Social Media, Email & Blog Content

WEBVTT 1 00:00:44.225 --> 00:00:44.575 Hello? 2 00:00:44.815 --> 00:00:45.135 Hello. 3 00:01:01.605 --> 00:01:03.805 I see people are joining in. 4 00:01:10.345 --> 00:01:12.725 Are are we recording now, Rachel? 5 00:01:13.465 --> 00:01:15.245 Yes, ma'am. Perfect. 6 00:01:15.825 --> 00:01:20.405 So sorry for the last minute change and mix up guys. 7 00:01:22.865 --> 00:01:26.915 Yuki, are you able to admit people in or is it just me? 8 00:01:28.855 --> 00:01:31.875 Um, I think it's just you. 9 00:01:32.115 --> 00:01:35.035 I don't see any requests coming in from my end. 10 00:01:35.445 --> 00:01:38.195 Makes sense. Since I own this meeting, 11 00:01:38.295 --> 00:01:39.475 it would just be me. 12 00:01:45.835 --> 00:01:50.025 I'll admit everybody right now. Sec. 13 00:02:01.465 --> 00:02:02.895 Hello. Hello everyone. 14 00:02:05.365 --> 00:02:07.035 Let's just give it a minute or two, 15 00:02:17.505 --> 00:02:18.505 Everybody. 16 00:02:21.065 --> 00:02:23.285 All right. While, while everybody is joining, 17 00:02:23.605 --> 00:02:26.805 I will open it up for the group one by one, 18 00:02:28.645 --> 00:02:30.425 ask everybody some questions. 19 00:02:32.065 --> 00:02:35.165 It starts with Olivia. Olivia, what are you working on? 20 00:02:35.275 --> 00:02:37.525 What, how are you doing? Any start points? 21 00:02:39.345 --> 00:02:42.405 Um, right. Currently I've been using, um, 22 00:02:43.625 --> 00:02:45.885 the program that we learned last week. 23 00:02:45.965 --> 00:02:48.165 I think it was the Google AI studio. 24 00:02:48.385 --> 00:02:53.085 So I've been using that to try to create, um, logos for an, 25 00:02:53.305 --> 00:02:54.725 uh, convention that we're going for. 26 00:02:54.785 --> 00:02:57.485 I'm having a bit of difficulty trying to nail down exactly 27 00:02:57.485 --> 00:02:59.085 what we want from that, 28 00:03:00.305 --> 00:03:02.285 but that's what I've been working on this week. 29 00:03:02.675 --> 00:03:06.845 Yeah. Uh, we've, we've had a lot of our clients, uh, 30 00:03:07.225 --> 00:03:09.965 and students do logos using ai. 31 00:03:10.105 --> 00:03:12.965 We don't feel, uh, AI is in a place 32 00:03:12.965 --> 00:03:16.925 where it could create logos as well as we would like, 33 00:03:17.665 --> 00:03:19.925 but it is great if you give it references. 34 00:03:20.305 --> 00:03:23.325 So if you give it references of logos that you like, 35 00:03:23.915 --> 00:03:28.045 then it can modify and, uh, refer to that model of success 36 00:03:28.105 --> 00:03:30.285 and create something closer to what you want. 37 00:03:31.385 --> 00:03:34.725 Yes. Uh, chat GPT was really good at giving 38 00:03:34.835 --> 00:03:36.605 different Yeah. 39 00:03:36.685 --> 00:03:38.525 Versions of that. 40 00:03:38.635 --> 00:03:41.485 When I gave a reference of what to use, it was almost 41 00:03:42.115 --> 00:03:43.165 exactly what I wanted. 42 00:03:43.715 --> 00:03:44.885 Exactly, exactly. 43 00:03:45.465 --> 00:03:46.805 So yeah, that's the power 44 00:03:46.865 --> 00:03:49.525 of having different tools, uh mm-hmm. 45 00:03:49.625 --> 00:03:52.525 Do things. They're very, really, really specialized at 46 00:03:53.195 --> 00:03:54.245 very specific things. 47 00:03:54.945 --> 00:03:58.505 Mm-hmm. Awesome. Yeah. Any other start points? 48 00:04:01.945 --> 00:04:03.285 No. Alright. 49 00:04:05.405 --> 00:04:10.005 Uh, what are you working on? 50 00:04:10.145 --> 00:04:12.085 How you doing? Any stuck points? 51 00:04:18.715 --> 00:04:19.815 Uh, fingers. 52 00:04:20.955 --> 00:04:24.735 Uh, oh, just can you hear me now? Yeah, 53 00:04:25.175 --> 00:04:26.175 I can. 54 00:04:26.315 --> 00:04:31.095 Um, so I'm doing, creating the social media posts, 55 00:04:33.075 --> 00:04:34.295 uh, doing the blocks 56 00:04:35.315 --> 00:04:39.815 and, uh, link I'm doing the DM link LinkedIn strategy. 57 00:04:42.665 --> 00:04:44.645 That's great. So I'm, yes, 58 00:04:44.705 --> 00:04:47.245 I'm generating leads, uh, at LinkedIn. 59 00:04:48.465 --> 00:04:52.685 Uh, the stock points is the ideas for contents. 60 00:04:52.865 --> 00:04:56.045 So I'm coming out of the ideas for content, 61 00:04:56.155 --> 00:04:57.445 what the post on social media. 62 00:04:58.945 --> 00:05:00.075 Well, perfect timing, 63 00:05:00.075 --> 00:05:03.235 because today's, uh, module is going 64 00:05:03.235 --> 00:05:05.395 to be about content generation. 65 00:05:05.905 --> 00:05:08.395 It's going to be about, we give you some new tools 66 00:05:08.455 --> 00:05:10.035 and prompts mm-hmm. 67 00:05:10.245 --> 00:05:12.595 About prompts. We'll be using chat, GPT 68 00:05:12.595 --> 00:05:14.515 and some new prompts that you can use to 69 00:05:15.095 --> 00:05:16.315 create more and more content. 70 00:05:17.185 --> 00:05:19.435 Perfect. Great. I will wait for that. 71 00:05:20.465 --> 00:05:22.235 Awesome, Claudia. 72 00:05:25.215 --> 00:05:28.835 Hi. Uh, we started, uh, 73 00:05:29.215 --> 00:05:30.795 to using Flow 74 00:05:31.215 --> 00:05:35.435 and also, uh, Adobe prop with the gym here 75 00:05:35.505 --> 00:05:36.915 with our business. 76 00:05:37.375 --> 00:05:38.675 So we are playing, 77 00:05:38.895 --> 00:05:42.515 but, uh, it was, it has been difficult for us 78 00:05:43.265 --> 00:05:47.395 because, for example, we want to be so perfect. 79 00:05:47.775 --> 00:05:51.675 So for example, we want to the exercise, 80 00:05:51.865 --> 00:05:56.395 each exercise, do it, uh, doing do it well, 81 00:05:56.815 --> 00:06:01.805 but we're playing just, we're also making a lot of proofs. 82 00:06:03.685 --> 00:06:07.705 Nice, nice. Um, any stock points? 83 00:06:09.115 --> 00:06:10.755 Specific stock points? Like, I, 84 00:06:10.895 --> 00:06:12.235 we need help with this or that? 85 00:06:15.215 --> 00:06:18.235 No, we are just, uh, making the proofs 86 00:06:18.235 --> 00:06:21.155 of right now. 87 00:06:21.175 --> 00:06:22.175 No. 88 00:06:23.655 --> 00:06:24.195 Uh, Michael. 89 00:06:28.675 --> 00:06:32.015 Hi, RHEL. Hi. What are you working on? 90 00:06:32.035 --> 00:06:33.035 Any stock points? 91 00:06:34.315 --> 00:06:38.615 Uh, so, uh, our stock point is, as you know, 92 00:06:39.115 --> 00:06:43.215 red not, uh, has been very hard Yeah. 93 00:06:43.595 --> 00:06:46.015 As, uh, as we told you before. Yeah. 94 00:06:46.075 --> 00:06:49.895 Red not is very, was very difficult, uh, to get registered. 95 00:06:50.515 --> 00:06:53.975 So, uh, we cannot use Simon at that time. Uh, Dr. 96 00:06:55.035 --> 00:06:58.375 Kdi, when he tried to log in, he logged me out, 97 00:06:58.595 --> 00:07:01.815 and when I tried to log, log back in, I was not able to. 98 00:07:02.035 --> 00:07:05.615 So it was very difficult to proceed with the red note. 99 00:07:06.665 --> 00:07:10.085 So at the moment, I've been working on, um, long format, 100 00:07:10.625 --> 00:07:12.205 uh, that Dr. 101 00:07:12.585 --> 00:07:17.485 Ri has shown me, and AI was very beneficial with that. 102 00:07:17.485 --> 00:07:21.125 Nice. So, uh, primarily, uh, uh, 103 00:07:21.325 --> 00:07:23.805 Reno was very difficult to perceive. 104 00:07:23.865 --> 00:07:26.005 So, uh, at the moment we're doing that. 105 00:07:27.115 --> 00:07:28.845 Perfect. Perfect. Awesome. 106 00:07:29.235 --> 00:07:31.085 Well, by, by the team, 107 00:07:31.085 --> 00:07:33.485 Michael has been doing great work for Dr. 108 00:07:33.765 --> 00:07:36.405 K Shadi. He's been creating images, uh, 109 00:07:36.405 --> 00:07:38.085 videos, the whole suite. 110 00:07:38.635 --> 00:07:40.285 What he is facing trouble 111 00:07:40.315 --> 00:07:43.605 with is we don't have expertise in it's Red Note. 112 00:07:44.275 --> 00:07:46.285 It's a social media platform in China. 113 00:07:47.145 --> 00:07:50.325 And, uh, even I face this problem with Got, 114 00:07:51.105 --> 00:07:53.605 we are just not able to sign up for Red Note 115 00:07:53.605 --> 00:07:55.245 that we can keep getting banned. 116 00:07:55.945 --> 00:07:58.245 So if anybody has cracked the code, please 117 00:07:59.265 --> 00:08:00.975 share your spill your secrets. 118 00:08:02.015 --> 00:08:06.755 Uh, but yeah, red Note has been definitely difficult for us 119 00:08:06.755 --> 00:08:09.915 to navigate, but yeah, Michael, 120 00:08:10.395 --> 00:08:12.995 I wish we had contacts in the Chinese government, 121 00:08:13.535 --> 00:08:15.275 but right now we'll just have to Yeah. 122 00:08:15.865 --> 00:08:17.315 Wait it out and see how it goes. 123 00:08:19.405 --> 00:08:21.955 Sure. Yeah. All right. 124 00:08:22.135 --> 00:08:26.435 Let me see who else is on 125 00:08:27.025 --> 00:08:28.035 Danny's on a call. 126 00:08:28.815 --> 00:08:29.835 Let see. 127 00:08:33.175 --> 00:08:34.185 Pato has a question. 128 00:08:36.595 --> 00:08:40.615 Uh, Rachel, have you tried jva, ai curious? Uh, yes. 129 00:08:41.155 --> 00:08:43.215 Uh, I've heard of jva ai. 130 00:08:43.455 --> 00:08:47.055 I haven't played with it, so I'll, I'll look into it. 131 00:08:47.115 --> 00:08:48.455 Is there a specific question 132 00:08:48.515 --> 00:08:52.255 or a specific thing that you're looking for in jva? 133 00:08:53.035 --> 00:08:54.775 You know, I, I'm trying it 134 00:08:54.775 --> 00:08:56.805 Right now, um mm-hmm. 135 00:08:57.625 --> 00:09:01.205 And it, it seems interesting, 136 00:09:01.265 --> 00:09:02.925 but I'd kind of be curious of 137 00:09:03.385 --> 00:09:05.925 how you would use it within the workflow 138 00:09:05.955 --> 00:09:07.725 that you're teaching everyone. 139 00:09:08.505 --> 00:09:11.245 You know, I am testing it within my personal, 140 00:09:12.185 --> 00:09:16.045 within my personal workflow where let's say I have a batch 141 00:09:16.105 --> 00:09:18.285 of five, 10 people 142 00:09:19.265 --> 00:09:21.365 at let's say one particular company. 143 00:09:21.365 --> 00:09:24.405 Like we're targeting entertainment companies like a Mattel 144 00:09:24.405 --> 00:09:26.445 or Disney, and I might have 10 people 145 00:09:26.985 --> 00:09:29.485 and how I could use the application just to help me to, 146 00:09:31.105 --> 00:09:35.075 to automate a little bit more in a day. And, uh, 147 00:09:35.545 --> 00:09:36.545 Yeah. 148 00:09:36.695 --> 00:09:41.035 So we have seen a couple of these agen tech 149 00:09:41.935 --> 00:09:46.555 AI tools, uh, working to like, like sales in, 150 00:09:46.555 --> 00:09:48.715 in the sales domain specifically. Yeah. 151 00:09:48.945 --> 00:09:50.115 Yeah. Now, 152 00:09:50.985 --> 00:09:53.875 What we usually do is instead of using tools, 153 00:09:54.605 --> 00:09:57.675 which are great, if, if the use case fits, 154 00:09:57.825 --> 00:10:01.155 sometimes tools like GYI, they are the right fit. 155 00:10:01.735 --> 00:10:05.595 We usually automate stuff directly from NA 10 or meg.com. 156 00:10:06.455 --> 00:10:10.395 Uh, we usually like to create our own automations 157 00:10:10.535 --> 00:10:14.075 to keep things, uh, more custom. 158 00:10:15.055 --> 00:10:17.595 For example, we have a very, very specific way 159 00:10:17.595 --> 00:10:21.115 that we send out LinkedIn dms that has worked for us. 160 00:10:22.055 --> 00:10:25.635 So we keep that manual and the follow the follow up. 161 00:10:25.635 --> 00:10:29.635 We do that with, uh, sometimes AI would do that, 162 00:10:31.105 --> 00:10:32.365 you know, on our team. 163 00:10:32.985 --> 00:10:37.445 So that is some, some, we still have our outreach, 164 00:10:38.225 --> 00:10:40.325 at least on LinkedIn, on the LinkedIn side. 165 00:10:41.635 --> 00:10:44.885 However, the messages themselves are designed in ai. 166 00:10:44.885 --> 00:10:48.005 The lead magnets are designed in ai. So that is what we do. 167 00:10:48.825 --> 00:10:50.885 But, we'll, I'll look into GYA 168 00:10:50.905 --> 00:10:52.685 and give you my thoughts next week, 169 00:10:52.785 --> 00:10:54.005 if that's okay. Yeah, that'd 170 00:10:54.005 --> 00:10:55.005 Be, that'd be great. 171 00:10:55.305 --> 00:10:58.195 Of course. And, uh, Yeah, appreciate it. 172 00:10:58.905 --> 00:11:01.295 Awesome. Perfect. 173 00:11:02.355 --> 00:11:04.055 Uh, and, and any, any stuck points? 174 00:11:04.245 --> 00:11:06.495 Pato, what are you working on? Any stuck points? 175 00:11:07.005 --> 00:11:11.695 Yeah. Discipline, you know, look, at the end 176 00:11:11.695 --> 00:11:14.135 of the day, it's everything that you're teaching is amazing. 