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Him on the call.
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We're just letting everybody in.
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I'm super excited about today.
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Sanja, or you know what,
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I've been calling you Ezz this whole time
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and you've been so polite.
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You never corrected me.
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It's gang genis, is that right?
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It is Genis, Genis. Genis. I'm so sorry, man.
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I've been calling you Sanchez this whole time. You never,
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No problem at all.
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You can call whatever you want.
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Alright, well good to see.
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How's everything going with you guys?
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It's everything. Well, Good, good, good.
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Any stuck points? Any, uh, anything that's, um, you know,
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are you stuck anywhere on content creation?
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You guys are now not necessarily focusing on tech people.
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Did you get all the, are you still focusing on tech people?
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Uh, no, already we did, we found the tech people.
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You found 'em. That's awesome. That's really good.
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We found two tech people already
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and they're on the field working now.
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Now I'm just doing brand awareness, uh,
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search engine optimization and content creation.
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Got it, got it. Okay. Are you guys doing any meta ads?
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Um, not yet.
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Uh, there is meta ads, which is already approved,
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and it's on the pending waiting for Daniel's Approvement.
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Got it. Got, I just saw something
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that Gary B was talking about, about neighborhood strategies
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and organic
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and then leaning into organic content
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that that was doing well.
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Everything, everything is set
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and it's just waiting on Daniel's approvement.
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Awesome. Great. Great.
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Well, it looks like some people are still getting in,
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but we will get started here.
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Uh, you know, before we jump into it today,
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we're gonna be talking about bulk content creation.
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Imagine being able to create 30,
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maybe 60 days, 90 days of content
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in about two hours a month.
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Um, and it's awesome content.
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And it's content that's gonna resonate with an audience.
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It's gonna build brand awareness, uh, drive conversions.
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Imagine being able to do that in a couple hours.
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Well, um, speaking of Gary V this is, uh, the strategy
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that we're gonna be talking about here in just a few minutes
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is actually based upon some stuff
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that we learned from Gary V.
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And then we just amplified it using AI tools
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and we'll walk you through exactly how to do it
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and apply it for what you're doing.
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Now, before we jump in, I'm gonna change the view here.
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Looks like everybody is in now.
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Anybody stuck
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or anybody you know that's working on the course?
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I know we have a lot of new people in the course.
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Maybe you're just trying to get content out.
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Maybe you're trying to do email marketing,
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maybe you're building a website,
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maybe you are doing bulk content creation.
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Anybody stuck on anything
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that they have some questions about?
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They're creating videos, editing videos, anything
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where you might be stuck?
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I have a question. Yes.
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So our sales team is really busy for Pacific Hardwood.
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So our goal is to kind of have an AI voice calling platform
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that we can integrate with like HubSpot
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and ZoomInfo to give them kind of a break
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and to get prospect leads while they're cold
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and turn them into warm before they're even touching them.
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Yeah. And I know Isha, have I asked you this question
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and you said vaping is a good one.
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I didn't haven't had a chance to look at it in today,
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but does that integrate with HubSpot?
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Vapi can integrate with anything
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because it has an API, you'll have to set it up.
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So there are two vapi, if you can, uh,
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take the time to set it up.
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It can work with any CRM software and, uh,
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and there are agencies
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or people, we have a network of people who can do the setup
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for you, but they'll charge, uh, an cost.
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So we have a training on vapi.
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You can take a look at that and set it up on your own.
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And Taylor, this is Vapi.
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Yeah, yeah, I was on the website.
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I just, I you said it's kind of hard to set up.
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So that was kind of, it's where I'm at right now.
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I haven't tried yet.
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It's not, uh, uh, terribly difficult to set up.
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You can ask Chad GPT questions and set it up on your own.
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Yeah. Uh, if you don't want to go through that process,
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you can hire somebody to set it up for you.
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Okay. So basically your advice, have chat, GPT, train it
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as much as I can and try it out.
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If not, I'll ask you guys for help. Yeah.
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So act, uh, let GPT act as a consultant
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who is helping you set up vapi
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and go through step by step if you are stuck somewhere as
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GPTA, upload a screenshot,
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I'm stuck on this screen, what should I do?
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Awesome. Thank you. Yeah,
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And it, it's like a, it's like you tech consultant.
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Yeah. We used, uh, we used vapi, same thing, kind
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of Taylor, where we were generating meta leads
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for a car company and it was a set of dealerships
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and, um, the dealerships were getting actually kind
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of similar situation.
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We were generating so many leads for the retailers
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that they were having trouble, uh,
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following up with all of 'em.
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And frankly, about 30% of the leads were bad. Mm-hmm.
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You know, meta is really good at generating leads,
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but it's also good at generating bad leads.
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And so there was a certain portion, 10
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or 20% were bad emails, bad phone numbers, and bots.
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And the salespeople were getting frustrated
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calling some of the bad emails.
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So what we did, we set up vapi
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and it was an AI voice.
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So Scott would fill out a lead form
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and a call would instantly go out.
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And if I didn't answer, uh, it would call a couple of times.
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And then finally, if I did pick up,
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then the call would be recorded.
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The call would be transcribed If I gave an affirmative
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answer, yes, I do want to talk
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to a sales person that would get logged.
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And we were using go high level,
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but it, I think it was go high level.
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Was it res shopped? No, it was actually any AI tool that,
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or any CRM system they had.
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So we integrated with their CRM systems
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and it, the call got recorded, transcribed,
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and then at, at an appointment we get booked
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with their CRM system.
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Okay. So we can set it up to automatically go
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to the sales team if they're a qualified lead.
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Yeah. Awesome. And
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They'll get the transcript and they'll get the recording.
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They'll know exactly what they want. Yeah. Awesome. The,
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The flow would be something like the lead will go from CRM
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to WPI to make the calls.
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Mm-hmm. After the call happen, the data will come back
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to HubSpot and be saved in the crm.
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Awesome. Thank you. Hopefully
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that works out and saves them some time.
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Yeah, it was, it was a huge time saver.
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And then sometimes where they wouldn't answer the text,
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the email or the phone, the salespeople didn't even bother.
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'cause they were like, look, they, we, we called 'em,
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we texted 'em and we emailed them,
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and that 30% of the leads didn't respond to anything.
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So they didn't even waste their time on 'em. Smart.
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And, um, yeah, they dumped them into
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Like a, the 5 cents a call.
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Yeah, yeah. Versus a salesperson calling 'em over
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And over spending three minutes of
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their day. Yeah, totally.
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A hundred percent. A hundred. Yeah.
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So try that and keep us, keep us in the loop
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and let us know what you find
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or if you get stuck on anything.
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All right. Thank you guys. Awesome. Yeah, you bet.
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Great, great question. Great question.
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Anybody else used vapi at all? Or ai, AI voice.
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Okay. Uh, any other questions before we jump into the train?
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That was a really good question, sir. I have it.
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It's gotta be. Yes, sir.
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Uh, for when I'm creating contents, uh,
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I need, uh, pictures.
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So I'm mostly going to the, uh,
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Unsplash free pick pet cells.
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But still, I cannot find, uh,
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the metaphor picture what I'm looking for.
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I don't want AI picture, I want realistic picture.
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Any other alternative platform where I can find pictures
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for my carousels, visuals and stuff like that.
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Have you tried midjourney?
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Uh, yes. But, uh, still it's looks like too much ai
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You can prompt it to be more realistic.
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Yeah. Like we, we ended up doing a, we ended up doing a
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program for, it was like a fun center.
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You, um, and there was children in it
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and there was these little plastic balls they
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were diving in.
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We did a training on that.
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We trained it on realistic images
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and to the point where you couldn't tell the real kids
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from the fake kids, from the AI kids.
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I mean, it was, it was fantastic.
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It's indistinguishable from, from real.
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And, and I don't know if we've got the training handy, Yuki,
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but we do have a mid journey training,
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and we walk you through step by step how to do that, how
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to train it on images and
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or how to prompt it to make it photo hyperrealistic.
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Yes. Yes. Mm-hmm.
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What you can do is send them two trainings,
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the image training from, uh, uh, 2023
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or early 2024.
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Mm-hmm. Uh, the one journey where we use reference image,
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the, the training that Scott is talking about,
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it's specifically I show how did I create the
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ball pit images. So you can take, can
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Can, you can send me them thing to me after this meeting.
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Yeah. We'll send 'em to you right now.
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We'll, we'll get 'em to you in the, uh, in the chat.
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Yes, sure. Perfect. And the second, uh,
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training would be the latest AI image generation training
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that we did send him both the trainings.
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Uh, what, so, uh, genis,
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what you'll have to do is go through both the trainings.
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The second training has some latest tools.
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So you can apply the one, the, the,
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the learnings from training number one
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to training number two as well.
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Mm-hmm. So that will you generate more realistic images,
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and we'll be indistinguishable from, uh, real images.
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Mm-hmm. Okay. Sounds good. Thank you.
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Yeah. Jacobs in, in the first training, you'll see,
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I think we start off with guess the real images,
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guess the AI images
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and people are like, I don't know that one.
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Like, no, that's real. And like, how about that one?
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No, that's real too. Yeah, it's, they're,
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they're completely realistic
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And, uh, and they're Humans too. They're people.
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And if you still want to do, uh, uh, other images,
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uh, like actual real images, you can also try invato.
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And what, because already I have my one
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in on my mind how, uh, need look like image.
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So already I, I can write a prompt,
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But, so you don't even have to think about it.
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Let's say you found a real image,
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which you want an image like that,
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let's say from Shutterstock, Shutterstock
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by the best library for images.
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I know what it's paid.
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Yes, it's paid. So go to Shutterstock, take a screen grab
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of the image that you like
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and you know what I'm inferring to
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Yeah, yeah.
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Without having it recorded.
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You got it. Got it. Thank you.
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Wink wink, nudge, nudge. You figured it out from there.
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Yes. Got it.
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I've sent it in via Zoom chat
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and it's also in the WhatsApp group for you
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As saw. Thank you, Yuki.
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Awesome. Great questions, great questions.
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Any other questions before we jump into the training bulk?
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If you're just joining, by the way,
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we're gonna be talking about bulk content creation.
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We're gonna be showing a Gary V strategy that I refer
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to sometimes in the workshop, in my workshop that I do in
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around the country, around the world.
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But we're gonna be going through step by step
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exactly how to do it.
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So if you've ever wanted to create a ton of great content in
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as little a period of time as you possibly can,
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then this is, this is a great way to do it.
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Uh, any other questions before we get started?
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David Ewing, any questions? Are you good over there?
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Uh, you know, this being my, uh, first meeting,
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I, uh, got a lot to learn.
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So better to be silent and thought
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of fooled than we can remove all doubt.
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So, uh, that, that's where I'm at right now.
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Right on brother. Alright, Michael. Good to see you.
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A Neil. Alright. Alright, Phil, let's jump into it.
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Uh, unless there's,
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and raise your hand if you do have a question.
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But what we're gonna do is we're gonna talk about
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bulk content creation.
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So let me just, uh, make this bigger now.
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If you are just joining, this is actually,
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you're joining at a great time.
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If you've been with us a while, it's a great time.
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Um, we are in the process of designing
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and recording all of our 10 day AI bootcamp 2.0.
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So if you are just joining, don't worry, go
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through the course, go through all the stuff
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that you're doing, and all this stuff
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is gonna be available to you.
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'cause we've now updated the 10 day AI bootcamp.
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So welcome to the 10 day AI Bootcamp 2.0.
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Um, in this module we're talking about
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bulk content creation.
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So just as a as context for this, I'm gonna walk you
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through kind of where we are in 2.0.
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Get right into the bulk content creation, do a case study,
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and then Reha is gonna go through a live demo.
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And then really we encourage questions and, um,
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and your participation.
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So as you know,
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the elite marketing method really has four pillars.
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There's strategy, production,
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distribution, and optimization.
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We went through all the strategy modules.
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We went through the production modules last few, few calls.
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Now we're in the distri distribution.
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Um, and so that's what we're gonna be talking about today.
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Today is bulk content creation and distribution.
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Everybody knows how to create content.
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Everybody knows how to create images and video,
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but how do you do it in the least amount of time
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and still have the greatest impact?
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That's what we're talking about today.
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Whether you're a dealership,
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whether you're a professional services firm,
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whether you're an author, no matter what you do, uh,
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government, there's still a need for content
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and a limited amount of time.
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So this is what we're gonna be talking about.
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Bulk content creation, distribution,
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marketing is not a bottleneck.
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Everybody knows they can create lots of content.
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They create lots of videos, they create images,
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they create all this stuff.
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But the challenge, of course is distribution.
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How do you get it out into the world?
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In my workshops, I talk a little bit about this, where, um,
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uh, oh, sorry, this is one
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other thing we were talking about.
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So here's what we've covered.
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If you're just joining us,
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you can go back into the vault if you'd like.
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Um, we covered social media content,
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we covered email marketing, we covered blogs,
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we co covered generating images and generating AI videos.
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For many of you, this might be your first weekly live group
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call or second or third.
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And you've just kind of
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started and you're wondering where we go. I just
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Call in about our image team. This
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is Mike, how can I help you?
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Somebody, uh, mute. I'm gonna put you on mute, Mike.
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Uh, let's everybody mute your thing.
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Unless, unless you're, you're on.
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Um, here's what we covered so far.
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Social media content, emails, blogs, generating images,
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and generating AI videos.
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If you do want to go see that, just know
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that you've gotten onboarded
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and you would've gotten access
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to something called the private Facebook group or the Vault.
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Take a look in that all this content is in there,
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or drop us in over the WhatsApp channel.
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We'll share any trainings that you need.
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Here's what we're gonna need to be doing today.
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All you're gonna need is four tools, chat, bt,
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which everybody has cusso.ai, cap cut and captions.
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This is like your suite of tools that can take all
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of your bulk content creation to the next level.
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Those four tools, we're talking about maybe 75 bucks a
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month, which would replace an entire editing team.
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So diving into it, what if you could create 30 days
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of content, like one day,
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and by one day, I really mean about an hour,
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maybe 90 minutes.
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There's a way to do that.
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The myth is content creation is time consuming.
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I don't have time to create content. I'm busy right now.
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I have the AI tools, but I just don't have time.
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The truth is, with a couple of AI tools
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and the right strategy, you can create a massive
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amount of content fast.
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Um, here's the three secrets.
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One strategy is blog to social content,
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blog to social content.
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I'll show you exactly what that is.
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Uh, the second secret, it's a podcast to social content.
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And the third is using AI agents
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that we're gonna cover in another module here.
