Measurement & Optimization

WEBVTT 1 00:00:00.720 --> 00:00:04.680 And, um, I'd love to be able, uh... Oh, oh, well, I'm gonna talk to Rishab and 2 00:00:04.720 --> 00:00:05.960 see if we can finish 3 00:00:06.800 --> 00:00:10.600 a little early. (clears throat) And then, um, I'll love it 4 00:00:10.660 --> 00:00:14.620 if, if, uh, anybody had EOS questions, uh, 5 00:00:14.700 --> 00:00:17.000 rock questions or anything like that. 6 00:00:17.060 --> 00:00:19.740 Uh, feel, feel free to jump in. 7 00:00:19.800 --> 00:00:23.080 Hit me, hit me. I'm here till about 1:30-ish, if that works for you guys. 8 00:00:23.100 --> 00:00:23.530 But I'm having- 9 00:00:23.600 --> 00:00:23.650 (laughs) 10 00:00:23.650 --> 00:00:26.100 ... a little deja vu from yesterday. 11 00:00:26.140 --> 00:00:29.510 Yeah, (laughs) I know. I don't know if we'll be done by, by 1:30, 'cause it, 12 00:00:29.540 --> 00:00:31.330 class goes from 1:00 to 2:00. 13 00:00:31.330 --> 00:00:31.940 Right. 14 00:00:31.950 --> 00:00:35.160 Um, but that's kinda when we'll get it. But we'll, we'll see what happens. 15 00:00:35.180 --> 00:00:35.530 We'll see what happens. 16 00:00:35.540 --> 00:00:39.150 Okay. Yeah. I, I'm just... I wasn't planning on coming at 1:00, but I saw your 17 00:00:39.220 --> 00:00:43.140 message this morning, and I had 1:00 till 2:00 open. Gave it to you. 18 00:00:43.220 --> 00:00:44.800 Awesome, man. Awesome. But thank you. Thank you. 19 00:00:44.840 --> 00:00:47.980 Then we'll see, we'll see, we'll see how it goes. We'll see how it goes. 20 00:00:48.300 --> 00:00:52.120 All right. Um, looks like everybody is getting 21 00:00:52.400 --> 00:00:56.380 in here. Um, uh, almost 22 00:00:56.480 --> 00:00:58.840 everybody. 23 00:00:59.540 --> 00:01:03.840 (clears throat) 24 00:01:03.860 --> 00:01:06.580 All right, we'll get started here in just a sec. Oh, Rishab. I see. 25 00:01:06.620 --> 00:01:10.440 Okay, cool. All right. 26 00:01:13.020 --> 00:01:16.900 All right. It looks like, uh, well, some people will probably trickle 27 00:01:17.000 --> 00:01:20.100 in, but, um, we will, uh, we will get started. 28 00:01:20.120 --> 00:01:23.780 Why don't I open it up first? Um, let me go to Speaker 29 00:01:23.940 --> 00:01:26.600 Gallery. Let me just take a look around here. 30 00:01:26.660 --> 00:01:30.500 Uh, Matt, I know that we connected, uh, back and forth 31 00:01:30.600 --> 00:01:34.020 on email a little bit. Any stuck points that you have? 32 00:01:34.040 --> 00:01:38.039 Any stuck points that you have? I saw your email, and I sent you a, a 33 00:01:38.140 --> 00:01:41.440 quick reply. But, uh, Matt Lowery, any, any stuck points you have? 34 00:01:41.460 --> 00:01:43.460 Or you wanna handle it on our call? 35 00:01:43.500 --> 00:01:47.400 Maybe. I've got some, uh, I've got some customer testimonial videos that I 36 00:01:47.420 --> 00:01:50.060 wanted to chop up in Kuso 37 00:01:50.300 --> 00:01:54.210 or, I don't know, one of those. And I was wondering... 38 00:01:54.210 --> 00:01:56.540 (clears throat) I chopped up another one, and some of the stuff is like 39 00:01:56.580 --> 00:02:00.360 customer-facing stuff, and some of it is not customer-facing stuff. 40 00:02:00.430 --> 00:02:04.380 So, I'm wondering if there's a, an additional filter or maybe even 41 00:02:04.440 --> 00:02:07.800 a prompt you could put into Kuso, saying 42 00:02:07.860 --> 00:02:11.620 like, you know, "Not everything in this interview is gonna be something that we 43 00:02:11.660 --> 00:02:14.870 wanna put on our Facebook." Uh, I don't... 44 00:02:14.880 --> 00:02:15.930 I just haven't experimented with... 45 00:02:15.940 --> 00:02:19.220 It might be as simple as just prompting it correctly. You know what I mean? 46 00:02:19.300 --> 00:02:22.700 Yeah. Yeah. Um, here, let me actually show you one thing. 47 00:02:22.720 --> 00:02:25.530 Well, let me make sure I understand what you're talking about. You got... 48 00:02:25.560 --> 00:02:28.640 So you got testimonials. (clears throat) Uh- 49 00:02:28.700 --> 00:02:32.060 Yeah. So ba- basically, it's like a lot of the information in the, in the 50 00:02:32.100 --> 00:02:35.540 testimonial is good for social media, and some of it is 51 00:02:35.660 --> 00:02:39.620 not. And, uh, I was on a podcast. Some of the information on 52 00:02:39.680 --> 00:02:43.440 that podcast is not really something that we'd wanna put on our social 53 00:02:43.500 --> 00:02:44.180 media. 54 00:02:44.190 --> 00:02:44.190 55 00:02:44.190 --> 00:02:46.530 Yeah. And some of it is. So I had to like... 56 00:02:46.560 --> 00:02:50.290 Basically, I had to manually go through it and kinda like select what was good and 57 00:02:50.360 --> 00:02:53.060 what was bad, uh, or what, what, what was good that was 58 00:02:53.100 --> 00:02:56.400 customer-facing. So, I'm wondering if there's a way to prompt the 59 00:02:56.440 --> 00:03:00.340 thing and tell it, you know, um, 60 00:03:00.440 --> 00:03:02.440 specifically what I want chopped out. 61 00:03:02.480 --> 00:03:03.080 Like, uh- 62 00:03:03.160 --> 00:03:03.250 Oh, I 63 00:03:03.250 --> 00:03:05.049 see. ... stuff that you wouldn't wanna put on our social media. 64 00:03:05.060 --> 00:03:06.740 I'm probably not explaining it very well. 65 00:03:06.780 --> 00:03:10.450 No, I think I get... Like, I see what you're saying. Wow. Okay. 66 00:03:10.500 --> 00:03:12.829 That's gonna be a question I'm gonna, uh... 67 00:03:12.880 --> 00:03:16.260 I'll see if, uh, Rishab or even anybody else, or Das. 68 00:03:16.280 --> 00:03:17.590 It sounds like you've got a bunch... 69 00:03:17.640 --> 00:03:20.100 you've got a body of work that you want chopped up. 70 00:03:20.120 --> 00:03:22.060 Some of which you want, some of which you don't. 71 00:03:22.120 --> 00:03:24.680 If you run it through Kuso, it's gonna clip everything. 72 00:03:24.700 --> 00:03:26.150 But how do you, how do you have it- 73 00:03:26.150 --> 00:03:26.269 (laughs) 74 00:03:26.269 --> 00:03:29.410 ... ignore certain stuff? Great question. I'm gonna... 75 00:03:29.410 --> 00:03:32.049 I'll, I'll try Rishab, and then Das, if you've got anything, go for it. 76 00:03:32.080 --> 00:03:34.780 But Rishab, why don't you, why don't you try and tackle that first? 77 00:03:35.500 --> 00:03:38.690 Sure. So in Kuso it is not possible to do that. 78 00:03:38.740 --> 00:03:42.340 You have to go through the chopped-up clips and kind of 79 00:03:42.400 --> 00:03:46.040 select the ones that you want and delete the ones that you 80 00:03:46.120 --> 00:03:49.480 don't. That is number one. There is another tool called 81 00:03:49.540 --> 00:03:53.200 Descript. In Descript you can... Uh, it's like 82 00:03:53.360 --> 00:03:57.000 a... it's as simple as editing a 83 00:03:57.180 --> 00:03:59.780 text document. So you can edit a video- 84 00:03:59.820 --> 00:04:00.860 Um, yeah. That, yeah. 85 00:04:00.870 --> 00:04:00.910 ... and 86 00:04:00.910 --> 00:04:02.380 be- Yeah. Let me give you a call after this. 87 00:04:02.480 --> 00:04:03.140 We definitely need to- 88 00:04:03.150 --> 00:04:06.240 Yeah, Bill. Bill, mute yourself, please. Thank you. Go for it. 89 00:04:07.260 --> 00:04:11.060 So in Des- Descript you can always, uh, put your 90 00:04:11.180 --> 00:04:12.640 main podcast clip, 91 00:04:13.560 --> 00:04:17.140 give that to ChatGPT and ask, "Hey, I, I want to remove all the 92 00:04:17.260 --> 00:04:21.000 parts that sound like this." And then you 93 00:04:21.060 --> 00:04:24.690 can remove those parts from the main podcast 94 00:04:24.760 --> 00:04:28.400 clips. Once you get the clip from Descript, you can then put it into 95 00:04:28.420 --> 00:04:32.300 Kuso. And those parts which you do not want will ideally 96 00:04:32.340 --> 00:04:34.590 be already removed from Descript. 97 00:04:34.640 --> 00:04:36.100 So that is another- 98 00:04:36.120 --> 00:04:36.220 So you- 99 00:04:36.290 --> 00:04:36.490 ... way to do it. 100 00:04:36.490 --> 00:04:39.680 You're saying I would, I would upload the transcript into this thing? 101 00:04:39.740 --> 00:04:40.590 And... 102 00:04:40.620 --> 00:04:44.560 In chat... So, so what Descript does is, let's say 103 00:04:44.600 --> 00:04:48.280 you have a hour-long podcast. Instead of like a manual video 104 00:04:48.340 --> 00:04:49.140 editing tool- 105 00:04:49.220 --> 00:04:49.460 Oh. 106 00:04:49.480 --> 00:04:51.060 ... where you, uh, put cuts, 107 00:04:52.040 --> 00:04:56.020 remove that part. Instead of that way, you can just, let's 108 00:04:56.030 --> 00:04:59.200 say, it's the entire transcript shows up in front of you. 109 00:04:59.240 --> 00:05:00.300 You can erase 110 00:05:01.160 --> 00:05:04.270 the text that you don't want, and the video will be cut. 111 00:05:04.320 --> 00:05:04.400 Mm. 112 00:05:04.420 --> 00:05:07.020 So it's like hitting a Google Doc. 113 00:05:07.160 --> 00:05:07.780 Hm. 114 00:05:07.800 --> 00:05:11.320 And, uh, what happens is, you, you, you refine your 115 00:05:11.420 --> 00:05:15.400 podcast, your pillar piece of content in Descript, and then 116 00:05:15.460 --> 00:05:19.440 you put that into, uh, Kuso for the final chopping up. 117 00:05:19.480 --> 00:05:22.720 So, the parts that you don't want are already filtered out in 118 00:05:22.740 --> 00:05:23.620 Descript. 119 00:05:23.680 --> 00:05:24.920 That makes sense. Okay. 120 00:05:25.000 --> 00:05:28.880 Oh, that's pretty cool. I didn't know that. Even Dave warned. 121 00:05:28.920 --> 00:05:30.530 You didn't know that one, Dave? (laughs) 122 00:05:30.540 --> 00:05:31.610 No, I did not. (laughs) 123 00:05:31.620 --> 00:05:34.590 Dave is the advanced editor. That's awesome. 124 00:05:34.600 --> 00:05:35.720 Pretty cool. (laughs) 125 00:05:35.760 --> 00:05:39.200 Yeah. That's really cool. So, so does that help, Matt? 126 00:05:39.240 --> 00:05:41.290 Yeah. That's cool. I did notice... 127 00:05:41.320 --> 00:05:45.080 I used Opus Clip, and I used the, uh, I don't know, editing 128 00:05:45.160 --> 00:05:48.320 feature, where it shows the transcript and you can like scroll through there and 129 00:05:48.360 --> 00:05:51.700 you can add and remove stuff pertaining to- 130 00:05:52.720 --> 00:05:52.730 Yeah. 131 00:05:52.730 --> 00:05:55.550 ... uh, the, well, the transcript. Right? So you can chop up different stuff. 132 00:05:55.550 --> 00:05:57.440 So, that's a good idea. 133 00:05:57.450 --> 00:05:57.610 Yes. 134 00:05:57.610 --> 00:05:57.610 135 00:05:57.610 --> 00:06:01.440 I- it- Yeah. ... works exactly like that. Uh, Descript has a couple of more bells and 136 00:06:01.500 --> 00:06:02.300 whistles. 137 00:06:02.360 --> 00:06:02.400 Okay. 138 00:06:02.420 --> 00:06:04.920 And Descript started off that trend. 139 00:06:04.980 --> 00:06:05.520 Okay. 140 00:06:05.888 --> 00:06:08.228 With ... Can I, can I jump in on Opus real quick? 