650 00:30:18.442 --> 00:30:22.002 um, what they've been spending. And so in this case, you've got who owns 651 00:30:22.062 --> 00:30:26.022 that. Perhaps Nicole would be doing the media spend and they have a baseline 652 00:30:26.102 --> 00:30:30.032 spend of, in the past of $500. Now they're spending 653 00:30:30.032 --> 00:30:33.412 $750. Uh, so you have the owner 654 00:30:34.322 --> 00:30:37.932 and a measurable, in this case media spend, impressions, clicks 655 00:30:38.522 --> 00:30:41.412 and a baseline. What was? So for 656 00:30:41.442 --> 00:30:44.746 example-Um, if you're 657 00:30:44.806 --> 00:30:48.776 doing, uh ... Say, Michael, when you took over the account, it's 658 00:30:48.806 --> 00:30:52.366 really important to get a baseline of where the 659 00:30:52.386 --> 00:30:56.306 impression levels were on his social channels before so that as you're doing 660 00:30:56.366 --> 00:30:59.866 media and as you're doing content and you see those numbers double, triple, or 661 00:30:59.946 --> 00:31:03.846 quadruple, you could report back, "Here's the progress." Uh, 662 00:31:03.946 --> 00:31:07.926 Camille was on a call with us earlier with her client and she was able to say, 663 00:31:07.966 --> 00:31:11.786 "This is where we were 90 days ago. This is where we are." And she 664 00:31:11.826 --> 00:31:15.666 could clearly see the impressions, the video 665 00:31:15.746 --> 00:31:18.216 views, and the shares going through the roof. 666 00:31:18.226 --> 00:31:22.006 And so it wasn't a matter of just opinion, is, uh, "Is this 667 00:31:22.046 --> 00:31:25.626 working or not? Are we moving in the right direction?" We had the data to support 668 00:31:25.666 --> 00:31:29.576 it and a baseline. Having that baseline is really important, whether it's 669 00:31:29.606 --> 00:31:33.236 website traffic, whether it's emails delivered, emails 670 00:31:33.346 --> 00:31:37.126 opened, emails clicked through, but some baseline, whatever's important to you. 671 00:31:37.766 --> 00:31:41.396 Um, let me pause for a second. Of the folks that are using a 672 00:31:41.406 --> 00:31:45.386 scorecard right now, um, are you finding it valuable? 673 00:31:45.486 --> 00:31:48.986 Um, difficult? Like, Dave, you're managing a bunch of clients, are you using 674 00:31:49.086 --> 00:31:52.626 scorecards for your stuff? 675 00:31:55.086 --> 00:31:55.766 Me? 676 00:31:55.806 --> 00:31:58.406 Yes. Oh, I'm sorry, Dave Ward. Yeah, I know there's a couple Daves. 677 00:31:58.416 --> 00:31:58.436 (laughs) 678 00:31:58.446 --> 00:31:58.616 Sorry about 679 00:31:58.666 --> 00:32:01.946 No, I'm just ... I just work with, uh, Jimmy and Danny. It's just us. 680 00:32:02.026 --> 00:32:05.506 Got it. And now are you, are you tracking anything on scorecards for them? 681 00:32:05.566 --> 00:32:08.486 Even if it's marketing qualified leads or marketing generated leads? 682 00:32:08.586 --> 00:32:12.326 Yes. It's diff- ... It's a different scorecard though, because we 683 00:32:12.466 --> 00:32:15.506 have a whole lead gen system set up, so there's- 684 00:32:15.526 --> 00:32:15.536 Yeah. 685 00:32:15.536 --> 00:32:19.166 ... there was already when we sort of imported all this stuff, there's already, 686 00:32:19.206 --> 00:32:22.866 like, a system to track, "Okay, here's, here, here are the people that we 687 00:32:22.966 --> 00:32:25.746 talk to. These people are interested, these people are not. 688 00:32:25.786 --> 00:32:29.346 We're, here's, you know, follow-up one, follow-up two, follow-up three." And it 689 00:32:29.426 --> 00:32:32.466 sort of ... that system was kind of plug and play for us. 690 00:32:32.526 --> 00:32:33.136 Yes. 691 00:32:33.186 --> 00:32:37.056 And it works, but we're pretty religious about doing it and it 692 00:32:37.146 --> 00:32:37.226 has- 693 00:32:37.236 --> 00:32:37.236 694 00:32:37.236 --> 00:32:38.686 Good. ... definitely helped. 695 00:32:38.806 --> 00:32:41.256 Awesome. If you've got a system, that, that's good. How about Kathy? 696 00:32:41.406 --> 00:32:43.516 How about yourself? Are you using a scorecard at 697 00:32:43.516 --> 00:32:46.066 all? 698 00:32:46.126 --> 00:32:49.726 Not in a while. We are using, like, a level 10, but it's kind of more of a 699 00:32:49.786 --> 00:32:51.325 corporate level 10. And we- 700 00:32:51.346 --> 00:32:51.566 Okay. 701 00:32:51.605 --> 00:32:53.546 And so because I ... 702 00:32:55.086 --> 00:32:57.936 I'm, I'm the only marketing person, so my stuff, um, goes in w- into play with- 703 00:32:57.936 --> 00:32:57.936 704 00:32:57.936 --> 00:32:59.666 Got it. ... everyone else. It's a small company. 705 00:32:59.686 --> 00:33:03.166 And then we just review and then we talk about who might, um, who might need 706 00:33:03.186 --> 00:33:07.086 help. And sometimes it's just me or sometimes it's someone with, you know, outside 707 00:33:07.126 --> 00:33:08.766 of my little department. 708 00:33:08.806 --> 00:33:08.876 Yeah. 709 00:33:08.886 --> 00:33:10.906 But the scorecard I think would help. 710 00:33:10.946 --> 00:33:14.686 I started doing that with some of the analytics for things that I was doing on 711 00:33:14.706 --> 00:33:18.596 social media, and then it became I wasn't even sure what I was 712 00:33:18.646 --> 00:33:21.816 tracking to say was this successful or not. 713 00:33:21.866 --> 00:33:22.055 Yes. 714 00:33:22.126 --> 00:33:25.686 Um, so quite frankly, I kind of stopped for a little bit, because 715 00:33:25.746 --> 00:33:29.646 the- there was too many metrics to, to keep track of. I had someone helping me. 716 00:33:29.656 --> 00:33:30.166 (laughs) 717 00:33:30.246 --> 00:33:30.996 Um ... 718 00:33:30.996 --> 00:33:31.306 (laughs) Yeah. 719 00:33:31.386 --> 00:33:35.126 And we were just, we just ki- I kind of glanced to see in my 720 00:33:35.166 --> 00:33:38.076 gut what I thought was doing well as far as content, and then I'd, I'd have her 721 00:33:38.106 --> 00:33:40.286 push out something similar. 722 00:33:40.326 --> 00:33:40.895 Got it. 723 00:33:40.926 --> 00:33:44.496 But I haven't, I haven't stuck to it like I, I should, maybe. 724 00:33:44.526 --> 00:33:44.686 Yeah. 725 00:33:44.706 --> 00:33:47.776 So I think I wanna do that, you know, moving forward with some other ... 726 00:33:47.806 --> 00:33:50.566 Now I'm working on blogs and what have you that I'm getting ready to launch, 727 00:33:50.646 --> 00:33:51.866 so. 728 00:33:51.966 --> 00:33:54.446 I love that. Kathy, it's super, super common. 729 00:33:54.486 --> 00:33:58.206 I- what we typically do, we actually went back to our strategy meeting and we 730 00:33:58.306 --> 00:34:00.926 reduced it to three, three metrics. 