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But I want to tackle these first two on this call.
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And these have been a secret weapon of ours.
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We've used them successfully.
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We've seen other businesses use 'em successfully.
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And again, I don't care whether it's a a dealership, uh,
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it could be for fence, it could be for landscaping,
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it could be for fitness, it could be for darn near anything.
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But we're gonna walk you through secret
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number one and secret number two.
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Okay, blogs.
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This is one of my favorites
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because, um, you'll have access to this.
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In fact, Yuki will drop the link into the chat.
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And, um, this is sort of a recap from a previous module,
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but I'm gonna put it into context.
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Many of you have already gone through this piece
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of the workshop or piece of the course
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where you've seen the Buzzfeed blog prompt.
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What is it? How does it work?
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And how's it work in connection with creating awesome video?
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The Buzzfeed blog prompt is simply this.
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It is a prompt to be used
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after you create your ideal customer profile
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and your core messaging.
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Once you've got that, your ideal customer profile
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and your core messaging locked in,
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and we've done that in previous modules, if you want access
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to that, check out the live group,
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uh, Facebook group or message us.
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But once you've created your ICP,
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your Ideal Customer profile
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and your core messaging, you can copy
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and paste this blog prompt right in that thread.
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And then if you see right here, let me see.
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I think I can probably draw this. Um, yeah, cool.
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I'm gonna draw something here.
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Um, right here you'll see this. Can you all see that?
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And this secrets or mistakes and no
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or avoid, you're gonna be filling that in.
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So ideal customer profile, core messaging,
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you're gonna go to the link that Yuki sent
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and you're gonna copy and paste out of the same thread.
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And we'll do a live demo here in a second.
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So you'll get a chance to see this.
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You only have to answer a couple questions.
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Number my recommendation.
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First time you do this, just do the number seven.
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So you're gonna do the top seven.
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So a blog, the best blogs will have lists.
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Lists are easy to consume.
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Consumers know where they are in the list.
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1, 2, 3, 4, 5, 6, 7.
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Lists are really, really easy to consume.
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Second, you're gonna be educating people on secrets to get
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what they want or mistakes to avoid.
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Those are some of the easiest
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and the best ways to create blogs.
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They're really compelling
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and they work off of the Buzzfeed model.
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And we call it the Buzzfeed blog prompt.
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The best blogs, some
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of the best blogs on the planet are Buzzfeed blogs.
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They educate, they entertain, and they sell.
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And that's what really most people want for their blogs.
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They want to entertain, educate, and sell lists.
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Make it very easy to educate somebody and entertain them.
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And they're also written in a very entertaining style.
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The buzzfeed blog prompt will do that for you when it,
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when you already have your ICP in your,
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in your core message in there.
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Three decisions you need to make.
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What number, how many number of items,
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how many numbers are gonna be in your list?
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I say seven. Then you're gonna choose secrets or mistakes.
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I'm gonna recommend your first blog. Choose mistakes.
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So say the top seven mistakes every ideal customer
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needs to avoid.
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Just do that and then hit enter.
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And you're gonna get a great, uh, great blog.
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Let me pause for a second. Make sure everybody's with me.
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Any hands. Show me any hands if I've lost
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anybody 'cause I'm describing it.
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I think
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everybody has probably gotta be,
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we'll do a live demo here in just a second.
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So those are literally that.
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That's it. They hit generate.
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And then once you hit generate, you're gonna get a great
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blog and it'll be the seven mistakes
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that every ideal customer of yours needs to avoid.
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Or the seven secrets to get what they want.
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Here's where the strategy comes in.
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Once you have that prompt set
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or once you have that blog result,
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set that aside for a second.
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Here's Gary v's. Content pyramid.
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And here's something Houston charge $80,000 a month to do.
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He would have somebody create a long form video
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and once you created say a 45 minute, 30 minute,
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hour long video, he would then repurpose
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that into short form pieces of content
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and distribute across social media channels.
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So Maria, um, she sells large programs
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to governments and sometimes it's a complicated sale.
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But she could do a podcast talking about how
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to do something secrets, uh, for government,
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government agencies to get more of what they want
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and do a long form podcast
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and talk about the seven things that she's noticed
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that accelerate the process for governments, reduce costs,
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increase benefits, and do a long form piece of content
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and use that blog prompt as a sort of a script.
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Then the goal is to repurpose that content very quickly
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and chop that up and distribute across
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social media channels.
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So how do you do all that stuff? Um, we'll show you how.
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Here's basically the flow going from a blog
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to filming a video, producing the long form content
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and then creating short form content.
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What we're gonna do, I'm gonna turn it over to Resha here
501
00:22:14.975 --> 00:22:17.755
and he's gonna walk you through what you do with your blog.
502
00:22:18.925 --> 00:22:22.385
How do you turn that into a script that you could just read
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00:22:22.965 --> 00:22:26.145
or riff on, produce that long form content
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and then edit all that into short form
505
00:22:28.185 --> 00:22:30.105
content really, really simply.
506
00:22:30.165 --> 00:22:32.305
And we'll give you step by step by step,
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even your camera settings for your iPhone.
508
00:22:35.445 --> 00:22:36.985
Is everybody with us so far?
509
00:22:37.245 --> 00:22:39.825
And then reach out's gonna do kind of a walkthrough? Yep.
510
00:22:39.925 --> 00:22:42.945
Jay, sorry. You're good. Alright, everybody good? Okay.
511
00:22:43.375 --> 00:22:45.185
Alright. Excellent. Go for it.
512
00:22:45.385 --> 00:22:47.465
Isha and Al's gonna walk you through step by step.
513
00:22:47.475 --> 00:22:48.545
We'll gonna do a live demo
514
00:22:50.635 --> 00:22:53.055
and then I encourage you guys to do this and,
515
00:22:53.055 --> 00:22:55.455
and what I would encourage you to do, you all have the link.
516
00:22:56.195 --> 00:22:58.615
So pull up your ICPs if you have them
517
00:22:58.995 --> 00:23:00.575
and your core messages, you have them
518
00:23:00.835 --> 00:23:02.575
and create your blog now
519
00:23:02.575 --> 00:23:04.615
and then I'd love to actually see somebody's blog
520
00:23:04.615 --> 00:23:06.175
and we'll show you exactly how to do this,
521
00:23:06.595 --> 00:23:09.535
but practice while we're together so
522
00:23:09.535 --> 00:23:11.255
that you could get an experience of doing this.
523
00:23:12.415 --> 00:23:13.825
Exactly. Awesome.
524
00:23:14.125 --> 00:23:15.185
So the flow, uh,
525
00:23:15.215 --> 00:23:19.705
that Scott was talking about previously is we take content,
526
00:23:21.015 --> 00:23:23.165
sorry, lemme scroll up a little bit.
527
00:23:25.265 --> 00:23:29.215
This flow. So the flow
528
00:23:29.215 --> 00:23:31.495
that Scott was talking about is how do we,
529
00:23:31.875 --> 00:23:33.935
the content pyramid, how do we take a pillar piece
530
00:23:33.935 --> 00:23:37.895
of content and actually get 90 days worth
531
00:23:37.915 --> 00:23:38.935
of content from it?
532
00:23:39.435 --> 00:23:42.255
So in previous reels we have, in previous modules,
533
00:23:42.275 --> 00:23:44.855
we have talked about the Buzzfeed blog prompt
534
00:23:45.065 --> 00:23:46.965
and Scott showed you that in the training.
535
00:23:48.225 --> 00:23:51.805
So we will take a blog, we'll create a blog, we will then,
536
00:23:51.805 --> 00:23:54.525
ideally you will then film a video with the blog.
537
00:23:54.525 --> 00:23:56.725
If you're not comfortable in front of the camera,
538
00:23:56.905 --> 00:24:00.085
you can also Hagen yourself and do that, do it that way.
539
00:24:00.425 --> 00:24:02.445
And you take that video, that piece
540
00:24:02.445 --> 00:24:05.605
of content then becomes the long form content for YouTube.
541
00:24:06.015 --> 00:24:08.965
Seven mistakes to avoid before your wedding
542
00:24:09.625 --> 00:24:11.405
or uh, uh, five things your
543
00:24:11.405 --> 00:24:12.845
photographer doesn't want you to know.
544
00:24:13.465 --> 00:24:17.805
Or listicles listicles type blogs
545
00:24:17.805 --> 00:24:20.325
or six steps to success in business,
546
00:24:20.945 --> 00:24:24.245
or seven ways to make sure you have your successful exit.
547
00:24:24.985 --> 00:24:26.805
Uh, it's listicles like that.
548
00:24:27.025 --> 00:24:29.805
You can use that, create the blog, film, the video,
549
00:24:29.905 --> 00:24:33.245
and that becomes your long form pillar content on YouTube.
550
00:24:33.665 --> 00:24:35.845
And at the very end, you chop it up
551
00:24:35.865 --> 00:24:40.205
and the seven mistakes becomes seven individual reels.
552
00:24:40.905 --> 00:24:43.565
The five things your photographer doesn't want you
553
00:24:43.565 --> 00:24:46.365
to know becomes five different reels.
554
00:24:46.905 --> 00:24:50.405
So that is how you kind of repurpose a blog,
555
00:24:50.765 --> 00:24:53.525
a listicle blog into short form piece of content.
556
00:24:53.985 --> 00:24:55.885
Now you may ask, how do I exactly do that?
557
00:24:56.225 --> 00:24:59.085
Do I have to sit through, edit all of them individually?
558
00:24:59.425 --> 00:25:01.725
No, you don't have to. If you wanted to, you could.
559
00:25:02.425 --> 00:25:04.805
But we will talk about how to automate this.
560
00:25:05.095 --> 00:25:07.965
Again, a refresher, the Buzzfeed blog prompt.
561
00:25:08.105 --> 00:25:10.285
We will drop the link in the chat.
562
00:25:10.705 --> 00:25:12.485
You if you can help with that. Yep.
563
00:25:12.625 --> 00:25:15.245
You can get it in three seconds. You can get that.
564
00:25:15.985 --> 00:25:20.475
So in this page you will see all the prompts.
565
00:25:20.535 --> 00:25:23.795
You scroll down to the Buzzfeed blog prompt.
566
00:25:23.935 --> 00:25:26.555
You can just search for it by pressing control F
567
00:25:26.555 --> 00:25:30.195
for command F and you will find this prompt,
568
00:25:30.195 --> 00:25:31.475
then you copy this prompt.
569
00:25:31.815 --> 00:25:34.195
And, uh, forgive me, I just thought of something Taylor,
570
00:25:34.215 --> 00:25:37.035
if you don't mind, I'd love to, I'd love to go back
571
00:25:37.035 --> 00:25:38.235
and forth with you 'cause I think
572
00:25:38.815 --> 00:25:40.955
Robert actually has a podcast studio.
573
00:25:41.095 --> 00:25:43.835
So if you pulled up just on the side, pulled up your ICP
574
00:25:43.835 --> 00:25:46.075
and your core message from one of your, your, uh,
575
00:25:46.125 --> 00:25:48.075
ideal customer profiles and do this with us.
576
00:25:48.135 --> 00:25:49.595
Mm-hmm. Maybe we can go back and forth
577
00:25:49.595 --> 00:25:50.635
and we can work with you on it.
578
00:25:50.635 --> 00:25:52.755
Just like start to show everybody in real time
579
00:25:52.775 --> 00:25:54.835
how, how it would pull together. Is that okay?
580
00:25:55.225 --> 00:25:57.795
Yeah. Let me um, find it on my laptop here.
581
00:25:58.425 --> 00:26:01.555
Cool. Cool. Yeah, pull up your ICP and your core message.
582
00:26:01.575 --> 00:26:02.675
It doesn't have to be perfect, perfect.
583
00:26:02.705 --> 00:26:03.995
Just for exercise sakes.
584
00:26:05.775 --> 00:26:10.115
Awesome. So you paste that into your chat thread.
585
00:26:10.575 --> 00:26:13.795
Now do note that you have to use the same chat thread
586
00:26:13.795 --> 00:26:16.395
where you have been doing your ideal customer persona,
587
00:26:16.395 --> 00:26:17.435
your core messages
588
00:26:17.855 --> 00:26:21.475
or as the result will be off, use it in the same chat thread
589
00:26:22.015 --> 00:26:24.515
or if you have a GPT bot created
590
00:26:24.895 --> 00:26:27.475
as we have recommended in our training,
591
00:26:27.655 --> 00:26:29.315
you should use the GPT bot.
592
00:26:29.945 --> 00:26:31.035
Wait, I'm sorry, Isha.
593
00:26:31.195 --> 00:26:33.155
I, I, I might, I might have missed something here.
594
00:26:33.295 --> 00:26:37.515
So above this would assume that they've typed in their ICP
595
00:26:37.515 --> 00:26:41.075
and their core message, all that stuff above, um, is,
596
00:26:41.695 --> 00:26:42.955
is something from a different prompt.
597
00:26:44.105 --> 00:26:46.445
Uh, this is a previous chat then.
598
00:26:46.585 --> 00:26:48.005
Oh, okay. This is a previous chat then.
599
00:26:48.005 --> 00:26:49.725
So yours won't look like that.
600
00:26:49.935 --> 00:26:51.805
Yours will just have probably your ICP
601
00:26:51.805 --> 00:26:54.125
and your core messaging in, and you're gonna copy
602
00:26:54.145 --> 00:26:56.005
and paste the Buzzfeed, uh, prompt
603
00:26:56.795 --> 00:26:58.525
into chat GBT in the same thread.
604
00:26:58.525 --> 00:26:59.565
Alright, thank you ef.
605
00:26:59.835 --> 00:27:00.925
Exactly, exactly.
606
00:27:02.225 --> 00:27:05.525
So it should start off, so this is where we started off.
607
00:27:05.545 --> 00:27:07.965
So yeah, Oura is loaded in here.
608
00:27:08.425 --> 00:27:11.685
So we are using the same chat thread where our persona is,
609
00:27:11.685 --> 00:27:13.085
where our core messaging is,
610
00:27:13.085 --> 00:27:15.485
where we have worked our marketing.
611
00:27:16.945 --> 00:27:20.445
So when you put the prompt in, there is only
612
00:27:21.005 --> 00:27:23.245
a few things you need to be aware of. Three
613
00:27:23.245 --> 00:27:24.645
Things, yeah, the number seven,
614
00:27:24.695 --> 00:27:28.205
we're gonna do the number seven and let's do mistakes.
615
00:27:28.745 --> 00:27:31.245
And notice he's just gonna delete secrets.