177 00:11:14.845 --> 00:11:18.015 Yeah. But it's discipline, you know, really. 178 00:11:19.375 --> 00:11:20.735 A hundred percent, a hundred percent. 179 00:11:20.835 --> 00:11:22.975 In fact, at the end of today, uh, 180 00:11:23.505 --> 00:11:27.035 after we go through the training, it can be, 181 00:11:27.865 --> 00:11:31.155 there's an assignment to create lots and lots of content. 182 00:11:32.175 --> 00:11:35.635 So, great. We'll, we'll, we'll give that to everybody. 183 00:11:35.695 --> 00:11:39.475 And that is essentially discipline that through 184 00:11:39.475 --> 00:11:42.635 that we want everybody to build a habit of discipline. 185 00:11:42.635 --> 00:11:45.795 That's okay. Creating content consistently 186 00:11:46.015 --> 00:11:48.515 and at scale using these tools. 187 00:11:48.515 --> 00:11:51.915 Because when everybody has ai, it's about 188 00:11:51.975 --> 00:11:53.645 who can do more and who can do better. 189 00:11:54.255 --> 00:11:57.405 Right. You know, I do have a question for everybody is 190 00:11:58.105 --> 00:12:00.925 if people could share what time they write their posts, 191 00:12:01.025 --> 00:12:02.605 are they writing them in the mornings? 192 00:12:03.065 --> 00:12:04.685 Are they writing them in the evenings 193 00:12:04.685 --> 00:12:05.685 before the day is over? 194 00:12:06.555 --> 00:12:08.855 You know, what's, what do they find is the best time to, 195 00:12:09.915 --> 00:12:13.495 to set time aside to write a post or, you know, 196 00:12:13.635 --> 00:12:15.215 or a post for the week? 197 00:12:15.675 --> 00:12:19.475 I'd be curious what everyone's process is, which I'm trying 198 00:12:19.475 --> 00:12:23.445 to find within my, my workflow there. 199 00:12:23.445 --> 00:12:26.085 Any volunteers about this question? 200 00:12:30.105 --> 00:12:33.825 I can go, um, I usually write mine like 201 00:12:34.795 --> 00:12:36.255 in the morning around 9:00 AM 202 00:12:36.315 --> 00:12:38.575 and I typically like to do it like Tuesday, 203 00:12:39.005 --> 00:12:40.255 Tuesday and Fridays. 204 00:12:40.805 --> 00:12:43.695 Yeah. Um, but if anyone else has any input, I would love 205 00:12:43.695 --> 00:12:46.415 to hear too, because that's what I have done. 206 00:12:46.805 --> 00:12:50.655 That has work. But happy to hear anyone else's ideas. 207 00:12:53.005 --> 00:12:54.925 Question for the group. Uh, this is Kevin from, 208 00:12:55.105 --> 00:12:56.205 uh, outside Philadelphia. 209 00:12:56.555 --> 00:12:58.965 When you, did you say write them or post them? 210 00:12:59.565 --> 00:13:01.085 I think No, write them. You're probably writing them all 211 00:13:01.085 --> 00:13:02.205 day long in my head. 212 00:13:02.275 --> 00:13:04.605 Yeah. Post posting is easy. 213 00:13:06.125 --> 00:13:09.255 It's writing, you know, it's finding the time to write 214 00:13:09.315 --> 00:13:10.615 and begin and finish. 215 00:13:10.895 --> 00:13:12.615 I, I, that's the part I struggle with 216 00:13:12.615 --> 00:13:15.095 because I'm constantly being interrupted. 217 00:13:15.845 --> 00:13:18.065 Right. Yeah. Yeah. 218 00:13:18.065 --> 00:13:20.465 You've taken on, we've all taken on a new role in 219 00:13:20.465 --> 00:13:21.585 doing this, I think in a lot of ways. 220 00:13:21.815 --> 00:13:22.905 Yeah. This is one more thing 221 00:13:22.905 --> 00:13:24.385 to add another break for our wall. 222 00:13:24.805 --> 00:13:27.025 I'm a better morning person myself, so. Right. 223 00:13:28.605 --> 00:13:32.375 So 1, 1, 1 thing that brings 224 00:13:33.635 --> 00:13:38.085 that brings up is, uh, it's a really interesting question. 225 00:13:38.585 --> 00:13:42.685 How we, and PR and I pr does a lot of content for Scott. 226 00:13:43.545 --> 00:13:47.365 How we have been doing content or writing content for Scott, 227 00:13:47.385 --> 00:13:48.845 and how Scott does it as well. 228 00:13:48.845 --> 00:13:50.605 He does it in the morning, obviously. 229 00:13:50.605 --> 00:13:51.885 Mostly it is, 230 00:13:52.385 --> 00:13:55.525 he blocks off a time called Morning Genius in his calendar 231 00:13:55.535 --> 00:13:56.605 where he goes in 232 00:13:56.745 --> 00:14:00.965 and writes content, follows up on sales initiatives, 233 00:14:00.965 --> 00:14:02.005 and so on and so forth. 234 00:14:03.475 --> 00:14:06.655 But we have a chat, GPT thread. Scott has a chat. 235 00:14:06.815 --> 00:14:09.095 GPT thread, I have a chat. GPT thread. 236 00:14:09.315 --> 00:14:11.895 Uh, the social media team has a chat GPT thread, 237 00:14:12.635 --> 00:14:16.255 and using the dictate function, we keep feeding it 238 00:14:16.255 --> 00:14:19.775 through thoughts, uh, insights, uh, 239 00:14:20.005 --> 00:14:21.295 over the course of the day. 240 00:14:21.755 --> 00:14:25.095 And at one point of time that GPT thread 241 00:14:25.115 --> 00:14:27.095 and with that custom GPT gets 242 00:14:27.555 --> 00:14:30.295 to know a lot about you than you actually realize. 243 00:14:31.515 --> 00:14:34.015 So it takes far less time 244 00:14:34.075 --> 00:14:37.535 and far less effort to get a post out written 245 00:14:38.355 --> 00:14:41.135 by using ai by just giving it your thoughts. 246 00:14:41.135 --> 00:14:43.215 And it'll write in, write out, 247 00:14:43.385 --> 00:14:46.095 write out your entire thought in your voice. 248 00:14:46.635 --> 00:14:51.235 So that is something that we have introduced in our, 249 00:14:51.535 --> 00:14:55.435 uh, process, especially Scott does that. 250 00:14:55.555 --> 00:14:59.185 I know. He has told me that's his secret. Mm-hmm. 251 00:14:59.265 --> 00:15:03.265 So, and speaking of that, Scott is now, 252 00:15:03.285 --> 00:15:06.765 and so just, 253 00:15:06.765 --> 00:15:08.685 just a thought pato to your question. 254 00:15:08.865 --> 00:15:11.125 That's, that's great. I, I hadn't thought about 255 00:15:11.655 --> 00:15:13.725 using, you're right. 256 00:15:13.905 --> 00:15:16.605 You can on the phone, you could set it up, talk to it, and, 257 00:15:17.305 --> 00:15:19.445 and be feeding it all day long ideas. 258 00:15:20.475 --> 00:15:24.085 Exactly. Right. Okay. Okay. That's helpful. Thank you. 259 00:15:24.785 --> 00:15:27.965 Of course. Awesome. Perfect. 260 00:15:28.705 --> 00:15:32.005 Um, Kevin, since you're on, uh, what are, what, what, 261 00:15:32.155 --> 00:15:33.245 what are you working on? 262 00:15:33.265 --> 00:15:34.565 Any, any, any stuck points? 263 00:15:37.505 --> 00:15:42.255 Uh, you're on mute on Drive Safe. 264 00:15:44.035 --> 00:15:45.575 I'm sorry, can you repeat the question? 265 00:15:46.195 --> 00:15:47.695 Uh, what are you working on? 266 00:15:47.795 --> 00:15:49.015 Any stuck points that you have? 267 00:15:50.885 --> 00:15:53.945 Uh, stuck points for me include the use of graphics. 268 00:15:54.925 --> 00:15:58.225 Uh, I'm still kind of a, no, I'm not gonna say tripped up, 269 00:15:58.225 --> 00:15:59.305 but still working through that. 270 00:15:59.305 --> 00:16:00.825 It's not my native language. 271 00:16:01.325 --> 00:16:03.665 Um, I'm better at just posting language, 272 00:16:03.685 --> 00:16:07.825 but trying to marry, um, uh, graphics and, um, a message 273 00:16:08.365 --> 00:16:10.185 and not, the graphics don't have to be novel, 274 00:16:10.325 --> 00:16:11.745 not movie quality, just 275 00:16:11.745 --> 00:16:13.185 something I just want people thinking. 276 00:16:14.775 --> 00:16:16.935 Hmm. Does that answer your question? 277 00:16:17.565 --> 00:16:19.085 Yeah. Okay. 278 00:16:19.505 --> 00:16:22.485 You, you, uh, I believe you were on the image creation 279 00:16:22.485 --> 00:16:23.645 masterclass with us, right? 280 00:16:23.825 --> 00:16:25.965 Yes. That was last, last week or the week before. 281 00:16:26.845 --> 00:16:31.175 Yeah. Uh, question, were you able to take any of that 282 00:16:31.515 --> 00:16:32.855 and did that help? 283 00:16:33.995 --> 00:16:36.615 Uh, yes. You, well, uh, it's all helpful. 284 00:16:36.855 --> 00:16:39.935 I was able to access it, so, uh, it's just a matter of, uh, 285 00:16:40.445 --> 00:16:42.975 like somebody else said before, just pulling a brick out 286 00:16:42.995 --> 00:16:44.975 of another, um, com 287 00:16:45.075 --> 00:16:49.075 or, uh, pulling another brick out 288 00:16:49.075 --> 00:16:50.675 of the wall and putting this one in. So, 289 00:16:51.095 --> 00:16:52.095 Mm-hmm. Got it. 290 00:16:52.095 --> 00:16:52.915 Got it. Okay. 291 00:16:52.975 --> 00:16:56.755 I'm not perfect at it. No, it, it gets better with, 292 00:16:56.985 --> 00:17:00.875 lets say, the first day of Jim is not your best, obviously. 293 00:17:02.845 --> 00:17:05.675 Thank you. Perfect. Awesome. Thank you for that. 294 00:17:06.225 --> 00:17:08.435 Alright. Uh, I see Scott is in. 295 00:17:08.435 --> 00:17:09.715 Yeah. Yeah. I just had a quick question. 296 00:17:09.835 --> 00:17:11.595 I know that we talked about this a couple weeks ago 297 00:17:11.785 --> 00:17:13.875 with messaging, the epiphany bridge script. 298 00:17:14.335 --> 00:17:17.835 Now, I was pushing really hard for everybody to come up 299 00:17:18.265 --> 00:17:21.555 with their backstory and use the epiphany bridge script. 300 00:17:21.555 --> 00:17:23.155 Now, I know some of you folks are newer to the program, 301 00:17:23.295 --> 00:17:24.475 so you might not know what I'm talking about. 302 00:17:24.475 --> 00:17:26.315 But those folks that, and if you don't, 303 00:17:26.485 --> 00:17:27.755 we'll get you the links, 304 00:17:28.055 --> 00:17:30.155 but essentially it's to create a backstory 305 00:17:30.975 --> 00:17:32.515 for your business. 306 00:17:32.905 --> 00:17:34.675 What is the hook? And people buy 307 00:17:34.675 --> 00:17:36.435 because they, they, they buy a story. 308 00:17:36.435 --> 00:17:38.235 They buy something that's exciting, 309 00:17:38.235 --> 00:17:39.315 that moves 'em emotionally. 310 00:17:40.035 --> 00:17:42.435 I push everybody to create a backstory and share it. 311 00:17:42.555 --> 00:17:45.195 I got zero shares. I got zero shares. 312 00:17:45.355 --> 00:17:48.355 Although one person did send me a note saying on the side, 313 00:17:48.355 --> 00:17:49.445 they didn't wanna post it in the group. 314 00:17:49.505 --> 00:17:52.705 Did anybody else create an epiphany bridge story? 315 00:17:52.845 --> 00:17:56.345 I'm super curious. Did anybody else create Epiphany Bridge? 316 00:17:56.675 --> 00:17:59.585 Diane, I see you wanna say something? Did you create one? 317 00:18:02.205 --> 00:18:02.945 You're on mute. 318 00:18:06.805 --> 00:18:07.465 Not yet, Scott. 319 00:18:07.485 --> 00:18:11.305 I'm still working on it. You're still working. All right. 320 00:18:11.445 --> 00:18:14.225 But you, you started, did you start? Yes. Yes. 321 00:18:14.225 --> 00:18:15.225 Okay, good, good. 322 00:18:15.605 --> 00:18:17.265 Now, some people will say like, Hey, 323 00:18:17.375 --> 00:18:19.065 it's still coming out very businessy. 324 00:18:19.285 --> 00:18:21.425 My recommendation is when it starts, those early questions, 325 00:18:21.425 --> 00:18:23.745 Diane or anybody else, if you feel like it's not a 326 00:18:23.745 --> 00:18:25.705 compelling story, um, think in terms 327 00:18:25.705 --> 00:18:26.785 of just going a little bit deeper. 328 00:18:27.745 --> 00:18:29.345 Remember, it's not going anywhere. If you don't wanna share 329 00:18:29.345 --> 00:18:30.545 it with anybody, you don't have to. 330 00:18:30.565 --> 00:18:33.145 But when you're, when the, when the GPTs asking you the 331 00:18:33.305 --> 00:18:35.745 questions, share some of the emotions you felt, share some 332 00:18:35.745 --> 00:18:36.945 of the stuck points you might've felt 333 00:18:36.945 --> 00:18:38.225 before you created the business, 334 00:18:38.365 --> 00:18:39.505 before you created the product, 335 00:18:39.505 --> 00:18:42.065 before you created the service, what was the challenge? 336 00:18:42.165 --> 00:18:44.665 And go deeper and kind of, kind of dig into that emotion 337 00:18:44.685 --> 00:18:46.225 and it'll tell a, tell a different story 338 00:18:46.525 --> 00:18:50.265 and maybe even recall early memory that that relates 339 00:18:50.285 --> 00:18:51.505 to what you're talking about. 340 00:18:51.675 --> 00:18:53.425 There was one gentleman, I forget who it was. 341 00:18:53.445 --> 00:18:55.625 He was talking about how I was never good at sports. 