731 00:34:00.966 --> 00:34:04.186 We said, "Okay, if you're on an island," Kathy's on an island, "what are the most, 732 00:34:04.206 --> 00:34:08.146 three most important things that would, uh, would are leading 733 00:34:08.206 --> 00:34:12.045 indicators that would tell her that her marketing's going in the right 734 00:34:12.106 --> 00:34:14.496 direction?" And it's really difficult. 735 00:34:14.505 --> 00:34:18.156 We told her the vital few. And we start smaller because it's really 736 00:34:18.206 --> 00:34:21.406 simple. Like, especially Michael, you've got RedNote, you've got Instagram, 737 00:34:21.446 --> 00:34:24.406 Facebook, you've got website traffic, email, like, all this stuff. 738 00:34:24.446 --> 00:34:28.286 It's really easy to start doing 10 things and 20 things and then lose track 739 00:34:28.346 --> 00:34:32.216 of it, rather than go back to some of the vital few, uh, 740 00:34:32.286 --> 00:34:35.985 impressions. Like, is Dr. Kelishati getting the awareness on 741 00:34:36.045 --> 00:34:39.706 those, uh, platforms before worrying about some of the other things? 742 00:34:39.726 --> 00:34:43.366 But so this, you got the owner, you got the measurable, a 743 00:34:43.505 --> 00:34:47.485 baseline of where you started, and then set a goal. Set a goal. 744 00:34:47.525 --> 00:34:50.326 And on the meta side, it's critical. 745 00:34:50.366 --> 00:34:54.146 What's the media budget? In this case, let's say it's 500 or $750 a 746 00:34:54.246 --> 00:34:57.326 month. What's your goal for impressions? What's your click for impressions? 747 00:34:57.346 --> 00:35:00.676 What's your marketing generated leads and your sales? Iris, are you on the call? 748 00:35:00.686 --> 00:35:04.006 I don't know if Iris is on the call for Scott DeLong. 749 00:35:04.046 --> 00:35:07.946 But what we're talking about is we had some goals, but we realized 750 00:35:08.066 --> 00:35:11.526 actually when we looked at the baseline and we looked at the weekly goals, at the 751 00:35:11.546 --> 00:35:15.486 current rates, we could see that what we were currently doing was 752 00:35:15.546 --> 00:35:18.426 not going to get us to the goal. It just wasn't. 753 00:35:18.466 --> 00:35:21.926 So we had to pause and look at a brand new way to do that and pull in email to 754 00:35:21.936 --> 00:35:25.646 accomplish what we initially thought we wanted to accomplish just because we 755 00:35:25.686 --> 00:35:29.046 weren't getting the conversions through the, through the 756 00:35:29.086 --> 00:35:32.976 funnel. But setting up goals ahead of time and then 757 00:35:33.026 --> 00:35:36.046 working your plan, you can measure back against the goal and say, "Okay, I'm, I'm 758 00:35:36.086 --> 00:35:39.676 not gonna hit it, so I need to do something else." But we don't know 759 00:35:39.746 --> 00:35:43.506 that if we're not scoring it. So those things are 760 00:35:43.566 --> 00:35:46.706 super, super important. Actually, uh, Mike, quick question for you. 761 00:35:46.746 --> 00:35:49.286 Mike Crabs, are you ... Have you got a scorecard or anything? 762 00:35:49.346 --> 00:35:52.806 Are you guys doing on a, on a daily or weekly basis or weekly 763 00:35:52.886 --> 00:35:57.726 basis? 764 00:35:59.406 --> 00:36:02.986 Uh, I don't believe so. Ask, uh, Joshua. I think Joshua's on. 765 00:36:03.066 --> 00:36:06.296 Okay. Okay. Joshua, do you know if you're, uh, tracking, uh, using this 766 00:36:06.326 --> 00:36:08.386 scorecard? 767 00:36:08.466 --> 00:36:11.806 Um, I think we don't do it, uh, right now. 768 00:36:11.826 --> 00:36:15.706 But, uh, what we do is just for social media reports. Yeah. 769 00:36:15.766 --> 00:36:18.976 Great. So this could absolutely work for social media. 770 00:36:19.046 --> 00:36:21.986 If you're just doing social media impressions, 771 00:36:22.066 --> 00:36:25.766 shares, um, aw- like, there's a whole bunch of things. 772 00:36:25.806 --> 00:36:29.756 Even if it was just video views, video views, impressions, or 773 00:36:29.766 --> 00:36:32.446 shares, you could still absolutely do that and see whether you're moving in the 774 00:36:32.466 --> 00:36:35.516 right direction or the wrong direction and at what pace. 775 00:36:36.786 --> 00:36:39.696 Um, so just know that obviously you could do stuff for that. 776 00:36:39.726 --> 00:36:42.756 Pratik, uh, or excuse me, is Pratik on? 777 00:36:42.756 --> 00:36:43.176 Yeah. 778 00:36:43.176 --> 00:36:43.206 All right. 779 00:36:43.594 --> 00:36:44.734 No, that's pretty- 780 00:36:44.754 --> 00:36:48.694 Oh, gotcha. Oh, sorry. Rishab, Rishab, on the social side, what are 781 00:36:48.734 --> 00:36:51.913 the three most important, if you're just doing say Instagram, what would be the 782 00:36:51.933 --> 00:36:54.294 three vital few that you'd recommend? 783 00:36:54.433 --> 00:36:58.294 I would definitely look at impressions or views. 784 00:36:58.413 --> 00:37:02.394 Uh, I would also look at engagement and profile visits. 785 00:37:02.413 --> 00:37:04.794 These are the two that I would look. 786 00:37:04.854 --> 00:37:08.073 One bonus for Instagram specifically would be 787 00:37:08.154 --> 00:37:09.484 sends. 788 00:37:09.533 --> 00:37:12.614 Yeah, shares or sends. Yeah. 789 00:37:12.694 --> 00:37:14.174 Awesome. 790 00:37:15.933 --> 00:37:19.774 Okay, crafting your scorecard, identify the key areas, select the 791 00:37:19.834 --> 00:37:22.484 leading indicators rather than just sales. 792 00:37:22.533 --> 00:37:23.933 What are the elements that are gonna 793 00:37:26.453 --> 00:37:29.913 drive sales? A lot of times I'll tell people, um, there's a Grant Cardone saying 794 00:37:29.973 --> 00:37:33.763 that money follows attention. And one of the key indicators is just how much, how 795 00:37:33.814 --> 00:37:37.024 much, how much video views are you getting? What's your awareness like? 796 00:37:37.134 --> 00:37:39.854 Um, if you have an email campaign, what's your delivery rate? 797 00:37:39.874 --> 00:37:43.683 But what are the leading indicators that you wanna track? 798 00:37:43.714 --> 00:37:46.923 Establish some baselines, set the weekly targets, and assign owners. 