616
00:27:31.795 --> 00:27:34.565
Secrets or, so it's, so it's gonna read listicle,
617
00:27:34.845 --> 00:27:36.165
focusing on the top seven mistakes
618
00:27:36.675 --> 00:27:40.805
that every ideal customer needs to and we'll get rid of no
619
00:27:41.025 --> 00:27:42.885
or so it'll read a void.
620
00:27:43.305 --> 00:27:44.445
If you wanted to flip it
621
00:27:44.465 --> 00:27:46.165
and do secrets you could do top seven.
622
00:27:46.945 --> 00:27:48.325
Uh, and it erase mistakes.
623
00:27:48.665 --> 00:27:49.805
And so it reads secrets
624
00:27:49.805 --> 00:27:51.245
that every ideal customer needs to know.
625
00:27:51.625 --> 00:27:52.645
And that's literally it.
626
00:27:55.405 --> 00:27:58.395
Everything else is a prompt and a framework for you.
627
00:27:58.775 --> 00:28:00.315
And it's gonna create the listicle,
628
00:28:00.315 --> 00:28:02.595
it's gonna create the real buzzfeed worthy title
629
00:28:03.135 --> 00:28:04.955
and it's gonna create the blog, everything.
630
00:28:04.955 --> 00:28:07.195
You'll even have a call to action link to your website,
631
00:28:07.445 --> 00:28:10.555
everything that you've already, uh, primed chat, GBT with.
632
00:28:12.305 --> 00:28:14.415
There we go. It's coming up with a blog.
633
00:28:14.435 --> 00:28:17.775
And again, we have covered the blog in detail in a previous
634
00:28:17.835 --> 00:28:21.215
module and this is exactly how you,
635
00:28:21.215 --> 00:28:23.615
so you'll see it'll start to generate the seven
636
00:28:24.285 --> 00:28:26.815
different parts of this listicle
637
00:28:27.845 --> 00:28:29.655
Once and by the, and by the way, sorry, sorry,
638
00:28:29.655 --> 00:28:30.695
I'm gonna just say one other thing.
639
00:28:31.395 --> 00:28:34.895
So all the content creators out here, you'll get this,
640
00:28:34.895 --> 00:28:36.535
but I wanna bring this point home.
641
00:28:37.685 --> 00:28:39.735
This is also combining a couple other things.
642
00:28:39.735 --> 00:28:41.735
Wouldn't it be cool to create one piece of content
643
00:28:41.765 --> 00:28:45.415
that you could use as a blog, as an email series
644
00:28:46.275 --> 00:28:49.295
as content drip seven times, uh,
645
00:28:49.295 --> 00:28:52.535
throughout the next seven weeks of content as well
646
00:28:52.535 --> 00:28:55.735
as a video, as well as lots of little clips of video.
647
00:28:56.515 --> 00:28:59.735
So what this is like, this is a really, really powerful move
648
00:28:59.735 --> 00:29:02.375
because you all are strapped for time.
649
00:29:03.275 --> 00:29:06.135
You all are, are, are trying to play this game
650
00:29:06.395 --> 00:29:08.535
of beat the clock every single day.
651
00:29:08.955 --> 00:29:11.575
So what if you could create one piece of content, a blog,
652
00:29:11.955 --> 00:29:15.575
and that blog could be repurposed as a full length video,
653
00:29:16.385 --> 00:29:20.695
seven micro clips of content video, seven static images
654
00:29:21.035 --> 00:29:24.055
for posts and a seven touch email campaign.
655
00:29:24.165 --> 00:29:25.775
This can be with this type of blog.
656
00:29:26.135 --> 00:29:27.175
I wanna just get that across
657
00:29:27.175 --> 00:29:30.535
that this is like a multi multipurpose thing that we've used
658
00:29:30.715 --> 00:29:32.975
and seen it used successfully many, many times.
659
00:29:34.615 --> 00:29:38.955
That's right. Now since it has generated the entire blog,
660
00:29:39.015 --> 00:29:41.035
it has also given us schema markups.
661
00:29:41.085 --> 00:29:43.525
So you can actually use this as a blog on your website.
662
00:29:43.555 --> 00:29:45.325
Like Scott mentioned, this can be used
663
00:29:45.465 --> 00:29:47.005
for multiple purposes.
664
00:29:47.745 --> 00:29:52.285
We are going to copy this part out
665
00:29:54.635 --> 00:29:56.565
till the actual blog itself.
666
00:29:56.625 --> 00:29:58.325
We don't want the SEO keyword
667
00:29:58.325 --> 00:30:01.125
because we are not going to use that at this moment.
668
00:30:01.875 --> 00:30:06.755
It's just gonna save it to a Google doc. There we go.
669
00:30:10.335 --> 00:30:11.745
Make it setup.
670
00:30:17.255 --> 00:30:19.905
Alright, so this is our entire blog.
671
00:30:20.205 --> 00:30:23.345
Now the goal is that this entire thing
672
00:30:23.415 --> 00:30:24.985
becomes a video script.
673
00:30:25.085 --> 00:30:26.825
So I'll go back to the presentation.
674
00:30:27.285 --> 00:30:29.625
In this case study, we got the blog,
675
00:30:29.935 --> 00:30:33.385
five year marketing agency, five game changing benefits
676
00:30:33.385 --> 00:30:35.505
of training a virtual assistant in ai.
677
00:30:35.505 --> 00:30:39.105
This was the blog that we got in our case study very similar
678
00:30:39.805 --> 00:30:42.105
to the one that we generated just now.
679
00:30:43.155 --> 00:30:46.425
After this, we are going to type in a prompt saying,
680
00:30:46.425 --> 00:30:48.465
convert this blog into a video script.
681
00:30:48.485 --> 00:30:51.465
And like Scott mentioned, you can say,
682
00:30:51.465 --> 00:30:54.905
convert this blog into seven posts for LinkedIn.
683
00:30:54.905 --> 00:30:59.065
Convert this blog into a seven touch email sequence, uh,
684
00:30:59.065 --> 00:31:00.665
using the soap opera framework.
685
00:31:01.085 --> 00:31:05.865
So you can use this pillar piece of content for a lot,
686
00:31:06.485 --> 00:31:10.705
lot of different things, emails, LinkedIn, content reels,
687
00:31:11.075 --> 00:31:13.185
short form content, like we'll be showing you right now,
688
00:31:13.525 --> 00:31:14.665
and so on and so forth.
689
00:31:14.685 --> 00:31:16.305
So that's the power of this blog.
690
00:31:16.305 --> 00:31:19.345
So we are going to type in convert this blog
691
00:31:22.365 --> 00:31:23.895
into a video script,
692
00:31:32.645 --> 00:31:32.995
right?
693
00:31:33.125 --> 00:31:35.875
It'll do an entire video script for you
694
00:31:40.295 --> 00:31:42.715
and it's going to generate it all for you.
695
00:31:43.415 --> 00:31:47.235
Now, in the interest of time, I will skip to
696
00:31:47.235 --> 00:31:48.875
what exactly you're going to do with it.
697
00:31:48.935 --> 00:31:49.955
So your blog is ready,
698
00:31:49.955 --> 00:31:52.275
which you converted into a video script,
699
00:31:52.935 --> 00:31:54.835
and now you go to film the content
700
00:31:55.255 --> 00:31:56.795
and you may ask, how do I do that?
701
00:31:56.935 --> 00:32:00.395
You take your phone, put it on a tripod, hit record.
702
00:32:01.365 --> 00:32:04.505
Uh, there is captions. AI has a teleprompted built in.
703
00:32:04.505 --> 00:32:06.305
If you wanted to use captions ai,
704
00:32:06.475 --> 00:32:08.945
there is another tool called Prompt Smart, uh,
705
00:32:09.855 --> 00:32:10.915
was it Prompts part?
706
00:32:10.995 --> 00:32:12.475
Yeah, prompt Smart. I'll show you.
707
00:32:12.555 --> 00:32:13.715
I got, I use Prompt Smart,
708
00:32:14.595 --> 00:32:17.335
Prompt Smart is another app that you can use to
709
00:32:17.355 --> 00:32:18.375
as a teleprompter.
710
00:32:18.805 --> 00:32:22.575
That is the icon if you, uh, search, look it up.
711
00:32:22.575 --> 00:32:25.295
Yeah, there we go. Perfect. Thank you. That is Prompt Smart.
712
00:32:26.355 --> 00:32:28.335
And then there's also teleprompter.
713
00:32:28.355 --> 00:32:31.895
So there's tons of free teleprompter apps on the app store.
714
00:32:31.915 --> 00:32:33.855
You can download any one that you like
715
00:32:34.235 --> 00:32:36.335
And they'll even go along with your voice too.
716
00:32:36.765 --> 00:32:38.575
Like if you've ever used a prompt, uh,
717
00:32:38.575 --> 00:32:41.565
before, sometimes the prompt will start scrolling
718
00:32:41.565 --> 00:32:42.925
and it scrolls past your voice,
719
00:32:42.945 --> 00:32:45.365
or it's scrolling too slowly, or it's scrolling too fast.
720
00:32:45.665 --> 00:32:47.765
Prompt Smart actually matches your voice
721
00:32:47.765 --> 00:32:49.165
so you can go faster or slower
722
00:32:49.985 --> 00:32:54.405
and the scroll will keep tempo with your voice or slow.
723
00:32:54.425 --> 00:32:55.885
If you slow down, it's really good.
724
00:32:57.225 --> 00:33:01.005
Yes. Now this filmed video, you,
725
00:33:01.185 --> 00:33:04.445
you'll put your TelePro your put your script in from chat
726
00:33:04.645 --> 00:33:07.005
GPT, you'll copy the video script that you got
727
00:33:07.665 --> 00:33:09.925
and you will put that into the teleprompter
728
00:33:09.985 --> 00:33:14.165
and riff off, do the seven mistakes that you are doing
729
00:33:14.345 --> 00:33:16.405
by not firing your marketing agency.
730
00:33:17.065 --> 00:33:18.525
And you film that entire video.
731
00:33:19.145 --> 00:33:22.285
The next step is use that entire video
732
00:33:22.385 --> 00:33:24.085
as a long form piece of content.
733
00:33:24.745 --> 00:33:27.165
You can edit that on cap cut if you needed
734
00:33:27.185 --> 00:33:28.445
to add like visuals
735
00:33:28.465 --> 00:33:30.005
and all that good stuff, you can do that.
736
00:33:30.465 --> 00:33:32.725
In fact, I'll show you a hack for that as well.
737
00:33:33.225 --> 00:33:35.605
But that is your long form piece of content
738
00:33:35.795 --> 00:33:36.885
that is good to go.
739
00:33:37.115 --> 00:33:40.485
Content number one scheduled and is out.
740
00:33:41.305 --> 00:33:43.285
So we did the same. Scott did a video
741
00:33:43.465 --> 00:33:46.645
for a five year marketing agency, five Game Changer. Hang
742
00:33:46.645 --> 00:33:47.645
On one one quick sec. Sorry.
743
00:33:47.645 --> 00:33:50.525
Um, what was the name of the teleprompter
744
00:33:50.525 --> 00:33:52.285
that slows Oh, with your voice.
745
00:33:52.395 --> 00:33:54.205
That is called Prompt Smart.
746
00:33:55.225 --> 00:33:58.685
And what we'll do is, uh, I'll go ahead
747
00:33:58.685 --> 00:34:01.845
and pop it in the AI WhatsApp channel.
748
00:34:02.625 --> 00:34:03.445
Um, right now
749
00:34:07.585 --> 00:34:09.125
Go Sorry, go ahead. Go ahead rhel.
750
00:34:09.675 --> 00:34:13.945
Yeah, no, no, no worries. I can also drop in the link.
751
00:34:14.575 --> 00:34:17.125
Okay. In the chat. Alright.
752
00:34:17.365 --> 00:34:18.925
I have dropped in the link in the chat.
753
00:34:19.145 --> 00:34:20.565
If you click on it, it'll take you
754
00:34:20.565 --> 00:34:22.085
to the app store. To the app.
755
00:34:22.665 --> 00:34:26.605
Oh, cool. Alright. Uh, awesome.
756
00:34:26.865 --> 00:34:28.685
So you take that video, you use
757
00:34:28.685 --> 00:34:30.445
that a long form pieces of content.
758
00:34:30.625 --> 00:34:33.925
So five, your marketing agency, five game changing benefits
759
00:34:33.945 --> 00:34:36.085
of training your virtual assistant in ai.
760
00:34:36.175 --> 00:34:37.245
Scott did that video
761
00:34:37.985 --> 00:34:42.005
and we converted that into a long form video on YouTube.
762
00:34:42.385 --> 00:34:43.725
That's one piece of content.
763
00:34:44.705 --> 00:34:49.005
And then what we did is we converted this into micro pieces
764
00:34:49.025 --> 00:34:52.845
of content, five short reels for social media.
765
00:34:53.265 --> 00:34:56.965
How did we do that? We used a tool called QSO ai,
766
00:34:57.725 --> 00:35:01.825
and I will show you QSO in just a second, but
767
00:35:01.825 --> 00:35:04.345
before that, I will do the live demo of qso.
768
00:35:04.765 --> 00:35:07.025
But you may ask before going into qso,
769
00:35:07.175 --> 00:35:09.345
what about camera lighting, editing?
770
00:35:10.225 --> 00:35:12.185
I don't know anything. How do I set up my camera?
771
00:35:12.295 --> 00:35:13.625
What should the lighting be like?
772
00:35:14.405 --> 00:35:17.545
We have an entire technical guide created for you.
773
00:35:17.605 --> 00:35:19.265
You can, I'll just breeze over.
774
00:35:19.265 --> 00:35:23.025
This is, it's a dumbed down version
775
00:35:23.325 --> 00:35:25.185
of everything you need to know
776
00:35:25.185 --> 00:35:27.785
before you hit the record button on your iPhone.
777
00:35:28.845 --> 00:35:33.505
It has exactly how to frame your content so that it's good
778
00:35:33.525 --> 00:35:36.345
for both YouTube and Instagram.
779
00:35:36.885 --> 00:35:39.725
You need to make sure certain guidelines so
780
00:35:39.725 --> 00:35:41.405
that you are zoomed in perfectly.
781
00:35:41.405 --> 00:35:44.325
There are ways to turn on this grid in your camera,
782
00:35:44.545 --> 00:35:46.525
and we have screenshots of how to do
783
00:35:46.525 --> 00:35:48.645
that in this technical guide.