141 00:06:08.268 --> 00:06:12.228 With, with Opus too, if you know what you're looking for, when you put 142 00:06:12.248 --> 00:06:16.068 it in, when you actually put the YouTube link or whatever in there, you can give it 143 00:06:16.128 --> 00:06:19.878 keywords. And it, it does a pretty good job of, 144 00:06:19.948 --> 00:06:23.868 of, of sussing those out. Um, not perfect, but pretty good. 145 00:06:23.888 --> 00:06:26.418 You can also, you can also limit by time. 146 00:06:26.748 --> 00:06:30.738 So if you know like, "The last 20 minutes, I don't want that," um, you just cut the 147 00:06:30.788 --> 00:06:34.028 last 20 minutes out. It's n- it's never that easy, but, uh- 148 00:06:34.068 --> 00:06:37.808 Yeah, I noticed that. Whenever you first uploaded it, you could select and crop 149 00:06:37.948 --> 00:06:41.718 out certain parts of the video so you didn't use credits un- uh, 150 00:06:41.788 --> 00:06:43.378 needlessly. Yeah. 151 00:06:43.388 --> 00:06:44.388 Yeah. Yep. 152 00:06:44.428 --> 00:06:47.448 Yeah, pretty cool. Yeah, I got a bunch of content, uh, 153 00:06:48.328 --> 00:06:50.938 just from messing around with it for an hour or so the other day. 154 00:06:50.988 --> 00:06:52.188 So pretty cool, man. 155 00:06:52.248 --> 00:06:56.088 Good. Well, spea- speaking of content, we were on a call with, uh, Jaseri 156 00:06:56.128 --> 00:07:00.058 and Brian, um, from AG Raps, and John, and 157 00:07:00.088 --> 00:07:02.518 one of the things that came out of it is we're thinking about ... 158 00:07:02.518 --> 00:07:06.088 And I'm curious whether, if you give me a thumbs up or, you know, just give me a 159 00:07:06.108 --> 00:07:08.538 thumbs up if you think this would be interesting. 160 00:07:08.548 --> 00:07:12.468 But we were talking about doing some, uh, just some pure 161 00:07:12.648 --> 00:07:15.408 video editing, uh, 162 00:07:16.148 --> 00:07:19.468 modules. So we'd just come back with like a part one, part two, part three 163 00:07:19.568 --> 00:07:22.828 training, because ... Oh, so, okay, so a couple thumbs up right 164 00:07:22.868 --> 00:07:26.828 away. Jaseri and Brian and John, 165 00:07:26.868 --> 00:07:30.698 they're like, "We've got all this, like, probably iPhone footage and all 166 00:07:30.728 --> 00:07:34.378 kinds of footage of all the vehicle wraps and all the stuff," and they're 167 00:07:34.468 --> 00:07:34.788 like, 168 00:07:36.168 --> 00:07:39.628 right now they don't need necessarily HeyGen, they don't need 169 00:07:39.768 --> 00:07:43.588 captions, they need a freaking awesome way to 170 00:07:43.648 --> 00:07:47.618 make this shit look great. (laughs) You know, how do you pull it together and 171 00:07:47.748 --> 00:07:50.988 edit it really beautifully and have it compelling where people are gonna react to 172 00:07:51.028 --> 00:07:54.688 it? And, Brian, is that a fair ... Without the expletive, I apologize, but is that 173 00:07:54.748 --> 00:07:58.538 sort of the, the ... They just make it look awesome? Okay. So I was like ... 174 00:07:58.568 --> 00:08:02.448 So Rishav and I were chatting and, and we were like, "Well, maybe we just do like a 175 00:08:02.468 --> 00:08:05.448 ..." Rishav and, and Das, uh, what do you think? What do you sort of picture? 176 00:08:05.488 --> 00:08:09.228 A, uh, a one or two or three-part series? 177 00:08:09.328 --> 00:08:13.028 Ideally a three to four-part 178 00:08:13.108 --> 00:08:13.558 series. 179 00:08:14.108 --> 00:08:14.118 Oh, 180 00:08:14.118 --> 00:08:17.928 wow. There's video editing, if we go into the crux of it, there's a lot to 181 00:08:17.968 --> 00:08:19.638 cover. There's all this- 182 00:08:19.638 --> 00:08:19.638 183 00:08:19.638 --> 00:08:23.268 All right. ... different style of content. Uh, B-roll is very 184 00:08:23.328 --> 00:08:27.248 different from like a podcast. Podcast is very different from a speaking 185 00:08:27.288 --> 00:08:30.028 gig. Speaking gig is very different from, let's say, a 186 00:08:30.048 --> 00:08:33.468 trending style of video editing. 187 00:08:34.448 --> 00:08:34.568 Yeah. 188 00:08:34.578 --> 00:08:38.168 So yeah, a three-part series for sure, but could 189 00:08:38.368 --> 00:08:39.968 stretch it up to four. 190 00:08:40.068 --> 00:08:42.728 Okay. And that's, that's what I was gonna say. And you know what, Yuki? 191 00:08:42.768 --> 00:08:45.257 Let's do this also. It looked like it's, um ... 192 00:08:45.268 --> 00:08:48.508 Everybody that's got their cameras on, give a thumbs up, or a lot of people did. 193 00:08:48.528 --> 00:08:52.268 We'll also do just a quick poll in the AI, uh, WhatsApp 194 00:08:52.348 --> 00:08:53.088 channel. 195 00:08:53.158 --> 00:08:53.388 Okay. 196 00:08:53.428 --> 00:08:55.898 You know, and see if we can get a, get a pulse. 'Cause it is a big commit. 197 00:08:55.948 --> 00:08:59.708 If we're gonna do a three, a three-part series, then it's three 198 00:08:59.728 --> 00:09:03.508 weeks dedicated to that. Which is gonna be fire, it's gonna be awesome, 199 00:09:03.608 --> 00:09:07.548 um, but I wanna make sure it's also relevant for enough of the folks that, that 200 00:09:07.628 --> 00:09:10.748 it's a, it's a, it's a win for everybody. Awesome. 201 00:09:10.828 --> 00:09:14.088 Uh, Si- uh, uh, Genghis. Genghis, how about yourself? 202 00:09:14.108 --> 00:09:16.248 Any, any stuck points? 203 00:09:16.368 --> 00:09:18.288 Uh, no, sir. 204 00:09:18.328 --> 00:09:18.808 You're good to go? 205 00:09:18.968 --> 00:09:21.188 Just looking for Daniel's, Daniel's approvement. 206 00:09:21.198 --> 00:09:23.888 (laughs) All right. Good, good. Mr. 207 00:09:23.928 --> 00:09:25.708 Brent, how about yourself? 208 00:09:25.748 --> 00:09:27.418 I think Matt has a follow-up question actually. 209 00:09:27.488 --> 00:09:28.598 Oh, Matt. Sure. 210 00:09:28.598 --> 00:09:29.817 Should we in? 211 00:09:29.828 --> 00:09:32.608 I was just gonna a- it probably pertains to what you're talking about, doing this 212 00:09:32.648 --> 00:09:36.268 series thing, but I noticed on Opus Clip, you can, uh, select 213 00:09:36.388 --> 00:09:40.208 B-roll and it automatically selects, uh, potentially 214 00:09:40.268 --> 00:09:43.648 your own, um, B-rolls that you've uploaded. 215 00:09:43.708 --> 00:09:46.328 So like, I was kind of thinking that if we had a video 216 00:09:46.388 --> 00:09:50.358 playing and it would be a, a voice speaking, 217 00:09:50.408 --> 00:09:54.368 that it would from time to time, you know, go to your own 218 00:09:54.468 --> 00:09:57.468 custom B-rolls as you've uploaded them. 219 00:09:57.588 --> 00:10:01.218 Um, uh, I guess my question is, if you upload ... 220 00:10:01.228 --> 00:10:05.048 Can you upload multiple assets, multiple different B-rolls, that it 221 00:10:05.068 --> 00:10:08.568 can pick from and choose from? Or is it only gonna pick from like one 222 00:10:08.628 --> 00:10:10.428 B-roll? You know what I mean? 223 00:10:10.528 --> 00:10:14.228 Uh, it does. If there is a limit, you can club them up together and 224 00:10:14.308 --> 00:10:16.308 upload them. 225 00:10:17.388 --> 00:10:17.768 That'd be pretty sweet. 226 00:10:17.788 --> 00:10:19.948 It's, it's pretty high, though. You, you can, you can put- 227 00:10:19.968 --> 00:10:19.978 Yeah. 228 00:10:19.978 --> 00:10:22.287 ... a lot of stuff in. We ... I've got a ton of stuff- 229 00:10:22.328 --> 00:10:22.338 Yeah. 230 00:10:22.338 --> 00:10:25.297 ... in that library. But you need to go through ... 231 00:10:25.348 --> 00:10:27.988 As you're, if you're on the side menu, it says upload. 232 00:10:28.028 --> 00:10:31.028 You click that upload button, it starts to bring your library up. 233 00:10:31.048 --> 00:10:33.308 You've gotta scroll through and pick what you want. 234 00:10:33.348 --> 00:10:34.168 So it's im- 235 00:10:34.288 --> 00:10:34.518 Yeah. 236 00:10:34.518 --> 00:10:38.168 If ... Whoever's doing the video editing, you gotta know what's in the library so 237 00:10:38.208 --> 00:10:41.148 you know what you're looking for. So you go, "Oh, this clip will be perfect for 238 00:10:41.208 --> 00:10:45.088 that, you know, statement or whatever." And, but you can 239 00:10:45.108 --> 00:10:47.288 fit a lot of stuff in there for sure. 240 00:10:47.328 --> 00:10:47.548 Go. 241 00:10:47.628 --> 00:10:50.158 And, uh, I, I want to, uh, 242 00:10:51.808 --> 00:10:54.808 be very specific about B-roll. There are 243 00:10:55.928 --> 00:10:59.788 ... By ... When I meant B-roll editing, 244 00:10:59.868 --> 00:11:03.748 there is B-roll that you use in the talking head videos, like it 245 00:11:03.808 --> 00:11:07.328 cuts to B-roll when you're speaking where, let's say you're talking 246 00:11:07.408 --> 00:11:11.368 about patio, cuts to a, uh, patio that 247 00:11:11.408 --> 00:11:15.388 you've done. And there is video editing 248 00:11:15.448 --> 00:11:18.658 where we just use B-roll, there is no talking at all. 249 00:11:18.708 --> 00:11:21.818 So those two are totally separate 250 00:11:22.668 --> 00:11:26.528 types of editing styles. So what we'll do when we do the cover- 251 00:11:26.548 --> 00:11:30.288 um, the entire three-week series, we'll show you everything you can do with your 252 00:11:30.328 --> 00:11:34.268 content. So your Instagram feed is not just talking videos, 253 00:11:34.328 --> 00:11:38.258 it's B-roll, it's how do you use trending music, uh, 254 00:11:38.308 --> 00:11:40.958 bring all that together for a more, 255 00:11:40.968 --> 00:11:42.328 And even the thumbnail. 256 00:11:42.748 --> 00:11:46.448 Yeah, even the thumbnail. Uh, so that, the thumbnail is a story in 257 00:11:46.508 --> 00:11:47.388 itself. 258 00:11:47.428 --> 00:11:47.548 Yeah. 259 00:11:47.588 --> 00:11:47.808 So 260 00:11:48.728 --> 00:11:49.278 we'll cover all of 261 00:11:49.278 --> 00:11:51.328 that. But do you guys know what I mean by, by thumbnail? 262 00:11:51.728 --> 00:11:54.668 I mean like have you ever looked at an Instagram account and it just has a 263 00:11:54.728 --> 00:11:58.558 beautiful aesthetic, and you look at it and you go, "Wow, that, that's a beautiful 264 00:11:58.628 --> 00:12:02.388 thing," as opposed to looking at an Instagram account and it looks like a dog's 265 00:12:02.408 --> 00:12:05.528 breakfast, it's just stuff all over the place? 266 00:12:05.568 --> 00:12:08.488 You know, people will be very intentional about choosing the thumbnail, either 267 00:12:08.548 --> 00:12:11.458 creating a thumbnail or choosing the frame-... 268 00:12:11.458 --> 00:12:13.908 that's in the video so it matches your overall aesthetic. 269 00:12:13.928 --> 00:12:16.437 But being intentional about that makes a big difference. Sorry, Rishabh. 270 00:12:16.448 --> 00:12:17.858 I just wanted to make sure everybody was aligned. 271 00:12:17.928 --> 00:12:20.948 No. Th- that is absolutely crucial. 272 00:12:20.958 --> 00:12:22.628 And, uh, this would be 273 00:12:23.868 --> 00:12:24.828 another question, 274 00:12:25.668 --> 00:12:28.708 or rather an, uh, just an advice is, 275 00:12:29.948 --> 00:12:32.428 we will be showing you some of the tools 276 00:12:33.388 --> 00:12:36.368 like probably CapCut or Premiere Pro. 277 00:12:36.388 --> 00:12:36.708 They are 278 00:12:37.908 --> 00:12:41.668 very popular video editing tools, but these principles 279 00:12:41.728 --> 00:12:45.308 apply to every single video editing tool out there. 280 00:12:45.388 --> 00:12:48.658 So, the same principles will apply to every single video editing 281 00:12:48.748 --> 00:12:52.448 tool. We will show you how to use 282 00:12:52.528 --> 00:12:56.188 industry standard video editing tool and apply layers of 283 00:12:56.228 --> 00:13:00.128 AI to make things easier. So, be 284 00:13:00.188 --> 00:13:03.668 pre- we will send a list of softwares that you need to come prepared 285 00:13:03.728 --> 00:13:07.348 with. If you don't and you have your own video editing software, that's 286 00:13:07.388 --> 00:13:11.178 fine, but be prepared to have some video editing 287 00:13:11.268 --> 00:13:13.328 softwares ready to go. 288 00:13:13.428 --> 00:13:16.568 Awesome. Any other questions before we get to... Oh, yes. 289 00:13:16.608 --> 00:13:17.928 Bill? 290 00:13:17.948 --> 00:13:18.808 Hey there, Scott. 