799 00:37:46.993 --> 00:37:50.553 And we have a YouTube video on a scorecard if you want more 800 00:37:50.573 --> 00:37:54.524 information. It's a really short, uh, video, a YouTube video, but, uh, 801 00:37:54.553 --> 00:37:58.484 Yuki will drop that in, and drop that in for you and you'll be able to 802 00:37:58.513 --> 00:38:01.774 take a look at a short video walking you through why 803 00:38:01.874 --> 00:38:05.834 scorecard, what to do with a scorecard, examples for the 804 00:38:05.854 --> 00:38:09.464 scorecard, setting it up, starting it really, really simply and getting some 805 00:38:09.493 --> 00:38:12.993 momentum no matter where you are. Sample 806 00:38:13.013 --> 00:38:16.734 metrics. I would lean on the left, qualify leads generated, cost per 807 00:38:16.794 --> 00:38:20.774 acquisition, email open rates. ChatGPT is loaded with 808 00:38:20.834 --> 00:38:24.374 sample metrics for scorecards. My recommendation is start with three to 809 00:38:24.413 --> 00:38:28.134 five. Start simply, because in 12 weeks it's really 810 00:38:28.214 --> 00:38:32.094 easy to start adding a bunch of stuff and it gets unwieldy and next 811 00:38:32.114 --> 00:38:34.114 thing you know, you're just not tracking it. 812 00:38:34.174 --> 00:38:37.374 Fewer is better than lots. Fewer bet- 813 00:38:37.433 --> 00:38:39.234 fewer measured frequently 814 00:38:40.073 --> 00:38:43.104 is far better than lots not measured at all, that's for sure. 815 00:38:43.114 --> 00:38:46.894 And I've seen that too many times. So here's the module one, 816 00:38:46.953 --> 00:38:50.493 really a- a- alignment, just let's take this opportunity, it's 817 00:38:50.553 --> 00:38:54.354 December. Let's take this opportunity now to get 818 00:38:54.413 --> 00:38:58.374 aligned for the next quarter. Get your templates, the links are 819 00:38:58.413 --> 00:39:02.194 below, the links are in the chat. Customize the tools, spend 820 00:39:02.413 --> 00:39:05.854 30 minutes customizing the tools, fill out the 821 00:39:05.874 --> 00:39:09.734 baselines, share 'em with your client because also when you're sharing 'em with the 822 00:39:09.794 --> 00:39:13.274 other stakeholders and saying, "Here's the three to five things that we're gonna be 823 00:39:13.283 --> 00:39:16.763 measuring, and here's my goals for these things over the course of the 12 824 00:39:16.794 --> 00:39:20.754 weeks," get some buy-in. Because if you have buy-in from the 825 00:39:20.794 --> 00:39:24.524 team or from the other folks on your team or your, your, the, the manager or 826 00:39:24.533 --> 00:39:28.154 whoever's leading it, the founder, then now you know that you're 827 00:39:28.194 --> 00:39:32.073 aligned with him or her and you've got your marching orders for the weeks to come 828 00:39:32.114 --> 00:39:35.913 in the 12 weeks ahead. And then schedule that daily weekly 829 00:39:36.013 --> 00:39:38.734 cadence. Uh, we have daily huddles. 830 00:39:38.774 --> 00:39:42.294 Every morning we just report in on a number and we say, "Here's where we are with 831 00:39:42.334 --> 00:39:45.854 our number." It takes 10 minutes or 15 minutes, and then every week 832 00:39:46.334 --> 00:39:48.904 we have our weekly marketing call and we go through these 833 00:39:48.953 --> 00:39:50.814 things. 834 00:39:53.214 --> 00:39:57.174 And ultimately the idea is moving through this 835 00:39:57.234 --> 00:40:01.194 scorecard right here takes about 45 minutes, 836 00:40:01.254 --> 00:40:04.504 three minutes, five minutes, five minutes, 10 minutes 837 00:40:04.594 --> 00:40:08.174 max, and then spending the bulk of your time on what the 838 00:40:08.214 --> 00:40:11.383 jugular issues are. What's the number one bottleneck to growth? 839 00:40:11.394 --> 00:40:15.354 And usually that's one of these, one of the, one of the things 840 00:40:15.413 --> 00:40:19.214 is off track and it's the main thing, it's the main thing that came up in our 841 00:40:19.234 --> 00:40:22.633 business growth exercise where we did the SMART goals to begin with. 842 00:40:22.734 --> 00:40:25.634 Those are the things we wanna focus on, those are the things that are gonna move 843 00:40:25.654 --> 00:40:29.553 the needle. We were just on a call earlier where it was LinkedIn, they 844 00:40:29.573 --> 00:40:32.053 were setting up all their LinkedIn and it was leads. 845 00:40:32.064 --> 00:40:35.993 So we would focus on lead magnets. The bulk of the call was focused on the 846 00:40:36.053 --> 00:40:39.194 two primary things that would move the needle for the client on their monthly 847 00:40:39.214 --> 00:40:43.033 call. Um, that's the assignment, 848 00:40:43.094 --> 00:40:45.894 that's what we wanna do is get started on that. 849 00:40:45.913 --> 00:40:49.094 We'll have the links for you, but I wanna make sure that we start off the year 850 00:40:49.314 --> 00:40:52.814 right. Um, all of you will be getting the new bootcamp 851 00:40:52.973 --> 00:40:56.493 2.0. Um, we also have a really cool thing, we're 852 00:40:56.573 --> 00:41:00.194 moving out of the private Facebook group into another 853 00:41:00.214 --> 00:41:02.923 environment where all the modules will be searchable. 854 00:41:02.953 --> 00:41:06.894 So you'll be really happy to know, ideally by January, you know, we 855 00:41:06.913 --> 00:41:10.504 have like the 60 trainings on agentics and all these different things on 856 00:41:10.533 --> 00:41:14.294 videos, images, you name it, um, all that'll be searchable for you. 857 00:41:14.314 --> 00:41:16.573 So it'll be much easier to find stuff starting in 858 00:41:16.613 --> 00:41:20.433 January. Uh, and then lastly, there's one 859 00:41:20.473 --> 00:41:24.394 other thing, uh, gosh, oh, we did, we started moving forward. 860 00:41:24.404 --> 00:41:28.073 S- many of you were asking about video editing. 861 00:41:28.113 --> 00:41:31.413 Michael, this will be good for you. Jayci, this will hopefully be good for you. 862 00:41:31.433 --> 00:41:34.894 Camille, it'll be good for you. Um, everybody, this will hopefully be really 863 00:41:34.953 --> 00:41:38.874 good. Video editing is something really important so we're putting together a three 864 00:41:38.993 --> 00:41:42.874 part series where we're gonna go deep on video editing, step 865 00:41:42.953 --> 00:41:45.894 by step how to get the most out of the videos. 866 00:41:45.913 --> 00:41:49.703 And we've already been applying some of the techniques that we've gone from 2,000, 867 00:41:49.714 --> 00:41:53.644 to 5,000, to 15,000, to 20,000, to 80,000 views with 868 00:41:53.654 --> 00:41:57.404 these videos and it's been a game changer for us in getting awareness in the 869 00:41:57.473 --> 00:42:01.254 marketplace. We've seen it working for our clients, um, our full service clients, 870 00:42:01.274 --> 00:42:03.933 and it's, what we're gonna do is just lay it out in three steps for 871 00:42:03.973 --> 00:42:07.644 everybody. Jayci, are you g- are you all keeping a, 872 00:42:07.734 --> 00:42:09.254 um, uh, level 873 00:42:09.334 --> 00:42:12.953 10? 874 00:42:12.993 --> 00:42:16.013 Yeah, we just updated... Oh, okay. 875 00:42:16.033 --> 00:42:17.354 You can go ahead, James. 876 00:42:17.413 --> 00:42:18.274 Oh, go ahead. 877 00:42:18.953 --> 00:42:21.993 So since, um, I am a, an 878 00:42:22.054 --> 00:42:25.953 outsource, uh, VA, so we have a 879 00:42:26.013 --> 00:42:29.933 level 10 in our company outsource access, 880 00:42:29.953 --> 00:42:30.013 and- 881 00:42:30.054 --> 00:42:31.124 Yes. 882 00:42:31.124 --> 00:42:34.464 ... for, for AG reps they also have 883 00:42:34.513 --> 00:42:37.803 their, I think, um, it's, it's 884 00:42:38.134 --> 00:42:40.834 similar one, Brian, right? There's a 885 00:42:40.913 --> 00:42:43.354 scorecard. 