784
00:35:49.215 --> 00:35:51.605
There is, it explained in detail
785
00:35:51.985 --> 00:35:54.525
how you should frame your subject in the,
786
00:35:54.745 --> 00:35:58.325
in the iPhone camera so that it's good for all platforms
787
00:35:58.465 --> 00:36:01.645
or else what happens is this is, uh,
788
00:36:01.665 --> 00:36:04.765
an example if you do not frame it perfectly. Um,
789
00:36:05.645 --> 00:36:08.245
I always sent videos to Resha to help me edit,
790
00:36:08.265 --> 00:36:10.805
but I was so damn close to the, the camera
791
00:36:10.955 --> 00:36:13.445
that he would like, dude, I I have no room
792
00:36:13.445 --> 00:36:14.685
to put the captions.
793
00:36:15.385 --> 00:36:17.045
And so he created this technical
794
00:36:17.045 --> 00:36:18.525
guide actually for me, and we're like, you know what?
795
00:36:18.525 --> 00:36:19.885
Let's repurpose this for everybody.
796
00:36:20.325 --> 00:36:22.205
I don't know if, if, if I'm the only one,
797
00:36:22.205 --> 00:36:23.965
but I would shoot stuff so close to me
798
00:36:23.965 --> 00:36:25.045
that there was unusable.
799
00:36:26.135 --> 00:36:27.355
Yes. So this, uh,
800
00:36:27.415 --> 00:36:30.875
but then right now it's like a walk in the park.
801
00:36:31.015 --> 00:36:35.235
We have the strategy dialed down the shoulders,
802
00:36:35.335 --> 00:36:37.915
the two shoulders between the lines are on the lines
803
00:36:38.055 --> 00:36:39.075
on the vertical lines.
804
00:36:39.575 --> 00:36:41.395
And it's always going to be on point.
805
00:36:41.775 --> 00:36:46.395
You just have to make sure that the eye is on the line,
806
00:36:46.495 --> 00:36:48.835
the line above the top line horizonal line
807
00:36:48.835 --> 00:36:51.595
and the two shoulders are on the two vertical lines.
808
00:36:52.055 --> 00:36:53.555
If you do that as a rule of thumb,
809
00:36:53.705 --> 00:36:55.395
your footage will always be good.
810
00:36:56.535 --> 00:36:58.755
Uh, and lighting, just be in a,
811
00:36:59.355 --> 00:37:02.915
Is there a minimum iPhone version you need, uh,
812
00:37:02.935 --> 00:37:04.835
and software versions to make this work?
813
00:37:04.835 --> 00:37:05.835
Well,
814
00:37:06.095 --> 00:37:10.195
Um, anything above iPhone 10 should be good.
815
00:37:12.965 --> 00:37:14.465
Um, anything above iPhone 10,
816
00:37:14.465 --> 00:37:16.305
there is no minimum requirements.
817
00:37:17.085 --> 00:37:19.545
As long as you can hit record on your iPhone
818
00:37:19.565 --> 00:37:22.185
and set it up on a camera, that should be good.
819
00:37:22.505 --> 00:37:26.065
Anything above an iPhone 10, do quality footage.
820
00:37:31.275 --> 00:37:34.655
All right, awesome. And this has also screenshots of
821
00:37:34.655 --> 00:37:36.495
what settings to use on your iPhone.
822
00:37:36.635 --> 00:37:41.135
You all will have this, uh, in your iPhones
823
00:37:41.355 --> 00:37:43.215
and similar versions, uh,
824
00:37:43.215 --> 00:37:45.775
similar settings available on an Android phone if you
825
00:37:45.775 --> 00:37:46.855
were using Android.
826
00:37:47.435 --> 00:37:48.455
And even if you're not,
827
00:37:48.455 --> 00:37:50.855
you have a professional camera on board,
828
00:37:51.715 --> 00:37:53.975
you have also made sure
829
00:37:53.975 --> 00:37:56.175
that you have those settings in here as well.
830
00:37:56.915 --> 00:38:00.415
So that is the,
831
00:38:00.515 --> 00:38:02.095
uh, technical guide.
832
00:38:03.455 --> 00:38:06.195
And for editing, you can use any of these three tools.
833
00:38:06.615 --> 00:38:08.835
Cap cut. If you were looking to manually jump,
834
00:38:08.835 --> 00:38:10.075
And, and by the way, forgive me,
835
00:38:10.075 --> 00:38:11.995
sometimes people have questions about lighting
836
00:38:12.335 --> 00:38:13.395
or mics or anything.
837
00:38:13.585 --> 00:38:15.875
Anybody have any questions on lighting or mics?
838
00:38:18.285 --> 00:38:20.945
It might be an old, old, um, old news,
839
00:38:21.125 --> 00:38:22.305
but lighting and mics.
840
00:38:22.525 --> 00:38:26.705
Amazon for 99 bucks, you can get just about anything, uh,
841
00:38:26.705 --> 00:38:29.065
that'll solve any kinda lighting issues.
842
00:38:29.925 --> 00:38:31.985
Um, I don't have it in front of me,
843
00:38:32.005 --> 00:38:35.645
but there's some great dual mic clips, uh, on Amazon.
844
00:38:35.955 --> 00:38:38.485
They're really inexpensive and do do the trick.
845
00:38:39.495 --> 00:38:41.115
But any questions? Oh, go ahead.
846
00:38:41.855 --> 00:38:43.995
Do one thing, Scott. In this technical guide,
847
00:38:44.075 --> 00:38:46.275
I believe there already is, but I will add the latest
848
00:38:46.375 --> 00:38:48.795
and greatest technology. Uh, awesome
849
00:38:49.225 --> 00:38:50.225
Technical Guide.
850
00:38:50.385 --> 00:38:52.695
Cool, cool. Awesome.
851
00:38:53.435 --> 00:38:58.115
Uh, so for editing, uh, cap cut is,
852
00:38:58.295 --> 00:39:02.515
uh, the, it, it's, it's easy and fast, but manual.
853
00:39:02.975 --> 00:39:06.275
If you were looking to absolutely do precise editing,
854
00:39:06.615 --> 00:39:07.995
cap cut is great and easy.
855
00:39:08.375 --> 00:39:11.155
If you were looking for something more industrial,
856
00:39:11.325 --> 00:39:14.955
industrial, then you could go for Premier Pro Adobe,
857
00:39:15.005 --> 00:39:16.035
Adobe Premier Pro.
858
00:39:16.035 --> 00:39:17.995
That is also good. That is great.
859
00:39:17.995 --> 00:39:19.395
We use Adobe Premier Pro
860
00:39:19.415 --> 00:39:23.675
and Cap Cut, uh, for AI tools,
861
00:39:23.685 --> 00:39:26.395
which would do the chopping up there is QSO AI
862
00:39:26.455 --> 00:39:27.475
and Opus Clips.
863
00:39:27.475 --> 00:39:29.035
These are the best out there.
864
00:39:29.035 --> 00:39:33.155
And chopping up of longer videos into shorter, uh,
865
00:39:33.265 --> 00:39:37.515
real size Instagram, TikTok, YouTube shot, uh, kind
866
00:39:37.515 --> 00:39:38.635
of videos.
867
00:39:39.335 --> 00:39:42.155
Qso, AI and Opus are the industry best.
868
00:39:42.655 --> 00:39:44.115
And then captions. And
869
00:39:44.115 --> 00:39:45.195
You know what, let's, let's, let's
870
00:39:45.195 --> 00:39:46.315
linger on that for a second.
871
00:39:47.115 --> 00:39:50.755
Cusso is what I refer to in our workshops.
872
00:39:51.055 --> 00:39:53.275
And I'll say, Hey, you could drop, basically copy
873
00:39:53.335 --> 00:39:57.555
and paste the link into CUSO and it edits it up for you.
874
00:39:57.555 --> 00:40:00.595
It does the branding, it gives you virality score.
875
00:40:01.085 --> 00:40:03.835
It'll clip it all for you. It'll find the right clips.
876
00:40:04.255 --> 00:40:05.835
Um, and give everybody an idea.
877
00:40:05.935 --> 00:40:07.395
The difference between, I get this a lot.
878
00:40:07.895 --> 00:40:10.635
What's the difference between Cusso and Opus?
879
00:40:10.735 --> 00:40:13.395
Can I use Opus? Can I use cusso? Yes, you can do both.
880
00:40:13.895 --> 00:40:17.035
But you, you, uh, shared something in the last call, Isha,
881
00:40:17.285 --> 00:40:21.435
which is a key distinction between cusso.ai and Opus
882
00:40:22.095 --> 00:40:23.095
Of course. So
883
00:40:23.095 --> 00:40:26.235
Cusso AI is great
884
00:40:26.305 --> 00:40:28.365
with a lot of things.
885
00:40:28.425 --> 00:40:30.925
Number one is the pillar taking longer
886
00:40:30.925 --> 00:40:32.285
videos and chopping it up.
887
00:40:32.585 --> 00:40:35.965
But QSO AI has some features which are above
888
00:40:35.965 --> 00:40:37.125
and beyond Opus.
889
00:40:37.955 --> 00:40:40.805
What, what are they? Number one is it'll size it up
890
00:40:40.865 --> 00:40:42.605
for different platforms.
891
00:40:43.425 --> 00:40:47.965
Uh, LinkedIn, one to ones, uh, square fours to fives.
892
00:40:48.505 --> 00:40:51.925
It. It just has more flexibility into the sizes of videos
893
00:40:52.035 --> 00:40:53.525
that you can do with qso.
894
00:40:54.145 --> 00:40:58.045
QSO also has an edge with the, uh, branding.
895
00:40:58.155 --> 00:40:59.805
However, with branding,
896
00:40:59.805 --> 00:41:02.445
we recommend using captions, AI for all the editing.
897
00:41:02.905 --> 00:41:05.005
So Q QSO is,
898
00:41:05.265 --> 00:41:08.565
it has much more features available than Opus does.
899
00:41:09.265 --> 00:41:13.005
Why do, why do we still put Opus in our recommendation?
900
00:41:13.195 --> 00:41:16.165
It's sometimes we have seen our students say, uh,
901
00:41:16.725 --> 00:41:20.165
Opus gave me a better chopped up video than, uh, QSO did.
902
00:41:20.465 --> 00:41:22.605
So they fundamentally work the same way.
903
00:41:22.725 --> 00:41:23.885
They work the same models.
904
00:41:24.235 --> 00:41:28.165
Sometimes Opus will give you, let's say 12 clips
905
00:41:28.345 --> 00:41:30.205
and QSO will give you seven clips.
906
00:41:30.205 --> 00:41:31.685
Sometimes it's the opposite.
907
00:41:31.745 --> 00:41:34.405
So I would recommend test out both, uh,
908
00:41:34.465 --> 00:41:35.645
use the one you like,
909
00:41:35.665 --> 00:41:38.765
but QSO will give you much more flexibility in sizes
910
00:41:39.545 --> 00:41:43.485
and the things that you can do, like branding, uh, captions
911
00:41:43.875 --> 00:41:45.645
with the post transcripts,
912
00:41:45.645 --> 00:41:48.245
everything QSO will provide you right off the gate.
913
00:41:48.465 --> 00:41:49.965
And I'll say it a little bit differently,
914
00:41:50.105 --> 00:41:52.685
but essentially the same thing, Cusso,
915
00:41:53.385 --> 00:41:57.085
if you are a one person, one man band, one woman band,
916
00:41:57.665 --> 00:42:01.035
if you've got very little time small budget
917
00:42:01.215 --> 00:42:05.125
and you want the most bang for the buck in the least amount
918
00:42:05.125 --> 00:42:07.205
of time with the greatest flexibility for LinkedIn,
919
00:42:07.445 --> 00:42:11.645
Facebook, Instagram, YouTube, go with Cusso, copy, paste,
920
00:42:11.995 --> 00:42:15.205
edit, branding, resizing, everything.
921
00:42:15.315 --> 00:42:17.405
It's like a hundred and some odd bucks a year.
922
00:42:18.255 --> 00:42:19.275
And then you go up from there.
923
00:42:19.415 --> 00:42:20.795
Is that a fair statement, reha?
924
00:42:21.635 --> 00:42:24.235
Absolutely. Okay, awesome.
925
00:42:24.935 --> 00:42:29.235
Uh, so that's Cusso and Opus for AI chopping up of clips.
926
00:42:29.665 --> 00:42:31.435
Then there's captions, captions.
927
00:42:31.435 --> 00:42:33.115
We have already done a training on
928
00:42:33.625 --> 00:42:36.635
does AI edit is the best in the world at this point
929
00:42:36.775 --> 00:42:39.035
for AI editing of short form content.
930
00:42:39.575 --> 00:42:43.155
So anything up to a 60 seconds, put it,
931
00:42:43.475 --> 00:42:45.755
whatever you get from qso, process that through captions
932
00:42:45.775 --> 00:42:48.675
and you'll get the best possible edit, uh,
933
00:42:48.945 --> 00:42:51.075
that you can do in 60 seconds,
934
00:42:51.185 --> 00:42:54.555
essentially. Alright,
935
00:42:55.415 --> 00:42:58.275
I'm curious actually, Michael, um, ANU for Dr.
936
00:42:58.975 --> 00:43:01.235
Kti, he'll do, um,
937
00:43:02.315 --> 00:43:05.525
like full blown 45 minute hour, two hour operations.
938
00:43:05.545 --> 00:43:08.125
Are you using Cusso to chop that up
939
00:43:08.185 --> 00:43:09.645
and then dumping it into captions
940
00:43:09.645 --> 00:43:11.005
to now tighten it up even more?
941
00:43:11.345 --> 00:43:12.605
But what are you guys doing? Yeah,
942
00:43:13.135 --> 00:43:14.135
Yeah, yeah, yeah. So
943
00:43:14.135 --> 00:43:16.985
first, uh, what I do is, uh, put the long format
944
00:43:17.125 --> 00:43:18.345
to C Cusso ai
945
00:43:18.725 --> 00:43:22.945
and it give us like a, uh, bunch of, uh, short content.
946
00:43:23.405 --> 00:43:27.385
So Cusso AI is like, yeah, it's a bit like, uh,
947
00:43:27.385 --> 00:43:28.985
time saver, but really
948
00:43:30.265 --> 00:43:31.265
Big time saver. And then
949
00:43:31.265 --> 00:43:32.045
what you'll do is
950
00:43:32.275 --> 00:43:34.525
what Michael will then do is then he'll
951
00:43:34.525 --> 00:43:35.605
run it through captions.
952
00:43:35.955 --> 00:43:38.285
What does captions do? Captions adds music.