291 00:13:18.848 --> 00:13:18.978 Yes, sir. 292 00:13:18.978 --> 00:13:22.878 Any early feedback on, uh, Gemini AI Pro on the 293 00:13:22.928 --> 00:13:26.828 phone? 'Cause I was very interested. I haven't had a chance to, uh, buy it yet. 294 00:13:26.868 --> 00:13:29.848 But, uh, it has, uh, limited access to VE- 295 00:13:29.908 --> 00:13:32.128 VEO3, 3.1, and, uh, 296 00:13:32.228 --> 00:13:33.918 NanoBanano. 297 00:13:33.948 --> 00:13:37.228 Awesome. I'm gonna say, Rishabh and Das, do you guys want to take over that, take 298 00:13:37.268 --> 00:13:38.788 that? 299 00:13:38.868 --> 00:13:42.458 So, uh, Gemini, Gemini Pro, the 300 00:13:42.548 --> 00:13:46.228 subscription itself is great. It will give you 301 00:13:46.268 --> 00:13:50.028 access to NanoBanano 3, which is right now the best 302 00:13:50.148 --> 00:13:52.868 image generation model out there. 303 00:13:52.928 --> 00:13:55.988 It will also give you access to Gemini 3 Pro, which 304 00:13:56.068 --> 00:14:00.008 is the competitor to ChatGPT-5.1, which you can 305 00:14:00.028 --> 00:14:03.458 test out. Uh, in our experience, they work pretty much the same 306 00:14:03.508 --> 00:14:06.008 way. So, if you, uh, 307 00:14:06.908 --> 00:14:07.768 want to get 308 00:14:09.248 --> 00:14:11.408 into the Google space, absolutely get 309 00:14:11.448 --> 00:14:13.508 it. 310 00:14:16.068 --> 00:14:19.688 But if you want to im- you have a lot of product images, I would say 311 00:14:19.968 --> 00:14:23.687 close your eyes and get it. However, do not buy it if you 312 00:14:23.788 --> 00:14:26.218 already have a Google Workplace- 313 00:14:26.248 --> 00:14:26.638 Workspace. 314 00:14:26.638 --> 00:14:30.367 ... account. For example, we have, uh, we use Google for our 315 00:14:30.488 --> 00:14:34.028 business domains. Like, rishab@empmediagroup.com is in 316 00:14:34.088 --> 00:14:37.708 Google. So, we- I- um, you are already subscribed to Pro 317 00:14:38.168 --> 00:14:40.168 by default. So, if you- 318 00:14:40.178 --> 00:14:40.388 Okay, yeah. 319 00:14:40.397 --> 00:14:40.397 320 00:14:40.428 --> 00:14:43.188 I do have a, I do have a Workspace account. 321 00:14:43.268 --> 00:14:46.958 And, uh, the other thing that got me interested 'cause I- my research on VO3 and 322 00:14:47.008 --> 00:14:50.268 going back to the training we had, you can get very specific with your product with 323 00:14:50.288 --> 00:14:54.228 how it looks in VO3. Um, uh, and- and, uh, the 324 00:14:54.288 --> 00:14:57.508 examples that I saw, uh, that really got me interested in it. 325 00:14:57.518 --> 00:15:01.158 And so, I'm gonna go back and just in Google Workspace 'cause it- it has 326 00:15:01.208 --> 00:15:04.708 a- it has a lower subscription price month-to-month than if you just d- get the 327 00:15:04.768 --> 00:15:07.777 iPhone Pro version of it, so. But, uh, thanks for the 328 00:15:07.808 --> 00:15:09.068 feedback. 329 00:15:09.288 --> 00:15:11.057 Sure. <|agent|><|nolang|> 330 00:15:11.148 --> 00:15:11.438 One other- 331 00:15:11.438 --> 00:15:12.188 Another cha- 332 00:15:12.248 --> 00:15:13.608 Oh, go ahead. Go ahead. 333 00:15:13.688 --> 00:15:17.308 Uh, if you are doing product images specifically, 334 00:15:17.408 --> 00:15:21.388 uh, if- if you have- want enough credits with VO3, you'll need to go for 335 00:15:21.428 --> 00:15:25.418 the Ultra plan or else you'll run out for- run out of credit in like 10, 20, 336 00:15:25.668 --> 00:15:29.388 30, 40 tries, which is not enough. So, if you 337 00:15:29.588 --> 00:15:33.268 are planning to do vid- product video B-roll 338 00:15:33.348 --> 00:15:37.208 type of content, you want to generate videos like that, I would say 339 00:15:37.428 --> 00:15:41.408 use your Workspace account to create images of that in 340 00:15:41.468 --> 00:15:45.388 Google NanoBanano 3 and then take that over to, 341 00:15:45.428 --> 00:15:49.288 uh, uh, Kling AI, which is cheaper 342 00:15:49.348 --> 00:15:52.608 than VO3 to create image and video. 343 00:15:52.648 --> 00:15:52.798 Yes. 344 00:15:52.798 --> 00:15:52.798 345 00:15:52.798 --> 00:15:55.168 Okay. Yes, I had a bunch of credits in Kling I didn't use yet. 346 00:15:55.208 --> 00:15:57.148 Okay. 347 00:15:59.208 --> 00:15:59.808 Uh, three- 348 00:15:59.828 --> 00:15:59.968 Thanks. 349 00:15:59.978 --> 00:16:01.528 ... three que- Uh, you bet. You bet. 350 00:16:01.548 --> 00:16:03.828 Three quick things before we- before we jump into the training. 351 00:16:03.868 --> 00:16:07.768 One is, um, feel free... I had somebody message me, "Hey, is it cool if 352 00:16:07.788 --> 00:16:11.478 we put our LinkedIn or Instagram accounts in the Zoom chat?" 353 00:16:11.508 --> 00:16:14.837 Please, please, please. Connect with people. Support each other. 354 00:16:14.868 --> 00:16:18.608 Like, I- I try to follow everybody, uh, so 355 00:16:18.648 --> 00:16:22.508 whatever you're doing, like send me whatever your preferred or se- put 356 00:16:22.568 --> 00:16:26.448 your preferred handle in the Zoom chat. Let's support each other. 357 00:16:26.488 --> 00:16:30.208 If it's LinkedIn is your thing, if Instagram's your thing, then do that. 358 00:16:30.288 --> 00:16:32.648 Uh, whatever it is, TikTok, uh, pu- put it in there. 359 00:16:32.687 --> 00:16:36.508 We can support each other and that'll help us just follow 360 00:16:36.528 --> 00:16:39.367 along what everybody's doing. So, feel free to do that. 361 00:16:39.428 --> 00:16:43.108 Second thing is the last two weeks of- last two weeks of December, we're gonna be 362 00:16:43.208 --> 00:16:46.398 out. So, we're just gonna make sure everybody's gonna just we'll add two weeks to 363 00:16:46.448 --> 00:16:48.588 whatever your live coaching is or don't worry about that. 364 00:16:48.627 --> 00:16:51.888 We'll- we'll bonus everybody the two weeks and give you an extension on whatever 365 00:16:51.968 --> 00:16:54.588 program you have, whether it's month, three months, six months, 12 months. 366 00:16:54.608 --> 00:16:56.308 That's- that's fine. We'll cover you. 367 00:16:56.388 --> 00:16:59.988 Uh, the other thing I'm really excited about is- is, um, the Bootcamp 368 00:17:00.127 --> 00:17:00.668 2.0 369 00:17:01.608 --> 00:17:04.867 is gonna be released like in the next, uh, week or so. 370 00:17:04.927 --> 00:17:06.387 You'll all have access to that. 371 00:17:07.748 --> 00:17:10.268 So, we've put all of that together. We've assembled it all. 372 00:17:10.348 --> 00:17:12.498 And we're gonna give everybody access to that this... 373 00:17:12.548 --> 00:17:15.927 If you're live in the program or you just signed up, I know there's a bunch of 374 00:17:15.948 --> 00:17:19.148 folks who just signed up, you'll have access to the Bootcamp 2.0. 375 00:17:19.228 --> 00:17:20.968 Still go through Bootcamp 1.0, 376 00:17:22.127 --> 00:17:23.907 that'll give you a great foundation. 377 00:17:23.927 --> 00:17:27.568 But these are all new trainings, all new strategy from strategy, content creation, 378 00:17:27.588 --> 00:17:30.568 distribution and, uh, scaling and optimization. 379 00:17:30.608 --> 00:17:33.518 So, you have all the latest trainings all step-by-step. 380 00:17:33.548 --> 00:17:35.788 So, if you're new to the program, great timing. 381 00:17:35.848 --> 00:17:37.868 If you've been here awhile, still great timing. 382 00:17:37.908 --> 00:17:41.798 You'll get all the Bootcamp 2.0. Um, any questions before we jump into 383 00:17:41.828 --> 00:17:43.348 the- the training? 384 00:17:46.008 --> 00:17:48.668 All right. I think, I think we're good. 385 00:17:48.708 --> 00:17:49.038 Uh, real quick. 386 00:17:49.038 --> 00:17:49.038 387 00:17:49.268 --> 00:17:51.458 I- I popped it in the chat, but does there... 388 00:17:51.668 --> 00:17:54.928 I cannot remember if we did a training on NotebookLM. 389 00:17:55.948 --> 00:17:56.888 No, we did not. 390 00:17:56.948 --> 00:17:59.438 No, we've talked about it, but never done a training on it. 391 00:17:59.468 --> 00:18:02.718 Okay. I was just talking to somebody about it yesterday and had some really cool 392 00:18:02.728 --> 00:18:05.608 ideas and I was like, "Oh, I gotta go see if there's something on that." So, okay. 393 00:18:05.628 --> 00:18:09.388 (laughs) All right. All right. We'll have to take another look at that. 394 00:18:09.488 --> 00:18:12.988 Um, and if there's enough interest, then I'd be happy to do one. 395 00:18:13.088 --> 00:18:16.512 Um, okay.So while we ... And I don't know if we're gonna have, um, 396 00:18:16.932 --> 00:18:20.782 Adam for the whole time. But Adam, as you guys know, is, or may 397 00:18:20.852 --> 00:18:24.372 know, he's an EOS Traction 398 00:18:24.632 --> 00:18:27.852 expert and he's our coach, but he's also in the program. 399 00:18:27.872 --> 00:18:31.772 He's also going through the program and he's kind enough to say, "Look, if anybody 400 00:18:31.872 --> 00:18:35.632 has any questions on EOS, or traction, or rock 401 00:18:35.712 --> 00:18:39.132 building, or anything like that, fire him up a note." But his name is Adam 402 00:18:39.192 --> 00:18:42.552 Pontrelli. He's in our AI WhatsApp group. 403 00:18:42.592 --> 00:18:46.572 He's not cheap, um, but he's a resource to you all. 404 00:18:46.632 --> 00:18:49.232 If you have a quick question, fire him off a question. 405 00:18:49.312 --> 00:18:53.012 Um, and he, um, he's in the group so take full 406 00:18:53.052 --> 00:18:56.262 advantage of that. (laughs) I don't mean it in a bad way, but take advantage of it. 407 00:18:56.272 --> 00:18:59.952 If you have a question about US traction, uh, he's, he's obviously 408 00:18:59.972 --> 00:19:00.862 extraordinarily knowledgeable. 409 00:19:00.892 --> 00:19:04.492 Today we're gonna be talking about, uh, measurement and 410 00:19:04.572 --> 00:19:08.161 optimization, and we will be using a little bit of the traction tools. 411 00:19:08.192 --> 00:19:10.012 Give you a quick overview on the course roadmap. 412 00:19:10.032 --> 00:19:13.002 We'll dig right into the, uh, measurement and optimization. 413 00:19:13.012 --> 00:19:16.092 We'll go through three secrets. We're gonna do a live demo and then offer 414 00:19:16.172 --> 00:19:17.552 everybody, or invite everyone 415 00:19:19.072 --> 00:19:22.152 to take action on an assignment. You can even start that today. 416 00:19:22.232 --> 00:19:25.831 Um, as you all know, the elite AI marketing method is 417 00:19:25.852 --> 00:19:29.762 designed in such a way to give you strategy first, lock that down, nail that 418 00:19:29.852 --> 00:19:33.532 down, refine that strategy, then begin producing content, then 419 00:19:33.542 --> 00:19:35.272 distributing content and optimization. 420 00:19:35.312 --> 00:19:39.252 One thing I'm seeing with a lot of the offshore folks and, uh, the virtual, 421 00:19:39.272 --> 00:19:42.892 the virtual folks, make sure ... And, and on this call I think you guys are doing a 422 00:19:42.912 --> 00:19:46.692 great job, but I do see this on, on some where the virtual assistant will go off 423 00:19:46.732 --> 00:19:49.872 and do some of the strategy, but they're not aligning it with the owners of the 424 00:19:49.952 --> 00:19:52.732 business or the marketing managers and so there's a disconnect. 