342 00:18:56.105 --> 00:18:57.545 I was never picked. In fact, 343 00:18:57.745 --> 00:19:00.705 I remember a couple times I was picked last to play 344 00:19:01.225 --> 00:19:02.425 baseball, softball, whatever it was. 345 00:19:02.605 --> 00:19:03.945 And he related that to his business. 346 00:19:04.005 --> 00:19:06.505 And his business was about selecting talent. 347 00:19:07.125 --> 00:19:08.465 And so it really works. I wanna 348 00:19:08.465 --> 00:19:09.745 encourage you to, to do that. 349 00:19:10.285 --> 00:19:12.705 Um, and that helps a lot if you go deep. 350 00:19:12.965 --> 00:19:14.385 Now, Isha, I'm sorry I was late. 351 00:19:14.485 --> 00:19:18.185 Did you already start on the one training? No. Okay. 352 00:19:18.185 --> 00:19:19.905 No, I did not yet. Alright. 353 00:19:20.125 --> 00:19:21.545 Do you guys wanna I'll dive into that 354 00:19:22.045 --> 00:19:23.665 or was there, am I cutting anybody off? 355 00:19:25.645 --> 00:19:28.505 No, no. Okay. All right. 356 00:19:29.285 --> 00:19:33.065 Let me, um, okay, let me see here. 357 00:19:33.685 --> 00:19:37.055 Uh, we're on module five, right? Avv? That's gonna, yes. 358 00:19:37.125 --> 00:19:38.895 Okay, cool. Well, let's jump into it. 359 00:19:38.895 --> 00:19:40.215 We've got a really cool training here, 360 00:19:40.715 --> 00:19:45.415 and as we dig into, um, the Bootcamp 2.0, 361 00:19:45.785 --> 00:19:48.815 those people that are just joining the workshop, uh, 362 00:19:48.815 --> 00:19:51.895 just joining us, just know we've got, we're in the middle 363 00:19:51.895 --> 00:19:54.575 of bootcamp 2.0, you haven't missed anything. 364 00:19:54.575 --> 00:19:56.055 You'll get access to all this stuff. 365 00:19:56.355 --> 00:19:58.015 But I do want you to know this is coming. 366 00:19:59.575 --> 00:20:01.035 So let me walk you through this. 367 00:20:02.095 --> 00:20:04.995 Um, this is, uh, module five, social media, 368 00:20:05.125 --> 00:20:06.515 email and blog content. 369 00:20:07.255 --> 00:20:10.075 And we're kind of getting into, uh, 370 00:20:10.105 --> 00:20:11.915 version two of the bootcamp. 371 00:20:13.225 --> 00:20:14.875 Alright. Oops. So today 372 00:20:14.875 --> 00:20:16.435 what we're gonna talk about is the course roadmap. 373 00:20:16.435 --> 00:20:17.435 We're gonna do a quick recap. 374 00:20:17.525 --> 00:20:19.995 We're gonna talk about content creation, the three secrets, 375 00:20:20.175 --> 00:20:21.515 and do some live demonstrations 376 00:20:21.655 --> 00:20:24.555 and give everybody an assignment. 377 00:20:25.175 --> 00:20:28.075 And we have a special thing. We have X 100 T-shirts. 378 00:20:28.075 --> 00:20:30.395 I don't have 'em with me, but the first word, person 379 00:20:31.025 --> 00:20:32.235 that gets their assignment. 380 00:20:32.255 --> 00:20:33.795 In fact, first three people, how about that? 381 00:20:33.795 --> 00:20:35.275 First three people to get their assignment done. 382 00:20:35.275 --> 00:20:37.835 We're gonna send you some X 100 T-shirts 383 00:20:38.055 --> 00:20:39.715 and you're gonna be ambassador. 384 00:20:40.495 --> 00:20:41.955 So, and that goes for anybody, 385 00:20:42.295 --> 00:20:43.475 uh, wherever you are in the world. 386 00:20:43.695 --> 00:20:45.435 Um, so get your assignments done, 387 00:20:45.775 --> 00:20:46.835 we want you to get 'em done. 388 00:20:48.105 --> 00:20:50.325 The elite marketing method, as you know, is about strategy, 389 00:20:50.325 --> 00:20:52.605 production, distribution, and optimization. 390 00:20:53.095 --> 00:20:55.245 Those are the four pillars of this whole thing. 391 00:20:55.255 --> 00:20:56.725 We're talking about production right now. 392 00:20:57.025 --> 00:20:58.885 Social media, email and blog content. 393 00:20:59.395 --> 00:21:00.965 This is some of my favorite stuff. 394 00:21:01.335 --> 00:21:03.805 We're talking about the three secrets to producing content 395 00:21:04.195 --> 00:21:06.685 that converts, not just impresses 396 00:21:06.685 --> 00:21:08.365 or creates awareness, but converts. 397 00:21:08.905 --> 00:21:11.405 The idea is this. We're gonna show you some prompts. 398 00:21:11.775 --> 00:21:14.205 We're gonna show you kind of our, our production system, 399 00:21:14.705 --> 00:21:16.165 and then we're gonna have you post 400 00:21:16.165 --> 00:21:17.325 or we'll give you the exercise. 401 00:21:17.585 --> 00:21:20.525 And I really would love any feedback or questions 402 00:21:20.525 --> 00:21:21.845 or concerns as we go through this. 403 00:21:23.545 --> 00:21:26.245 Secret. Number one, there's some expert prompts to do this. 404 00:21:26.585 --> 00:21:29.605 The truth is about content creation is we like to say it's, 405 00:21:29.675 --> 00:21:31.325 it's who not how. 406 00:21:31.345 --> 00:21:33.205 And here's what I mean. We all know some 407 00:21:33.205 --> 00:21:34.325 great content creators. 408 00:21:34.385 --> 00:21:37.925 We know Gary Vaynerchuk, we know Joanna Wey. 409 00:21:37.925 --> 00:21:41.005 She's this email copywriter like Savant. 410 00:21:41.105 --> 00:21:43.365 She writes email copy like nobody else. 411 00:21:43.855 --> 00:21:46.165 David Ogle the father of advertising. 412 00:21:46.505 --> 00:21:50.045 And then this guy Jo, uh, Jonah, the founder of buzzfeed. 413 00:21:50.895 --> 00:21:53.445 These people are the best at what they do. 414 00:21:53.905 --> 00:21:56.765 So rather than just say, gimme an email campaign 415 00:21:56.765 --> 00:21:59.485 or gimme a social media, we basically went, harvested a lot 416 00:21:59.485 --> 00:22:01.365 of their stuff that they did and created prompts 417 00:22:01.675 --> 00:22:05.845 that you could copy and paste, essentially, channel Joanna, 418 00:22:05.995 --> 00:22:07.645 channel David, channel Gary. 419 00:22:08.065 --> 00:22:12.115 So here's what I mean. Um, what we've got is 420 00:22:12.115 --> 00:22:15.075 what we call the the elite marketing dream team of prompts. 421 00:22:15.135 --> 00:22:16.235 So we got four prompts. 422 00:22:16.405 --> 00:22:17.715 We're gonna give you a link to them 423 00:22:17.935 --> 00:22:19.235 and we'll show you how to use them 424 00:22:19.295 --> 00:22:20.595 and then kind of turn you loose. 425 00:22:21.505 --> 00:22:25.405 The first one, what I wanna introduce you to is, uh, Yuki, 426 00:22:25.405 --> 00:22:26.525 do you think you could help me out 427 00:22:26.825 --> 00:22:30.285 and, um, just drop that link in the chat? 428 00:22:31.075 --> 00:22:32.405 Sure. Mm-hmm. Okay. 429 00:22:33.185 --> 00:22:34.565 You guys, I think all have this, 430 00:22:34.585 --> 00:22:36.525 but these are some of the latest, greatest prompts. 431 00:22:36.525 --> 00:22:39.205 Now, if you're in the course, this is gonna be new for you 432 00:22:39.205 --> 00:22:40.925 because these are brand new prompts. 433 00:22:40.925 --> 00:22:43.125 Some of these are literally like a couple weeks old. 434 00:22:43.375 --> 00:22:44.845 Those of you've been with us for a little while. 435 00:22:44.895 --> 00:22:49.005 Check this out. This is some of our latest, greatest stuff. 436 00:22:49.625 --> 00:22:52.645 And as you know, the idea is you start with strategy 437 00:22:52.825 --> 00:22:54.645 and then you go to content production. 438 00:22:55.065 --> 00:22:56.245 You don't just go straight to tools. 439 00:22:56.405 --> 00:22:59.415 I was on a workshop recently and somebody said, um, 440 00:23:00.315 --> 00:23:02.015 what's the single most important thing 441 00:23:02.075 --> 00:23:03.215 to creating great content? 442 00:23:03.435 --> 00:23:04.815 And I said, to have great strategy. 443 00:23:06.045 --> 00:23:08.345 If your ad is off, if your email's off, 444 00:23:08.345 --> 00:23:10.865 if your website is off, if your stuff isn't converting, it's 445 00:23:10.905 --> 00:23:11.945 'cause your strategy's not converting. 446 00:23:11.945 --> 00:23:14.345 You don't need a better ad, you don't need a better website. 447 00:23:14.405 --> 00:23:15.505 You need a better strategy. 448 00:23:15.535 --> 00:23:17.425 When your strategy's on everything else is better, 449 00:23:18.375 --> 00:23:19.985 this link will get you to the prompts 450 00:23:19.985 --> 00:23:20.985 and you can work through 'em. 451 00:23:22.145 --> 00:23:23.725 So here's the content production system. 452 00:23:23.725 --> 00:23:27.085 Here's how it works. I call it the AI assembly line. 453 00:23:27.505 --> 00:23:29.205 You start with copy, then you go 454 00:23:29.205 --> 00:23:30.605 to creative, and then you go to publish. 455 00:23:30.985 --> 00:23:32.445 And I'm gonna do some of this and reha, 456 00:23:32.505 --> 00:23:33.805 if you can help me with some of this. 457 00:23:33.805 --> 00:23:35.765 But you might ask, you know, 458 00:23:35.795 --> 00:23:38.325 chat VD gives me really generic copy. 459 00:23:38.855 --> 00:23:40.965 Those of you who've been with us for the last four 460 00:23:40.965 --> 00:23:42.885 to six weeks know that we started 461 00:23:42.885 --> 00:23:44.765 with your ideal customer persona. 462 00:23:45.265 --> 00:23:48.165 We niched down, we then refined your persona. 463 00:23:48.265 --> 00:23:50.845 We did the top 10 questions, concerns, objections, 464 00:23:51.325 --> 00:23:53.165 limiting beliefs your ideal customer has, 465 00:23:53.305 --> 00:23:55.165 and we really got clear on that one. 466 00:23:55.165 --> 00:23:56.285 Then we created A GPT. 467 00:23:56.865 --> 00:23:57.965 If you've done that, you know 468 00:23:57.965 --> 00:24:01.405 that your chat GPT no longer gives you that copy 469 00:24:01.465 --> 00:24:02.525 or the generic copy. 470 00:24:04.255 --> 00:24:07.195 But how do you then level it up even after you've done that 471 00:24:07.195 --> 00:24:09.035 and created your GPT with 472 00:24:09.035 --> 00:24:11.515 that really refined persona and core messaging? 473 00:24:11.815 --> 00:24:14.795 How do you level that up? Well, prompts can do that. 474 00:24:15.755 --> 00:24:16.815 If you did nothing else 475 00:24:16.875 --> 00:24:19.095 and use these prompts, you'd still get a much better result. 476 00:24:19.635 --> 00:24:21.495 But if you nailed your strategy down 477 00:24:22.995 --> 00:24:24.135 and then use these prompts, 478 00:24:24.155 --> 00:24:27.135 you have like geometric uh, expansion on this. 479 00:24:27.235 --> 00:24:28.695 So here's what it is. 480 00:24:28.695 --> 00:24:31.575 The live build turning prompts into posts as an example. 481 00:24:32.235 --> 00:24:33.295 So we'll do a live demo. 482 00:24:33.395 --> 00:24:37.375 Do you wanna do a live demo with this, um, reshot? Yeah, 483 00:24:37.645 --> 00:24:38.645 Yeah, of course. 484 00:24:39.165 --> 00:24:41.295 Okay. Do you wanna do this one for the image? 485 00:24:42.285 --> 00:24:44.895 Sure. Let me do the live demo for the entire, uh, 486 00:24:44.965 --> 00:24:45.965 Okay. Media 487 00:24:45.965 --> 00:24:47.135 post, the email and emails. 488 00:24:47.245 --> 00:24:48.615 Okay. 'cause then I could, I could walk 489 00:24:48.615 --> 00:24:49.655 through the blog and everything too. 490 00:24:49.875 --> 00:24:51.895 I'm gonna stop sharing. And by the way, 491 00:24:51.895 --> 00:24:54.615 while Reha ISS pulling this up, is everybody tracking 492 00:24:54.615 --> 00:24:56.215 with the idea of starting with the strategy? 493 00:24:56.855 --> 00:24:58.695 Starting with the strategy, like Pata, we did that. 494 00:24:58.695 --> 00:24:59.975 We dialed that in and, 495 00:25:00.075 --> 00:25:01.775 and you got clear on some people coming 496 00:25:01.775 --> 00:25:03.495 from Europe, I remember. Yeah, 497 00:25:03.855 --> 00:25:04.855 I Did. Okay, 498 00:25:04.855 --> 00:25:05.685 499 00:25:06.335 --> 00:25:07.335 Awesome. So 500 00:25:07.335 --> 00:25:08.545 we'll do a live demo. 501 00:25:08.635 --> 00:25:12.705 We'll create social media posts, we'll create emails 502 00:25:12.885 --> 00:25:15.025 and we will create blogs like Scott mentioned, 503 00:25:15.025 --> 00:25:17.065 and we'll use the expert prompts. 504 00:25:17.075 --> 00:25:19.425 We'll bring Gary we to life today 505 00:25:19.505 --> 00:25:21.185 to do the social media posts for you. 506 00:25:22.045 --> 00:25:24.385 So let's go over to the prompts page. 507 00:25:24.655 --> 00:25:26.825 Yuki has dropped the link in the chat 508 00:25:27.085 --> 00:25:30.705 and in this prompt page you will see there is a prompt 509 00:25:31.245 --> 00:25:33.065 called the Gary V prompt. 