953
00:43:39.605 --> 00:43:42.565
B roll more visual variety and edit together.
954
00:43:42.705 --> 00:43:45.365
So instead of it just being a long form video of say,
955
00:43:45.365 --> 00:43:49.325
an operation, it'll then also add B roll music.
956
00:43:49.825 --> 00:43:52.685
And it just makes it even more visually interesting.
957
00:43:53.145 --> 00:43:55.245
But again, what we're trying
958
00:43:55.245 --> 00:43:57.845
to solve here is if you're a one man band, one woman band,
959
00:43:58.305 --> 00:43:59.525
and you just need something
960
00:44:00.265 --> 00:44:03.165
to get chopped up, go with Cusso.
961
00:44:03.505 --> 00:44:05.445
If you wanna uplevel it, you could do
962
00:44:05.445 --> 00:44:06.445
what Michael is then doing.
963
00:44:06.555 --> 00:44:08.565
He's taking the cusso to chop it up
964
00:44:09.105 --> 00:44:10.565
and then call it finishing school.
965
00:44:10.605 --> 00:44:14.045
Captions will add some visual variety to it, add some music
966
00:44:14.065 --> 00:44:16.485
to it, and add a little cool flavor to it
967
00:44:16.485 --> 00:44:17.645
and visual variety to it.
968
00:44:17.945 --> 00:44:19.005
And that's what Michael's doing.
969
00:44:21.435 --> 00:44:22.605
Awesome. That's right.
970
00:44:24.865 --> 00:44:28.605
All right, so with that go, we are now going
971
00:44:28.605 --> 00:44:30.525
to go over QSOs live demo.
972
00:44:30.785 --> 00:44:32.685
How that, how does that actually work?
973
00:44:33.145 --> 00:44:34.285
We wanted to cover that.
974
00:44:34.945 --> 00:44:37.845
So you have your long video, uh,
975
00:44:38.055 --> 00:44:39.925
Scott filmed his long video.
976
00:44:40.145 --> 00:44:41.845
You can drop the YouTube link to
977
00:44:41.845 --> 00:44:43.845
that if you have already uploaded it to YouTube
978
00:44:43.945 --> 00:44:45.725
or you can upload that over here
979
00:44:46.235 --> 00:44:48.485
from the upload button right over here.
980
00:44:49.025 --> 00:44:52.405
Now we are going to use the long two shorts feature.
981
00:44:52.585 --> 00:44:54.605
And by and by the way, sorry, I I I'm just wanting,
982
00:44:54.605 --> 00:44:56.885
because I get this, uh, when I'm doing workshops.
983
00:44:57.275 --> 00:45:00.965
Yeah, if it's a big file, you'll not be able
984
00:45:00.965 --> 00:45:02.165
to necessarily upload it.
985
00:45:02.945 --> 00:45:04.445
It, I forget what the size is.
986
00:45:04.605 --> 00:45:05.845
Isha, you might know or Michael
987
00:45:05.865 --> 00:45:07.965
or somebody else might know off the top of their head.
988
00:45:08.555 --> 00:45:09.885
It's one giga, it's spec gp
989
00:45:10.385 --> 00:45:11.385
One gigabyte. Okay.
990
00:45:11.385 --> 00:45:12.445
So it's one gig.
991
00:45:12.445 --> 00:45:14.765
If it's over one gig, what you'll need
992
00:45:14.765 --> 00:45:16.445
to do is upload it to say YouTube.
993
00:45:16.465 --> 00:45:19.285
And sometimes people will just, uh, do a pro,
994
00:45:19.285 --> 00:45:21.365
what is it unlisted, if they don't want it
995
00:45:21.365 --> 00:45:22.525
to be available on YouTube, let's do it
996
00:45:22.525 --> 00:45:24.765
as an unlisted YouTube link and then grab
997
00:45:24.825 --> 00:45:26.805
or unlisted YouTube video,
998
00:45:27.395 --> 00:45:28.965
grab the link and then dump it in here.
999
00:45:29.345 --> 00:45:30.645
And that's what we can do it as well.
1000
00:45:31.025 --> 00:45:34.005
The limit is five gigabytes. Five gigabytes. Okay.
1001
00:45:36.775 --> 00:45:40.025
Alright. So long to short is the feature
1002
00:45:40.055 --> 00:45:41.265
that we are going to use.
1003
00:45:42.825 --> 00:45:46.085
And here is the size limit, size limit on the free plan.
1004
00:45:46.515 --> 00:45:50.285
Five gigabytes on the paid plan is 15 gigabytes.
1005
00:45:52.455 --> 00:45:56.585
Alright, so we are going to upload Scott's clip in here.
1006
00:45:58.055 --> 00:46:02.685
The five, there is that clip,
1007
00:46:02.745 --> 00:46:04.885
and we are going to click on generate clips.
1008
00:46:05.735 --> 00:46:07.525
It'll start to process the video.
1009
00:46:07.575 --> 00:46:10.965
It'll upload and it'll start to process the video.
1010
00:46:11.665 --> 00:46:14.565
It takes five minutes, three minutes, four minutes
1011
00:46:14.665 --> 00:46:15.805
to process all the videos.
1012
00:46:16.585 --> 00:46:18.725
In the interest of time, I've already saved
1013
00:46:19.305 --> 00:46:20.605
one version of it.
1014
00:46:21.265 --> 00:46:24.045
If you go through it, it'll show you how.
1015
00:46:24.255 --> 00:46:26.845
There are four different reels that have come out of
1016
00:46:27.395 --> 00:46:28.885
that one particular reel.
1017
00:46:28.885 --> 00:46:29.925
So I'll play just one.
1018
00:46:30.065 --> 00:46:32.525
And to sweeten the deal, I've got five stellar reasons why
1019
00:46:32.525 --> 00:46:33.525
this is a game changer.
1020
00:46:33.905 --> 00:46:35.685
So stick around. You don't wanna miss this.
1021
00:46:37.265 --> 00:46:41.905
So it added like a intro and edited the entire thing.
1022
00:46:41.905 --> 00:46:44.905
And it says 62nd reel that we can now post.
1023
00:46:45.355 --> 00:46:47.825
There is a created with QSO watermark.
1024
00:46:47.965 --> 00:46:50.865
If you get the paid plan, this watermark will go away.
1025
00:46:51.525 --> 00:46:54.865
So that is that. And you also get a virality score.
1026
00:46:55.405 --> 00:46:59.785
Um, it's QSOs best guess on the, it gives a score
1027
00:46:59.885 --> 00:47:03.345
to every single reel that it gets out of your long video
1028
00:47:03.805 --> 00:47:05.505
and it'll give you a score as to
1029
00:47:05.565 --> 00:47:07.425
how likely is it to go viral.
1030
00:47:07.965 --> 00:47:09.385
So it's a score out of a hundred
1031
00:47:10.165 --> 00:47:13.145
and we got 99, so maybe this clip can go viral.
1032
00:47:13.885 --> 00:47:17.025
So that is how you use QSO in a nutshell.
1033
00:47:17.405 --> 00:47:18.985
And then you can also go ahead
1034
00:47:19.005 --> 00:47:21.585
and edit this clip with different things.
1035
00:47:21.685 --> 00:47:25.705
For example, if you wanted to change the style of captions
1036
00:47:26.365 --> 00:47:28.985
on this, you can change the style of captions
1037
00:47:29.105 --> 00:47:31.005
by clicking on the different presets
1038
00:47:31.005 --> 00:47:32.285
that are available over here.
1039
00:47:32.905 --> 00:47:34.085
And then you can add images.
1040
00:47:34.385 --> 00:47:37.285
If you wanted to edit it from here, you could do that.
1041
00:47:37.945 --> 00:47:41.445
We always never, we never edit it in qso.
1042
00:47:41.505 --> 00:47:43.725
We always take it to captions to do the editing
1043
00:47:43.725 --> 00:47:46.205
because that's the best AI edit.
1044
00:47:46.225 --> 00:47:47.885
So it's like, I always say,
1045
00:47:48.455 --> 00:47:52.005
there is not a single tool which can do it all for you all.
1046
00:47:52.005 --> 00:47:53.365
The QSO is close to that.
1047
00:47:53.905 --> 00:47:57.885
We always recommend using a stack of tools that will in
1048
00:47:58.315 --> 00:47:59.765
that will work together
1049
00:47:59.825 --> 00:48:01.405
to give you the best possible results.
1050
00:48:01.465 --> 00:48:03.965
So chat GPT for the blog script.
1051
00:48:04.745 --> 00:48:08.725
You should the video yourself or do Hagen for the AI clones.
1052
00:48:09.315 --> 00:48:12.525
Then you put it to QSO for the chopping up
1053
00:48:12.905 --> 00:48:15.005
and then captions AI for the editing.
1054
00:48:15.235 --> 00:48:18.365
That is the tool stack that we are talking about over here.
1055
00:48:19.065 --> 00:48:22.445
So that is how you do, you can hit on download button.
1056
00:48:22.545 --> 00:48:23.965
You can directly publish
1057
00:48:24.185 --> 00:48:27.845
and schedule to your social profiles if you needed to.
1058
00:48:27.905 --> 00:48:31.525
You can do TikTok, Facebook, Instagram, LinkedIn, Twitter
1059
00:48:32.225 --> 00:48:37.045
are now known as X, uh, YouTube and Pinterest.
1060
00:48:37.105 --> 00:48:38.885
So these are all the social channels
1061
00:48:38.885 --> 00:48:40.565
that are supported in qso.
1062
00:48:40.565 --> 00:48:43.085
You can click on them, link your account,
1063
00:48:43.145 --> 00:48:44.325
and it'll post directly.
1064
00:48:44.665 --> 00:48:47.245
So like Scott mentioned, if you're a one man band,
1065
00:48:48.225 --> 00:48:49.925
QSO is the tool for you.
1066
00:48:51.855 --> 00:48:55.915
So that is, uh, a live demo on qso. Oops.
1067
00:48:58.285 --> 00:49:00.545
So that is, uh, the first part.
1068
00:49:00.695 --> 00:49:04.145
Getting blog to Social Continent secret number one.
1069
00:49:04.145 --> 00:49:05.145
Secret number two is,
1070
00:49:05.415 --> 00:49:06.415
Hold on one sec. Hold on
1071
00:49:06.415 --> 00:49:09.385
one second, John, go for it. John, raise your hand.
1072
00:49:10.385 --> 00:49:13.115
Yeah. Is is it possible for, for you guys just to,
1073
00:49:13.255 --> 00:49:17.115
to play the one minute clip that, uh, you have on, uh, qso
1074
00:49:18.165 --> 00:49:19.165
Sure.
1075
00:49:20.185 --> 00:49:21.365
Is burning a hole in your pocket?
1076
00:49:21.555 --> 00:49:22.885
What if your virtual assistant
1077
00:49:22.885 --> 00:49:24.765
with just a little AI training could do
1078
00:49:24.765 --> 00:49:25.885
the same job or even better?
1079
00:49:25.885 --> 00:49:28.845
Picture this with AI tools like chat, GPT,
1080
00:49:28.975 --> 00:49:30.965
midjourney ad creatives.ai,
1081
00:49:31.075 --> 00:49:34.085
your VA could handle all the time consuming marketing tasks.
1082
00:49:34.185 --> 00:49:36.685
And the best part, it'll save you a fortune on hiring an
1083
00:49:36.685 --> 00:49:37.805
expensive marketing agency.
1084
00:49:37.855 --> 00:49:40.605
Don't believe me. Let's talk about a guy named Bob Peterson.
1085
00:49:40.605 --> 00:49:42.045
He's a reverse mortgage specialist,
1086
00:49:42.165 --> 00:49:44.005
a guy I know very well working with him.
1087
00:49:44.145 --> 00:49:47.005
And instead of hiring an agency, Bob sent his VA
1088
00:49:47.305 --> 00:49:48.325
to our training academy,
1089
00:49:48.505 --> 00:49:51.325
and now she handles all of his marketing from editing videos
1090
00:49:51.545 --> 00:49:53.885
to running LinkedIn polls, to setting up content,
1091
00:49:53.985 --> 00:49:55.885
to scheduling content, to sending out emails,
1092
00:49:55.985 --> 00:49:58.765
and so much more all without breaking the bank
1093
00:49:58.825 --> 00:50:00.045
on a fraction of the cost.
1094
00:50:01.645 --> 00:50:04.225
And so what you could do is you could then clip it a
1095
00:50:04.225 --> 00:50:06.265
little bit more, move it this way, move it that way,
1096
00:50:06.805 --> 00:50:08.185
but it'll clip it for you.
1097
00:50:08.285 --> 00:50:10.785
And now you've got a great, you know, a great start
1098
00:50:11.485 --> 00:50:13.225
on a short 62nd video.
1099
00:50:13.225 --> 00:50:15.505
Or you could clip it to like a 15 or 32nd video.
1100
00:50:17.485 --> 00:50:18.485
Uh, Michael.
1101
00:50:20.095 --> 00:50:24.195
Yeah. Uh, so, uh, do you use, uh, from cus AI
1102
00:50:24.375 --> 00:50:25.595
or, uh, do you use its own
1103
00:50:25.635 --> 00:50:28.545
captions? Which one do you prefer?
1104
00:50:29.405 --> 00:50:32.685
Captions definitely Captions has a much more, uh,
1105
00:50:33.275 --> 00:50:37.675
intuitive version of captions, uh,
1106
00:50:37.675 --> 00:50:40.035
because they, they started off with captions.
1107
00:50:40.035 --> 00:50:42.075
They're the best in the world at captioning a video
1108
00:50:42.775 --> 00:50:44.795
and editing ai, editing a video.
1109
00:50:45.855 --> 00:50:48.755
So you can remove, uh, the captions from the right.
1110
00:50:49.415 --> 00:50:53.075
Yes, Sure. Thank you.
1111
00:50:53.545 --> 00:50:55.235
Yeah. And just take the raw clips
1112
00:50:55.335 --> 00:50:56.715
and then dump 'em into captions.
1113
00:50:57.135 --> 00:50:59.955
Do how you do that is by checking the subtitles off.
1114
00:51:01.655 --> 00:51:03.955
You click the, click the subtitles button,
1115
00:51:04.205 --> 00:51:05.635
it'll turn that off and it'll
1116
00:51:05.955 --> 00:51:07.715
GPT Subtitles will go.
1117
00:51:10.205 --> 00:51:14.245
Got it. Thank you. Nice, nice. Great questions.
1118
00:51:14.345 --> 00:51:18.155
Any other questions? Alright,
1119
00:51:18.735 --> 00:51:20.595
Uh, one last question. Sorry. Yes sir.