425 00:19:52.772 --> 00:19:55.912 You guys have to be lockstep because before you create the 426 00:19:56.052 --> 00:19:59.392 content, you've gotta make sure that they understand that they agree with the 427 00:19:59.452 --> 00:20:02.572 niche, the core messaging, the ICPs, all that's locked 428 00:20:02.592 --> 00:20:06.212 down. Then you go to the production, distribution, and optimization. 429 00:20:07.672 --> 00:20:10.922 Um, by the way, we do have in here you'll see mindset. 430 00:20:10.952 --> 00:20:13.892 We've got a mindset coach that we're planning to come in at the very end of the 431 00:20:13.972 --> 00:20:17.762 year to get everybody around, uh, break through the fear of 432 00:20:17.792 --> 00:20:21.192 personal content creation. So if you have been thinking about creating 433 00:20:21.212 --> 00:20:24.632 content for your own brand, if you've been thinking about getting in front of the, 434 00:20:24.672 --> 00:20:28.012 in front of your phone, if you've been thinking about it and not doing it 435 00:20:28.412 --> 00:20:32.101 because your hair's not right, your makeup's not right, you don't look, uh, you're, 436 00:20:32.132 --> 00:20:34.402 you're too tired, you don't have the right shirt, you have the wrong this, the 437 00:20:34.432 --> 00:20:36.892 wrong that, this is gonna be for you. 438 00:20:36.932 --> 00:20:40.692 It's a really cool training. She's a mindset coach and she's all 439 00:20:40.792 --> 00:20:44.432 about that. So we've got that, um, at the end of December. 440 00:20:44.452 --> 00:20:46.372 I think one of our last calls before the end of the year. 441 00:20:46.412 --> 00:20:50.312 End on a positive note, a motivational note, and she's like a breakthrough 442 00:20:50.351 --> 00:20:54.172 type of coach. Um, so this is 443 00:20:54.232 --> 00:20:56.092 where we are with the measurement and optimization. 444 00:20:56.132 --> 00:20:58.752 We've got some bonus modules coming over there on the right. 445 00:20:58.831 --> 00:21:02.452 Landing pages, SEO, SEM, deep dive on captions. 446 00:21:02.472 --> 00:21:06.232 So all that stuff is gonna be in your boot camp 2.0. 447 00:21:06.272 --> 00:21:10.072 So I'm really excited. All organized just like boot 448 00:21:10.112 --> 00:21:13.952 camp, uh, 1.0 was, so you can go right through the course 449 00:21:14.052 --> 00:21:17.112 and through that. And that's perfect for January 'cause then you can refine your 450 00:21:17.172 --> 00:21:20.372 strategy, go through the content production, optimization, 451 00:21:20.432 --> 00:21:24.312 distribution, all just bang, bang, bang, get it all done. 452 00:21:24.392 --> 00:21:27.752 Um, so all that's gonna be available very soon. 453 00:21:27.792 --> 00:21:31.101 Today we're talking about measurement and optimization. So I'm excited about this. 454 00:21:31.112 --> 00:21:34.862 Uh, the goal for today is really identify what's working in the last, say, 90 455 00:21:34.932 --> 00:21:38.812 days, what's not, and apply data-driven tweaks to improve the 456 00:21:38.851 --> 00:21:41.981 campaign performance and start scaling results. 457 00:21:42.012 --> 00:21:45.112 The tools that you're gonna need, ChatGBT and an EOS 458 00:21:45.192 --> 00:21:48.712 scorecard. What's an E- EOS scorecard, you ask? 459 00:21:48.732 --> 00:21:52.492 Well hopefully you know what an EOS scorecard is, but you'd be surprised 460 00:21:52.812 --> 00:21:56.712 on a lot of our momentum calls even though we're showing what your level 461 00:21:56.752 --> 00:21:59.932 10 looks like and where your US sco- scorecard is. 462 00:21:59.992 --> 00:22:03.952 Some, some folks are still ... Because they're overwhelmed with a lot of stuff, 463 00:22:03.992 --> 00:22:07.432 they're still not finding it. So we wanna make sure you know exactly where that is. 464 00:22:07.552 --> 00:22:11.321 Um, and we'll show you today. If you've ever wondered, 465 00:22:11.412 --> 00:22:14.662 like, "I can't make s- sense of the data. Nothing's working. 466 00:22:14.712 --> 00:22:17.632 I need a data person to look at the data for me." Forget all that stuff. 467 00:22:17.652 --> 00:22:19.812 We've got some really cool prompts that'll help you. 468 00:22:19.851 --> 00:22:23.812 And ChatGBT in a crunch can be your data 469 00:22:23.872 --> 00:22:27.821 analytics person. We started testing this and it was really kind of cool what, uh, 470 00:22:27.831 --> 00:22:31.791 what we found. We're gonna go through three secrets, diagnose 471 00:22:31.831 --> 00:22:35.801 before you fix, the evolution of this whole thing, and then figure out how 472 00:22:35.831 --> 00:22:39.732 to scale the winners. And we're gonna make it dirt, dirt simple so you can 473 00:22:39.792 --> 00:22:43.572 walk right through it. And why don't I show, uh, Rishabh, um, I think we have the 474 00:22:43.612 --> 00:22:46.452 samples of the EOS scorecard, the level 10 exactly where it is. 475 00:22:46.752 --> 00:22:48.851 I'll let you take it from here. 476 00:22:48.862 --> 00:22:48.862 477 00:22:48.872 --> 00:22:52.452 And by the way, while Rishabh is doing this, 478 00:22:52.732 --> 00:22:55.712 go to the calendar invite that we sent you for your monthly 479 00:22:55.792 --> 00:22:59.652 momentums, grab your level 10, it's the agenda in there. 480 00:22:59.692 --> 00:23:03.372 And in that agenda you'll see the scorecard and so you can follow along with us. 481 00:23:03.392 --> 00:23:05.782 And if you have any questions, just raise your hand and we'll help you out. 482 00:23:05.792 --> 00:23:08.452 Then, uh, Rishabh, go for it. 483 00:23:08.532 --> 00:23:09.272 All right. 484 00:23:10.592 --> 00:23:14.351 Awesome. So like Scott mentioned, secret number 485 00:23:14.452 --> 00:23:18.172 one is diagnose before you fix, the data 486 00:23:18.272 --> 00:23:22.192 clarity system. And what that is is firstly 487 00:23:22.252 --> 00:23:25.062 numbers will always tell you a story. 488 00:23:25.112 --> 00:23:27.662 If you cannot measure it, you cannot improve it. 489 00:23:27.662 --> 00:23:31.112 If you have not been measuring in your scorecard weekly, 490 00:23:31.732 --> 00:23:35.312 every single week, you don't know what's working, what's not 491 00:23:35.372 --> 00:23:39.252 working. You are going by gut. And if you are going by 492 00:23:39.331 --> 00:23:43.052 gut and not data, uh, chances are 493 00:23:43.272 --> 00:23:47.052 you m- ... Statistically speaking, you might be wrong. 494 00:23:47.132 --> 00:23:47.472 So 495 00:23:48.692 --> 00:23:51.452 numbers will always tell you a story. 496 00:23:51.552 --> 00:23:55.192 And, uh, here's a quick recap of what we mean 497 00:23:55.292 --> 00:23:59.092 by the EOS scorecard. You all have an EOS 498 00:23:59.132 --> 00:24:03.092 scorecard with you. We have supplied everybody with an 499 00:24:03.152 --> 00:24:04.331 EOS scorecard, 500 00:24:05.512 --> 00:24:08.972 uh, in your level 10 document. So this is what the EOS 501 00:24:09.032 --> 00:24:12.831 scorecard looks like. And Scott, do you want me to go through the level 10 and 502 00:24:12.932 --> 00:24:14.292 show them where a EOS scorecard is? 503 00:24:14.312 --> 00:24:18.192 Yeah. I'm, I'm curious. Show of hands, anyone not know 504 00:24:18.272 --> 00:24:21.780 where their level 10 is?... or not know where their scorecard is. 505 00:24:21.820 --> 00:24:25.120 And don't be embarrassed. Let me just, let me just make sure everybody's got it, if 506 00:24:25.159 --> 00:24:25.750 you don't know 507 00:24:26.620 --> 00:24:29.399 on your, on your, say, in your calendar invite. 508 00:24:30.280 --> 00:24:32.560 Go ahead and put it in the fridge, buddy. Thank you. 509 00:24:32.679 --> 00:24:34.820 Yeah. All right, everybody... It looks like everybody's, everybody's good. 510 00:24:34.840 --> 00:24:38.699 All right, good, good. If you w- if you do just sh- um, 511 00:24:38.840 --> 00:24:42.580 all right, g- go ahead. If everybody's got it, then that's fine. 512 00:24:42.639 --> 00:24:46.539 All right. So just to reiterate, it will be in the 513 00:24:46.600 --> 00:24:50.419 resources section of your level 10 document, uh, in the 514 00:24:50.480 --> 00:24:52.760 rocks part of your level 10 document. 515 00:24:52.820 --> 00:24:55.379 Your EOS scorecard will be linked there. 516 00:24:55.439 --> 00:24:58.570 If you cannot find it, go over to your level 10 document that we have 517 00:24:58.580 --> 00:25:02.300 supplied. In the rocks part, there is a scorecard 518 00:25:02.360 --> 00:25:03.480 attached to 519 00:25:04.360 --> 00:25:07.860 the level 10 document. All right. So what does an 520 00:25:07.939 --> 00:25:11.879 EOS scorecard include? Although I feel like an imposter 521 00:25:11.939 --> 00:25:15.179 with Adam being on here, uh, showing the EOS 522 00:25:15.199 --> 00:25:19.139 scorecard. However, so there is always an 523 00:25:19.220 --> 00:25:23.139 owner. Every single measurable is supposed 524 00:25:23.179 --> 00:25:26.899 to be owned by somebody. There cannot be two owners to one 525 00:25:26.980 --> 00:25:29.649 number. If r- uh, re-cor- 526 00:25:29.699 --> 00:25:33.550 re-phrasing, uh, Adam, if 527 00:25:33.600 --> 00:25:37.060 there are more than one owner- owners to a measurable, there are no 528 00:25:37.120 --> 00:25:39.550 owners to a measurable. So 529 00:25:41.040 --> 00:25:44.610 one owner should own one measurable. 530 00:25:44.639 --> 00:25:48.439 Then it's the measurable itself. What are the key metrics that you 531 00:25:48.480 --> 00:25:51.290 want to track? Let's say in this case, we have... 532 00:25:51.320 --> 00:25:54.139 This is a sample level 10. So if you are doing Facebook 533 00:25:54.199 --> 00:25:57.300 ads, the most important 534 00:25:57.860 --> 00:26:01.379 numbers, in our opinion, for you would be media spend, how much you're 535 00:26:01.480 --> 00:26:04.199 spending. How many views are you getting, 536 00:26:04.220 --> 00:26:08.120 impressions? How many clicks are you generating? 537 00:26:08.139 --> 00:26:10.480 How many leads are coming from those clicks? 538 00:26:10.560 --> 00:26:13.419 And how many sales calls are you ultimately booking? 539 00:26:13.439 --> 00:26:15.939 Or how many sales qualified leads are you getting? 540 00:26:15.980 --> 00:26:19.770 These are numbers that we have thrown out there, which are important to us. 541 00:26:19.860 --> 00:26:23.699 If the numbers are different for you, please feel free to change 542 00:26:23.740 --> 00:26:24.790 them. But, um- 543 00:26:24.800 --> 00:26:28.360 I think, Adam, you said it was a good thing to think, like, if you were on a desert 544 00:26:28.460 --> 00:26:28.919 island 545 00:26:29.860 --> 00:26:33.760 and you had to run your business by between seven and 15 numbers, what 546 00:26:33.780 --> 00:26:37.240 would they be? Is that, is that what you said? 547 00:26:39.740 --> 00:26:41.550 That's exactly right. How do you feel? 548 00:26:41.550 --> 00:26:45.360 Like, you can't communicate with the office and 549 00:26:45.379 --> 00:26:49.110 there's no phone, there's no fax, there's no internet, and someone 550 00:26:49.139 --> 00:26:52.699 hands you a sheet of paper with five to 15 numbers on there- 551 00:26:52.719 --> 00:26:52.990 Five to 552 00:26:52.990 --> 00:26:56.730 15. ... how do you feel? What, what numbers do you need to see to make sure 553 00:26:57.580 --> 00:27:00.500 y- you feel like you have a pulse on the business? 