510 00:25:35.545 --> 00:25:37.795 It's like six or seven scrolls down there. 511 00:25:38.585 --> 00:25:41.085 Yes. And you can always obviously command 512 00:25:41.185 --> 00:25:45.205 or control F Gary v uh, somebody. 513 00:25:45.705 --> 00:25:47.005 And pause for a second. Everybody 514 00:25:47.005 --> 00:25:48.085 seeing the Gary V prompt? 515 00:25:48.145 --> 00:25:49.725 Thumbs up. Have you seen the Gary v prompt? 516 00:25:49.875 --> 00:25:52.645 Alright, good, good, Olivia. Good Diego. All right, Mike. 517 00:25:52.645 --> 00:25:55.675 Great, great. Excellent. Alright. 518 00:25:55.815 --> 00:25:56.995 Oh, Brian has a question. 519 00:25:58.085 --> 00:26:02.205 Yeah, sure. Was there a 520 00:26:02.245 --> 00:26:03.245 Question? No, wasn't the question 521 00:26:03.245 --> 00:26:05.245 I was, uh, trying to thumb up, 522 00:26:05.265 --> 00:26:06.645 but there is my hand that stayed. 523 00:26:07.775 --> 00:26:10.185 Okay. Alright. Alright, cool. 524 00:26:10.805 --> 00:26:12.625 All right. So we will copy this prompt. 525 00:26:12.625 --> 00:26:14.425 There's a copy button on each and every prompt. 526 00:26:14.425 --> 00:26:18.225 We'll copy this prompt. We'll go over to Chad GPT, 527 00:26:18.445 --> 00:26:22.345 and we'll go to the same chat thread that we've been using 528 00:26:22.485 --> 00:26:24.985 to generate our ideal customer persona 529 00:26:25.055 --> 00:26:26.625 generator core messaging. 530 00:26:26.925 --> 00:26:28.745 And we use that same chat thread 531 00:26:28.845 --> 00:26:31.225 or a custom GPT if you have already built that 532 00:26:31.845 --> 00:26:33.465 to use these prompts. 533 00:26:33.885 --> 00:26:37.385 So we will drop the prompt in this chat thread, 534 00:26:38.005 --> 00:26:40.465 no edits required whatsoever to this prompt, 535 00:26:41.005 --> 00:26:43.325 and we will launch it into the chat. 536 00:26:43.665 --> 00:26:47.085 And what it'll do, it'll create four social media posts 537 00:26:47.145 --> 00:26:51.405 for you in the style of Gary V, how Gary, we would do it. 538 00:26:51.705 --> 00:26:54.525 And it'll do four social media posts, four types 539 00:26:54.545 --> 00:26:56.765 of social media posts post number one would be 540 00:26:56.765 --> 00:26:57.965 light bulb moment prompt. 541 00:26:58.195 --> 00:27:01.005 What is a light bulb moment prompt? The a aha moment. 542 00:27:01.345 --> 00:27:04.205 Oh, that's an idea. A big aha moment. 543 00:27:04.915 --> 00:27:07.605 Then it also gives you a trending content prompt 544 00:27:08.475 --> 00:27:10.375 or a trending content done with you, 545 00:27:10.375 --> 00:27:12.575 like latest trends in your industry. 546 00:27:13.125 --> 00:27:14.935 What the biggest news, a lot 547 00:27:14.935 --> 00:27:16.935 of people also call it news jacking content. 548 00:27:17.675 --> 00:27:19.295 So that is another type of content. 549 00:27:19.295 --> 00:27:21.815 There's another type of content called curiosity driven 550 00:27:22.295 --> 00:27:24.295 question and answers your audiences, your 551 00:27:24.845 --> 00:27:26.735 ICPs most burning questions. 552 00:27:26.955 --> 00:27:30.975 If you remember, we had our top 10 objections, top 10, uh, 553 00:27:31.045 --> 00:27:32.815 pain points, top 10 prompt. 554 00:27:33.585 --> 00:27:36.255 It'll refer to the answers of the top tens 555 00:27:36.255 --> 00:27:38.335 and create a curiosity driven q 556 00:27:38.335 --> 00:27:40.415 and a style, uh, post for you. 557 00:27:40.635 --> 00:27:44.095 And lastly, this is our favorite is a contrarian content. 558 00:27:44.125 --> 00:27:48.175 Everybody tells you this, but I am telling you this. 559 00:27:48.795 --> 00:27:50.495 So that's our favorite type of content. 560 00:27:50.595 --> 00:27:53.455 It really, really works on social media is a 561 00:27:53.455 --> 00:27:55.295 contrarian type of content. 562 00:27:55.355 --> 00:27:58.815 So it'll give you four types of content are ready to go. 563 00:27:59.315 --> 00:28:01.535 And let me break down, and 564 00:28:01.555 --> 00:28:03.975 If I can, I just wanna share two things really fast. 565 00:28:04.755 --> 00:28:07.495 The problem this solves particularly for you, 566 00:28:07.595 --> 00:28:09.375 the content creator, the business owner, 567 00:28:09.835 --> 00:28:12.335 the social media manager, uh, the person 568 00:28:12.335 --> 00:28:13.975 that's doing the social media, one 569 00:28:13.975 --> 00:28:15.295 of your biggest challenges coming 570 00:28:15.295 --> 00:28:16.455 up with a variety of content. 571 00:28:17.155 --> 00:28:20.015 The second, like, what's a good variety of content? 572 00:28:20.415 --> 00:28:23.935 A second question is what content is actually gonna pull? 573 00:28:24.325 --> 00:28:26.015 Impressions, awareness, 574 00:28:26.735 --> 00:28:29.175 interactions, comments, that kind of thing. 575 00:28:29.875 --> 00:28:33.695 You'll have with one single prompt Gary v structuring four 576 00:28:34.235 --> 00:28:39.015 of the most, um, trending types of content in one post. 577 00:28:39.365 --> 00:28:41.735 Like you said, like Isha said, the light bulb moment, 578 00:28:42.355 --> 00:28:44.975 the trending, which is uh, which is like the, um, 579 00:28:45.035 --> 00:28:46.375 trends in your industry. 580 00:28:46.375 --> 00:28:48.175 And that's why it's so important to do this. 581 00:28:48.175 --> 00:28:50.015 After you develop, design, your ICP 582 00:28:50.015 --> 00:28:53.055 and your core messaging, the trending prompt will pick up 583 00:28:53.715 --> 00:28:57.615 on trends in your specific industry and latch onto them. 584 00:28:57.995 --> 00:28:59.815 The hardest thing to do in marketing is actually 585 00:28:59.815 --> 00:29:00.895 get into people's brains. 586 00:29:01.245 --> 00:29:03.095 It's a lot easier to leverage something 587 00:29:03.095 --> 00:29:04.375 that's already in their brains. 588 00:29:04.375 --> 00:29:06.335 We talk about that in the course number number five. 589 00:29:06.955 --> 00:29:10.895 Uh, and as you know, the world is a busy, noisy place. 590 00:29:11.055 --> 00:29:13.095 Trending content could be really good 591 00:29:13.575 --> 00:29:16.095 'cause you're gonna hijack a trend 592 00:29:16.095 --> 00:29:17.895 that's already top of mind with your audience. 593 00:29:18.115 --> 00:29:19.255 And like Isha said, 594 00:29:19.555 --> 00:29:22.175 the other one I absolutely love is a curiosity driven. 595 00:29:22.765 --> 00:29:25.135 Your audience is thinking about their stuff all the time, 596 00:29:25.235 --> 00:29:26.575 not your stuff, not my stuff. 597 00:29:26.685 --> 00:29:27.815 They're thinking about their stuff. 598 00:29:27.815 --> 00:29:29.735 They're wondering, there's a problem with this. 599 00:29:30.095 --> 00:29:31.175 I have a problem with this. They're 600 00:29:31.175 --> 00:29:32.335 thinking about all these different questions. 601 00:29:32.355 --> 00:29:36.815 The curiosity driven content will take the top 10 questions 602 00:29:36.815 --> 00:29:38.175 that are likely on their mind 603 00:29:38.475 --> 00:29:41.325 and create content out out of them, and then push those out. 604 00:29:41.745 --> 00:29:43.285 And so as you push these out, 605 00:29:43.665 --> 00:29:46.485 you can test even the last one, contrarian, like Isha said, 606 00:29:46.705 --> 00:29:49.205 is these argumentative type of posts that are like saying, 607 00:29:49.425 --> 00:29:51.605 one of my favorite ones is, uh, one 608 00:29:51.605 --> 00:29:54.245 that Ted Nugent did a while back where it was like, 609 00:29:54.545 --> 00:29:56.885 did you know, I, I don't believe this, 610 00:29:56.945 --> 00:29:58.965 but I don't have any hunt in this. 611 00:29:59.705 --> 00:30:00.805 Uh, do you, do you know 612 00:30:00.805 --> 00:30:04.365 that vegetarians kill more animals than non-vegetarians? 613 00:30:04.545 --> 00:30:05.965 And the internet went nuts. 614 00:30:05.965 --> 00:30:07.885 Whether you believe that or not, I don't care. 615 00:30:08.785 --> 00:30:10.525 But that's a value of contrarian. 616 00:30:10.665 --> 00:30:14.205 You can create an argument, create a debate in your market 617 00:30:14.505 --> 00:30:16.445 and on your content, and this does it for you. 618 00:30:16.665 --> 00:30:18.725 You pick ones you like and you post. 619 00:30:20.655 --> 00:30:21.675 So those are the two problems. 620 00:30:21.675 --> 00:30:24.555 It solves variety and very, very interesting content. 621 00:30:26.235 --> 00:30:27.385 Thank you for that, Scott. 622 00:30:27.685 --> 00:30:29.545 Uh, if you have any questions, feel free 623 00:30:29.545 --> 00:30:30.625 to drop them into the chat. 624 00:30:31.125 --> 00:30:34.865 And with that I'll actually break down what it generates. 625 00:30:35.045 --> 00:30:37.425 So like you, like she is, you had a, 626 00:30:37.425 --> 00:30:41.145 you had a question about how do you generate, uh, ideas, 627 00:30:41.255 --> 00:30:42.265 content ideas. 628 00:30:42.525 --> 00:30:45.185 Yes. Running outta ideas is the perfect way. 629 00:30:45.215 --> 00:30:48.425 This is the prompt. You need to bang out four pieces 630 00:30:48.485 --> 00:30:51.545 of content in, uh, like 15 seconds. 631 00:30:51.885 --> 00:30:53.665 And you keep doing that over and over again. 632 00:30:54.125 --> 00:30:55.385 So it'll keep coming up 633 00:30:55.385 --> 00:30:58.065 with new ideas based on these frameworks. 634 00:30:58.895 --> 00:31:01.315 You know, uh, Michael asked a really good question, 635 00:31:01.375 --> 00:31:02.555 and I don't know the answer to this. 636 00:31:02.895 --> 00:31:05.235 Rha what's your thought on this? I, I, I've got a feel 637 00:31:05.255 --> 00:31:07.755 for which one, I think it would be the custom GPT. 638 00:31:07.755 --> 00:31:09.995 But rha, you're creating a lot more content than I am now. 639 00:31:10.325 --> 00:31:11.435 Which one is better? 640 00:31:12.275 --> 00:31:13.975 The ICP chat thread 641 00:31:14.115 --> 00:31:17.095 or the custom GPT? It's a really good question. 642 00:31:17.695 --> 00:31:19.815 I love that question. Here's, here's my, 643 00:31:19.915 --> 00:31:20.975 And pause, pause for a second. 644 00:31:21.075 --> 00:31:24.215 So everybody knows what he's referring to is those people 645 00:31:24.215 --> 00:31:26.255 that just bought the course and just started. 646 00:31:26.805 --> 00:31:29.855 What you'll learn is how to create a custom GPT that has all 647 00:31:29.855 --> 00:31:31.375 of your information in it. 648 00:31:31.675 --> 00:31:33.575 And it's like a copywriting savant. 649 00:31:33.575 --> 00:31:36.935 It's a copywriting GPT that has all of your backstory, all 650 00:31:36.935 --> 00:31:38.375 of your ICP and everything already in it. 651 00:31:38.555 --> 00:31:40.615 And so he is saying, do I use my custom GPT 652 00:31:40.915 --> 00:31:43.695 or do I start it in a thread where I've got my ICP, sorry, 653 00:31:44.095 --> 00:31:45.895 I wanna make sure everybody's caught up to speed on that. 654 00:31:46.975 --> 00:31:48.135 Absolutely. Absolutely. That, 655 00:31:48.135 --> 00:31:49.695 that is a really nice question. 656 00:31:50.155 --> 00:31:52.335 Uh, we actually got asked 657 00:31:52.455 --> 00:31:54.455 that same question on Monday's call. 658 00:31:54.895 --> 00:31:59.785 Hmm. So the way we look at it is a custom GPT is the most 659 00:32:00.485 --> 00:32:03.185 likely way to go, is the most obvious way to go. 660 00:32:03.185 --> 00:32:07.265 However, with slight distinction that your custom GPT is set 661 00:32:07.685 --> 00:32:12.305 to write social media posts in our custom GPT masterclass we 662 00:32:12.305 --> 00:32:15.945 had shared, uh, insight is a custom GPT is not a 663 00:32:16.525 --> 00:32:20.705 one size fits all chat thread for your business, 664 00:32:21.125 --> 00:32:24.105 but rather a use case oriented, uh, 665 00:32:24.855 --> 00:32:26.025 chat thread for your business. 666 00:32:26.085 --> 00:32:29.785 So like for example, we have custom GPT for, 667 00:32:30.605 --> 00:32:32.305 if I pull up the sidebar, 668 00:32:34.315 --> 00:32:37.335 we have custom GPT separately for Lincoln. 669 00:32:37.795 --> 00:32:40.085 One is just a creative, creative GPT, 670 00:32:40.085 --> 00:32:42.965 which does like copywriting and creative ideas. 671 00:32:43.625 --> 00:32:47.085 And then we also have a link in, uh, customer support. 