1120
00:51:20.735 --> 00:51:22.235
Yes Or no? Uh, I'm trying to get off mute.
1121
00:51:22.495 --> 00:51:26.955
Are there resources available, um, remote, offshore,
1122
00:51:26.955 --> 00:51:30.235
something else that can do this kind of work specifically
1123
00:51:30.905 --> 00:51:32.635
that we can pay on an hourly basis?
1124
00:51:36.665 --> 00:51:39.045
On an hourly basis? I'm, I'm sure there are.
1125
00:51:39.245 --> 00:51:41.485
I mean, you could probably go to Fiverr and Okay.
1126
00:51:41.485 --> 00:51:43.165
You do like on a project basis? Yeah.
1127
00:51:43.185 --> 00:51:44.485
Fiverr or Upworks, yeah.
1128
00:51:44.485 --> 00:51:46.005
You could probably go
1129
00:51:46.265 --> 00:51:48.445
and say, I'm looking for something on an hourly basis
1130
00:51:48.505 --> 00:51:50.245
or a project basis and,
1131
00:51:51.065 --> 00:51:54.805
and then look at their sample of work that they have
1132
00:51:55.425 --> 00:51:56.485
and, and do it that way.
1133
00:51:56.585 --> 00:51:58.925
In fact, in the very early days, that's exactly what I did.
1134
00:51:59.005 --> 00:52:00.085
I just did all project work.
1135
00:52:00.385 --> 00:52:03.405
It just got to be a lot finding the right resource.
1136
00:52:03.425 --> 00:52:04.685
But yeah, they're, they're out there on
1137
00:52:04.685 --> 00:52:05.725
five and Upwork for sure.
1138
00:52:06.595 --> 00:52:09.845
Yeah, we've got multiple long form videos that we need
1139
00:52:09.845 --> 00:52:12.125
to do this with and, um,
1140
00:52:12.305 --> 00:52:14.845
we have a very wonderful new resource that we've hired
1141
00:52:14.905 --> 00:52:18.405
as you know, uh, but it's gonna be some time
1142
00:52:18.865 --> 00:52:20.365
before she's up to speed enough
1143
00:52:20.365 --> 00:52:22.125
to take on something like this.
1144
00:52:22.435 --> 00:52:26.045
Yeah. And I've got, I've, I've got, actually I've got the,
1145
00:52:26.225 --> 00:52:28.045
the main shoots and the B roll.
1146
00:52:28.155 --> 00:52:31.565
This is conference presentations and other long form stuff.
1147
00:52:31.945 --> 00:52:34.765
Yes. But we need to, you know, can it, and chop it
1148
00:52:34.765 --> 00:52:36.565
and title it and, and do everything
1149
00:52:36.565 --> 00:52:39.725
that we just talked about, but I need somebody to do
1150
00:52:39.725 --> 00:52:42.005
that without me having to hire someone full time.
1151
00:52:42.435 --> 00:52:45.085
Yeah. Here's, here's a pro tip for you.
1152
00:52:45.585 --> 00:52:48.165
The, the short version is, yeah, you go to, uh, Fiverr
1153
00:52:48.165 --> 00:52:50.325
and Upwork, look at the job samples, all that stuff.
1154
00:52:51.105 --> 00:52:53.685
Here's the, the other recommendation and Resha
1155
00:52:53.905 --> 00:52:55.085
and anybody else, by the way,
1156
00:52:55.085 --> 00:52:56.765
anybody else have any recommendations?
1157
00:52:56.825 --> 00:53:00.445
I'm, I'm open to it, but have a model of success.
1158
00:53:01.625 --> 00:53:05.405
If you don't have a model of success, you are at the whims
1159
00:53:06.025 --> 00:53:07.925
of their discretion on
1160
00:53:07.995 --> 00:53:09.885
what they think is gonna be good
1161
00:53:10.075 --> 00:53:11.765
subtitles and things like that.
1162
00:53:12.465 --> 00:53:15.485
Um, it helps to have a model of success and point to it
1163
00:53:15.485 --> 00:53:16.805
and say, I like those captions.
1164
00:53:16.885 --> 00:53:18.685
I like that style. Um,
1165
00:53:19.115 --> 00:53:21.685
because I've, I've known plenty of folks who's, they went
1166
00:53:21.685 --> 00:53:23.845
to Fiverr, they went to Upworks
1167
00:53:23.905 --> 00:53:25.405
and they thought it was a simple job,
1168
00:53:25.785 --> 00:53:27.605
but it kept coming back different than
1169
00:53:27.605 --> 00:53:28.685
they, what they had in mind.
1170
00:53:29.145 --> 00:53:31.885
And once they shared with them, this is what I like,
1171
00:53:32.395 --> 00:53:36.045
make it closer to this, at least you have a good start of
1172
00:53:36.115 --> 00:53:37.445
what, uh, the goal looks like.
1173
00:53:37.515 --> 00:53:38.885
Does that make sense or
1174
00:53:38.885 --> 00:53:39.885
Does? Okay.
1175
00:53:39.885 --> 00:53:41.565
Awesome. Re shaver. Anybody else?
1176
00:53:41.565 --> 00:53:45.205
Anybody else have any, any, uh, any examples
1177
00:53:45.225 --> 00:53:46.365
of things that have worked for them?
1178
00:53:50.165 --> 00:53:54.095
Okay. I mean, our Instagram is a good model of success.
1179
00:53:54.195 --> 00:53:56.735
We have whatever worked for us, we use that
1180
00:53:56.795 --> 00:53:57.935
as a model of success.
1181
00:53:58.635 --> 00:54:01.935
We take Scott's speaking events, videos of his
1182
00:54:02.575 --> 00:54:03.655
speaking events and chop
1183
00:54:03.655 --> 00:54:06.015
that up into micro pieces of content.
1184
00:54:06.595 --> 00:54:09.055
So that is something I would use as a model of success.
1185
00:54:10.075 --> 00:54:14.565
Perfect. Cool. Cool. Great question. Great question.
1186
00:54:15.155 --> 00:54:17.085
Okay. And now we're gonna go on to podcast,
1187
00:54:17.175 --> 00:54:19.085
which I think is, is kind of what you're talking about.
1188
00:54:19.085 --> 00:54:20.725
Some of that long form content you're talking about, bill.
1189
00:54:22.245 --> 00:54:25.345
Yes. So podcast speaking gigs anywhere
1190
00:54:25.475 --> 00:54:28.185
where you get an opportunity to talk to different people
1191
00:54:28.645 --> 00:54:29.945
or talk to a group of people,
1192
00:54:30.095 --> 00:54:33.265
that could also be a great piece of pillar content.
1193
00:54:33.435 --> 00:54:37.555
Thank you. Uh, so podcast is social content.
1194
00:54:37.915 --> 00:54:40.955
A myth is, creating a podcast is expensive.
1195
00:54:41.855 --> 00:54:43.555
Uh, studios lighting gear.
1196
00:54:44.335 --> 00:54:46.675
Uh, you, you need expensive gear,
1197
00:54:46.855 --> 00:54:47.955
you need to have a following.
1198
00:54:47.955 --> 00:54:51.635
That is a bigger myth than, than I need to have, uh,
1199
00:54:51.755 --> 00:54:53.315
a million people watching my podcast
1200
00:54:53.455 --> 00:54:55.675
before I can invite anybody in on my podcast.
1201
00:54:56.655 --> 00:54:59.395
Uh, but the truth is, a podcast can be free,
1202
00:55:00.195 --> 00:55:01.695
it can be a Zoom call as well.
1203
00:55:01.955 --> 00:55:03.615
It can be a simple zoom call.
1204
00:55:03.635 --> 00:55:06.495
In fact, we have taken Zoom calls, processed that
1205
00:55:06.495 --> 00:55:08.855
through cusso and have gotten content for days.
1206
00:55:09.365 --> 00:55:11.015
I've even done Instagram lives.
1207
00:55:11.475 --> 00:55:13.695
And then repurposed the Instagram live recording.
1208
00:55:14.435 --> 00:55:17.735
That's right. So podcasts can be created for free
1209
00:55:17.965 --> 00:55:19.935
through a Zoom or a Google meet.
1210
00:55:20.435 --> 00:55:23.215
Uh, you have Microsoft Teams as well.
1211
00:55:23.285 --> 00:55:25.415
There's tons of different tools like that.
1212
00:55:26.035 --> 00:55:27.655
Uh, and you don't need to have a following.
1213
00:55:27.715 --> 00:55:29.815
You can start by, uh,
1214
00:55:30.215 --> 00:55:32.175
inviting someone from this group on your podcast.
1215
00:55:32.955 --> 00:55:35.705
So podcast is a collaborative effort.
1216
00:55:35.965 --> 00:55:39.105
You can reach out to your network, tap into your network.
1217
00:55:39.325 --> 00:55:42.145
In fact, Scott, if you can share a little bit about, uh,
1218
00:55:42.685 --> 00:55:46.745
how you can use podcasts as a tool for B2B marketing.
1219
00:55:46.745 --> 00:55:50.785
Yeah, so, so, um, there's a segment of my clients
1220
00:55:51.095 --> 00:55:52.545
that are large car companies.
1221
00:55:52.545 --> 00:55:54.585
In fact, some, some retailers might be on here right now
1222
00:55:54.585 --> 00:55:56.385
from, from either Harley David Center, some
1223
00:55:56.385 --> 00:55:57.545
of the other retailers we've worked with.
1224
00:55:58.085 --> 00:56:00.745
But Ford Motor Company was one of our biggest clients.
1225
00:56:00.765 --> 00:56:03.105
And I was trying to get to a specific person
1226
00:56:03.925 --> 00:56:05.865
and the media team was very, very busy
1227
00:56:06.085 --> 00:56:07.665
and I could never get to this media team.
1228
00:56:07.685 --> 00:56:11.345
So I just reached out to the president of the ad agency
1229
00:56:11.445 --> 00:56:13.785
for Ford and said, would you like to be on my podcast?
1230
00:56:14.205 --> 00:56:16.145
The first question is, you might have is
1231
00:56:16.165 --> 00:56:17.345
who listens to your podcast?
1232
00:56:17.475 --> 00:56:18.825
Scott? Nobody.
1233
00:56:19.545 --> 00:56:22.025
I mean, I don't like, like not that many people.
1234
00:56:22.605 --> 00:56:24.525
He never asked how many people listened to it.
1235
00:56:24.905 --> 00:56:26.085
He said he'd be delighted.
1236
00:56:26.205 --> 00:56:27.645
I told him I'd like to interview him.
1237
00:56:28.365 --> 00:56:30.085
I gave, I did an interview, um,
1238
00:56:30.285 --> 00:56:32.285
I believe they called it, uh, game Changers.
1239
00:56:32.525 --> 00:56:34.365
I said, I want to interview people that are movers
1240
00:56:34.365 --> 00:56:35.405
and shakers in their business.
1241
00:56:35.485 --> 00:56:36.885
I wanna just ask them a bunch of questions.
1242
00:56:37.225 --> 00:56:38.365
At the end of the 45 minutes,
1243
00:56:38.385 --> 00:56:39.485
he said, tell me what you're doing.
1244
00:56:39.605 --> 00:56:40.925
I told 'em what I was doing. He said, you know what?
1245
00:56:40.945 --> 00:56:43.085
I'd like to make an introduction, uh,
1246
00:56:43.185 --> 00:56:44.685
to our North America team.
1247
00:56:44.885 --> 00:56:46.765
I said, great. We did a deal.
1248
00:56:47.465 --> 00:56:50.365
Uh, I never would've gotten to that North America team.
1249
00:56:51.165 --> 00:56:53.765
I know so many businesses, I know so many people
1250
00:56:53.765 --> 00:56:57.005
that are using podcasts as a way to get
1251
00:56:57.005 --> 00:57:00.085
to their ideal audience, frame the podcast around
1252
00:57:00.165 --> 00:57:01.645
what they want, not what they do,
1253
00:57:02.105 --> 00:57:03.645
and use it as a source of leads.
1254
00:57:04.385 --> 00:57:08.005
Um, consider, consider a podcast as a way to generate leads
1255
00:57:08.425 --> 00:57:09.685
and turn your attention to
1256
00:57:09.685 --> 00:57:11.045
how you could put them in the spotlight
1257
00:57:11.265 --> 00:57:13.125
and create a podcast around their needs.
1258
00:57:13.505 --> 00:57:16.165
And you'll find that you can get front
1259
00:57:16.225 --> 00:57:18.205
and center with some of your best customers,
1260
00:57:18.445 --> 00:57:20.205
interviewing them and create content.
1261
00:57:20.345 --> 00:57:23.485
And then use Cusso to send them all the content for free.
1262
00:57:23.835 --> 00:57:26.325
Make them a star, do a collab with them afterwards,
1263
00:57:26.665 --> 00:57:28.445
and then you'll infiltrate their feed
1264
00:57:28.705 --> 00:57:30.725
and oftentimes get business out of it
1265
00:57:31.145 --> 00:57:33.325
and increase your reach considerably.
1266
00:57:33.885 --> 00:57:35.885
Podcasts are a great, uh, source of leads.
1267
00:57:38.825 --> 00:57:42.215
Awesome. And a Zoom webinar.
1268
00:57:42.915 --> 00:57:47.415
Be a source of material content to do that sort of thing.
1269
00:57:48.135 --> 00:57:51.455
Absolutely. In fact, my podcast with him was a Zoom call.
1270
00:57:52.875 --> 00:57:55.595
I invited a Zoom call. We recorded, there's only one trick.
1271
00:57:55.815 --> 00:57:59.275
Put it on What did we do you keep, uh, there was,
1272
00:57:59.365 --> 00:58:02.155
there was like, I minimized my screen.
1273
00:58:02.175 --> 00:58:03.635
Is that right? And I made him big.
1274
00:58:04.755 --> 00:58:08.975
Uh, so there is a side by side speaker gallery,
1275
00:58:09.595 --> 00:58:12.135
uh, in the view section of your zoom call.
1276
00:58:12.395 --> 00:58:14.205
So do side by side? Yes.
1277
00:58:14.715 --> 00:58:16.805
Yeah. So do side by side on Zoom
1278
00:58:17.105 --> 00:58:18.685
and then it records beautifully.
1279
00:58:18.865 --> 00:58:20.645
And then your editor, when you go to edit it,
1280
00:58:20.645 --> 00:58:21.805
you can cut back in between.
1281
00:58:22.305 --> 00:58:24.365
So when Bill's talking, bill's front
1282
00:58:24.365 --> 00:58:26.925
and center in the, in the, in the recording.