554 00:27:01.159 --> 00:27:04.679 Pre- predominantly, and preferably, 555 00:27:04.740 --> 00:27:08.679 leading indicators, activity-based numbers, so that you 556 00:27:08.699 --> 00:27:12.580 know your team and they know what success looks like at the end of the 557 00:27:12.620 --> 00:27:14.080 week. 558 00:27:14.120 --> 00:27:17.840 And y- and there's, um... I think there might even be some resources on sample 559 00:27:17.940 --> 00:27:20.719 metrics. Is that any on a publicly available website, on the EOS 560 00:27:20.780 --> 00:27:22.139 website? 561 00:27:22.280 --> 00:27:24.100 Uh, I'm looking right now. 562 00:27:24.120 --> 00:27:24.129 Okay. 563 00:27:24.159 --> 00:27:27.199 So I'll drop them in, I'll drop them in the chat if I can find them in the next 564 00:27:27.219 --> 00:27:28.219 three or four minutes. 565 00:27:28.300 --> 00:27:30.639 Okay. What we'll do is we'll try to make a link available. 566 00:27:30.659 --> 00:27:34.219 If it is available and you don't know what metrics you should be 567 00:27:34.280 --> 00:27:37.919 tracking, Adam showed us something during our strategy session with, like, 568 00:27:38.620 --> 00:27:41.820 dozens of different metrics, uh, marketing, 569 00:27:41.919 --> 00:27:45.399 sales, financial, operations, across all 570 00:27:45.460 --> 00:27:49.139 categories, whether you're a manufacturing company, B2B, B2C, 571 00:27:49.408 --> 00:27:52.230 and it allowed us to kind of say, "Ooh, that one would be a good one, this one," 572 00:27:52.240 --> 00:27:55.740 and we created a brand new scorecard yester- yesterday, so this might help. 573 00:27:57.100 --> 00:28:00.320 Yes. Another, uh, recommendation, uh, from 574 00:28:01.080 --> 00:28:03.419 us would be start simple. 575 00:28:03.460 --> 00:28:03.620 Yeah. 576 00:28:03.760 --> 00:28:07.500 Uh, go with a smaller number of measureables at 577 00:28:07.620 --> 00:28:11.560 first, and then expand. There is no point of capping all 15 578 00:28:11.600 --> 00:28:12.480 numbers in there- 579 00:28:12.490 --> 00:28:12.490 580 00:28:12.490 --> 00:28:15.800 (laughs) ... and then filling out three at the end of every week. 581 00:28:15.840 --> 00:28:19.620 So start simple, but be consistent with filling them out 582 00:28:19.659 --> 00:28:22.120 every week. That is important. All right. 583 00:28:22.179 --> 00:28:25.580 Then there is a baseline. This is an addition. 584 00:28:25.639 --> 00:28:29.169 A baseline is, let's say, you have been doing meta 585 00:28:29.169 --> 00:28:33.080 ads, based on this example. What are you getting right now? 586 00:28:33.120 --> 00:28:36.310 What has been your average last 90 days on... 587 00:28:36.340 --> 00:28:40.060 How much have you been spending, impressions, clicks, uh, 588 00:28:40.099 --> 00:28:43.360 leads, and sales generated, or sales qualified 589 00:28:43.419 --> 00:28:46.699 leads? Then you set a goal. What is the goal? 590 00:28:46.719 --> 00:28:49.360 All right, I have been getting this for the past 90 days. 591 00:28:49.370 --> 00:28:52.820 I want to get this the next 90 days 592 00:28:53.300 --> 00:28:56.600 in a, in our 90-day world. And then you track the 593 00:28:56.639 --> 00:28:58.139 numbers weekly 594 00:28:59.139 --> 00:29:01.820 on set date, set time, every single week. 595 00:29:01.860 --> 00:29:04.960 Let's say your week starts on a Monday, ends on a Sunday. 596 00:29:05.000 --> 00:29:08.899 What has your numbers been? And each owner goes in and 597 00:29:08.960 --> 00:29:12.730 fills out the rocks. Or, uh, the... 598 00:29:12.730 --> 00:29:15.179 I'm sorry, not the rocks, the numbers themselves. 599 00:29:15.219 --> 00:29:18.960 So that is how it functions. At the end of each 90 600 00:29:19.040 --> 00:29:23.000 day, you can look at if the 90-day average is better 601 00:29:23.679 --> 00:29:25.679 than the baseline 90-day average. 602 00:29:25.719 --> 00:29:29.690 So if you are climbing up, you are moving in a positive 603 00:29:29.780 --> 00:29:33.399 direction. So, uh, big picture, that is how an 604 00:29:33.460 --> 00:29:36.719 EOS scorecard works in a marketing function 605 00:29:36.780 --> 00:29:40.679 like we have over here. Uh, any questions? 606 00:29:44.360 --> 00:29:47.399 Okay, no questions. All right. 607 00:29:48.399 --> 00:29:50.139 Moving ahead. 608 00:29:51.320 --> 00:29:54.909 Based on this scorecard, you... Now, 609 00:29:54.960 --> 00:29:58.909 obviously, you might be running organic content on social media. 610 00:29:58.940 --> 00:30:02.780 You might be running, uh, let's say, an email marketing campaign on social 611 00:30:02.860 --> 00:30:05.940 media. You may be doing a LinkedIn DM strategy on social 612 00:30:06.020 --> 00:30:09.980 media, uh, uh, on, on LinkedIn. You may or might be 613 00:30:10.000 --> 00:30:13.460 doing, uh, m- m- totally different paid ads, Google 614 00:30:13.580 --> 00:30:17.120 Ads. You may be tracking website numbers. 615 00:30:17.199 --> 00:30:21.100 You will be tracking all these different numbers on social 616 00:30:21.179 --> 00:30:24.808 media. Based on that-You 617 00:30:25.188 --> 00:30:28.988 may have a question. So many numbers, 618 00:30:29.828 --> 00:30:30.828 so many things. 619 00:30:31.688 --> 00:30:34.458 I have no idea what's working, what's not working. 620 00:30:34.868 --> 00:30:38.848 I have all this data in the past 90 days, I 621 00:30:39.008 --> 00:30:40.608 cannot make any sense of it. 622 00:30:42.288 --> 00:30:46.228 So what do I do with that data? How do I make sense 623 00:30:46.288 --> 00:30:48.228 of it? So for that, 624 00:30:49.228 --> 00:30:52.588 we have created a prompt for you. So if you go to 625 00:30:52.828 --> 00:30:56.508 x100.scottempringham.com/prompt 626 00:30:57.408 --> 00:31:01.258 and scroll to the absolute bottom of the page... 627 00:31:03.128 --> 00:31:07.048 You will see a prompt called the X100 Scorecard 628 00:31:07.108 --> 00:31:10.768 Analyst prompt. And what that does 629 00:31:10.908 --> 00:31:11.198 is 630 00:31:12.588 --> 00:31:13.728 it creates 631 00:31:16.668 --> 00:31:20.558 a data analyst spe- specialist who is familiar 632 00:31:20.648 --> 00:31:22.208 with the EOS, 633 00:31:23.408 --> 00:31:27.128 uh, materials like the scorecard, the books, Traction, 634 00:31:28.028 --> 00:31:31.688 uh, Rocket Fuel, and all those great books. 635 00:31:31.748 --> 00:31:34.308 And also an expert social media 636 00:31:34.348 --> 00:31:38.228 marketer. This person will go 637 00:31:38.248 --> 00:31:40.748 through your scorecard and identify 638 00:31:40.828 --> 00:31:43.168 trends, leaks 639 00:31:44.408 --> 00:31:48.368 in every single part of your marketing campaign, whether it's 640 00:31:48.448 --> 00:31:52.148 Facebook ads, whether it's email marketing campaign, whether it's organic 641 00:31:52.228 --> 00:31:55.868 social media. This prompt will help, get 642 00:31:55.908 --> 00:31:59.728 ChatGPT to do the data analysis part for you. 643 00:31:59.768 --> 00:32:03.588 Now, it's obviously easy to see, all right, my Facebook 644 00:32:03.648 --> 00:32:07.268 ads is not performing because week seven onwards, leads just 645 00:32:07.288 --> 00:32:11.218 dropped. But why did they drop? You would n- need someone 646 00:32:11.288 --> 00:32:14.688 like Nick with expertise in, uh, social 647 00:32:14.748 --> 00:32:18.648 media to actually go in and say, "All right, so your 648 00:32:18.988 --> 00:32:21.868 clicks are good, but they are not converting. 649 00:32:21.908 --> 00:32:25.778 Leads are not converting, so probably the offer is not strong enough." 650 00:32:25.808 --> 00:32:29.768 Or, "You are getting impressions, that's fine, but you're not getting enough 651 00:32:29.968 --> 00:32:33.607 clicks, so maybe that is a creative problem." You need some domain 652 00:32:33.688 --> 00:32:37.388 expertise to be able to spot those, uh, 653 00:32:37.428 --> 00:32:41.108 challenges. How do you do that? This 654 00:32:41.148 --> 00:32:44.888 prompt will do it for you. So we will actually go 655 00:32:44.968 --> 00:32:48.888 through a live demo, but before that, how 656 00:32:48.928 --> 00:32:52.788 you use, what is the method that we are gonna go through today, it's copy, 657 00:32:52.828 --> 00:32:56.748 paste the prompt into ChatGPT. There is no changes required 658 00:32:56.788 --> 00:33:00.728 to this prompt. You just copy, paste, and drop it in 659 00:33:00.788 --> 00:33:03.988 there. You will upload your EOS scorecard. 660 00:33:04.108 --> 00:33:07.928 I'll show you how to do that as well, and then you will consult your 661 00:33:08.128 --> 00:33:11.568 X100 scorecard analyst. These are the three 662 00:33:11.708 --> 00:33:13.528 steps that I'll be showing you 663 00:33:14.408 --> 00:33:14.918 right now, 664 00:33:16.268 --> 00:33:19.008 so let's go through the live 665 00:33:19.028 --> 00:33:22.888 demo. All right. We will open up 666 00:33:22.928 --> 00:33:24.308 ChatGPT. 667 00:33:25.468 --> 00:33:29.388 I- this is extremely important that you do this thing, uh, 668 00:33:29.408 --> 00:33:33.048 the entire process that we sh- showed you. 669 00:33:33.148 --> 00:33:36.898 Oh, page not found. Uh- 670 00:33:36.928 --> 00:33:38.348 That was for Dave, Ward. 671 00:33:38.408 --> 00:33:39.168 Oh, I, I see. 672 00:33:39.208 --> 00:33:40.128 Sorry. 673 00:33:40.148 --> 00:33:41.957 Thank God. I had a mini heart attack. 674 00:33:41.957 --> 00:33:43.068 (laughs) 675 00:33:43.088 --> 00:33:43.448 Um, 676 00:33:44.548 --> 00:33:48.028 all right. So it is extremely important that you do this 677 00:33:48.088 --> 00:33:51.988 exercise in a chat thread where all your information, your 678 00:33:52.048 --> 00:33:55.308 campaigns have been built, like you have been creating the ads, you've been 679 00:33:55.408 --> 00:33:57.818 creating the emails, you've been c- you... 680 00:33:57.848 --> 00:34:01.828 It has your ICP, uh, it has your core messaging and all that good 681 00:34:01.948 --> 00:34:05.788 stuff, or in a custom GPT where all of 682 00:34:05.848 --> 00:34:09.668 that information is already fed. So either of those 683 00:34:09.688 --> 00:34:13.468 two things, either a chat thread where you have been talking to ChatGPT creating 684 00:34:13.508 --> 00:34:17.108 content for yourself or, um, a 685 00:34:17.148 --> 00:34:21.028 custom GPT where all this information is fed 686 00:34:21.108 --> 00:34:24.908 into its knowledge. So either of those two things work, 687 00:34:24.968 --> 00:34:27.468 but it is absolutely crucial that you do that. 688 00:34:28.408 --> 00:34:32.388 So this is a client of ours, Foundrs, that we'll be using as a case 689 00:34:32.448 --> 00:34:35.978 study today. We have been doing... 690 00:34:35.988 --> 00:34:39.168 We have taken over their social media marketing. 