672 00:32:47.425 --> 00:32:51.165 Uh, GPT. We also have a link in compliance 673 00:32:51.225 --> 00:32:52.605 and quality check GPT. 674 00:32:52.785 --> 00:32:56.245 So as long as the GPT is a copywriting GPT you're in, 675 00:32:56.245 --> 00:32:59.325 in business, if it's like a compliance GPT, 676 00:32:59.325 --> 00:33:00.965 it probably wouldn't be the best at creating copy. 677 00:33:01.675 --> 00:33:05.205 Exactly. So if your custom GPT is, like, for example, 678 00:33:05.265 --> 00:33:07.205 we have AI Scott de copywriter, 679 00:33:07.205 --> 00:33:12.045 because Scott really, really likes copy in a certain way. 680 00:33:12.185 --> 00:33:14.725 Uh, in our custom GPT class, we had shared 681 00:33:14.725 --> 00:33:17.565 that like single shorter lines, punchy lines, 682 00:33:17.995 --> 00:33:20.325 some emphasis words to be capitalized. 683 00:33:21.385 --> 00:33:23.965 In that case, custom GPT is the best thing to go. 684 00:33:24.025 --> 00:33:27.045 But if we were doing this for, let's say a company page, 685 00:33:27.495 --> 00:33:29.725 which does not need Scots wise, 686 00:33:29.725 --> 00:33:31.805 then I would do it in a chat thread separately. 687 00:33:32.815 --> 00:33:36.635 But if it was, if you had custom GPT is dialed in 688 00:33:36.775 --> 00:33:38.355 for social media copywriting 689 00:33:38.495 --> 00:33:42.115 and just the tone of voice that you like, uh, referring 690 00:33:42.115 --> 00:33:44.715 to the custom GPT uh, module that we did, 691 00:33:45.505 --> 00:33:48.155 then absolutely go do it in a custom GPT. 692 00:33:48.155 --> 00:33:50.275 You do not have to do it in the ICP chat thread 693 00:33:50.275 --> 00:33:52.315 because, uh, the custom 694 00:33:52.855 --> 00:33:54.955 GPT is a more powerful ICP chat thread. 695 00:33:54.955 --> 00:33:56.955 It knows your ideal customer persona, 696 00:33:56.955 --> 00:33:58.395 it knows your core messaging 697 00:33:58.615 --> 00:34:01.315 and what it'll a difference between a custom GPT 698 00:34:01.315 --> 00:34:04.555 and ICP chat thread is in a custom GPT each 699 00:34:04.655 --> 00:34:07.555 and every prompt that you give each 700 00:34:07.555 --> 00:34:09.755 and every chat that you do, whether it's a feedback, 701 00:34:09.755 --> 00:34:12.035 whether it's anything, every single chat, 702 00:34:12.155 --> 00:34:13.395 even if you're writing okay 703 00:34:13.815 --> 00:34:18.075 or hi to a, a custom GPT, it'll always read 704 00:34:18.075 --> 00:34:19.435 through the ICP. 705 00:34:19.445 --> 00:34:21.875 It'll always read through the core messaging in 706 00:34:21.885 --> 00:34:23.075 every single litigation. 707 00:34:25.015 --> 00:34:27.705 Michael, I'm curious, did you create a, a custom, uh, 708 00:34:27.705 --> 00:34:29.105 copywriting GPD for Dr. 709 00:34:29.765 --> 00:34:30.765 Kdi? 710 00:34:31.095 --> 00:34:32.865 Yeah. Yes I did. So I awesome. 711 00:34:32.865 --> 00:34:35.465 Need a social media copywriters custom gt, 712 00:34:35.465 --> 00:34:36.625 so I'm gonna use that one. 713 00:34:37.135 --> 00:34:38.985 Dude, you're crushing it. This I saw the creative. 714 00:34:39.005 --> 00:34:41.225 You did, Michael did some really great creative, you know, 715 00:34:41.525 --> 00:34:45.345 if you would afterwards in the AI WhatsApp group drop the, 716 00:34:45.485 --> 00:34:47.345 the drop the creative you did for Dr. 717 00:34:47.545 --> 00:34:51.355 K ti with the red and stuff, a really great job. Yeah. 718 00:34:51.355 --> 00:34:54.155 He used AI to do, do a total branding makeover for, uh, 719 00:34:54.175 --> 00:34:55.675 he is a world round plastic surgeon. 720 00:34:55.865 --> 00:34:58.635 Michael crushed it. Michael crushed did a really great job. 721 00:34:58.805 --> 00:35:00.555 Sorry. Sorry. Uh, Isha, go ahead. 722 00:35:01.635 --> 00:35:05.085 Yeah, just, uh, graphical warning for everybody. 723 00:35:05.985 --> 00:35:07.245 No, don't, don't do those ones. 724 00:35:07.245 --> 00:35:08.325 Don't do, like, do do the ones 725 00:35:08.605 --> 00:35:11.605 where there's, you know what I mean? Yeah. 726 00:35:11.645 --> 00:35:13.285 I won't, I'll select. Yeah. Okay. Okay. 727 00:35:13.355 --> 00:35:16.225 Yeah, I mean, sure. Obviously. 728 00:35:18.215 --> 00:35:20.185 Perfect. So, uh, uh, yeah, 729 00:35:20.185 --> 00:35:22.345 Michael did an amazing job with those creatives. 730 00:35:22.765 --> 00:35:23.945 Now, uh, coming to the, 731 00:35:24.415 --> 00:35:26.705 what it generates the social media prompt, 732 00:35:26.705 --> 00:35:30.225 the Gary v prompt, you'll see this copy, copy is the caption 733 00:35:30.225 --> 00:35:32.105 that goes in your post. 734 00:35:32.935 --> 00:35:36.465 Then there's an image prompt, if you recall, 735 00:35:36.565 --> 00:35:39.525 or if you will be seeing the image generation module. 736 00:35:41.355 --> 00:35:43.385 There is, we talked about how to generate, 737 00:35:43.685 --> 00:35:44.865 are we talking about how 738 00:35:44.865 --> 00:35:49.105 to generate images using mid journey Google's nano plugs, 739 00:35:49.605 --> 00:35:52.585 all the, the, a whole suite of AI image generation tools. 740 00:35:53.245 --> 00:35:56.945 So this prompt, the Gary V prompt will also give you the 741 00:35:56.955 --> 00:36:01.185 image prompt to go along with the actual copy of the post. 742 00:36:01.725 --> 00:36:03.105 So it's not just the copy, 743 00:36:03.205 --> 00:36:06.665 but also the copy plus image, uh, the image prompt. 744 00:36:07.315 --> 00:36:08.985 Apart from that, there are two more things. 745 00:36:08.985 --> 00:36:11.225 There's an image hook and an image subtext. 746 00:36:11.225 --> 00:36:14.465 You may ask Isha, what are those two things, if you recall, 747 00:36:15.165 --> 00:36:16.945 uh, in our previous trainings 748 00:36:17.125 --> 00:36:22.025 and in the in module six image creation, we talk about 749 00:36:23.455 --> 00:36:28.395 how AI tools are not the best at writing text on image. 750 00:36:28.655 --> 00:36:31.875 So we give those separately to you, Gary, we, Gary, 751 00:36:31.935 --> 00:36:33.675 we is giving those to you separately 752 00:36:34.185 --> 00:36:36.235 because the, the goal is 753 00:36:36.235 --> 00:36:38.915 to create the image in the AI image tool 754 00:36:38.935 --> 00:36:40.875 and then add text through Canva. 755 00:36:41.595 --> 00:36:42.735 So that's, that's the goal. 756 00:36:42.795 --> 00:36:46.935 So we will create the image in the AI image tool, again, 757 00:36:47.005 --> 00:36:48.455 more on that in module six. 758 00:36:49.595 --> 00:36:53.565 But the image hook, the image subtext has to go on camera. 759 00:36:53.825 --> 00:36:56.725 You can modify it, obviously based to your, to your taste, 760 00:36:57.265 --> 00:37:00.005 but it gives you all the components that you would need 761 00:37:00.065 --> 00:37:03.725 for a static post that you can post on social media. 762 00:37:04.585 --> 00:37:07.085 So, Kevin, this would also, uh, be in your case, 763 00:37:07.345 --> 00:37:11.405 if you are doing the copy, you can al always generate, uh, 764 00:37:11.505 --> 00:37:12.725 the prompt and the hook 765 00:37:12.725 --> 00:37:15.245 and the subtext directly from this 766 00:37:15.245 --> 00:37:17.125 prompt, the Gary v prompt. 767 00:37:19.625 --> 00:37:22.795 Awesome. So that is social media posts for you. 768 00:37:23.095 --> 00:37:26.275 Uh, any questions on social media posts, please, please, 769 00:37:26.275 --> 00:37:28.915 please drop them the chat and we will 770 00:37:29.095 --> 00:37:30.095 Yes. Mike, Mike 771 00:37:30.095 --> 00:37:31.555 Krabs, go for it. 772 00:37:31.905 --> 00:37:33.475 Yeah, so maybe a naive question, 773 00:37:33.495 --> 00:37:37.205 but do you have to have the, um, 774 00:37:38.005 --> 00:37:42.525 customer persona, the, um, all the different things 775 00:37:42.525 --> 00:37:45.325 that we've gone through, do they have to be in the same chat 776 00:37:45.345 --> 00:37:47.285 or can they just reside somewhere within your, 777 00:37:47.875 --> 00:37:49.325 your chat GPT? 778 00:37:50.495 --> 00:37:51.845 Great question, actually. Go 779 00:37:51.845 --> 00:37:52.845 Ahead, rha. Great 780 00:37:52.845 --> 00:37:55.405 question. It has to be in the same chat thread 781 00:37:55.425 --> 00:37:56.845 unless you are using a custom 782 00:37:57.165 --> 00:37:58.565 GPT, which we have walked through. 783 00:37:58.705 --> 00:38:00.405 Uh, we can send you the trainings. 784 00:38:00.905 --> 00:38:02.885 So use, use it in the same chat thread 785 00:38:02.885 --> 00:38:05.165 where you have done your ideal customer persona. 786 00:38:05.225 --> 00:38:08.325 The, the core messaging, the the top tens, 787 00:38:08.545 --> 00:38:10.365 the whole whole suite of prompts 788 00:38:10.365 --> 00:38:11.645 that Scott had walked you through. 789 00:38:12.305 --> 00:38:13.685 Use it in the same chat thread 790 00:38:13.705 --> 00:38:15.285 or else what will happen is it'll, uh, 791 00:38:15.625 --> 00:38:17.285 not be on point the posts. 792 00:38:17.675 --> 00:38:19.805 Yeah. Sometimes what we'll do, Mike, is we'll do kind 793 00:38:19.805 --> 00:38:21.085 of a side by side comparison. 794 00:38:21.215 --> 00:38:23.365 We'll do just regular and chat GBT 795 00:38:23.365 --> 00:38:24.445 and Mike, it's not a naive question. 796 00:38:24.445 --> 00:38:25.485 It's actually a, a good question. 797 00:38:25.605 --> 00:38:29.005 'cause we'll, in, in trainings we'll sometimes go here it is 798 00:38:29.275 --> 00:38:32.605 just, if you just did this prompt in chat, GBT in your chat, 799 00:38:32.685 --> 00:38:35.205 GBT, it'll kind of pick it up and do, okay. 800 00:38:35.785 --> 00:38:38.925 Now here's what it looks like if you do it in your GPT, 801 00:38:39.505 --> 00:38:41.805 it is like a laser beam Amin, I think was in 802 00:38:41.805 --> 00:38:44.125 that call on Monday and he saw the difference. 803 00:38:44.275 --> 00:38:47.325 It's night and day. So it'll be spec, it'll be much, much, 804 00:38:47.325 --> 00:38:50.085 much better, uh, if you do it in your cha Chachi, bt 805 00:38:50.265 --> 00:38:52.325 or in the same thread. Yeah, 806 00:38:52.325 --> 00:38:54.285 I, I ran the Gary V script 807 00:38:54.385 --> 00:38:57.445 and, uh, it did a pretty decent job. So I was curious 808 00:38:58.065 --> 00:39:00.845 In just chat, GBT or just like regular chat GBT. 809 00:39:01.635 --> 00:39:04.175 It's, it's in my chat. 810 00:39:04.335 --> 00:39:07.175 GPT with, uh, the epiphany bridge and the, oh, good 811 00:39:07.175 --> 00:39:08.175 Stuff. Good. Yeah. 812 00:39:08.175 --> 00:39:09.655 Good. Awesome, man. Great. 813 00:39:11.745 --> 00:39:15.895 Perfect. Uh, all right, in, in that case, 814 00:39:16.135 --> 00:39:18.135 I will move on to emails. 815 00:39:18.515 --> 00:39:21.015 So social media posts, posts, check. 816 00:39:21.395 --> 00:39:24.135 Now we'll move on to emails and then we'll move on to blogs. 817 00:39:24.755 --> 00:39:29.455 So coming back to the X 100 prompts page, uh, 818 00:39:29.455 --> 00:39:32.615 you'll just search for email 819 00:39:33.155 --> 00:39:36.335 and you should be taken to the smart 90 email prompt. 820 00:39:36.675 --> 00:39:39.215 And you'll see Joanna Weeb is, 821 00:39:40.275 --> 00:39:41.695 abi is mentioned there. 822 00:39:42.115 --> 00:39:43.815 So we will copy this prompt out. 823 00:39:44.785 --> 00:39:48.285 We will go back to chat GPT in the same chat thread 824 00:39:48.285 --> 00:39:49.645 where we were doing the posts. 825 00:39:49.905 --> 00:39:51.485 We would paste in this prompt. 826 00:39:52.055 --> 00:39:53.885 Again, no changes required 827 00:39:53.885 --> 00:39:55.245 to this prompt. And, you know, before, 828 00:39:55.245 --> 00:39:57.205 Before you hit enter Reha, will you scroll down? 829 00:39:57.285 --> 00:39:58.725 I think the lead magnet's in here too. 830 00:39:58.865 --> 00:40:01.885 And this is what I wanted you to share, you know, in the, 831 00:40:01.885 --> 00:40:06.205 uh, email prompt, uh, we, 832 00:40:06.225 --> 00:40:07.325 we mentioned the lead magnet. 833 00:40:07.445 --> 00:40:08.685 I believe in this prompt, 834 00:40:09.345 --> 00:40:11.645 Uh, it'll ask us for the lead magnet 835 00:40:11.715 --> 00:40:12.715 Once. Okay, got 836 00:40:12.715 --> 00:40:13.965 it. Got it. Okay. Got it. 837 00:40:14.665 --> 00:40:17.765 So just drop it in the same chat thread. 838 00:40:30.575 --> 00:40:33.585 Alright, so this is exactly what Scott was talking about. 