886 00:42:44.822 --> 00:42:45.062 Yeah, yeah. 887 00:42:45.102 --> 00:42:48.862 But for, for both ... But for, for this one, for the 888 00:42:48.982 --> 00:42:52.582 AI marketing, we don't have. So I have to start doing 889 00:42:52.662 --> 00:42:56.622 it, applying the, um, level 10 890 00:42:56.682 --> 00:42:58.662 that you have provided. 891 00:42:58.722 --> 00:43:02.072 Got it, got it. We'll make sure that you guys are all dialed in together and then 892 00:43:02.182 --> 00:43:05.962 on our monthly call, we can always go through your ROCKs and help you set up all 893 00:43:05.982 --> 00:43:09.222 those three to five marketing goals too. And you've got the link. 894 00:43:09.282 --> 00:43:12.322 If you've got- you've got this link right here. 895 00:43:12.402 --> 00:43:15.462 Just know that this right here is a 896 00:43:15.502 --> 00:43:19.342 GPT. This will tell you everything you need to know to get super clear on 897 00:43:19.382 --> 00:43:23.262 your Q1 ROCKs, Q1 goals. If you go here and you click 898 00:43:23.302 --> 00:43:27.062 on the link, you might remember from our Momentum call, it's so 899 00:43:27.122 --> 00:43:31.002 easy. All you have to do, copy and paste this, 900 00:43:31.062 --> 00:43:32.162 copy this prompt, 901 00:43:33.462 --> 00:43:36.662 open up the GPT. And so this would be something 902 00:43:36.742 --> 00:43:40.582 Brian, um, uh, can do and 903 00:43:41.142 --> 00:43:42.702 you, you open up the GPT 904 00:43:44.462 --> 00:43:46.282 and you copy and paste the prompt 905 00:43:47.442 --> 00:43:49.672 and just follow the instructions. 906 00:43:49.682 --> 00:43:52.942 And once you do that, what it's gonna do, it's gonna ask you a few questions. 907 00:43:52.982 --> 00:43:55.412 Your name, your business name, and your website address. 908 00:43:55.422 --> 00:43:57.942 It's gonna ask you six diagnostic questions. 909 00:43:57.952 --> 00:44:00.982 And then Brian could talk about the vision for where he wants to go. 910 00:44:00.992 --> 00:44:04.622 Anybody at AG Raps that really wants to talk about the vision of the next 90 days, 911 00:44:04.642 --> 00:44:08.242 what success looks like, what they want to double down on, what's most 912 00:44:08.262 --> 00:44:12.162 important to them, the vision of what it really looks like in 60 days, 90 913 00:44:12.242 --> 00:44:15.262 days. And then you're gonna get the three to five ROCKs. 914 00:44:15.282 --> 00:44:18.552 Brian will be able to review and approve that, review and approve that. 915 00:44:18.602 --> 00:44:22.502 You copy the results, drop it in here, and you've got your three to 916 00:44:22.522 --> 00:44:25.272 five ROCKs. Now, Jay Sarah, you're locked in. 917 00:44:25.362 --> 00:44:28.742 I know what's most important for them and you guys can review that every 918 00:44:28.802 --> 00:44:30.962 week. 919 00:44:31.022 --> 00:44:31.362 Okay. 920 00:44:31.382 --> 00:44:34.402 And that's really the key. Is you want to make sure whether you're aligned and 921 00:44:34.442 --> 00:44:37.122 focused on the most important things. 922 00:44:38.982 --> 00:44:40.362 All right. 923 00:44:41.682 --> 00:44:44.342 All right, any questions on the, uh, the ROCKs? 924 00:44:44.362 --> 00:44:48.162 And like I said, um, that is module one in 925 00:44:48.182 --> 00:44:52.142 boot camp, uh, 2.0 with the new 10 day AI boot camp and we'll 926 00:44:52.182 --> 00:44:55.481 be releasing that here in the next couple weeks and you'll be able to have it one 927 00:44:55.522 --> 00:44:59.242 step at a time. And the cool thing is the new, uh, tool that we're loading it 928 00:44:59.302 --> 00:45:02.982 into, they'll all drop at once. I think some of you folks went through the 929 00:45:03.042 --> 00:45:06.982 course and you're seeing it's just one, one course at a time. 930 00:45:06.991 --> 00:45:09.782 They'll all drop at once so you can pick and choose which ones you want to go. 931 00:45:09.802 --> 00:45:12.762 So there'll also be some flexibility in how you go through the program too. 932 00:45:12.822 --> 00:45:15.072 All new prompts, you'll see the prompt stacks. 933 00:45:15.142 --> 00:45:17.331 It's really a robust, robust program. 934 00:45:17.362 --> 00:45:20.942 So I'm excited about that. Um, anybody have any questions? 935 00:45:20.962 --> 00:45:23.122 Anybody have any questions? Uh, Das, did I miss 936 00:45:23.162 --> 00:45:25.002 anything? 937 00:45:26.402 --> 00:45:30.202 I don't think so. Uh, if anybody has any questions they can just shoot 938 00:45:30.242 --> 00:45:31.402 up. 939 00:45:31.502 --> 00:45:32.922 Excellent. 940 00:45:32.932 --> 00:45:32.932 941 00:45:32.962 --> 00:45:36.762 Das is one of our video editors as well, so, um, he's gonna be working on 942 00:45:36.822 --> 00:45:39.982 the, uh, video editing with Rishab. Any questions? 943 00:45:40.022 --> 00:45:43.122 Any questions on, uh, ROCKs, score cards, or anything 944 00:45:43.182 --> 00:45:45.802 else? 945 00:45:47.322 --> 00:45:50.222 I'm curious. There's one question I have for everybody. 946 00:45:50.282 --> 00:45:53.142 Who here is making personal content? 947 00:45:53.202 --> 00:45:56.942 Who here is making personal content or is, 948 00:45:57.042 --> 00:46:01.002 is, um, being asked to help owner founders 949 00:46:01.062 --> 00:46:03.812 create personal content on LinkedIn? 950 00:46:03.822 --> 00:46:07.372 P- like personal branded content on, uh, LinkedIn, 951 00:46:07.402 --> 00:46:09.762 Dave? Got it? 952 00:46:10.302 --> 00:46:11.742 That would be me also, Scott. 953 00:46:11.782 --> 00:46:15.652 Muzammil? All right. Are a- are you guys, uh, so you guys ... 954 00:46:15.662 --> 00:46:18.942 And Muzammil, so this is actually a good question for you as well and then Dave, 955 00:46:18.962 --> 00:46:22.782 I'll come back to you. Did you get your four pillars 956 00:46:22.842 --> 00:46:25.962 done with, uh, for, for Robert? 957 00:46:26.062 --> 00:46:29.382 Yeah, we worked on that together, um, during our call. 958 00:46:30.062 --> 00:46:33.722 I think it's ... And then Robert, uh, I think Taylor, 959 00:46:34.502 --> 00:46:38.422 we obviously gave a rundown on the meeting as well and then she did like a 960 00:46:38.462 --> 00:46:41.762 whole plan for content based on those four pillars. 961 00:46:42.942 --> 00:46:45.892 Love it. Love it. So here's what we're referring to, David, and this won't be any 962 00:46:45.942 --> 00:46:49.682 surprise to you, but one of the things that we started doing is taking the 963 00:46:49.762 --> 00:46:53.262 ICP and the core messaging and then you guys will 964 00:46:53.342 --> 00:46:56.942 remember we did the epiphany bridge script, which is your backstory. 