691 00:34:39.208 --> 00:34:43.128 Now, this is, this is really cool. We have taken over their social 692 00:34:43.188 --> 00:34:46.828 media marketing. We are, uh, started, 693 00:34:46.888 --> 00:34:50.788 starting to push out content for them, l- let's say past one, two weeks, 694 00:34:50.808 --> 00:34:54.708 but we want to get an idea of what is happening, what has been happening for 695 00:34:54.728 --> 00:34:58.268 the last 90 days. And fortunately they were using the 696 00:34:58.328 --> 00:35:01.648 EOS scorecard, they were tracking numbers and all that, so we will 697 00:35:02.068 --> 00:35:05.668 get an entire picture of all of what is happening 698 00:35:06.268 --> 00:35:09.928 through this prompt. So let me go over to the 699 00:35:09.948 --> 00:35:12.868 prompt, let me copy pa- copy that, paste it into 700 00:35:12.908 --> 00:35:15.578 ChatGPT, and I will hit 701 00:35:15.648 --> 00:35:19.088 enter. Let's see what it comes up 702 00:35:19.157 --> 00:35:20.748 with. 703 00:35:22.228 --> 00:35:22.948 It is a long 704 00:35:23.048 --> 00:35:27.528 prompt. 705 00:35:29.988 --> 00:35:33.608 It is thinking. 706 00:35:35.588 --> 00:35:39.248 All right, so you'll see it is asking us for the 707 00:35:39.328 --> 00:35:42.688 EOS scorecard file, either, it can either be a 708 00:35:42.728 --> 00:35:46.318 CSV, an Excel or a clear screenshot of the scorecard 709 00:35:46.348 --> 00:35:50.208 table, whatever is easiest. However, here's a small 710 00:35:51.328 --> 00:35:56.648 hack/advice/tip, 711 00:35:56.688 --> 00:36:00.548 what we have seen when we upload a CSV and Excel file, 712 00:36:00.648 --> 00:36:04.568 sometimes, not all the times, sometimes the data 713 00:36:04.628 --> 00:36:08.448 might... ChatGPT will tell you that, "I'm not 714 00:36:08.528 --> 00:36:11.898 able to open your Excel file." It will happen. 715 00:36:12.008 --> 00:36:15.888 Uh, sometimes, like four out of 10 times, three out of 10 times, 716 00:36:15.928 --> 00:36:18.388 that will happen. If your 717 00:36:19.468 --> 00:36:23.368 Excel or your scorecard is not set up properly, like there are merged 718 00:36:23.448 --> 00:36:27.308 cells, there's like all these formatting issues, ChatGPT will 719 00:36:27.368 --> 00:36:30.568 mess up the, uh, it can't read it properly. 720 00:36:31.128 --> 00:36:32.828 So what do you do in that situation? 721 00:36:32.888 --> 00:36:35.748 You will, you can just take a screenshot. 722 00:36:35.808 --> 00:36:39.578 So I will do exactly that. This is their level 10 document, for 723 00:36:39.628 --> 00:36:42.996 example.You have a similar level 10 document. 724 00:36:43.056 --> 00:36:46.336 Your scorecard will be linked over here. 725 00:36:46.376 --> 00:36:50.136 We'll go there, and this is their scorecard. 726 00:36:50.176 --> 00:36:52.736 Now, what we'll do is we will expand this. 727 00:36:52.776 --> 00:36:54.236 I'll take a screenshot 728 00:36:55.296 --> 00:36:58.976 of the entire scorecard, of the relevant 729 00:36:59.096 --> 00:36:59.906 parts obviously, 730 00:37:02.316 --> 00:37:06.076 and then I will drop it into the chat 731 00:37:06.176 --> 00:37:06.556 thread. 732 00:37:08.456 --> 00:37:11.596 And then I can just say something to the effect of, 733 00:37:12.096 --> 00:37:15.696 "Here is the screenshot of my EOS 734 00:37:15.756 --> 00:37:17.836 scorecard." 735 00:37:19.056 --> 00:37:20.056 And hit 736 00:37:20.196 --> 00:37:23.156 enter. 737 00:37:26.996 --> 00:37:30.516 Then it'll go through... It'll think, it'll take a moment to 738 00:37:30.556 --> 00:37:33.916 think. It'll keep you entertained by showing you what it's 739 00:37:34.036 --> 00:37:37.586 thinking, so, uh, you don't have to 740 00:37:39.196 --> 00:37:42.256 worry about, "All right, will it give me a good answer? Yes. 741 00:37:42.296 --> 00:37:45.936 No." So you can actually see what it's going through. 742 00:37:45.955 --> 00:37:49.136 It's analyzing the image, let's see. 743 00:37:50.356 --> 00:37:53.956 It's cropping higher rows for more focus. 744 00:38:01.656 --> 00:38:01.666 Mm. 745 00:38:01.696 --> 00:38:04.756 And we'll... Uh, any questions while this is coming up with 746 00:38:06.336 --> 00:38:07.756 a report for us? 747 00:38:07.796 --> 00:38:11.076 Has anybody ever used, um... Has anybody ever plugged their scorecard 748 00:38:11.156 --> 00:38:13.356 into ChatGPT for analysis? 749 00:38:15.436 --> 00:38:19.406 Okay. Yeah, so, uh, y- you know, it's- it's funny, it... 750 00:38:19.456 --> 00:38:22.566 As much as we look at the scorecards, we started doing this with our clients, and 751 00:38:22.616 --> 00:38:26.236 it started finding trends or some things that we 752 00:38:26.296 --> 00:38:27.616 didn't- we didn't necessarily think about. 753 00:38:27.636 --> 00:38:30.436 And then it even came up with some suggestions. I'll give you an example. 754 00:38:30.456 --> 00:38:33.896 We noticed that the impressions were good, cost per clicks were good, traffic to 755 00:38:33.916 --> 00:38:36.196 the website was good, but the conversions were off. 756 00:38:36.216 --> 00:38:39.936 And so it gave us a bunch of ideas why the conversions could be 757 00:38:40.016 --> 00:38:40.456 lower, 758 00:38:41.296 --> 00:38:43.576 loading score, uh, loading images. 759 00:38:43.596 --> 00:38:47.366 It c- uh, so it gave us a whole list of things to check rather than go, "Oh, shit." 760 00:38:47.396 --> 00:38:50.636 Okay, so what does that mean now for the website? 761 00:38:50.736 --> 00:38:54.646 Um, you do it with email campaigns, uh, and load different email (laughs) campaigns 762 00:38:54.696 --> 00:38:58.396 in there, open rates and click-through rates and, uh, replies. And why is this? 763 00:38:58.436 --> 00:39:01.436 It'll- it'll recommend alternative subject lines, so you load stuff in there, not 764 00:39:01.456 --> 00:39:03.576 only the scorecard but the creative as well. 765 00:39:03.636 --> 00:39:06.596 It's, um, it's enormously helpful and a big time saver. 766 00:39:06.676 --> 00:39:10.396 Absolutely. Yes. Uh, another clarification 767 00:39:10.516 --> 00:39:10.736 on 768 00:39:11.536 --> 00:39:15.336 what exactly does this do for you? It will not tell you things 769 00:39:15.396 --> 00:39:19.196 like... All right, that ad you did for Black Friday sale, 770 00:39:19.236 --> 00:39:21.616 that did really well. It will not tell you that. 771 00:39:21.656 --> 00:39:25.446 What it will tell you is weeks- week four, you did 772 00:39:25.496 --> 00:39:29.136 something really interesting which got your 773 00:39:29.696 --> 00:39:33.616 clicks up by 30%. It will tell you where to look. 774 00:39:33.656 --> 00:39:37.266 So now you have clarity on wher- where exactly to look 775 00:39:38.256 --> 00:39:41.476 in order to find, "All right, week four I did this post. 776 00:39:41.516 --> 00:39:45.496 Let's do more of these posts." So, th- it will tell you where 777 00:39:45.516 --> 00:39:49.416 to look. It will give you insights on, "All right, so your clicks seem to 778 00:39:49.456 --> 00:39:53.036 have dropped off, so there might be creative fatigue." It will give you 779 00:39:53.956 --> 00:39:57.726 expertise based on numbers, and then you can go in and 780 00:39:57.796 --> 00:40:01.016 look as to, "All right, kill these posts. 781 00:40:01.056 --> 00:40:02.896 Let's do more of these posts because these are 782 00:40:02.936 --> 00:40:06.276 working." 783 00:40:08.696 --> 00:40:09.376 All right. 784 00:40:15.936 --> 00:40:18.336 It's always interesting to see how 785 00:40:20.496 --> 00:40:21.116 ChatGPT 786 00:40:21.185 --> 00:40:29.536 thinks. 787 00:40:33.036 --> 00:40:35.916 It's taking longer. Normally it doesn't take this long. 788 00:40:35.976 --> 00:40:38.456 Yeah, it's- it's on the thinking model. 789 00:40:38.596 --> 00:40:39.856 Sometimes it takes- 790 00:40:40.156 --> 00:40:40.476 Oh. 791 00:40:40.486 --> 00:40:43.446 ... uh, sometimes it takes... Th- does... 792 00:40:43.516 --> 00:40:45.996 It- it won't be instant, for sure. 793 00:40:46.016 --> 00:40:47.816 Mm. 794 00:40:50.276 --> 00:40:53.706 It also depends on how much load ChatGPT is in right now. 795 00:40:53.706 --> 00:40:56.396 Mm-hmm. 796 00:41:14.936 --> 00:41:18.056 Camille, by the way, while we have a second, the stuff you just did for 797 00:41:18.076 --> 00:41:21.276 Wade, amazing, with his dad. 798 00:41:22.036 --> 00:41:22.046 Oh, 799 00:41:22.076 --> 00:41:24.346 Really beautiful post. That was amazing. 800 00:41:24.376 --> 00:41:25.216 Thanks so much. 801 00:41:25.276 --> 00:41:27.606 Yeah. Yeah, I think it's- I think it's gonna do really 802 00:41:27.676 --> 00:41:30.056 well. 803 00:41:32.616 --> 00:41:35.116 Justin, good to see you, by the way, Justin Reynolds. 804 00:41:35.156 --> 00:41:37.096 Any questions you have, any stuck points? 805 00:41:38.616 --> 00:41:42.076 No, I'm just kind of getting back into it after my busy season is finally over, so 806 00:41:42.416 --> 00:41:46.056 we're, uh... Gotta get myself back on, wrapped ahead 807 00:41:46.136 --> 00:41:46.955 (laughs) 808 00:41:47.516 --> 00:41:47.526 ... 809 00:41:47.536 --> 00:41:47.546 of 810 00:41:47.556 --> 00:41:49.956 Back locked in. All right, good. It's good to see you again. 811 00:41:49.976 --> 00:41:52.496 I'm glad you're back. 812 00:41:54.996 --> 00:41:57.376 Yeah, Rishab, I don't remember it t- I guess, thinking mode. 813 00:41:57.396 --> 00:42:00.256 Uh, do- do we not have it on thinking mode the other times we did it? 814 00:42:00.416 --> 00:42:01.996 Yeah, we did. It was also- 815 00:42:02.116 --> 00:42:02.146 Mm. 816 00:42:02.146 --> 00:42:02.676 ... on thinking. 817 00:42:02.696 --> 00:42:03.566 I'm just wondering. 818 00:42:03.566 --> 00:42:05.046 It's taking up. 819 00:42:05.076 --> 00:42:06.156 It's really thinking. 820 00:42:07.136 --> 00:42:07.296 Yeah. 821 00:42:07.316 --> 00:42:10.306 It's coming up with lots of good ideas. Why don't- why don't we do... 822 00:42:10.396 --> 00:42:10.656 Um, 823 00:42:11.636 --> 00:42:14.596 we don't have a screen grab of the results from the other one, do we? 824 00:42:14.696 --> 00:42:16.906 Uh, I could actually pull that up. Wait for it. 825 00:42:16.916 --> 00:42:18.506 Why don't we do this? Why don't we come back... 826 00:42:18.536 --> 00:42:22.176 I mean, um, what it's gonna do... Uh, why don't we continue on with the 827 00:42:22.196 --> 00:42:23.996 presentation, then we'll come back for a second? 828 00:42:24.076 --> 00:42:27.736 Because I don't want to cheat everybody out of like the- the exercise. 829 00:42:27.876 --> 00:42:31.216 No, 100%. Let me, uh, let me pull up the last one because 830 00:42:31.896 --> 00:42:34.736 that is one of the parts, integral parts. 831 00:42:34.796 --> 00:42:37.976 Okay. 832 00:42:40.176 --> 00:42:43.696 Mike Crabs, good to see you. Any questions, any stuck points for you? 833 00:42:52.906 --> 00:42:56.586 (laughs) Looking for the mute. There you go. 834 00:42:57.506 --> 00:43:01.306 Uh, no sir, I'm just getting back into it too. I missed the last couple classes. 835 00:43:01.706 --> 00:43:02.486 All good. All good. 836 00:43:02.546 --> 00:43:05.846 Joshua should be, uh, all good though. 