1283
00:58:27.065 --> 00:58:29.605
And then you can cut back to you. It's really cool.
1284
00:58:29.625 --> 00:58:31.285
So we just did side by side on Zoom.
1285
00:58:31.595 --> 00:58:34.685
I've done that also in about every major
1286
00:58:34.875 --> 00:58:36.125
city in the country.
1287
00:58:36.835 --> 00:58:38.605
There's lots of commercial space
1288
00:58:38.835 --> 00:58:40.245
with a lot of commercial space.
1289
00:58:40.245 --> 00:58:43.605
Comes a lot of podcast studios for about 250 bucks.
1290
00:58:44.185 --> 00:58:46.445
You can get a podcast studio for an hour.
1291
00:58:46.835 --> 00:58:48.605
They'll film it, they'll record it.
1292
00:58:48.605 --> 00:58:50.125
They've got all the lighting, everything.
1293
00:58:50.125 --> 00:58:53.045
There's a half a dozen podcast studios here in Orange County
1294
00:58:53.435 --> 00:58:55.685
that are there, and you just schedule 'em online.
1295
00:58:55.715 --> 00:58:58.805
It's about 250 bucks. You get all the content afterwards.
1296
00:58:59.065 --> 00:59:01.165
So you don't even need to set a studio up if you don't
1297
00:59:01.165 --> 00:59:02.205
need one or if you don't want to.
1298
00:59:03.775 --> 00:59:06.675
Is there a benefit to using a green screen background
1299
00:59:06.815 --> 00:59:08.635
for any of this type of stuff anymore?
1300
00:59:10.825 --> 00:59:14.205
Um, you could, I mean, uh,
1301
00:59:14.935 --> 00:59:18.445
green screen backgrounds work best when it's only you
1302
00:59:18.445 --> 00:59:21.005
and the contents and not necessarily for podcast,
1303
00:59:21.625 --> 00:59:24.845
but if you use green screen, do not do AI edits.
1304
00:59:24.865 --> 00:59:26.205
You have to manually edit them.
1305
00:59:27.025 --> 00:59:30.565
So Ah, okay. Do that then. Green screen is great.
1306
00:59:30.865 --> 00:59:32.605
You could potentially use green screen
1307
00:59:32.705 --> 00:59:34.005
for your Hagen avatar.
1308
00:59:34.005 --> 00:59:35.165
That could be a good play,
1309
00:59:35.625 --> 00:59:39.525
but, uh, I wouldn't say that green screen is beneficial
1310
00:59:40.345 --> 00:59:44.365
to this type of content, like podcast and blog.
1311
00:59:44.995 --> 00:59:46.805
Okay, thank you. You bet.
1312
00:59:49.245 --> 00:59:51.375
Alright, so the flow here is similar
1313
00:59:51.435 --> 00:59:54.695
to the previous one podcast becomes the long form content
1314
00:59:54.885 --> 00:59:57.495
that goes into QSO AI for short form content.
1315
00:59:58.035 --> 00:59:59.335
So we did a similar thing.
1316
00:59:59.515 --> 01:00:02.855
We took a podcast that Scott was on, we used
1317
01:00:02.855 --> 01:00:06.335
that entire podcast as a long form piece of content on
1318
01:00:07.085 --> 01:00:11.855
YouTube, and then we processed that through QSO ai
1319
01:00:11.995 --> 01:00:16.305
and we got days' worth of content for, from the podcast.
1320
01:00:16.565 --> 01:00:20.385
And I'll show you an example of that in qso.
1321
01:00:21.965 --> 01:00:25.145
And I did collabs and app mentions on link on LinkedIn.
1322
01:00:25.305 --> 01:00:27.105
I app mentioned him, he ended up sharing it,
1323
01:00:27.105 --> 01:00:28.465
his whole business ended up sharing it.
1324
01:00:28.985 --> 01:00:30.065
I got a bunch of leads
1325
01:00:30.085 --> 01:00:32.625
and traffic just from that, from doing collabs with him.
1326
01:00:32.925 --> 01:00:34.345
So that was one of the first intros
1327
01:00:34.345 --> 01:00:36.665
to just having an awesome experience with lead gen.
1328
01:00:38.175 --> 01:00:41.555
Here's an example, But I think A DHD is a superpower,
1329
01:00:41.695 --> 01:00:42.955
and I think every entrepreneur does.
1330
01:00:42.955 --> 01:00:44.035
I mean, this is, this is obvious.
1331
01:00:44.035 --> 01:00:45.235
Like if you're an, if you're an
1332
01:00:45.235 --> 01:00:46.435
entrepreneur, you're probably a DHD.
1333
01:00:46.435 --> 01:00:47.835
Not everybody is, you know,
1334
01:00:47.835 --> 01:00:50.035
but it, it can be, it can be a curse at times.
1335
01:00:50.295 --> 01:00:52.075
My wife will tell you, you know, she,
1336
01:00:52.575 --> 01:00:54.115
So as you can see,
1337
01:00:54.115 --> 01:00:57.475
it picked up a interesting part from the podcast
1338
01:00:58.015 --> 01:00:59.795
and give that, uh,
1339
01:00:59.945 --> 01:01:03.395
that this is 99 on the virality score because of the content.
1340
01:01:04.215 --> 01:01:08.475
So you can see it took that podcast, chopped up the clip
1341
01:01:08.495 --> 01:01:11.195
and gave us a reel that we can now purpose.
1342
01:01:11.335 --> 01:01:15.595
Now, if I were to take this further, I will click on edit,
1343
01:01:16.065 --> 01:01:18.675
turn off the subtitles, download this video,
1344
01:01:19.855 --> 01:01:22.515
and use that on captions AI
1345
01:01:22.975 --> 01:01:25.035
for all the B roll that is required.
1346
01:01:25.055 --> 01:01:27.755
And we have covered captions, AI in our previous training.
1347
01:01:28.495 --> 01:01:31.595
So that is how you take, go from a podcast to
1348
01:01:32.335 --> 01:01:33.515
social media content.
1349
01:01:33.615 --> 01:01:36.795
So within an hour, two hours, you have,
1350
01:01:37.015 --> 01:01:38.115
how many do we have here?
1351
01:01:40.595 --> 01:01:43.015
Uh, 20 different edits.
1352
01:01:43.875 --> 01:01:48.695
Now we might take 10, 15, 5, depending on
1353
01:01:48.695 --> 01:01:49.775
however many we want to.
1354
01:01:50.315 --> 01:01:52.095
We have 20 different reels.
1355
01:01:52.095 --> 01:01:54.215
And this, this was a 50 minute podcast.
1356
01:01:54.925 --> 01:01:58.015
This was going beyond five gb, five gigabytes.
1357
01:01:58.275 --> 01:01:59.375
So we chopped it up.
1358
01:01:59.455 --> 01:02:03.335
I actually had to divide it up into three parts to be able
1359
01:02:03.335 --> 01:02:07.495
to upload it on, um, uh, on qso.
1360
01:02:07.915 --> 01:02:11.775
So it got me 20 from that one third of the footage.
1361
01:02:12.035 --> 01:02:13.415
So there is a lot more.
1362
01:02:13.515 --> 01:02:15.775
So probably 30, 40, 50 different
1363
01:02:15.825 --> 01:02:17.175
clips from this one podcast.
1364
01:02:17.515 --> 01:02:21.925
And we can schedule them out for the next 50 days, 60 days,
1365
01:02:22.105 --> 01:02:25.245
90 days based on how we want to spread
1366
01:02:25.245 --> 01:02:26.725
that across on our socials.
1367
01:02:27.775 --> 01:02:29.355
So that is one way to do it.
1368
01:02:30.335 --> 01:02:32.235
And secret number three is something
1369
01:02:32.235 --> 01:02:35.475
that we cover in module 15 is AI agents.
1370
01:02:35.815 --> 01:02:39.355
So now you saw how do we take pillar pieces of content
1371
01:02:39.695 --> 01:02:43.795
and use that on reels, on YouTube shots on TikTok
1372
01:02:44.265 --> 01:02:48.215
with AI agents, you can post a piece
1373
01:02:48.215 --> 01:02:50.695
of content on your LinkedIn or your Facebook
1374
01:02:50.695 --> 01:02:51.935
or a static piece of content
1375
01:02:53.075 --> 01:02:56.975
or an image with captions on your social media profiles
1376
01:02:57.025 --> 01:02:58.055
every 90 seconds.
1377
01:02:58.875 --> 01:03:01.775
So if you wanted to flood LinkedIn with content,
1378
01:03:02.195 --> 01:03:03.335
you can post a piece
1379
01:03:03.335 --> 01:03:06.015
of content every 90 seconds on LinkedIn.
1380
01:03:06.155 --> 01:03:07.535
Not necessarily suggesting you do that,
1381
01:03:07.555 --> 01:03:09.415
but with an agent, you'll see how easy it is.
1382
01:03:09.415 --> 01:03:10.615
We'll cover that in another module.
1383
01:03:11.205 --> 01:03:12.615
Yeah, definitely don't do that.
1384
01:03:12.615 --> 01:03:17.135
You'll get banned an unfollowed left and right,
1385
01:03:17.195 --> 01:03:20.855
but, uh, yes, that is the power as with an AI agent
1386
01:03:21.355 --> 01:03:25.175
for pennies, you can piece of post a piece
1387
01:03:25.175 --> 01:03:26.815
of content every 90 seconds
1388
01:03:27.235 --> 01:03:29.975
and which will be on target on brand speaking
1389
01:03:29.995 --> 01:03:31.175
to your ideal customer.
1390
01:03:31.675 --> 01:03:33.695
I'm curious, does anybody have a podcast right now?
1391
01:03:36.755 --> 01:03:39.485
Does anybody have a podcast or going on podcasts
1392
01:03:39.665 --> 01:03:40.925
or have podcast material?
1393
01:03:41.965 --> 01:03:43.205
I, I've got a podcast. Scott,
1394
01:03:43.955 --> 01:03:44.955
Dave, is that David?
1395
01:03:45.605 --> 01:03:47.295
Yeah. Awesome. Awesome.
1396
01:03:48.075 --> 01:03:49.415
How are you editing that right now?
1397
01:03:50.715 --> 01:03:53.935
Uh, I have an outside firm that does the editing and uh,
1398
01:03:54.955 --> 01:03:58.375
and then we also, um, I've been toying with the idea
1399
01:03:59.035 --> 01:04:01.575
of using, um, uh, we're using Riverside
1400
01:04:01.575 --> 01:04:04.015
to record the podcast and it seems to have like a
1401
01:04:04.735 --> 01:04:05.775
cusso type functionality.
1402
01:04:05.835 --> 01:04:09.215
But I think after this call I'm gonna take the raw
1403
01:04:09.435 --> 01:04:10.615
and drop it in a cusso
1404
01:04:10.615 --> 01:04:12.255
and compare the clips and see what we get.
1405
01:04:12.825 --> 01:04:13.935
Great. Great.
1406
01:04:15.095 --> 01:04:17.065
Awesome. Yeah, I also have some podcasts
1407
01:04:17.065 --> 01:04:18.145
that I'm working on, Scott.
1408
01:04:19.455 --> 01:04:21.635
Oh, excellent. Yeah. For, for, uh, for Robert.
1409
01:04:22.845 --> 01:04:24.945
You know where the catch is for me though.
1410
01:04:25.705 --> 01:04:27.265
I think QSO is very interesting
1411
01:04:27.265 --> 01:04:30.065
because I can just obviously get a lot
1412
01:04:30.065 --> 01:04:32.945
of content out the quickly, like short form stuff.
1413
01:04:33.255 --> 01:04:36.025
Yeah. But then sometimes Robert would want like a specific
1414
01:04:36.255 --> 01:04:37.585
part from the podcast
1415
01:04:37.855 --> 01:04:40.945
that maybe QSO wouldn't have generated Correct.
1416
01:04:41.005 --> 01:04:43.505
In a short form. So I'll have to manually go in
1417
01:04:43.505 --> 01:04:45.625
and just look for that one and pull it out.
1418
01:04:46.015 --> 01:04:47.905
Yeah. But I do think to get a bunch
1419
01:04:47.905 --> 01:04:49.465
of stuff out from the podcast really
1420
01:04:49.465 --> 01:04:50.825
quick, QSO is really nice.
1421
01:04:51.225 --> 01:04:53.825
I think even Taylor just sent me a hangout now
1422
01:04:53.825 --> 01:04:56.065
and she was like, I've used QSO before.
1423
01:04:56.065 --> 01:04:57.905
You should start trying, because I use Cap card,
1424
01:04:57.985 --> 01:05:00.505
I just manually go in and find all the questions
1425
01:05:01.085 --> 01:05:02.225
and chop from there.
1426
01:05:02.655 --> 01:05:05.585
Yeah. So I think that would really help me a lot with time.
1427
01:05:06.335 --> 01:05:09.385
Yeah. Yeah. It, it's, um, it's really ba uh,
1428
01:05:09.585 --> 01:05:11.545
somebody will ask me sometimes what's the best way to do it?
1429
01:05:11.545 --> 01:05:14.065
I'll say it depends. If you're a one person shop
1430
01:05:14.165 --> 01:05:15.985
and you've gotta, and you've gotta push out a lot
1431
01:05:15.985 --> 01:05:17.525
of content, Cusso iss fantastic.
1432
01:05:17.875 --> 01:05:20.325
There's limitations. There's limitations.
1433
01:05:20.385 --> 01:05:22.365
If you want to have more custom stuff,
1434
01:05:22.365 --> 01:05:24.445
then then cap cuts the way to go be,
1435
01:05:24.445 --> 01:05:25.685
it's just gonna take you more time.
1436
01:05:26.185 --> 01:05:28.245
And then if you want totally upleveled stuff,
1437
01:05:28.475 --> 01:05:30.845
then oftentimes captions,
1438
01:05:31.585 --> 01:05:34.965
or excuse me, uh, cusso plus captions will give you an even
1439
01:05:34.965 --> 01:05:36.805
better look with that B roll.
1440
01:05:37.465 --> 01:05:38.645
Um, yeah. And,
1441
01:05:38.665 --> 01:05:40.525
and, uh, I think you guys are done most Neil,
1442
01:05:40.605 --> 01:05:43.165
I think you might be doing c uh, uh, captions
1443
01:05:43.165 --> 01:05:44.525
as well. Is that, is that correct?
1444
01:05:45.155 --> 01:05:46.925
Yeah, I'm using captions as well. Yeah.