965 00:46:57.002 --> 00:46:59.622 If you've got a founder's backstory or something like that, like Dr. 966 00:46:59.642 --> 00:47:02.902 Kelashati has a backstory, Robert has a backstory, Dave has a 967 00:47:02.982 --> 00:47:06.882 backstory, Coach Jimmy, Coach Danny, they all have a backstory. 968 00:47:06.962 --> 00:47:10.942 What we're finding is if you- if I just talk about AI on my personal accounts, 969 00:47:11.542 --> 00:47:15.442 I get this much interest. I get certain amount of interest, but if 970 00:47:15.522 --> 00:47:19.022 I've got four pillars and I'm now attracting four different types of 971 00:47:19.032 --> 00:47:22.582 audiences and I'm connecting with different people at different times, so I've gone 972 00:47:22.622 --> 00:47:26.312 from one post a day to three, three reels a day, it's dramatically 973 00:47:26.422 --> 00:47:28.182 changed things. And we built out the four pillars. 974 00:47:28.202 --> 00:47:31.902 So we're working on, if you're interested today, Bill, you're interested in telling 975 00:47:32.002 --> 00:47:35.102 more of some of the backstory. Like you have a great story between you and your 976 00:47:35.142 --> 00:47:37.892 wife that started the business and you guys are all both into bodybuilding and 977 00:47:37.922 --> 00:47:41.432 fitness. There's so much cool content there, but this 978 00:47:41.522 --> 00:47:44.892 also, uh, this prompt that we're working on, I'm trying to release this by tomorrow 979 00:47:45.242 --> 00:47:48.682 and I'll share it in the AI group. It's a four pillar prompt. 980 00:47:48.722 --> 00:47:52.422 What is the four pillar prompt? Ideal customer, core messaging, epiphany bridge. 981 00:47:52.462 --> 00:47:56.402 You get the backstory. What are the four things that you should be talking about 982 00:47:57.162 --> 00:48:00.622 every day and every week that are gonna attract a bigger 983 00:48:00.722 --> 00:48:04.262 audience, that are gonna appeal to a bigger audience, but still support each 984 00:48:04.342 --> 00:48:06.962 other, that still reinforce each other? 985 00:48:07.002 --> 00:48:10.382 So as you start to bring in this audience, it's gonna build a bigger 986 00:48:10.462 --> 00:48:13.742 audience, but they'll still be potentially interested in the product or service you 987 00:48:13.802 --> 00:48:17.722 sell. In other words, creating a reality show with commercials is far 988 00:48:17.762 --> 00:48:20.672 more interested than 100% commercials, you know? 989 00:48:20.702 --> 00:48:21.942 And that's what we're really talking about. 990 00:48:21.982 --> 00:48:25.262 And Bill, I think you do such a great job, by the way. 991 00:48:25.542 --> 00:48:28.482 Check it out. I got, I got Bill's stuff right here. 992 00:48:28.522 --> 00:48:31.172 So I'm rocking- Thanks, Scott. (laughs) I'm rocking, uh, Brent's bling. 993 00:48:31.182 --> 00:48:32.942 Around the world. Thank you. (laughs) Of course. 994 00:48:32.962 --> 00:48:34.522 It's gone around the world, Shanghai. 995 00:48:34.691 --> 00:48:37.562 But when I talk about the four pillars, it's far more interesting. 996 00:48:37.602 --> 00:48:41.492 So if you're interested in that, DM us in the A- in the AI WhatsApp 997 00:48:41.522 --> 00:48:45.202 group or we'll hit you up with a prompt, uh, tomorrow is the goal to get that 998 00:48:45.222 --> 00:48:48.422 prompt dropped. And I think it's gonna be a cool prompt 'cause it'll tell you 999 00:48:48.442 --> 00:48:52.282 exactly what four pillars you should be talking about, or at least test. 1000 00:48:52.302 --> 00:48:56.203 And then Muzammil was saying-... uh, Taylor on his team took those four pillars 1001 00:48:56.453 --> 00:48:59.854 and created a whole content plan around them, which you could expand on it, which 1002 00:48:59.913 --> 00:49:03.394 is really, really powerful. You'll see a much bigger audience start to move toward 1003 00:49:03.453 --> 00:49:07.234 you. All right. We're getting close. 1004 00:49:07.334 --> 00:49:10.933 Um, any questions before we go? I see lots of folks with their 1005 00:49:11.033 --> 00:49:14.894 cameras off, which is fine. I love it when cameras are on, so I 1006 00:49:14.933 --> 00:49:18.694 could see people, but, uh, any other questions? 1007 00:49:18.754 --> 00:49:19.433 So, Scott- 1008 00:49:19.473 --> 00:49:20.834 Yes, Mike. 1009 00:49:20.953 --> 00:49:21.254 Um, 1010 00:49:22.314 --> 00:49:25.513 you're talking about personal content. 1011 00:49:25.533 --> 00:49:29.473 You know, Anna, being in the real estate space, it's pretty 1012 00:49:29.513 --> 00:49:30.093 personal 1013 00:49:31.493 --> 00:49:35.073 just being a real estate agent. People wanna see and hear 1014 00:49:35.553 --> 00:49:39.374 what she has to say, so, um, pretty much everything 1015 00:49:39.413 --> 00:49:40.413 we do, the, the 1016 00:49:41.374 --> 00:49:44.834 stuff that gets the most impressions and likes is stuff with Anna in them. 1017 00:49:45.314 --> 00:49:46.194 100%. 1018 00:49:46.254 --> 00:49:49.953 Right? So that's pretty much all we do is the so- 1019 00:49:50.013 --> 00:49:53.913 Josh does the social media stuff with Anna's picture in it or a video 1020 00:49:53.993 --> 00:49:57.794 in it, and then, you know, some learning or recruiting 1021 00:49:57.872 --> 00:50:00.033 or whatever the message is. 1022 00:50:00.993 --> 00:50:04.234 Will you drop her... Is, is that on Insta? 1023 00:50:04.314 --> 00:50:07.654 It's, we're doing Insta, LinkedIn, Facebook. 1024 00:50:07.694 --> 00:50:09.694 Awesome. Will you drop her link in the chat? 1025 00:50:10.614 --> 00:50:11.053 Sure. 1026 00:50:11.093 --> 00:50:14.674 I'd love to see it. Now, does she have, does she have like a, a consistent four 1027 00:50:14.774 --> 00:50:18.694 pillars that she's, she's drawing on, or is it just personal stories and 1028 00:50:18.714 --> 00:50:20.614 different stories? 1029 00:50:20.674 --> 00:50:23.774 Um, it's pretty much the pillars. We did the four pillars in The Epiphany Bridge, 1030 00:50:23.794 --> 00:50:25.044 so we're using that. 1031 00:50:25.053 --> 00:50:26.884 Great, great. Good. And 1032 00:50:26.884 --> 00:50:29.694 so- Yeah, Josh, Josh would you drop that, uh, link in the chat for 1033 00:50:29.734 --> 00:50:31.654 me? 1034 00:50:34.334 --> 00:50:35.953 Go ahead, Scott. 