837 00:43:05.906 --> 00:43:09.786 All right. Good. Good, good, good. All right. Oh, here we go. 838 00:43:09.846 --> 00:43:11.706 All right. So again, same 839 00:43:11.716 --> 00:43:15.586 process. Uh, so what it gave us 840 00:43:15.726 --> 00:43:19.546 is, first of all, it will give you a summary of what it read. 841 00:43:19.586 --> 00:43:23.406 This is important because you can actually spot if 842 00:43:23.546 --> 00:43:26.986 it missed out on something, "Hey, you did not even read my email marketing 843 00:43:27.066 --> 00:43:30.966 part," but it did for us. So if, 844 00:43:31.026 --> 00:43:34.846 if there is any inconsistency here with your scorecard, you can go back 845 00:43:34.906 --> 00:43:38.466 and tell, "Hey, you missed out on email marketing, you missed out on social 846 00:43:38.506 --> 00:43:42.166 media," and all that good stuff. Then there is, uh, 847 00:43:42.226 --> 00:43:45.076 organic content. So it started off with... 848 00:43:45.086 --> 00:43:46.366 Let me zoom in a little 849 00:43:46.426 --> 00:43:49.086 bit. 850 00:43:51.126 --> 00:43:54.846 The trend, volatile upward with two major surges, it gives you an 851 00:43:54.906 --> 00:43:58.246 infection, or at week seven was massive breakout, 852 00:43:58.386 --> 00:44:01.206 2.6 times the goal. Uh, week nine 853 00:44:01.286 --> 00:44:04.506 was, okay, sustained high plateau. 854 00:44:04.846 --> 00:44:08.466 Week two, six and eight, eh, below goal, and week two is 855 00:44:08.846 --> 00:44:12.826 drop. It's, it's just worse work. It's just too 856 00:44:12.866 --> 00:44:16.826 bad. Uh, best weeks, worst weeks, it will give you 857 00:44:16.966 --> 00:44:20.866 a summary of all your data. Uh, we have multiple 858 00:44:20.876 --> 00:44:24.776 profiles for this client, so it will do that for all the profiles, and it will 859 00:44:24.866 --> 00:44:28.646 go through profile visits. Again, infections, what is happening 860 00:44:28.706 --> 00:44:31.746 week-wise, best weeks, worst weeks. 861 00:44:31.786 --> 00:44:35.326 It's like a executive summary of what has happened with the numbers so 862 00:44:35.366 --> 00:44:38.906 far. Uh, then meta, meta ads, for example, 863 00:44:39.066 --> 00:44:42.386 trends, outliers, what weeks have been good, what weeks have been 864 00:44:42.466 --> 00:44:46.186 bad, uh, sales wise, leads wise, et cetera, 865 00:44:47.126 --> 00:44:50.906 best weeks, worst weeks, based on the, the measurables. 866 00:44:50.946 --> 00:44:53.026 Paid impressions, this was the best week. 867 00:44:53.046 --> 00:44:56.206 Clicks, these were the best weeks. 868 00:44:56.306 --> 00:45:00.166 Uh, UQLs, which means unqualified lead, 869 00:45:00.245 --> 00:45:03.666 these were the best weeks and worst weeks, and so on and so 870 00:45:03.746 --> 00:45:06.906 forth. Now it will, what it will give you 871 00:45:07.106 --> 00:45:10.526 is... Let me go through creative fatigue. 872 00:45:10.566 --> 00:45:14.346 All right, this is important. What is the value of 873 00:45:14.426 --> 00:45:17.806 this? For example, clicks. 874 00:45:18.846 --> 00:45:22.276 We'll see there is a down, downward drift, but a spike at the 875 00:45:22.386 --> 00:45:26.346 end, week eight to nine, sharp fall while 876 00:45:26.566 --> 00:45:29.926 spend is steady. So the spend is fine, 877 00:45:29.986 --> 00:45:33.486 impressions seem to be fine, but the 878 00:45:33.526 --> 00:45:37.426 clicks are not good. So, uh, Nick, you may chip in a little 879 00:45:37.466 --> 00:45:41.306 bit that spend is, spend has been the same, the impressions have 880 00:45:41.326 --> 00:45:44.926 been the same, but the clicks are not coming through. 881 00:45:44.986 --> 00:45:48.606 So it might be a result of either creative fatigue 882 00:45:48.926 --> 00:45:52.806 or targeting mismatch. So it can read the numbers 883 00:45:53.106 --> 00:45:57.086 and tell you a recommendation, all right, change your creative or change your 884 00:45:57.126 --> 00:46:00.586 targeting. Do one of those two things, it might work. 885 00:46:00.646 --> 00:46:02.776 So that's kind of your, um, 886 00:46:04.286 --> 00:46:08.166 like, uh, a Nick Lopez in a prompt, in, in a, in a way to say that. 887 00:46:08.186 --> 00:46:10.526 We should call it the Nick Lopez prompt. 888 00:46:10.535 --> 00:46:10.576 (laughs) 889 00:46:10.576 --> 00:46:10.716 Yeah, 890 00:46:11.866 --> 00:46:15.006 absolutely. All right. Uh, same with- 891 00:46:15.016 --> 00:46:17.396 Nick, anything to add on that, like, what you're seeing from, like... 892 00:46:17.406 --> 00:46:21.346 So Nick, by the way, if anybody's running meta ads or Google 893 00:46:21.386 --> 00:46:25.306 or anything like that, meta particularly, or YouTube or even TikTok, if you 894 00:46:25.366 --> 00:46:29.086 have ad questions, just remember, you're new to the group, 895 00:46:29.206 --> 00:46:32.466 @mentionnicklopez, fire off a question. 896 00:46:32.486 --> 00:46:36.386 He's in the group. He's, uh, our, our expert in meta, and he's 897 00:46:36.426 --> 00:46:39.166 been with us for a long, long time. I've had the privilege of knowing him, and he 898 00:46:39.246 --> 00:46:41.586 just got married, so congratulations. 899 00:46:41.706 --> 00:46:45.686 Um, but, uh, but ask, uh, Nick any meta questions you might have. 900 00:46:45.696 --> 00:46:49.546 He's absolutely brilliant with, uh, with meta, and he's got a backup team as well. 901 00:46:49.566 --> 00:46:51.826 But Nick, are you noticing anything about these numbers? 902 00:46:53.106 --> 00:46:56.946 No, I mean, it, it, it looks like it's enough to, to dig deeper 903 00:46:56.986 --> 00:46:59.566 on. It's enough to get you started, right? 904 00:46:59.576 --> 00:47:03.255 Because then the question would be like, when I 905 00:47:03.306 --> 00:47:06.646 see, um, you know, create- creative fatigue or, or targeting 906 00:47:06.686 --> 00:47:10.605 mismatch, it could be a good reset to go back to, you know, what's 907 00:47:10.686 --> 00:47:14.386 the, the, the niche au- or the niche audience, or the niche exercise, 908 00:47:14.406 --> 00:47:18.336 sorry, um, to see what... 909 00:47:18.366 --> 00:47:21.146 if, you know, we've kind of drifted off track because that totally happens- 910 00:47:21.166 --> 00:47:21.175 Hmm. 911 00:47:21.175 --> 00:47:24.546 ... especially over the course of, um, however many weeks that is, right? 912 00:47:24.566 --> 00:47:25.976 Like 12, 12 weeks or so. 913 00:47:26.006 --> 00:47:26.336 Yeah. 914 00:47:26.366 --> 00:47:28.506 Like, you start tinkering here and there. 915 00:47:28.586 --> 00:47:32.156 Oftentimes people don't realize how far they've gotten from (laughs) their... 916 00:47:32.186 --> 00:47:35.406 You know, you make one small optimization, one small optimization, it's kind of 917 00:47:35.446 --> 00:47:38.446 like the mate you, you, you get 1% better every day 918 00:47:39.466 --> 00:47:41.806 and that equals 100% over time. But 919 00:47:42.726 --> 00:47:46.396 if you've, if you've been making those 1% changes and it's very gradual, 920 00:47:46.806 --> 00:47:50.706 you may not have realized how far you strayed from (laughs) your targeting niche or 921 00:47:50.786 --> 00:47:54.726 your, or your creative niche. Um, so that could be a good, good 922 00:47:54.766 --> 00:47:58.626 sort of reset to, uh, to dig in. 923 00:47:58.706 --> 00:47:59.846 Excellent. 924 00:47:59.926 --> 00:48:00.506 Awesome. 925 00:48:02.566 --> 00:48:06.316 Similarly, you'll see on the email side of things, it becomes 926 00:48:06.426 --> 00:48:10.346 an expert email marketer. And it 927 00:48:10.386 --> 00:48:14.136 will tell you, all right, the- these weeks the open rate was great, then it 928 00:48:14.146 --> 00:48:17.886 dropped off. Uh, maybe look at what you did in week 929 00:48:17.946 --> 00:48:19.486 seven. Um, what, what is 930 00:48:20.446 --> 00:48:24.186 best over here? Open rate, what is week, week 10, 931 00:48:24.386 --> 00:48:27.016 53% open rate, subject plus 4%. 932 00:48:27.016 --> 00:48:28.246 That's crazy, that open rate. 933 00:48:28.306 --> 00:48:32.206 So our numbers were great in week 10, so let's take a look 934 00:48:32.266 --> 00:48:34.446 at what kind of emails did we do in week 10. 935 00:48:35.086 --> 00:48:38.746 Those, that is where we look, that is what we do more of. 936 00:48:38.806 --> 00:48:42.786 Week four, 6% open rate. No, we 937 00:48:42.886 --> 00:48:46.526 don't want that. So whatever we did in week four, let's not do that 938 00:48:46.626 --> 00:48:47.646 anymore ever again. 939 00:48:47.656 --> 00:48:48.346 (laughs) 940 00:48:48.446 --> 00:48:52.326 So, uh, that is kind of what this prompt 941 00:48:52.486 --> 00:48:55.916 will tell you. Instead of you going and digging around your 942 00:48:56.006 --> 00:48:59.906 numbers, finding out what's working, what's not working, it will tell 943 00:48:59.966 --> 00:49:03.866 you the story that you need to know, uh, in a prompt essentially in, in 944 00:49:03.906 --> 00:49:07.470 a couple of minutes.Uh, same with LinkedIn, uh, 945 00:49:07.550 --> 00:49:11.450 whatever you are running. Uh, this prompt has the ability to change 946 00:49:11.510 --> 00:49:14.490 multiple hats based on what you are running. 947 00:49:14.550 --> 00:49:17.870 If it's website numbers, it's website numbers. 948 00:49:17.910 --> 00:49:19.520 And here's also why it's important. 949 00:49:19.550 --> 00:49:22.120 Let's say you are tracking website numbers. 950 00:49:22.150 --> 00:49:24.950 You have visits to your website, you have, 951 00:49:25.050 --> 00:49:28.560 uh, uh, let's say, uh, 952 00:49:28.650 --> 00:49:32.170 average time, uh, spent on website, then you 953 00:49:32.290 --> 00:49:36.230 have conversion rate. You may think, "All 954 00:49:36.250 --> 00:49:39.930 right, average time is low. The 955 00:49:39.990 --> 00:49:42.870 conversion rate is not high enough. 956 00:49:42.930 --> 00:49:46.620 Uh, probably my offer is not good." But looking at your 957 00:49:46.710 --> 00:49:50.690 numbers, it might suggest to you, is your loading speed fine enough? 958 00:49:50.730 --> 00:49:54.210 Because if people are not... if the- if they're visiting the website and it's not 959 00:49:54.250 --> 00:49:57.150 even loading up completely for them, people will bounce. 960 00:49:57.190 --> 00:50:00.470 Even if you have the best offer in the world, if you're giving them the world for 961 00:50:00.570 --> 00:50:03.490 free, if the website doesn't load up, they can't see it, they will 962 00:50:03.550 --> 00:50:07.390 bounce. So that is what this prompt is 963 00:50:07.490 --> 00:50:11.310 designed to do. It will tell you, as an expert, what could be 964 00:50:11.390 --> 00:50:14.930 the problems. All right, you may have a creative problem, you may have a website 965 00:50:14.990 --> 00:50:17.750 loading problem, you may have a subject line problem. 966 00:50:17.770 --> 00:50:21.550 So you fix these three problems, you will get better results. 967 00:50:21.590 --> 00:50:23.790 Now, what do you do with this data? I'll show that to you. 968 00:50:23.830 --> 00:50:26.690 Let me come back to the presentation real quick. 969 00:50:26.750 --> 00:50:29.670 As you... The next step, secret number two, is 970 00:50:29.810 --> 00:50:33.690 evolution. Is how do you make sure you are using the data 971 00:50:33.770 --> 00:50:36.230 that you're getting from this GPT to use? You... 972 00:50:36.250 --> 00:50:40.210 How do you put it to use? And the method is, we'll 973 00:50:40.290 --> 00:50:43.450 take the list of action items. What do we mean by that? 974 00:50:43.470 --> 00:50:47.450 I'll show you in a second. Paste that into your custom GPT, like 975 00:50:47.510 --> 00:50:51.490 add that to the knowledge. All this information that you just got, add 976 00:50:51.550 --> 00:50:53.830 that to your custom GPT as knowledge. 