839 00:40:33.615 --> 00:40:36.025 When you drop this prompt and you hit enter, 840 00:40:36.045 --> 00:40:38.105 and again, in the same chat thread that you were using 841 00:40:38.105 --> 00:40:41.505 before, it'll ask you a question, uh, 842 00:40:41.635 --> 00:40:43.505 about choosing a lead magnet. 843 00:40:43.725 --> 00:40:45.705 So if you have been through with us 844 00:40:45.705 --> 00:40:48.225 through the entire journey of creating your ICP, 845 00:40:48.245 --> 00:40:51.145 the core messaging, the the top 10 objections, pain points, 846 00:40:51.165 --> 00:40:53.785 the epiphany bridge, and then the lead magnets, 847 00:40:54.235 --> 00:40:55.985 it'll pick up on the lead magnets 848 00:40:55.985 --> 00:40:59.825 and it'll ask you, which, uh, lead magnet would you like 849 00:40:59.825 --> 00:41:01.745 to select for your email campaign. 850 00:41:02.135 --> 00:41:04.625 It's, and, and I'll let Scott share a little bit about 851 00:41:04.625 --> 00:41:05.625 what lead magnets 852 00:41:05.625 --> 00:41:06.625 Is. I wanna ask, I 853 00:41:06.625 --> 00:41:07.585 wanna ask a question here 854 00:41:07.585 --> 00:41:09.265 and just drop it in the, in the chat. 855 00:41:09.925 --> 00:41:11.705 If I was to ask everybody on this call, 856 00:41:11.705 --> 00:41:14.235 what's the purpose of a lead magnet? 857 00:41:15.155 --> 00:41:16.695 What's the purpose of a lead magnet? 858 00:41:17.355 --> 00:41:19.095 Can you drop, uh, just first, 859 00:41:19.095 --> 00:41:20.335 there's no wrong answer, whatever. 860 00:41:20.335 --> 00:41:22.655 And Kevin, you're driving, so just to imagine it. 861 00:41:22.795 --> 00:41:24.895 But if you're in front of your computer, um, 862 00:41:25.605 --> 00:41:28.135 drop the in the chat, what's the purpose of a lead magnet? 863 00:41:28.485 --> 00:41:29.535 Because I think, um, 864 00:41:29.535 --> 00:41:31.295 sometimes I don't do a very good job explaining this. 865 00:41:31.795 --> 00:41:35.925 And, um, what's the purpose of a lead bag? I see B2B yes. 866 00:41:35.925 --> 00:41:38.165 Purpose. That would be, uh, that's, that's one. 867 00:41:38.195 --> 00:41:40.645 It's, it's used in B2B for sure, but what is the purpose? 868 00:41:41.485 --> 00:41:44.645 I don't see a whole lot of, uh, uh, give value, uh, uh, 869 00:41:44.645 --> 00:41:45.765 for free to collect leads. 870 00:41:45.765 --> 00:41:47.365 Outstanding, yes. Get people 871 00:41:47.365 --> 00:41:48.445 interested in your product or service. 872 00:41:48.625 --> 00:41:51.925 Yes, it's a hook. Yes. Get customer info. 873 00:41:52.025 --> 00:41:53.645 Yes, all those are absolutely right. 874 00:41:54.525 --> 00:41:57.225 Um, the answer I was looking for, and all those are perfect. 875 00:41:57.725 --> 00:41:58.745 The answer I was looking for, 876 00:41:58.745 --> 00:42:01.955 and I think you'll agree is trust if you're selling. 877 00:42:02.055 --> 00:42:04.155 So get people to message me on the site a hundred percent. 878 00:42:04.375 --> 00:42:06.155 All those are, are the goal, right? 879 00:42:06.155 --> 00:42:07.595 We want, we wanna start a conversation. 880 00:42:08.375 --> 00:42:10.235 But the real purpose of a lead magnet, 881 00:42:10.315 --> 00:42:11.555 after doing this so long, 882 00:42:11.575 --> 00:42:13.955 and in so many businesses, in so many industries, 883 00:42:14.055 --> 00:42:16.155 it boils down to one thing and one thing only. 884 00:42:17.135 --> 00:42:20.955 You have to solve a problem and build trust. It can't be bs. 885 00:42:21.635 --> 00:42:23.835 I see so many people that create, and I've done it myself. 886 00:42:23.895 --> 00:42:26.155 I'm not pointing fingers. I've seen so many people create 887 00:42:26.935 --> 00:42:29.555 an ebook that really nobody gives a darn about, 888 00:42:30.055 --> 00:42:31.755 or they'll create a checklist 889 00:42:32.065 --> 00:42:34.115 that isn't really all that interesting. 890 00:42:34.665 --> 00:42:37.355 Your challenge and my challenge, if we really are going 891 00:42:37.375 --> 00:42:40.355 to try to generate customers is to genuinely serve 892 00:42:40.935 --> 00:42:42.155 the needs of our audience. 893 00:42:42.235 --> 00:42:43.515 I know that sounds so third grade, 894 00:42:43.735 --> 00:42:46.915 but we have to push ourselves to really offer massive value, 895 00:42:47.525 --> 00:42:50.075 solve a problem so that we could build trust. 896 00:42:50.615 --> 00:42:54.035 The 10 day AI bootcamp preview is silly as that sounds. 897 00:42:54.555 --> 00:42:57.195 A lot of times people will say, well, I, 898 00:42:57.315 --> 00:42:58.475 I wanna learn more about Scott, 899 00:42:58.535 --> 00:43:00.195 but like, do you have anything they could show me? 900 00:43:00.195 --> 00:43:02.315 And then we'll send them a preview of one 901 00:43:02.315 --> 00:43:04.715 of the bootcamps I've done, or a preview of one 902 00:43:04.715 --> 00:43:07.275 of the workshops I've done so they could see me doing 903 00:43:07.275 --> 00:43:09.315 something, or we'll send them a training, 904 00:43:09.515 --> 00:43:11.115 a free training on a couple of links 905 00:43:11.115 --> 00:43:12.395 and prompts that they could do themselves, 906 00:43:12.855 --> 00:43:15.115 so they could demonstrate that they could do this. 907 00:43:15.825 --> 00:43:18.715 Your challenge is to really think about a lead bag that, 908 00:43:19.185 --> 00:43:23.075 that genuinely solves a problem and therefore builds trust. 909 00:43:23.075 --> 00:43:25.715 When you solve a problem for somebody, a real problem, 910 00:43:26.265 --> 00:43:28.635 then you've got an opportunity to serve on a deeper level. 911 00:43:28.635 --> 00:43:30.395 Because as soon as you solve a problem for somebody, 912 00:43:30.505 --> 00:43:31.915 they'll trust you a little bit more 913 00:43:32.095 --> 00:43:33.475 and it opens up the relationship. 914 00:43:33.955 --> 00:43:34.955 I know I'm hitting that hard, 915 00:43:34.975 --> 00:43:37.155 but I see a lot of lead magnets that stink. 916 00:43:37.755 --> 00:43:39.595 I used to do the same thing. I wanna push you to, 917 00:43:39.595 --> 00:43:41.675 to really think about lead magnets to solve problems. 918 00:43:43.525 --> 00:43:45.015 Does that all make sense? By the way? 919 00:43:45.395 --> 00:43:47.215 And you guys have all seen lead magnets too. 920 00:43:47.215 --> 00:43:48.815 You've been on the other end of it where somebody goes, 921 00:43:49.075 --> 00:43:50.215 Hey, how'd you like my checklist? 922 00:43:50.315 --> 00:43:52.295 And you're like, that sounds like a lame checklist. 923 00:43:52.875 --> 00:43:53.735 And you're like, I'm not gonna 924 00:43:53.735 --> 00:43:54.895 give you my email and all that stuff. 925 00:43:54.895 --> 00:43:55.975 And you bounce from the page. 926 00:43:56.275 --> 00:43:58.415 So it has to be something that's really good, like a hook, 927 00:43:58.595 --> 00:44:00.655 get customer information, those are really good. 928 00:44:01.195 --> 00:44:03.495 And then once you choose one rha, 929 00:44:03.495 --> 00:44:05.295 keep, keep going from there. Alright, 930 00:44:05.675 --> 00:44:08.015 So once you choose one, uh, Scott, which one do you like? 931 00:44:08.815 --> 00:44:10.655 I like the, the preview, a 10 day, 932 00:44:10.675 --> 00:44:12.655 day AI bootcamp preview, like walk 'em 933 00:44:12.655 --> 00:44:14.055 through everything. Perfect. 934 00:44:14.185 --> 00:44:16.695 Let's, let's, we'll just type in the number three 935 00:44:18.085 --> 00:44:19.265 And because we've tested some 936 00:44:19.265 --> 00:44:20.425 of these and we know which one's work. 937 00:44:20.425 --> 00:44:22.145 And by the way, just 'cause you think one's gonna 938 00:44:22.145 --> 00:44:23.665 work doesn't mean they do. 939 00:44:23.805 --> 00:44:25.625 We test things all the time and it doesn't work. 940 00:44:25.625 --> 00:44:27.225 So we test a new one, test a new one, 941 00:44:27.445 --> 00:44:29.265 or we'll change the name of our workshop. 942 00:44:29.735 --> 00:44:31.630 That could be a lead magnet, just a new title. 943 00:44:32.085 --> 00:44:34.325 A new title on an ebook can change everything. 944 00:44:35.835 --> 00:44:39.845 Yeah. And, uh, as you can see, based on that lead magnet, 945 00:44:40.175 --> 00:44:43.165 it'll write out a beautiful email campaign for you. 946 00:44:43.705 --> 00:44:45.405 Now, your email campaign might be, 947 00:44:45.455 --> 00:44:47.445 might look a little different than ours. 948 00:44:47.465 --> 00:44:51.445 We have tuned in this chat to be more personalized, 949 00:44:51.445 --> 00:44:53.965 like use lowercase letter, every single line, 950 00:44:54.315 --> 00:44:57.285 make it look like if somebody typed it in their phone, 951 00:44:57.865 --> 00:44:59.045 uh, at a stoplight. 952 00:44:59.425 --> 00:45:01.725 So we purposefully made it look like that, 953 00:45:02.105 --> 00:45:04.445 but again, it's following all the principles 954 00:45:04.445 --> 00:45:06.325 of Joanna right here. 955 00:45:07.455 --> 00:45:09.675 And it will give us a beautiful 956 00:45:10.705 --> 00:45:12.795 five touch email campaign. Oh, 957 00:45:12.895 --> 00:45:13.895 Scroll up. It included 958 00:45:13.895 --> 00:45:18.055 a, uh, testimonial I think a little bit. 959 00:45:18.155 --> 00:45:21.615 Uh, where was it? Maybe four. Scroll down. Uh, there it is. 960 00:45:21.715 --> 00:45:23.615 Oh, during the last week, people kept messaging mid session. 961 00:45:23.735 --> 00:45:25.175 I literally just built my first out in real time. 962 00:45:25.175 --> 00:45:29.605 Yeah, it's cool. And by the way, if you include links 963 00:45:29.605 --> 00:45:32.565 to Google reviews, uh, Yelp reviews 964 00:45:32.985 --> 00:45:36.325 or other reviews, oftentimes it'll pull in real testimonials 965 00:45:36.505 --> 00:45:38.485 and now you can pull in real testimonials that 966 00:45:38.485 --> 00:45:39.525 that just made stuff up. 967 00:45:39.675 --> 00:45:41.605 Yeah. But if I wanted to make it even better, you could say, 968 00:45:41.605 --> 00:45:44.725 Hey, here's a link to my reviews, Diana Weee. 969 00:45:45.205 --> 00:45:48.445 Leverage some of my reviews and it'll pull in really cool 970 00:45:48.525 --> 00:45:50.925 testimonials and customer reviews, uh, 971 00:45:50.955 --> 00:45:53.325 that people are talking about on, on your Google 972 00:45:53.425 --> 00:45:54.565 or Yelp review or whatever 973 00:45:55.645 --> 00:45:56.645 That is. Exactly right. 974 00:45:56.645 --> 00:45:59.585 Perfect. Awesome. 975 00:46:00.365 --> 00:46:02.585 So that's, and it also gives you the day as 976 00:46:02.585 --> 00:46:03.665 to when it should go out 977 00:46:03.765 --> 00:46:07.305 or the bit, the best assumption of the best feeling of 978 00:46:07.335 --> 00:46:08.585 what Chad GPT thinks 979 00:46:08.685 --> 00:46:11.425 or Joanna thinks, when you should send out your emails, 980 00:46:11.495 --> 00:46:13.025 what kind of cadence you should have. 981 00:46:13.525 --> 00:46:15.625 So you can schedule these emails out 982 00:46:16.075 --> 00:46:18.825 based on the recommendation. But, and day 983 00:46:18.825 --> 00:46:20.585 Eight of the course, by the way, day eight of the course, 984 00:46:20.785 --> 00:46:21.945 I think it's day eight, is that right? 985 00:46:22.095 --> 00:46:25.065 Yuki and day is email. Yes, that's right. 986 00:46:25.065 --> 00:46:26.265 We go deep into email. 987 00:46:26.325 --> 00:46:28.505 If you haven't gone through day eight yet, 988 00:46:28.805 --> 00:46:30.745 it goes deep into new customers, 989 00:46:31.335 --> 00:46:33.665 returning customers new signups. 990 00:46:33.965 --> 00:46:36.425 Mm-hmm. Abandoned cart, like you name it. 991 00:46:36.425 --> 00:46:38.305 There's a bunch of different, uh, 992 00:46:38.305 --> 00:46:39.465 tools in there for day eight. 993 00:46:39.485 --> 00:46:41.505 If you're interested in that, you wanna go deeper on email. 994 00:46:43.875 --> 00:46:46.025 Awesome. Alright. 995 00:46:46.165 --> 00:46:47.785 Did anybody produce, uh, an email 996 00:46:47.815 --> 00:46:49.345 that they like or don't like? 997 00:46:49.445 --> 00:46:50.985 Is anybody doing this, uh, with us? 998 00:46:51.325 --> 00:46:54.225 If not, we'll get to that in the, uh, in the exercises. 999 00:46:54.365 --> 00:46:56.705 Yes, Mike. Excellent. Yours. How did yours turn out, Mike? 1000 00:47:00.955 --> 00:47:03.275 It's, um, good. 1001 00:47:03.295 --> 00:47:05.795 It came up with, um, four different, uh, 1002 00:47:05.945 --> 00:47:07.155 lead magnet options. 