1035 00:50:36.073 --> 00:50:39.714 Uh, so, um, I just wanted to make sure he got it. 1036 00:50:39.754 --> 00:50:43.033 All right, so hopefully he's got it. Yeah, tha- that's great. I'm so glad. 1037 00:50:43.093 --> 00:50:46.533 We have another gentleman, Kamil, does his stuff and, 1038 00:50:46.593 --> 00:50:50.223 um, he went through his Epiphany Bridge and I, and I don't... 1039 00:50:50.254 --> 00:50:53.354 I think it's okay me sharing this, but in his Epiphany Bridge he overcame cancer, 1040 00:50:54.134 --> 00:50:56.614 and that was a big... I mean, it was a... 1041 00:50:56.674 --> 00:50:58.654 Cancer, I think, touches one in three people- 1042 00:50:58.734 --> 00:50:59.064 Yeah, it's huge. 1043 00:50:59.064 --> 00:51:01.053 ... here in the US. It's, it's massive. 1044 00:51:01.114 --> 00:51:05.013 And, um, he takes it seriously. It was a defining moment in his 1045 00:51:05.113 --> 00:51:08.834 life, um, and he talks about that. And that was one of the best 1046 00:51:08.874 --> 00:51:10.894 perform- people reached out to him. 1047 00:51:10.933 --> 00:51:14.394 He changed his diet, he changed how he... what was important to him. 1048 00:51:14.413 --> 00:51:17.894 But he shares that. He's in real estate as well, and he, and he's 1049 00:51:17.973 --> 00:51:21.874 captured some crazy percentage of the market in Colorado, but he 1050 00:51:21.913 --> 00:51:25.723 tells his personal story, and of course it's a reality show with 1051 00:51:25.754 --> 00:51:27.774 commercials. And then, what do you say, Kamil? 1052 00:51:27.783 --> 00:51:31.734 Once a week he's doing, "Hey, if you're buying or selling, DM 1053 00:51:31.794 --> 00:51:34.493 me 'Buyer Guide' and I'll send you this buyer guide." It does a better job than 1054 00:51:34.553 --> 00:51:38.194 that, but he tells a personal story and then he's also talking 1055 00:51:38.274 --> 00:51:41.754 about, "Hey, if you're in Denver, if you're in Littleton." Hey, Kamil, could you 1056 00:51:41.814 --> 00:51:43.444 describe some of the four pillars he's got? 1057 00:51:45.033 --> 00:51:48.834 Uh, right now he has, um, family, real estate, um, 1058 00:51:48.874 --> 00:51:51.094 fitness and motivation. 1059 00:51:51.154 --> 00:51:54.993 Got it. And he touches on each one of them at different times and then with 1060 00:51:55.053 --> 00:51:57.933 like, um, nutrition I guess. Was it family? 1061 00:51:57.953 --> 00:51:59.894 What, what were they? 1062 00:51:59.973 --> 00:52:01.013 Uh, the pillars? 1063 00:52:01.073 --> 00:52:02.113 Yeah. 1064 00:52:02.234 --> 00:52:02.694 Um, 1065 00:52:03.533 --> 00:52:06.834 yeah. Family, fitness, um, real estate and 1066 00:52:06.854 --> 00:52:07.694 motivation. 1067 00:52:07.754 --> 00:52:11.223 That's right. So underneath fitness is that he, he started drawing on that one 1068 00:52:11.354 --> 00:52:15.214 cancer scare, and that was something Kamil did, and it just blew 1069 00:52:15.223 --> 00:52:19.154 up. The other one that blew up, beautiful retrospective on his father, 1070 00:52:19.214 --> 00:52:22.223 is on, uh, the influence his father had in his life. 1071 00:52:22.254 --> 00:52:26.174 And every man, uh, has a relationship either 1072 00:52:26.194 --> 00:52:29.094 with a father figure or father that meant something to him, and so when you see 1073 00:52:29.154 --> 00:52:32.933 that stuff, it connects. And it just went crazy. It blew up. 1074 00:52:32.973 --> 00:52:36.303 And so I would encourage you, as you're building out the brand for the 1075 00:52:36.413 --> 00:52:40.254 business, to consider those pillars, to consider the story of, the 1076 00:52:40.314 --> 00:52:43.814 story. People buy from people and life is felt, you know. 1077 00:52:44.033 --> 00:52:46.622 I mean, think about your last experience on social media, you're attracted to the 1078 00:52:46.694 --> 00:52:50.013 stuff. The stuff that moves you is the stuff that makes you feel 1079 00:52:50.053 --> 00:52:53.453 something. And so the extent that you could talk about some of those stories, 1080 00:52:53.473 --> 00:52:57.413 that's everything. Even a... Like Diego, even on the, on the, uh, Blue 1081 00:52:57.493 --> 00:53:01.462 Valley, whatever it is, um, you might have somebody at the store that's 1082 00:53:01.533 --> 00:53:04.993 a natural in front of the camera that can connect with people. 1083 00:53:05.053 --> 00:53:08.694 Uh, so be looking for those ways. And Curtis, before I let you go, I saw you come 1084 00:53:08.734 --> 00:53:12.654 off camera, uh, or come on camera. Questions, concerns, 1085 00:53:12.694 --> 00:53:15.973 thoughts? Are y- what... Tell me about the content that you guys are creating. 1086 00:53:17.533 --> 00:53:19.754 Oh, you're on mute. 1087 00:53:21.573 --> 00:53:22.594 You're on mute, Curtis. 1088 00:53:26.973 --> 00:53:29.973 Yeah, so we're just getting into the, into your content, really just to get 1089 00:53:30.033 --> 00:53:32.223 familiar with the program and do some training, uh- 1090 00:53:32.234 --> 00:53:32.283 Yep. 1091 00:53:32.283 --> 00:53:36.073 ... before we bring a VA on, but basically it's gonna be around some new launches 1092 00:53:36.113 --> 00:53:39.584 and campaigns around my card about our app that's gonna kick off in 1093 00:53:39.634 --> 00:53:42.223 January, so we're just getting geared up for that right now. 1094 00:53:42.294 --> 00:53:43.004 Awesome. 1095 00:53:43.013 --> 00:53:43.294 So yeah. 1096 00:53:43.314 --> 00:53:45.953 Awesome. Good. And, and have we gone through? 1097 00:53:45.993 --> 00:53:47.973 We haven't gone through your rocks yet, have we? 1098 00:53:48.033 --> 00:53:48.794 Not yet. 1099 00:53:48.874 --> 00:53:52.254 Okay. Yeah, the goal is get through the course, take two weeks, get through the 1100 00:53:52.294 --> 00:53:55.413 course, we'll jump on an onboarding call and then we'll get all that laid out. 1101 00:53:55.433 --> 00:53:55.444 Perfect. 1102 00:53:55.444 --> 00:53:59.194 And by then, 2.0 will be available and you'll have a great runway for both 1103 00:53:59.254 --> 00:54:01.723 mapping to the 2.0 as well as your goals. 1104 00:54:01.774 --> 00:54:02.674 Excellent. Thank you. 1105 00:54:02.694 --> 00:54:06.453 Good. Yeah, you bet. You bet. All right. Awesome. 1106 00:54:06.513 --> 00:54:10.394 Any other questions? Genghis, questions? How's Daniel doing? 1107 00:54:11.433 --> 00:54:15.334 Da- Daniel is just, just came back. 1108 00:54:15.394 --> 00:54:19.254 Just confirming the rescheduling, and 1109 00:54:19.894 --> 00:54:22.254 I'm just waiting f- waiting for approvals. 1110 00:54:22.274 --> 00:54:25.774 There is some contents we are doing with, um, search engine 1111 00:54:25.834 --> 00:54:29.814 optimization now, with the blogging stuff, with the web developers and stuff 1112 00:54:29.854 --> 00:54:30.993 like that. 1113 00:54:31.053 --> 00:54:34.594 I was in, um, Long Island doing a 1114 00:54:34.634 --> 00:54:37.544 workshop and I was reminded of you guys. 1115 00:54:37.594 --> 00:54:40.613 A gentleman came to me after the workshop and he's like, "Hey, I love all this AI 1116 00:54:40.634 --> 00:54:43.374 marketing tools, I love this stuff, but I'm not sure it's gonna work for my 1117 00:54:43.394 --> 00:54:45.413 business." I said, "Why, why not?" He goes- 1118 00:54:45.453 --> 00:54:45.484 Mm-hmm. 1119 00:54:45.484 --> 00:54:48.933 ... "My business, the people that buy my stuff are 1120 00:54:48.973 --> 00:54:50.953 billionaires and they're government employees. 