1445
01:05:46.925 --> 01:05:49.845
But this was the, the QSO part of this call was very,
1446
01:05:49.845 --> 01:05:51.445
it's very beneficial to me.
1447
01:05:52.005 --> 01:05:55.695
'cause like I can get a, a good ton
1448
01:05:55.695 --> 01:05:57.255
of short form content out,
1449
01:05:57.505 --> 01:06:00.495
which I was manually using cap cut for before.
1450
01:06:01.085 --> 01:06:02.455
Yeah. Because I'll just go
1451
01:06:02.455 --> 01:06:05.575
and find the questions in the, in the podcast
1452
01:06:05.795 --> 01:06:07.935
and just start chopping from there, just so
1453
01:06:07.935 --> 01:06:08.935
that I cover all the questions.
1454
01:06:08.935 --> 01:06:13.415
But in this case, like I can see it's QSOs gonna allow me
1455
01:06:13.415 --> 01:06:15.135
to just generate a bunch of content
1456
01:06:15.315 --> 01:06:17.455
and then obviously I can refine, based on
1457
01:06:17.455 --> 01:06:19.375
what Robert says is missing, I can just go
1458
01:06:19.375 --> 01:06:20.535
and find that and get it out.
1459
01:06:20.535 --> 01:06:22.295
Yeah. It'll solve for like 80% of it
1460
01:06:22.295 --> 01:06:24.895
and then the 20% you can then go customize if you need to.
1461
01:06:25.205 --> 01:06:28.815
Yeah, it saves me. Yeah, For sure. For sure. Uh,
1462
01:06:29.165 --> 01:06:33.695
Another hack, uh, if you use Premier Pro,
1463
01:06:33.845 --> 01:06:36.975
Adobe's Premier Pro, there is a plugin called Auto Pod.
1464
01:06:37.515 --> 01:06:40.775
And if you get multi-camera angles from the podcast studio,
1465
01:06:40.915 --> 01:06:43.415
if it's a actual studio that you're filming in,
1466
01:06:44.105 --> 01:06:46.935
it'll automatically edit the entire podcast for you.
1467
01:06:47.905 --> 01:06:50.615
It'll show the person who's speaking, it'll
1468
01:06:53.085 --> 01:06:54.385
cut it off, remove everything.
1469
01:06:54.695 --> 01:06:57.585
This is a plugin that you can use to edit the podcasts.
1470
01:06:58.325 --> 01:07:02.305
And another hack I would suggest you use is, uh, so
1471
01:07:02.505 --> 01:07:04.985
whenever you get a podcast, create a transcript
1472
01:07:05.085 --> 01:07:08.145
of the podcast drop, drop that into chat GPT
1473
01:07:08.285 --> 01:07:12.865
and get the best parts that are most likely to go viral.
1474
01:07:13.685 --> 01:07:16.225
And then you can go into the transcript editor
1475
01:07:16.325 --> 01:07:18.705
of Premier Pro and chop it up from there.
1476
01:07:20.565 --> 01:07:22.255
Okay, cool. The, I'm not gonna lie,
1477
01:07:22.255 --> 01:07:26.535
that multi-camera feature is an absolute winner.
1478
01:07:27.485 --> 01:07:29.345
Yeah. 'cause I've been trying that
1479
01:07:30.045 --> 01:07:33.945
and like, I've been able to get the podcast edited in like
1480
01:07:34.765 --> 01:07:36.385
so many different camera angles.
1481
01:07:37.205 --> 01:07:39.065
Yes. I wasn't able to do that before.
1482
01:07:39.525 --> 01:07:41.105
So yeah, that's a good one. Thanks Risha.
1483
01:07:41.105 --> 01:07:42.545
That's a good one. Cool.
1484
01:07:43.415 --> 01:07:46.305
Cool. So we covered a lot of ground.
1485
01:07:46.565 --> 01:07:48.945
Um, oh, uh, did you wanna go?
1486
01:07:49.005 --> 01:07:50.265
Oh, we got an assignment for you.
1487
01:07:50.405 --> 01:07:52.585
If you do have a podcast, if you do wanna take
1488
01:07:52.585 --> 01:07:54.425
action, reha fire away.
1489
01:07:55.415 --> 01:07:59.195
Uh, so if you have a podcast that's great.
1490
01:07:59.855 --> 01:08:00.955
Uh, do your first
1491
01:08:01.015 --> 01:08:03.875
or next podcast, commit to a date before next week.
1492
01:08:04.515 --> 01:08:06.435
I wouldn't, uh, be as crazy to say,
1493
01:08:06.435 --> 01:08:09.075
do your podcast within next week if you don't have anybody,
1494
01:08:09.695 --> 01:08:13.355
but commit to a date, at least get somebody interested, uh,
1495
01:08:13.695 --> 01:08:15.645
and fix a date for your next podcast.
1496
01:08:15.835 --> 01:08:16.845
That is number one.
1497
01:08:17.025 --> 01:08:19.165
And number two is create seven pieces
1498
01:08:19.225 --> 01:08:20.445
of content from a blog,
1499
01:08:20.445 --> 01:08:22.765
like we mentioned the golden number seven.
1500
01:08:23.545 --> 01:08:26.285
So create a blog, film a video,
1501
01:08:26.945 --> 01:08:30.405
and create seven pieces of micro content from that blog.
1502
01:08:30.785 --> 01:08:33.445
So that is what we would recommend your assignment
1503
01:08:33.865 --> 01:08:37.405
before our next week's training is get that done
1504
01:08:37.405 --> 01:08:38.445
before our next module.
1505
01:08:38.985 --> 01:08:41.925
Create seven pieces of content from short form content,
1506
01:08:42.755 --> 01:08:45.685
from a long form video, from the blog script.
1507
01:08:47.155 --> 01:08:48.495
And yeah, you get really creative.
1508
01:08:48.565 --> 01:08:50.815
Like think outside the box, uh, like Jenga.
1509
01:08:50.855 --> 01:08:54.295
I was just thinking like, like, uh, with, um, with,
1510
01:08:54.355 --> 01:08:55.575
is it Dan Daniel, right?
1511
01:08:56.685 --> 01:08:59.935
Like he's, he offers really high-end audio
1512
01:08:59.935 --> 01:09:01.495
equipment to beautiful homes.
1513
01:09:01.995 --> 01:09:05.295
He might be able to find a real estate agent down in Del Mar
1514
01:09:05.835 --> 01:09:10.215
or, um, a home builder that he could get on a Zoom call
1515
01:09:10.715 --> 01:09:12.735
or somebody in that space.
1516
01:09:12.875 --> 01:09:14.775
It doesn't even have to be high-end audio
1517
01:09:15.435 --> 01:09:17.335
to talk about the future of X
1518
01:09:17.515 --> 01:09:21.095
or what the market is like in Delmar or in San Diego.
1519
01:09:21.755 --> 01:09:23.495
And then what's, and then offer it, Hey,
1520
01:09:23.495 --> 01:09:24.655
I'll create the content for you.
1521
01:09:24.655 --> 01:09:25.695
We'll edit it all, we'll get it to you.
1522
01:09:25.995 --> 01:09:28.215
And doing those collabs have,
1523
01:09:28.325 --> 01:09:31.655
have helped me radically grow my footprint online
1524
01:09:31.655 --> 01:09:33.375
because I'll do a collab with somebody afterwards
1525
01:09:33.395 --> 01:09:35.895
and I'll immediately see a bump in all of my traffic.
1526
01:09:36.435 --> 01:09:38.895
And I'm, I'm working with like Bill Brent,
1527
01:09:39.565 --> 01:09:40.935
he's a great example of that.
1528
01:09:41.055 --> 01:09:43.375
I see your collabs that you're doing with all the athletes
1529
01:09:43.795 --> 01:09:45.535
and, and once you started doing those collabs,
1530
01:09:45.535 --> 01:09:47.375
I saw the videos take off and,
1531
01:09:47.475 --> 01:09:49.735
and bill's in that fitness space.
1532
01:09:49.995 --> 01:09:52.175
And so he is very smart. He's got this beautiful jewelry,
1533
01:09:52.555 --> 01:09:54.135
but he is not just talking about the jewelry,
1534
01:09:54.285 --> 01:09:56.295
he's then doing collabs with all these fitness stars
1535
01:09:56.525 --> 01:09:59.215
that have their own footprint and get a lot of eyeballs.
1536
01:09:59.435 --> 01:10:00.855
And so I've seen you do those collabs.
1537
01:10:00.915 --> 01:10:04.695
You could absolutely do a podcast on the state of fitness,
1538
01:10:05.315 --> 01:10:07.575
the state of, you know, bodybuilding
1539
01:10:08.035 --> 01:10:09.855
and do something like that where it's brought to you
1540
01:10:09.875 --> 01:10:11.215
by Brent Bling.
1541
01:10:12.575 --> 01:10:14.635
And that would be a great way to do a collab afterwards,
1542
01:10:14.695 --> 01:10:16.915
run it through, uh, captions or,
1543
01:10:17.055 --> 01:10:19.355
or Cusso say, Hey, I'll give you all the content.
1544
01:10:19.425 --> 01:10:20.515
They would love the content.
1545
01:10:20.785 --> 01:10:21.915
They would absolutely love the content.
1546
01:10:21.915 --> 01:10:25.635
You could do an IG live, save that IG Live, drop that into,
1547
01:10:26.415 --> 01:10:27.875
uh, drop that into cusso.
1548
01:10:27.875 --> 01:10:31.545
That's what we did, but consider that. Well, awesome.
1549
01:10:31.545 --> 01:10:33.065
Hopefully, hopefully that was helpful. Go ahead.
1550
01:10:33.065 --> 01:10:34.745
Go ahead and then I'll open up to questions.
1551
01:10:35.365 --> 01:10:38.025
You could also collab with interior designers.
1552
01:10:39.115 --> 01:10:42.215
Yes. There you go. Interior designers. That would be huge.
1553
01:10:42.405 --> 01:10:45.365
That would be really good. Be really good.
1554
01:10:45.405 --> 01:10:47.005
I would suggest that one to Danielle.
1555
01:10:47.635 --> 01:10:50.095
Yeah, do it. You'll have to push him.
1556
01:10:50.095 --> 01:10:51.575
Some people, when they hear podcasts,
1557
01:10:51.575 --> 01:10:54.255
they immediately think equipment lighting.
1558
01:10:54.805 --> 01:10:56.975
Like what? Like they, they'll just overthink it
1559
01:10:57.035 --> 01:10:58.655
and it really doesn't have to be that at all.
1560
01:10:58.875 --> 01:11:01.535
It could be I do mine with this
1561
01:11:02.755 --> 01:11:04.415
and this. That's
1562
01:11:04.655 --> 01:11:05.655
It. Yeah, exactly.
1563
01:11:05.655 --> 01:11:06.375
Yeah.
1564
01:11:06.485 --> 01:11:08.975
Yeah. It doesn't have to be what everybody thinks.
1565
01:11:08.975 --> 01:11:10.335
This this crazy thing.
1566
01:11:10.515 --> 01:11:12.415
It could be an IG live with an interior designer
1567
01:11:12.875 --> 01:11:14.845
and then use a lighting kit and you're good to go.
1568
01:11:16.105 --> 01:11:18.405
Um, any questions before we go?
1569
01:11:18.405 --> 01:11:21.605
I know we kept you a little bit afterwards. Any questions?
1570
01:11:22.825 --> 01:11:25.395
Emma? Sales is on. Love it. Love it.
1571
01:11:25.975 --> 01:11:29.195
By the way, mentioned to Monet, this just came up.
1572
01:11:29.375 --> 01:11:32.835
Um, we have, uh, somebody who just joined the program
1573
01:11:33.385 --> 01:11:37.995
with Ember Sales and he is a sales expert.
1574
01:11:38.265 --> 01:11:41.475
He's extraordinarily strong at sales, AI sales.
1575
01:11:41.815 --> 01:11:45.635
And so we got a couple of questions on closing deals and,
1576
01:11:45.735 --> 01:11:47.675
and we've got the marketing side of things here.
1577
01:11:47.975 --> 01:11:51.315
But we are gonna be asking more to come in
1578
01:11:51.375 --> 01:11:55.835
and do a, um, a live workshop, uh, uh, a guest speaker
1579
01:11:56.415 --> 01:11:58.875
to do a 45 minute session on like the art
1580
01:11:58.875 --> 01:12:03.075
of selling the se seven levers of selling B2B B2C.
1581
01:12:03.665 --> 01:12:04.795
He's as good as it gets.
1582
01:12:04.975 --> 01:12:06.795
He, he, um, charges a lot of money,
1583
01:12:07.215 --> 01:12:10.315
but I spoke on his thing, so he agreed to do ours for free.
1584
01:12:10.855 --> 01:12:13.875
So just let him know that we're expecting hopefully a,
1585
01:12:13.955 --> 01:12:15.275
a this for that, a freebie.
1586
01:12:15.895 --> 01:12:16.995
No worries. Absolutely.
1587
01:12:16.995 --> 01:12:18.955
He's the best, he's the best in the world at this.
1588
01:12:18.955 --> 01:12:19.995
So he's agreed to come in
1589
01:12:20.255 --> 01:12:21.315
and talk about selling,
1590
01:12:21.315 --> 01:12:23.715
whether it's B2B complicated sales, government, sales.
1591
01:12:24.025 --> 01:12:25.315
He's really fantastic. So
1592
01:12:25.315 --> 01:12:26.555
we're excited to have Morene on the program.
1593
01:12:27.425 --> 01:12:29.515
Cool. Thank you. I will pass the message along.
1594
01:12:29.815 --> 01:12:30.915
Please, please, please.
1595
01:12:31.215 --> 01:12:36.015
Any, any other questions before we go? All?
1596
01:12:36.015 --> 01:12:37.935
I think we looking good.
1597
01:12:38.795 --> 01:12:41.015
And Taylor, were you able to bust out a, a blog?
1598
01:12:44.335 --> 01:12:46.915
Oh, I think she jumped. Alright. Well thank you everybody.
1599
01:12:46.915 --> 01:12:48.715
Thank you. We'll see you uh, next week
1600
01:12:49.415 --> 01:12:50.595
and, uh, hit us up if you
1601
01:12:50.675 --> 01:12:51.795
have any questions in the WhatsApp.
1602
01:12:51.905 --> 01:12:55.075
Have a great week everybody. Talk to you soon. Thanks, Carl.
1603
01:12:55.385 --> 01:12:57.195
Bye-bye. Thank you. Bye. Thank you. Thank you. Bye.