977 00:50:53.840 --> 00:50:57.290 "All right, custom GPT, this is how you have performed so 978 00:50:57.330 --> 00:51:01.050 far. Let's- let's tune you up a little bit. 979 00:51:01.090 --> 00:51:04.970 Let's make you better. So based on your creatives that 980 00:51:05.030 --> 00:51:08.490 you gave me, based on the subject lines that you gave me, this is how you have 981 00:51:08.530 --> 00:51:11.990 performed. Now make it better." So that is what we will 982 00:51:12.010 --> 00:51:15.510 do. Uh, now, let me 983 00:51:15.690 --> 00:51:18.970 quickly... Uh, all right. Uh, the longer one worked actually, 984 00:51:19.010 --> 00:51:21.710 Scott. Five minutes, 55 seconds. 985 00:51:21.750 --> 00:51:22.770 Yeah. 986 00:51:22.810 --> 00:51:26.190 Yeah, five, five, five. All right. 987 00:51:26.330 --> 00:51:29.410 Um, anyway, uh, at the end you'll also get 988 00:51:31.050 --> 00:51:33.560 an action item checklist, and this is really powerful. 989 00:51:33.590 --> 00:51:37.110 You remember I said EOS scorecard has one owner per 990 00:51:37.950 --> 00:51:41.920 measurable? So it will read through that and tell you who needs to do 991 00:51:41.970 --> 00:51:45.830 what by when. So in a who-what-when format, it will 992 00:51:45.870 --> 00:51:49.790 tell you post-mortem replicate whatever you did in 993 00:51:49.850 --> 00:51:53.730 week four to six, do more of that. And let's 994 00:51:53.770 --> 00:51:57.200 say you have a multi-member team who do... 995 00:51:57.210 --> 00:51:59.730 multiple people are working on different things. 996 00:51:59.790 --> 00:52:03.780 Copy-paste this, put it into your level 10 document, knock them off 997 00:52:03.830 --> 00:52:07.730 one by one, who, what, when. So 998 00:52:07.810 --> 00:52:11.550 organic social media, since that's handled by Rosita, now will be handled by 999 00:52:11.610 --> 00:52:15.550 Pratik. Uh, look at what we did in week nine 1000 00:52:15.590 --> 00:52:19.280 to 12, let's do more of that. Uh, and so on and so... 1001 00:52:19.290 --> 00:52:23.170 It's a bunch of to-dos, essentially, checklists that can be 1002 00:52:23.230 --> 00:52:27.130 done. So you take that, you paste 1003 00:52:27.140 --> 00:52:30.890 that into ChatGPT, and then you, like I said, scale the 1004 00:52:30.930 --> 00:52:34.370 winners, cut the losers. So you will create a 1005 00:52:34.390 --> 00:52:38.010 document, a new Google Doc, it could be a Word 1006 00:52:38.110 --> 00:52:41.450 document, a Notepad, hmm, whatever you want to 1007 00:52:41.470 --> 00:52:44.120 create. You paste the whole thing in. 1008 00:52:48.650 --> 00:52:50.590 Hmm. 1009 00:52:50.630 --> 00:52:54.530 You paste the whole thing in from the very 1010 00:52:54.670 --> 00:52:57.250 beginning. 1011 00:52:58.850 --> 00:53:01.240 You can leave out the parts where miss, like... 1012 00:53:01.290 --> 00:53:04.720 If you want, I can turn this, like the ChatGPT, 1013 00:53:04.850 --> 00:53:07.730 uh, fluff, you can cut that out. 1014 00:53:08.730 --> 00:53:09.220 And then 1015 00:53:11.150 --> 00:53:14.230 you upload this. You download this as a Word document 1016 00:53:14.330 --> 00:53:17.110 file. Oops, 1017 00:53:18.010 --> 00:53:20.110 clicked on the wrong button. 1018 00:53:22.170 --> 00:53:25.110 You download this as a Word document file. 1019 00:53:26.530 --> 00:53:30.390 You go to EOS. Uh, I'm sorry, go to 1020 00:53:30.410 --> 00:53:33.550 ChatGPT. I'm a EOS fan by now, I keep saying 1021 00:53:33.610 --> 00:53:37.519 EOS. Uh, you go to 1022 00:53:37.550 --> 00:53:41.410 the ChatGPT, you'll go to My GPTs, you'll 1023 00:53:41.510 --> 00:53:44.270 find out the GPT. 1024 00:53:46.650 --> 00:53:50.410 This was the GPT that we were using. Edit GPT. 1025 00:53:54.270 --> 00:53:58.030 You will upload the files, upload the 1026 00:53:58.090 --> 00:54:01.110 downloaded file. 1027 00:54:02.570 --> 00:54:06.190 It will get uploaded, you update the GPT. 1028 00:54:06.230 --> 00:54:08.250 That's it. That's secret number two. 1029 00:54:08.290 --> 00:54:11.070 You have now the next evolution of 1030 00:54:11.110 --> 00:54:15.030 ChatGPT. However, one thing you can do to make 1031 00:54:15.090 --> 00:54:18.190 this even better, uh, a faster evolution 1032 00:54:18.870 --> 00:54:20.790 is actually find out 1033 00:54:22.010 --> 00:54:25.560 the pieces of content that worked. Let... 1034 00:54:25.590 --> 00:54:28.360 The best weeks and the worst weeks, go... 1035 00:54:28.410 --> 00:54:32.230 Take a day, take a- take a few hours, go through the 1036 00:54:32.270 --> 00:54:36.110 checklist. And wherever it's saying, find out what we did in 1037 00:54:36.170 --> 00:54:39.870 week four to six, find out what we did in week seven to 1038 00:54:39.990 --> 00:54:43.910 eight, you put all... Put ChatGPT into dictate 1039 00:54:44.010 --> 00:54:47.900 mode and just open up Instagram in another window 1040 00:54:49.010 --> 00:54:52.960 and just talk it out. "Hey, we... I think we did this video on, um, 1041 00:54:53.030 --> 00:54:56.050 blah, blah, blah. This performed really well. 1042 00:54:56.090 --> 00:54:59.480 Uh, this was the hook," et cetera. You co-compile a summary of 1043 00:54:59.530 --> 00:55:03.350 that. You paste that into ChatGPT as well, and 1044 00:55:03.530 --> 00:55:06.930 then your custom GPT is absolute... 1045 00:55:06.940 --> 00:55:09.550 uh, is an absolute beast after that point. 1046 00:55:09.610 --> 00:55:10.030 You click on 1047 00:55:10.090 --> 00:55:22.760 Update.And 1048 00:55:22.800 --> 00:55:26.660 that is done. You will be... You are now in the 1049 00:55:26.720 --> 00:55:28.920 next evolution of your custom GPT. 1050 00:55:28.960 --> 00:55:32.600 This is how your ni- in every 90 days, your custom GPT 1051 00:55:32.680 --> 00:55:34.520 becomes better and better. 1052 00:55:35.480 --> 00:55:38.540 So that was, uh, secret number two. 1053 00:55:38.560 --> 00:55:42.000 Secret number three is pretty simple. 1054 00:55:42.080 --> 00:55:44.080 You take what you have, 1055 00:55:45.320 --> 00:55:48.500 the, all the learnings, and then you scale the winners. 1056 00:55:49.560 --> 00:55:52.840 What do I mean by that? Now, when you go into 1057 00:55:52.880 --> 00:55:56.740 ChatGPT, it's hard to see it visually, but now when you 1058 00:55:56.780 --> 00:56:00.580 go back to ChatGPT and ask it to do an email campaign, 1059 00:56:00.680 --> 00:56:04.240 a, a meta ad campaign, it'll have all those 1060 00:56:04.300 --> 00:56:08.280 learnings from the x100 Scorecard Analyst and will give you a 1061 00:56:08.320 --> 00:56:11.900 better answer. So the secret number three is 1062 00:56:12.060 --> 00:56:15.790 use all the prompts above it, starting 1063 00:56:15.820 --> 00:56:19.700 from, uh, the content prompt, the 1064 00:56:19.740 --> 00:56:23.400 makeover prompt, w- the e- everything that we have taught so 1065 00:56:23.520 --> 00:56:27.000 far in the boot camp, do it 1066 00:56:27.060 --> 00:56:30.700 again. This will be the next evolution of 1067 00:56:30.960 --> 00:56:34.720 your content and that is why the Scorecard analyst is 1068 00:56:34.840 --> 00:56:37.900 designed in a way that it's the last prompt in the page. 1069 00:56:37.940 --> 00:56:41.740 You do everything before it first, do it for 1070 00:56:41.980 --> 00:56:45.820 90 days, then do the analyst as to how everything performed 1071 00:56:45.960 --> 00:56:47.610 and do it all over again. So- 1072 00:56:47.640 --> 00:56:50.760 And like I said, if you're just starting, if you're just starting with us, so this 1073 00:56:50.800 --> 00:56:54.520 is like week one, two or three, um, the, uh, Bootcamp 1074 00:56:54.680 --> 00:56:56.840 2.0 is gonna be available and you've got all that. 1075 00:56:56.940 --> 00:57:00.900 And if you're ready to start some of that now, we can send you a link to like 1076 00:57:00.940 --> 00:57:04.140 the first seven prompts to get you going too, and the trainings. 1077 00:57:04.160 --> 00:57:07.700 And so we bundle that all together just as a jumpstart program if you need it. 1078 00:57:07.760 --> 00:57:10.380 Just hit us up in WhatsApp if you do need that. 1079 00:57:12.480 --> 00:57:16.360 Awesome. Perfect. Uh, with that, your assignment is get a 1080 00:57:16.400 --> 00:57:19.890 list of action items from your x100 Scorecard Analyst. 1081 00:57:19.960 --> 00:57:23.939 Well, that is if you have been maintaining your EOS scorecard. 1082 00:57:24.000 --> 00:57:27.940 If you haven't, then the action item is start doing 1083 00:57:28.460 --> 00:57:28.470 it. 1084 00:57:28.480 --> 00:57:28.490 (laughs) 1085 00:57:28.500 --> 00:57:32.440 Design your EOS scorecard, get the 5 to 15 1086 00:57:32.500 --> 00:57:36.140 metrics that you want to track, uh, lean in 1087 00:57:36.180 --> 00:57:37.180 towards five, but 1088 00:57:38.280 --> 00:57:42.000 you, you could go up to 15. That's totally your call if, but, but promise 1089 00:57:43.580 --> 00:57:47.440 to yourself (laughs) that you will fill it out on time every single week. 1090 00:57:47.500 --> 00:57:50.520 That is more important than anything else. 1091 00:57:50.640 --> 00:57:52.810 Uh, with that, we come to the end of the session. 1092 00:57:52.840 --> 00:57:56.600 We'll open it up for any questions. 1093 00:57:58.620 --> 00:58:01.150 So are there any, uh, real hardcore data people 1094 00:58:02.340 --> 00:58:03.850 that love data? 1095 00:58:06.180 --> 00:58:07.020 (laughs) Not one. 1096 00:58:08.560 --> 00:58:11.520 There's gotta be, there's gotta be one that, that is for you. 1097 00:58:11.580 --> 00:58:14.260 If you do, if you do love data, you could dig into 1098 00:58:14.320 --> 00:58:18.240 that. Um, like I said, uh, last two weeks, if you just joined, 1099 00:58:18.260 --> 00:58:21.880 if you joined a little bit late, last two weeks, we are, uh, gone for the holidays. 1100 00:58:21.920 --> 00:58:24.400 So bonus everybody two weeks in your program. 1101 00:58:24.520 --> 00:58:28.490 Um, we checked in, uh, saw a bunch of people put in their preferred social 1102 00:58:28.580 --> 00:58:30.180 channels so we can support each other. 1103 00:58:30.190 --> 00:58:33.620 And I already mentioned the x100 dar- the Elite AI, uh, Bootcamp 1104 00:58:33.760 --> 00:58:37.310 2.0 is gonna be available like hopefully like next week or the following week. 1105 00:58:37.340 --> 00:58:40.970 For sure you'll have it ready to rock and roll and you'll all get access to that. 1106 00:58:41.020 --> 00:58:44.009 Once you go through that, it's all updated, prompts and everything else. 1107 00:58:45.360 --> 00:58:49.140 Tools, coaching, training, all that. Any questions before we go? 1108 00:58:49.240 --> 00:58:52.500 I think we're two minutes before we end. 1109 00:58:52.560 --> 00:58:54.840 Any questions? 1110 00:58:56.020 --> 00:58:59.620 All right, well then the only question is, uh, how do you like your turkey? 1111 00:58:59.700 --> 00:59:02.990 Hope everybody has a fantastic Thanksgiving. 1112 00:59:03.040 --> 00:59:07.030 If you're in another country, happy Friday and, uh, Saturday and Sunday and a 1113 00:59:07.040 --> 00:59:10.220 couple days off and then we'll see everybody, uh, next 1114 00:59:10.260 --> 00:59:12.949 week. But looking forward to all of your Momentum calls. 1115 00:59:12.980 --> 00:59:14.580 Stay in contact on the WhatsApp channel. 1116 00:59:14.620 --> 00:59:16.620 Please, please, please send us any questions you have. 1117 00:59:16.640 --> 00:59:19.840 Don't let too much time go by. Thank you everybody. 1118 00:59:19.860 --> 00:59:23.759 All right, bye.