1121 00:54:51.053 --> 00:54:54.933 I need, I need Department of Defense security to even get access 1122 00:54:54.973 --> 00:54:58.924 to the homes," and he goes, "These are like the who's who of the who's who." 1123 00:54:58.953 --> 00:55:01.852 I said, "Tell me more." He goes, "I build smart homes."... 1124 00:55:01.852 --> 00:55:04.962 and I'm talking Palm, Retina, this kind of thing. 1125 00:55:04.982 --> 00:55:07.082 But he reminded you guys, 'cause here's, here's where it went. 1126 00:55:07.122 --> 00:55:09.721 He goes, so I, and I don't even have permission 1127 00:55:10.622 --> 00:55:14.372 to use my customers' names. That's how high-end they 1128 00:55:14.562 --> 00:55:16.952 are. And I have to sign non-disclosures. 1129 00:55:16.962 --> 00:55:20.892 I'm like, "Can you show the properties?" He goes, "No. I can't show the properties. 1130 00:55:20.922 --> 00:55:23.642 I can't talk about the clients. I can't talk about 1131 00:55:23.721 --> 00:55:27.321 anything." And so here's where it p- here's where it's important for strategy. 1132 00:55:27.341 --> 00:55:30.902 I was thinking about you guys. And he goes, "So, I don't even know what to do for 1133 00:55:30.912 --> 00:55:34.542 my ICP." I said, "Don't worry about it. Think of a bank shot. 1134 00:55:34.582 --> 00:55:37.872 You ever play pool?" And he goes, uh, "Yeah, of course, I play pool." And I said, 1135 00:55:37.962 --> 00:55:40.531 "Think of a bank shot." He goes, "Well, what do you mean?" I said, "A center of 1136 00:55:40.582 --> 00:55:44.301 influence. Who's influencing that person?" He thinks for a second and he goes, 1137 00:55:45.221 --> 00:55:46.910 "Designers, architects-" 1138 00:55:46.942 --> 00:55:47.910 Yeah. 1139 00:55:47.910 --> 00:55:48.292 ... "and-" 1140 00:55:48.301 --> 00:55:50.221 Construc- construction managers. 1141 00:55:50.241 --> 00:55:53.922 Yeah. And instantly, I said, "Let me ask you a question. 1142 00:55:53.982 --> 00:55:57.341 How many designers or architects are there in Long Island, that market 1143 00:55:57.402 --> 00:56:01.241 area, that deal at that stratosphere?" He 1144 00:56:01.281 --> 00:56:04.942 goes, "Probably 25." I said, "Is it possible you could get a 1145 00:56:04.982 --> 00:56:08.892 podcast studio for 250 bucks an hour, invite every one of them 1146 00:56:09.002 --> 00:56:12.051 on at different times, and get belly to belly with them in a podcast studio and 1147 00:56:12.142 --> 00:56:15.321 talk to them about design in 2026, the latest 1148 00:56:15.381 --> 00:56:18.752 architecture, and not even talk about your shit, just talk about all their 1149 00:56:18.801 --> 00:56:22.172 stuff, design, talk about their projects they're working on and think it's..." He's 1150 00:56:22.221 --> 00:56:24.482 like, "In a heartbeat." 1151 00:56:24.522 --> 00:56:24.702 Mm. 1152 00:56:24.741 --> 00:56:28.422 I said, "Would they be in a position to refer you business?" He said, "In a 1153 00:56:28.482 --> 00:56:31.122 heartbeat." And so that's his strategy. 1154 00:56:31.182 --> 00:56:33.622 That's his marketing strategy, just like that it changed. 1155 00:56:33.642 --> 00:56:37.142 So be thinking creatively also, if you can't necessarily get to your ideal 1156 00:56:37.202 --> 00:56:41.022 customer, what influencer, centers of influences can you get 1157 00:56:41.042 --> 00:56:44.002 to? 'Cause he was like, "Maybe I'll do an email campaign. 1158 00:56:44.042 --> 00:56:47.922 No, I'm not gonna do that. Maybe I'll do content into the abyss and pray that it 1159 00:56:48.162 --> 00:56:50.761 hits one of these billionaires." Now he's got 1160 00:56:51.642 --> 00:56:55.361 a locked and loc- loaded strategies reaching out to, like, 25 to 50 1161 00:56:55.922 --> 00:56:59.821 designers, architects, builders, construction managers that are 1162 00:56:59.861 --> 00:57:03.422 in that space. They're super identifiable, and saying, "Hey, let me get you on a 1163 00:57:03.741 --> 00:57:07.702 podcast, and let me just talk to you about design and your thoughts on 1164 00:57:07.772 --> 00:57:10.850 architecture in 2026, trends, m- trends- 1165 00:57:10.881 --> 00:57:10.892 Mm-hmm. 1166 00:57:10.892 --> 00:57:14.702 ... technologies and forecasts for where smart homes are going." And not 1167 00:57:14.741 --> 00:57:18.482 even talk... And then, and that would be a source, and he was like, "Gold." 1168 00:57:18.562 --> 00:57:19.942 Exactly right. 1169 00:57:19.982 --> 00:57:22.832 Cost next, cost next to nothing. Is, is Daniel, uh, um... 1170 00:57:22.861 --> 00:57:25.542 Tell us what Daniel does. 1171 00:57:25.982 --> 00:57:29.482 (laughs) Daniel, uh, so 1172 00:57:29.721 --> 00:57:33.301 first of all, he's out of the time. He's very busy for 1173 00:57:33.402 --> 00:57:34.482 responding. 1174 00:57:34.602 --> 00:57:36.750 No, what's his business? His business, that's what 1175 00:57:36.750 --> 00:57:40.301 I'm asking. Uh, his business is, is selling for the, uh, smart 1176 00:57:40.402 --> 00:57:44.361 security systems like, um, uh, shades, uh, 1177 00:57:44.402 --> 00:57:46.122 security cameras, 1178 00:57:47.102 --> 00:57:49.942 uh, s- smart home systems, also for- 1179 00:57:49.982 --> 00:57:50.031 Same 1180 00:57:50.031 --> 00:57:53.962 here. ... commercial, uh, big screens for restaurants, stuff like 1181 00:57:54.022 --> 00:57:54.662 that. 1182 00:57:54.721 --> 00:57:58.562 Yeah. And that's what I was thinking about too is, is think, think bank shot too, 1183 00:57:58.582 --> 00:58:01.841 'cause homeowners are gonna be taking the recommendations 1184 00:58:01.861 --> 00:58:04.642 from other people's, other centers of influence. 1185 00:58:04.662 --> 00:58:08.622 Those are your ICPs I think. Yeah. 1186 00:58:08.721 --> 00:58:08.971 Awesome. 1187 00:58:09.082 --> 00:58:12.582 So that, that is exactly the great idea with the podcasts and, 1188 00:58:12.622 --> 00:58:14.341 and, um, things. 1189 00:58:14.982 --> 00:58:16.642 And also, it solves another problem. 1190 00:58:17.562 --> 00:58:21.162 Most of us, Curtis, Mike, Bill, Diego, 1191 00:58:21.202 --> 00:58:25.011 whoever it is, some people are really comfortable on camera, and 1192 00:58:25.062 --> 00:58:28.721 some people are not. But it's much different, it's much 1193 00:58:28.761 --> 00:58:32.281 different shooting a selfie style video, "Hi, I'm Scott, and I'm gonna tell you the 1194 00:58:32.301 --> 00:58:34.982 three secrets of..." That's one type of video. 