1003 00:47:08.585 --> 00:47:10.485 Uh, and I chose the home selling playbook. 1004 00:47:11.745 --> 00:47:14.125 Uh, and it came up with, uh, the five day 1005 00:47:14.345 --> 00:47:15.485 or the five emails. 1006 00:47:16.155 --> 00:47:17.205 Awesome. I haven't, 1007 00:47:17.325 --> 00:47:18.885 I haven't read 'em all, but it, it looks pretty good. 1008 00:47:19.275 --> 00:47:20.645 Good. Good, good, good. Awesome. 1009 00:47:22.175 --> 00:47:26.235 All right, so that is Joanna writing emails for you. 1010 00:47:26.935 --> 00:47:29.485 And now we'll move on to the last piece of the puzzle, 1011 00:47:29.735 --> 00:47:33.085 which is Buzzfeed blog. 1012 00:47:35.195 --> 00:47:37.155 I share this in my workshops too, is, um, 1013 00:47:37.235 --> 00:47:38.355 I had an opportunity to work 1014 00:47:38.355 --> 00:47:40.795 with the Buzzfeed folks a few years, few years back. 1015 00:47:41.175 --> 00:47:43.995 And I asked the young lady, she was like the VP of marketing 1016 00:47:43.995 --> 00:47:46.395 and she, I said, what's the secret to Buzzfeed blog success? 1017 00:47:47.035 --> 00:47:48.355 'cause they sell millions and millions 1018 00:47:48.355 --> 00:47:49.875 or hundreds of millions of dollars worth of product. 1019 00:47:50.335 --> 00:47:52.355 And she said, the secret comes down to three things. 1020 00:47:52.935 --> 00:47:56.355 Number one, education people will stay longer 1021 00:47:57.175 --> 00:47:59.075 and be sold to if you're educating. 1022 00:47:59.075 --> 00:48:02.555 So in your business with your expertise, if, if 1023 00:48:02.555 --> 00:48:06.435 and when you can teach, genuinely share great information, 1024 00:48:07.055 --> 00:48:08.675 do it over and over and over. 1025 00:48:08.725 --> 00:48:11.235 Don't hold back, share your best stuff, share your three, 1026 00:48:11.255 --> 00:48:12.395 you know, your three secrets, 1027 00:48:12.395 --> 00:48:13.755 your five mistakes to avoid whatever. 1028 00:48:13.755 --> 00:48:16.915 It's, but education two lists people. 1029 00:48:17.575 --> 00:48:19.355 You've been, you've been on webinars, 1030 00:48:19.355 --> 00:48:21.195 you've been on workshops, you've been in a conversation 1031 00:48:21.195 --> 00:48:22.635 with somebody when you didn't know when 1032 00:48:22.635 --> 00:48:23.715 the heck they were gonna end talking. 1033 00:48:23.735 --> 00:48:25.555 But if I say to you, I'm gonna share 1034 00:48:25.675 --> 00:48:28.115 with you three quick secrets on X one, two, 1035 00:48:28.135 --> 00:48:30.715 and three, you now know when I'm gonna stop talking. 1036 00:48:31.135 --> 00:48:32.835 So you know that there's gonna be three secrets. 1037 00:48:32.975 --> 00:48:37.275 People love lists. And then four, uh, third mistakes. 1038 00:48:37.535 --> 00:48:38.555 People will do more 1039 00:48:38.575 --> 00:48:41.115 to avoid pain than they will to gain pleasure. 1040 00:48:41.375 --> 00:48:44.675 So oftentimes you might test three mistakes to avoid. 1041 00:48:45.175 --> 00:48:48.395 Um, and so that's part of this blog you'll see mistakes 1042 00:48:48.495 --> 00:48:51.155 to avoid is very compelling versus secrets to get, 1043 00:48:51.315 --> 00:48:53.955 I don't know why I like to think if I'm an optimist, 1044 00:48:54.215 --> 00:48:56.875 but she said those are the three things, education lists 1045 00:48:57.055 --> 00:48:58.395 and fear mistakes. 1046 00:48:58.615 --> 00:49:01.915 Um, those are the three things that trigger people 1047 00:49:02.095 --> 00:49:04.155 to pay attention and to click through. 1048 00:49:04.655 --> 00:49:05.635 And that's what we have here. 1049 00:49:05.925 --> 00:49:07.275 Sorry, rhel, I just wanna share that. 1050 00:49:07.815 --> 00:49:08.835 Oh, no, absolutely. 1051 00:49:08.975 --> 00:49:12.515 And just building on what Scott said, this prompt, 1052 00:49:12.815 --> 00:49:14.275 you do have to edit something. 1053 00:49:14.345 --> 00:49:15.995 It's this part. Now, if you do not 1054 00:49:15.995 --> 00:49:17.195 edit this, it's totally fine. 1055 00:49:17.195 --> 00:49:18.795 Chad g PT will do that for you. 1056 00:49:19.415 --> 00:49:22.595 But we always recommend be in control of your marketing. 1057 00:49:23.095 --> 00:49:27.515 So we will edit that right here. So let me copy this prompt. 1058 00:49:27.795 --> 00:49:29.715 I will paste this right in here, 1059 00:49:30.835 --> 00:49:33.495 and we will edit that part out. So, and 1060 00:49:33.495 --> 00:49:35.335 Our suggestion is three, five 1061 00:49:35.395 --> 00:49:38.655 or seven odd numbers for whatever work seem to work better. 1062 00:49:39.145 --> 00:49:42.695 Three, five, or seven seem to work best. Odd numbers, 1063 00:49:44.065 --> 00:49:45.215 We'll go with mistakes 1064 00:49:45.215 --> 00:49:47.695 because we have seen mistakes work better. 1065 00:49:48.475 --> 00:49:51.615 Uh, people really, really like to avoid 1066 00:49:52.365 --> 00:49:53.815 pain than to gain pleasure. 1067 00:49:53.815 --> 00:49:55.295 That's, uh, data driven. 1068 00:49:56.195 --> 00:49:59.775 So mistakes that every idea customer needs to provide 1069 00:50:00.155 --> 00:50:01.655 to achieve the desired outcome. 1070 00:50:02.075 --> 00:50:05.175 So we'll tell that gt, we don't have to give it a topic 1071 00:50:05.275 --> 00:50:07.535 or anything, but if you wanted to, you could 1072 00:50:08.355 --> 00:50:09.735 and we will hit end. 1073 00:50:28.915 --> 00:50:32.925 All right. That's, that's a pretty good 1074 00:50:34.435 --> 00:50:38.245 plug and you'll see it generates a whole blog 1075 00:50:38.345 --> 00:50:41.205 and then some additional things along with the blog. 1076 00:50:41.225 --> 00:50:43.325 If you were to do this without this prompt, 1077 00:50:43.865 --> 00:50:46.085 it won't give you all these additional things 1078 00:50:46.105 --> 00:50:47.205 and I'll walk you through them. 1079 00:50:47.785 --> 00:50:49.725 So what it, what this prompt gives you, 1080 00:50:49.885 --> 00:50:53.165 the buzzfeed prompt gives you is a really compelling, like, 1081 00:50:53.235 --> 00:50:56.525 best practices embedded into this, uh, 1082 00:50:56.765 --> 00:50:59.365 a really beautiful blog we chose. And 1083 00:50:59.365 --> 00:51:00.365 Now, sorry. Sorry. 1084 00:51:00.365 --> 00:51:02.925 I'm so sorry. Isha. I do have to add one thing. 1085 00:51:02.995 --> 00:51:04.005 This is the power of the niche. 1086 00:51:04.025 --> 00:51:05.365 Scroll up to the title if you would. 1087 00:51:06.455 --> 00:51:09.395 Uh, di Diana, what's, what, what industry are you in? 1088 00:51:11.255 --> 00:51:12.255 Um, 1089 00:51:15.545 --> 00:51:16.545 You're on mute. 1090 00:51:16.745 --> 00:51:18.365 So, so Branding and communications. 1091 00:51:18.425 --> 00:51:19.525 I'm Kevin's partner, Kevin. 1092 00:51:19.585 --> 00:51:20.845 Oh, that, that's right, that's right. I knew that. 1093 00:51:21.025 --> 00:51:25.605 So seven painful branding, like if, if I niched down, uh, 1094 00:51:25.605 --> 00:51:28.725 if I niched down, I said seven painful branding 1095 00:51:28.725 --> 00:51:29.765 and marketing mistakes, 1096 00:51:29.785 --> 00:51:33.485 or seven painful marketing mistakes every branding agency 1097 00:51:33.495 --> 00:51:35.085 makes and how to fix them. 1098 00:51:35.315 --> 00:51:37.525 Then Patrizio, he's got a branding firm too. 1099 00:51:37.955 --> 00:51:39.445 He's got a packaging and branding firm. 1100 00:51:39.705 --> 00:51:41.205 If you niche down, it's even more. 1101 00:51:41.205 --> 00:51:42.965 And then you'll see the whole content change 1102 00:51:42.965 --> 00:51:46.005 around branding, packaging, positioning, that kind of stuff. 1103 00:51:46.185 --> 00:51:50.165 Mm-hmm. Little tweaks like that can make it so dialed in 1104 00:51:50.435 --> 00:51:52.645 that if you're looking for a specific fish, 1105 00:51:53.065 --> 00:51:54.965 if you're looking for hvac, if you're looking 1106 00:51:54.965 --> 00:51:57.045 for healthcare, if you're looking for finance mm-hmm. 1107 00:51:57.395 --> 00:52:01.845 When your I CCP has that and you niche down or a geography 1108 00:52:01.845 --> 00:52:03.325 or needs, remember our niche prompts, 1109 00:52:03.545 --> 00:52:04.885 you get even clearer on that. 1110 00:52:05.195 --> 00:52:07.765 It's lights out, it's so dialed in. 1111 00:52:08.715 --> 00:52:10.565 Yeah, I wanna just point that out. Thank 1112 00:52:10.565 --> 00:52:11.565 You. That's, 1113 00:52:11.565 --> 00:52:13.205 that's the power of Subnetting. 1114 00:52:13.265 --> 00:52:16.525 And you can also get the subnetting prompt from our seven 1115 00:52:16.555 --> 00:52:17.925 stem prop list. 1116 00:52:20.365 --> 00:52:21.375 Perfect. Alright. 1117 00:52:21.435 --> 00:52:23.935 So it gives you the, so we chose the number seven 1118 00:52:23.935 --> 00:52:26.735 because we really like the number seven in blogs, 1119 00:52:27.435 --> 00:52:30.495 and it gave us a seven part blog, beautifully written. 1120 00:52:30.495 --> 00:52:35.015 Mm-hmm. And then it also gives us a recommended SEO keyword. 1121 00:52:35.115 --> 00:52:38.535 So a lot of you have websites where you can post blogs 1122 00:52:38.555 --> 00:52:42.375 and the CA lot of CMS systems, most of the CMS uh, 1123 00:52:43.175 --> 00:52:45.975 platforms today, they have a place 1124 00:52:46.075 --> 00:52:49.295 to ingest keywords into the, into the page. 1125 00:52:49.715 --> 00:52:51.015 So this is where you do that. 1126 00:52:51.075 --> 00:52:53.615 You choose to copy paste all the keywords, 1127 00:52:53.615 --> 00:52:54.815 and it gives you that as well. 1128 00:52:54.815 --> 00:52:55.975 So that's, that's amazing. 1129 00:52:57.155 --> 00:52:59.735 It gives you another part, again, related to SEO 1130 00:52:59.735 --> 00:53:03.135 and entire meta description of the blog. 1131 00:53:03.315 --> 00:53:05.855 So you can put in your meta description, again, 1132 00:53:05.855 --> 00:53:09.175 under 1 61 60 characters, sometimes some 1133 00:53:09.175 --> 00:53:12.015 of the CMS platforms, they'll have 1 55 characters. 1134 00:53:12.035 --> 00:53:13.815 So you can shave five characters of, 1135 00:53:14.725 --> 00:53:16.415 then there's schema markup, email. 1136 00:53:16.565 --> 00:53:19.895 What is that? So it's essentially, again, an SEO thing. 1137 00:53:20.555 --> 00:53:23.215 Uh, very few, uh, people 1138 00:53:24.135 --> 00:53:26.205 actually do a schema markup on their blogs. 1139 00:53:26.465 --> 00:53:28.605 So you copy paste, you copy this 1140 00:53:28.605 --> 00:53:31.045 and page, you can just ask Chad GPT how to use 1141 00:53:31.105 --> 00:53:32.885 or embed the schema markup. 1142 00:53:32.885 --> 00:53:36.605 But it essentially tells Google that you are, uh, 1143 00:53:36.715 --> 00:53:39.725 that your page, your SEO page is really well planned 1144 00:53:40.065 --> 00:53:44.775 and it tells Google in Google's language as to 1145 00:53:44.775 --> 00:53:45.775 what the blog is about. 1146 00:53:46.275 --> 00:53:48.935 So it's, it's just like A-J-S-O-N prompt that we, 1147 00:53:49.035 --> 00:53:50.695 we talk about in module seven. 1148 00:53:50.835 --> 00:53:52.615 The, the VO VO three module. 1149 00:53:53.285 --> 00:53:54.935 It's just like A-J-S-O-N prompt, 1150 00:53:55.035 --> 00:53:59.495 but it tells Google as to what the blog is about, 1151 00:53:59.925 --> 00:54:02.055 what are all the components of the blog 1152 00:54:02.515 --> 00:54:03.655 and so on and so forth. 1153 00:54:03.795 --> 00:54:08.375 So it just makes the page more SEO friendly. Mm-hmm. 1154 00:54:08.925 --> 00:54:12.655 Then lastly, it gives you a prompt for an image. 1155 00:54:13.145 --> 00:54:15.135 Again, it's covered in module six, 1156 00:54:16.115 --> 00:54:18.375 the prompt for the image. 1157 00:54:18.475 --> 00:54:21.735 You paste this into mid journey or Google nano banana, 1158 00:54:21.915 --> 00:54:26.055 and you'll get a beautiful looking image for your blog. 1159 00:54:26.675 --> 00:54:29.655 So that's blog prompt for you. 1160 00:54:29.995 --> 00:54:33.175 Uh, feel free to, if you have any questions, feel free 1161 00:54:33.175 --> 00:54:37.455 to drop them in the chat while I move on to the last part 1162 00:54:37.455 --> 00:54:40.735 of the puzzle, which brings it all together. 