1195 00:58:35.002 --> 00:58:38.792 It's a whole other type of thing to sit down with a friend or a colleague and have 1196 00:58:38.821 --> 00:58:42.402 a professional conversation about where you think design is going, where you 1197 00:58:42.462 --> 00:58:46.442 think AG Raps is going, where you think, you know, where you think the automotive 1198 00:58:46.462 --> 00:58:50.422 business is going, um, where you think, uh, a trend 1199 00:58:50.462 --> 00:58:52.841 is happening. But that's a different conversation. 1200 00:58:52.852 --> 00:58:56.821 And by the way, the collabs that come out of that could be game changers, can be 1201 00:58:56.922 --> 00:58:59.721 absolutely game changers, 'cause then afterwards when you're editing the content, 1202 00:58:59.761 --> 00:59:03.582 you collab with them on LinkedIn, on whatever it is, and you're now 1203 00:59:03.642 --> 00:59:05.582 harvesting their groups. 1204 00:59:05.861 --> 00:59:09.622 Right. Exactly. Is there any, any, uh, anybody or any 1205 00:59:09.642 --> 00:59:12.902 site which is doing their hiring, uh, the 1206 00:59:13.702 --> 00:59:17.221 podcasts clients stuff, which is doing the interviews 1207 00:59:17.721 --> 00:59:21.082 with the clients or with the online or onsite 1208 00:59:21.122 --> 00:59:24.182 podcasts? Like, you see on the TikTok short 1209 00:59:24.221 --> 00:59:25.821 videos, uh, 1210 00:59:26.881 --> 00:59:30.442 what is your business, what you are doing, tell me, tell me 1211 00:59:31.022 --> 00:59:33.421 how, how you get your business and stuff like that. 1212 00:59:33.662 --> 00:59:35.381 Just quick tips, you know? 1213 00:59:36.482 --> 00:59:39.571 That's a good question. So, re- um, are you saying... 1214 00:59:39.801 --> 00:59:42.412 I, I, I think what you're saying is, on TikTok when people are just going 1215 00:59:42.502 --> 00:59:44.362 man-on-the-street type interviews? 1216 00:59:44.442 --> 00:59:44.631 Yeah. 1217 00:59:44.682 --> 00:59:45.221 Is that what you're talking about? 1218 00:59:45.281 --> 00:59:48.412 But you can hire staff, st- stuff like, um, uh, 1219 00:59:49.482 --> 00:59:51.781 people to do the interviews for you. 1220 00:59:51.792 --> 00:59:51.792 1221 00:59:51.841 --> 00:59:54.082 Oh, people, like influencers to do the interviews for you. 1222 00:59:54.202 --> 00:59:56.531 Influencers or, I don't know, 1223 00:59:56.582 --> 01:00:00.442 maybe... Which is, which is someone who 1224 01:00:00.522 --> 01:00:02.622 want to be influencers. 1225 01:00:02.662 --> 01:00:03.031 (laughs) They'll go 1226 01:00:03.031 --> 01:00:03.042 How to do it. 1227 01:00:03.062 --> 01:00:05.111 Mi- micro- micro-influencer. Not, not like- 1228 01:00:05.122 --> 01:00:06.042 A micro-influencer. 1229 01:00:06.162 --> 01:00:06.801 Yeah. 1230 01:00:06.881 --> 01:00:09.542 Rishab, you, you look like you got an idea. 1231 01:00:09.682 --> 01:00:13.261 So, you... I've seen people do the same thing with 1232 01:00:13.402 --> 01:00:16.582 AI using VO3, like an interview 1233 01:00:16.741 --> 01:00:17.402 style. 1234 01:00:18.321 --> 01:00:21.921 Uh, people go out on the street and ask questions, like, 1235 01:00:22.002 --> 01:00:24.412 right, stop someone and ask questions. 1236 01:00:24.442 --> 01:00:28.341 You can do that with VO3. I would say test it 1237 01:00:28.442 --> 01:00:30.022 out with VO3 1238 01:00:30.962 --> 01:00:34.321 first. Generate a lot of clips, edit it f- uh, in, in a 1239 01:00:34.421 --> 01:00:36.042 fast-paced manner so that 1240 01:00:37.642 --> 01:00:41.482 people will still be able to say it's AI but it won't be shout- shouting 1241 01:00:41.582 --> 01:00:45.482 from the top of the mountain, like, "This is AI." If you edit it well. 1242 01:00:46.162 --> 01:00:46.171 Yeah. 1243 01:00:46.221 --> 01:00:50.202 So test that with VO3, and then if it works 1244 01:00:50.321 --> 01:00:54.022 out then you can probably think of getting a real one to do 1245 01:00:54.062 --> 01:00:55.281 it. 1246 01:00:55.381 --> 01:00:58.321 Sure. I will, I will res- raise this with the Daniel. 1247 01:00:58.421 --> 01:01:01.082 If he's agreeing, we will see. 1248 01:01:02.321 --> 01:01:03.381 Excellent. 1249 01:01:04.462 --> 01:01:08.321 All right. Uh, any final questions before you, be- before we, uh, head 1250 01:01:08.402 --> 01:01:09.522 out? 1251 01:01:09.542 --> 01:01:11.982 Hey, Scott. I just wanted to mention, um- 1252 01:01:12.051 --> 01:01:12.051 1253 01:01:12.051 --> 01:01:15.462 Yes. ... I, I heard with my inquiry in the WhatsApp group on the last call about, uh, 1254 01:01:16.482 --> 01:01:19.642 virtual assistants. A couple of, uh, team members from your group reached out. 1255 01:01:19.702 --> 01:01:21.421 So, uh, thanks a lot for the process- 1256 01:01:21.442 --> 01:01:21.452 Oh. 1257 01:01:21.452 --> 01:01:24.421 ... but just, uh, make some progress there. Thanks. 1258 01:01:24.482 --> 01:01:28.421 Good. Good. Yeah, you bet. You bet. Absolutely. 1259 01:01:28.482 --> 01:01:32.301 All right. If there's no other questions, then we'll wrap it for today. 1260 01:01:32.402 --> 01:01:35.982 Uh, agents next week. We're gonna go deep on agents. 1261 01:01:36.042 --> 01:01:39.362 If you have questions, please, please, please think of, like, stuck points or think 1262 01:01:39.381 --> 01:01:41.252 of, like, things that are bugging you. 1263 01:01:41.252 --> 01:01:44.932 Like, these calls are for you, so please bring your questions or send us a question 1264 01:01:44.942 --> 01:01:48.321 in advance, and don't wait. If you got a question between now and next week, send 1265 01:01:48.362 --> 01:01:51.502 us in the WhatsApp group and we'll do a screen share, we'll do whatever we need to 1266 01:01:51.522 --> 01:01:54.341 do to get you the answer back. So I love, Bill, when you say stuff like that, 1267 01:01:54.362 --> 01:01:56.982 'cause that's, that's happening between the calls so we wanna make sure we're 1268 01:01:57.022 --> 01:02:00.562 offering you between the calls on the 24/7 WhatsApp, the weekly live group calls 1269 01:02:00.602 --> 01:02:02.682 and of course, your monthly calls. 1270 01:02:02.702 --> 01:02:05.921 And then we'll finish the year strong, like I said, with a mindset coach, TEDx 1271 01:02:05.962 --> 01:02:09.022 speakers coming on and just gonna blow everybody's mind with some good mindset 1272 01:02:09.082 --> 01:02:12.702 stuff. And then we'll take the last, uh, two weeks 1273 01:02:12.801 --> 01:02:15.452 off in December and then we'll bonus everybody two weeks. 1274 01:02:15.462 --> 01:02:17.071 So we'll make sure you get covered on the backend. 1275 01:02:17.702 --> 01:02:19.841 Um, but thank you, everybody for being on the call. 1276 01:02:19.881 --> 01:02:23.381 Look forward to seeing you in the WhatsApp and see you next week. 1277 01:02:23.421 --> 01:02:26.781 See you guys, everybody. All right. Bye.