1163 00:54:41.835 --> 00:54:46.375 Now, let's say you did all your social media posts. 1164 00:54:46.375 --> 00:54:48.615 Let's say you did all your email campaigns. 1165 00:54:48.665 --> 00:54:50.895 Let's say you are publishing blogs. 1166 00:54:50.895 --> 00:54:52.895 Let's say, let's say you're doing all of the above 1167 00:54:53.505 --> 00:54:55.775 every single day and you're scaling it up. 1168 00:54:56.455 --> 00:54:58.375 A lot of times you'll see an increased 1169 00:54:58.445 --> 00:55:00.015 traffic on your profile. 1170 00:55:00.015 --> 00:55:02.535 It's on your company page, on your personal pages, 1171 00:55:02.715 --> 00:55:05.215 you'll see increased traffic on your profile, 1172 00:55:05.755 --> 00:55:09.495 but then your tra your profile page has, NOA 1173 00:55:10.195 --> 00:55:11.535 has nothing about your business. 1174 00:55:12.035 --> 00:55:14.695 Uh, it's, it's the fontes from 2010. 1175 00:55:15.085 --> 00:55:18.855 It's all over the place. Mm-hmm. I'm not saying it is. 1176 00:55:18.995 --> 00:55:22.925 It might be, uh, in those situations 1177 00:55:23.665 --> 00:55:25.285 we have designed a prompt for you, 1178 00:55:25.285 --> 00:55:27.525 which is the ogle v makeover prompt. 1179 00:55:28.645 --> 00:55:30.865 Let me go back to this page. 1180 00:55:30.895 --> 00:55:32.865 This is the ogle v makeover prompt. 1181 00:55:33.205 --> 00:55:38.065 We will copy this, paste it into the chat GPT thread. 1182 00:55:38.445 --> 00:55:41.065 And you don't have to do anything. 1183 00:55:41.495 --> 00:55:45.465 Only if you have specific platforms like red, no 1184 00:55:46.065 --> 00:55:47.385 specific platforms that you want. 1185 00:55:47.485 --> 00:55:49.945 You can put that in here, the, the platforms 1186 00:55:49.945 --> 00:55:51.945 that you're using for, to market your business. 1187 00:55:52.005 --> 00:55:55.425 So in our case, it's primarily LinkedIn. 1188 00:55:56.065 --> 00:55:58.345 I recommend doing this separately for each 1189 00:55:58.345 --> 00:56:00.985 and every platform, but you could do that together as well. 1190 00:56:01.225 --> 00:56:02.985 LinkedIn, Instagram, and so on and so forth. 1191 00:56:02.985 --> 00:56:05.625 So we'll do LinkedIn first and I'll hit enter. 1192 00:56:05.645 --> 00:56:06.945 And while it is generating, 1193 00:56:10.815 --> 00:56:14.275 you can see it comes up with a 1194 00:56:14.955 --> 00:56:18.595 LinkedIn tagline, and it's actually based on best practice. 1195 00:56:18.695 --> 00:56:21.915 Uh, it's a Russell Brunson formula ha helping ideal 1196 00:56:22.275 --> 00:56:24.965 customer, uh, solve pain point 1197 00:56:25.675 --> 00:56:27.525 without effort and sacrifice. 1198 00:56:27.905 --> 00:56:31.525 So it, it, it, it kind of follows, uh, uh, 1199 00:56:31.555 --> 00:56:32.885 brussel Bronson framework 1200 00:56:32.905 --> 00:56:35.485 and gives you a well-designed LinkedIn tagline 1201 00:56:35.485 --> 00:56:37.125 that you using in your about section. 1202 00:56:38.065 --> 00:56:40.285 And there's a, a fully written out 1203 00:56:40.795 --> 00:56:42.685 keyword friendly LinkedIn friendly 1204 00:56:43.305 --> 00:56:44.965 bio section that it gives you. 1205 00:56:45.065 --> 00:56:47.365 Now, if you have your epiphany bridge done, 1206 00:56:47.365 --> 00:56:49.205 this bio section is going to be killer. 1207 00:56:50.515 --> 00:56:54.285 Then there is some other optimization 1208 00:56:54.395 --> 00:56:56.805 that you can obviously use, take user. 1209 00:56:56.835 --> 00:56:58.445 Then there's a banner image prompt. 1210 00:56:59.025 --> 00:57:02.605 You can obviously copy this, drop it into mid journey, 1211 00:57:02.665 --> 00:57:05.725 Google AI Studio, your AI image generator tool 1212 00:57:05.745 --> 00:57:08.485 of your choice, and create a banner image. 1213 00:57:09.915 --> 00:57:11.895 And then it gives you some, uh, other 1214 00:57:12.695 --> 00:57:15.465 Instagram like it gave us Instagram, which just went ahead 1215 00:57:15.465 --> 00:57:16.825 and gave us Instagram bio. 1216 00:57:17.405 --> 00:57:21.425 Uh, it gave us the Facebook about, uh, TikTok bio, uh, next 1217 00:57:21.925 --> 00:57:24.065 and the next steps as to what, how to update that. 1218 00:57:24.085 --> 00:57:27.465 So it gives you an entire roadmap as to how 1219 00:57:27.485 --> 00:57:30.905 to make over your Instagram channels, 1220 00:57:30.905 --> 00:57:34.025 your LinkedIn channels, your social presence, by 1221 00:57:34.665 --> 00:57:38.945 changing the copy and the creative with the makeover prompt. 1222 00:57:38.945 --> 00:57:42.865 Because with increased activity on social media, more 1223 00:57:42.865 --> 00:57:44.985 and more people will be visiting your page. 1224 00:57:45.645 --> 00:57:48.025 So it should speak to your IC page. 1225 00:57:48.025 --> 00:57:49.865 It should, when they land on your page, 1226 00:57:50.215 --> 00:57:52.145 they should know within the first three seconds 1227 00:57:52.175 --> 00:57:53.665 that you have them solve their problem. 1228 00:57:54.365 --> 00:57:57.865 So that is what the makeover prompt is designed for. 1229 00:57:58.995 --> 00:58:03.985 And with that, we come to the end of the live demo. 1230 00:58:08.115 --> 00:58:12.135 We Go to an assignment. Yes. And this, this is a beast, 1231 00:58:13.155 --> 00:58:16.015 But this is what's at stake here. 1232 00:58:16.055 --> 00:58:19.055 I dunno if you can see this. Yeah. I want the T-shirt. 1233 00:58:19.845 --> 00:58:21.215 Yeah, there you go. 1234 00:58:22.735 --> 00:58:25.015 T-shirt, T-shirt coming your way. There you go. 1235 00:58:25.565 --> 00:58:26.565 Alright. 1236 00:58:27.645 --> 00:58:30.855 Yeah. Only for high achievers. Yeah, 1237 00:58:30.855 --> 00:58:31.855 High achievers. We have three. 1238 00:58:31.855 --> 00:58:32.575 We have three. 1239 00:58:33.045 --> 00:58:34.855 They might be small too, but that's okay. 1240 00:58:35.545 --> 00:58:37.095 Might be, but they're, give 'em to your kids. 1241 00:58:37.095 --> 00:58:40.095 We'll give you whichever ones you got. Go for it. Reach out. 1242 00:58:40.725 --> 00:58:44.815 Alright. So your assignment is whatever we learn today, 1243 00:58:45.655 --> 00:58:50.385 take that and create a 30 day social media calendar 1244 00:58:50.885 --> 00:58:52.065 for your business. 1245 00:58:52.065 --> 00:58:53.785 Whether it's for your personal page, 1246 00:58:53.785 --> 00:58:55.305 your business page, or both. 1247 00:58:55.405 --> 00:58:57.265 We would encourage you to do both. 1248 00:58:58.445 --> 00:59:02.385 Uh, is use the Gary V prompt, create the four types 1249 00:59:02.405 --> 00:59:03.785 of content again and again, 1250 00:59:04.205 --> 00:59:07.305 and create a 30 day cadence of social media post. 1251 00:59:07.725 --> 00:59:10.425 We post on our social media three to four times a day. 1252 00:59:11.005 --> 00:59:13.625 That's not including the stories that Scott does, 1253 00:59:13.765 --> 00:59:16.265 but if we include that, it's more like 12 times a day. 1254 00:59:16.885 --> 00:59:17.905 So two times a day. 1255 00:59:18.445 --> 00:59:21.965 But if you can go from posting twice a month 1256 00:59:22.105 --> 00:59:25.085 to at least once every single day, that's a huge, huge, 1257 00:59:25.085 --> 00:59:26.925 huge, huge Direction. 1258 00:59:26.925 --> 00:59:29.485 Mm-hmm. So that is number one. 1259 00:59:29.485 --> 00:59:32.165 Number two is create a 12 touch email campaign. 1260 00:59:32.165 --> 00:59:34.365 Usually Joanna, uh, uh, 1261 00:59:34.385 --> 00:59:36.405 you have Joanna working for you for free. 1262 00:59:36.405 --> 00:59:37.965 She usually charges a million dollars, 1263 00:59:38.505 --> 00:59:42.965 but you have for free right now using the Joanna 1264 00:59:43.425 --> 00:59:45.165 VB prompt, the smart 90 email prompt, 1265 00:59:45.505 --> 00:59:47.645 create a 12 touch email campaign. 1266 00:59:48.265 --> 00:59:51.205 Uh, and then lastly, create 10 different blogs. 1267 00:59:51.305 --> 00:59:53.005 Now, they, it might seem like a lot, 1268 00:59:53.305 --> 00:59:56.125 but it's just copy pasting the blog prompt again and again. 1269 00:59:56.825 --> 01:00:01.425 So please, please, please, by next week, by next session, 1270 01:00:01.965 --> 01:00:05.025 uh, we would love it if you do these assignments 1271 01:00:05.405 --> 01:00:09.665 and actually put the trainings that we give into action 1272 01:00:09.765 --> 01:00:13.985 as 30 day social media calendar, a 12 touch email campaign 1273 01:00:14.405 --> 01:00:17.305 and blogs. Mm-hmm. 1274 01:00:18.005 --> 01:00:20.905 And all you have to do to enter for one 1275 01:00:20.905 --> 01:00:24.825 of these highly coveted limited edition X 100 T-shirts 1276 01:00:25.405 --> 01:00:29.345 is take a post that you make, grab the link on the post, 1277 01:00:29.345 --> 01:00:31.545 give you a Facebook post, LinkedIn post, Instagram post. 1278 01:00:31.835 --> 01:00:36.025 Throw it into the, uh, throw it into the ai, uh, 1279 01:00:36.305 --> 01:00:38.785 WhatsApp group and we'll take you for at your word 1280 01:00:38.785 --> 01:00:41.185 that you did, however many Isha just said, 1281 01:00:41.185 --> 01:00:42.545 just all we want is one link. 1282 01:00:43.205 --> 01:00:44.545 Hit us with a post, let's see it. 1283 01:00:44.545 --> 01:00:46.665 And then we can support you and we'll like, and comment 1284 01:00:46.685 --> 01:00:48.145 and root you on and cheer you on. 1285 01:00:48.765 --> 01:00:50.425 Um, and just one post. 1286 01:00:50.685 --> 01:00:51.905 It could be a LinkedIn, Facebook, 1287 01:00:51.905 --> 01:00:53.185 Instagram, TikTok, I don't care. 1288 01:00:53.645 --> 01:00:56.225 But do a post and then a, a link to a blog. 1289 01:00:56.245 --> 01:00:57.425 If you get your blog posted 1290 01:00:58.245 --> 01:01:00.225 and uh, you can keep the 10 to yourself, 1291 01:01:00.295 --> 01:01:01.345 just get one posted. 1292 01:01:01.805 --> 01:01:05.345 10 is an overachiever and get one post it 1293 01:01:05.405 --> 01:01:07.265 and then give us a link to the blog. 1294 01:01:07.805 --> 01:01:10.105 And Diego already can tell, one's coming your way, buddy. 1295 01:01:10.245 --> 01:01:12.105 You're, I can tell you're already on this. 1296 01:01:12.355 --> 01:01:14.025 Diego already got a post out I think. 1297 01:01:14.525 --> 01:01:17.865 Uh, but we'd love to send these to you. It'd be awesome. 1298 01:01:18.205 --> 01:01:19.425 Uh, we love you guys. We wanna 1299 01:01:19.425 --> 01:01:20.545 make sure you guys are supported. 1300 01:01:20.845 --> 01:01:22.705 Put something in that AI WhatsApp channel. 1301 01:01:22.705 --> 01:01:24.345 Let's support each other. And by the way, 1302 01:01:24.345 --> 01:01:26.145 also in the WhatsApp channel, feel free 1303 01:01:26.145 --> 01:01:28.225 to throw in whatever your preferred social media channel is 1304 01:01:28.225 --> 01:01:31.065 that you're posting on for your LinkedIn. 1305 01:01:31.545 --> 01:01:33.785 Whatever it is, we wanna support you guys, right? 1306 01:01:33.805 --> 01:01:35.945 We gotta support each other. So if you are posting 1307 01:01:36.085 --> 01:01:37.385 to a business page 1308 01:01:37.385 --> 01:01:40.705 or a personal page, please don't be shy about dropping those 1309 01:01:40.725 --> 01:01:43.145 in either here when we're on our live group calls 1310 01:01:43.145 --> 01:01:44.305 or in the WhatsApp channels. 1311 01:01:44.435 --> 01:01:47.745 We'll support each other there. Any questions before we go? 1312 01:01:47.785 --> 01:01:52.105 I know we're four minutes over. Any questions? No. No. 1313 01:01:52.365 --> 01:01:53.665 Any questions? Alright. 1314 01:01:53.975 --> 01:01:57.145 Alright Mike, we got a t-shirt, uh, for you too buddy. 1315 01:01:57.165 --> 01:02:00.305 We got one. A lot of good questions today. Brian. 1316 01:02:00.445 --> 01:02:02.985 Let us know all we need is your address post that, uh, 1317 01:02:03.015 --> 01:02:05.065 post something to the Facebook, Instagram, LinkedIn. 1318 01:02:05.065 --> 01:02:08.425 We got you and Bill, I got you covered here. We're all good. 1319 01:02:09.075 --> 01:02:11.545 Brent spilling. Alright. No questions. 1320 01:02:12.765 --> 01:02:15.385 No, we're Good. All right. Alright, I'll see you guys. 1321 01:02:15.525 --> 01:02:17.465 Uh, see you guys in the WhatsApp. We'll see you next week. 1322 01:02:17.575 --> 01:02:18.665 Yeah. Alright guys. Alright, 1323 01:02:18.675 --> 01:02:19.165 Thank you.