SEO with AI

WEBVTT 1 00:00:00.645 --> 00:00:05.285 Record and I'll start admitting people in. Perfect. 2 00:00:05.545 --> 00:00:08.005 Ah, it's gonna be lots of, lots of ais. 3 00:00:08.315 --> 00:00:09.965 It's us and lots of ais today. 4 00:00:10.105 --> 00:00:11.125 I'm not admitting them though. 5 00:00:11.665 --> 00:00:13.085 You're not admitting them. Okay. 6 00:00:13.435 --> 00:00:14.685 Just the human folks. 7 00:00:15.355 --> 00:00:16.845 Just the real, just the real people. 8 00:00:17.425 --> 00:00:17.645 Yep. 9 00:00:22.685 --> 00:00:25.735 Okay. Technically we had one 10 00:00:26.915 --> 00:00:28.005 that slipped through. 11 00:00:30.245 --> 00:00:34.385 Let me, let me take care of that. All right. 12 00:00:34.835 --> 00:00:38.695 Hello everyone. Hey. Hello. 13 00:00:39.205 --> 00:00:42.415 Good afternoon. Good evening to some, I think. 14 00:00:43.585 --> 00:00:47.905 How's everyone doing? Good, good, good. 15 00:00:49.045 --> 00:00:51.335 Okay. Now, shortly 16 00:00:51.935 --> 00:00:54.375 I would be introducing our special guest. 17 00:00:54.435 --> 00:00:56.095 If you can see there's a new phase. 18 00:00:56.195 --> 00:01:00.615 So then the group, um, as you all know, Scott is, uh, not 19 00:01:00.615 --> 00:01:03.895 around this week as he is actually traveling back from, 20 00:01:04.235 --> 00:01:05.455 um, Shanghai, China. 21 00:01:05.955 --> 00:01:08.255 He did a workshop there, a two day workshop. 22 00:01:08.915 --> 00:01:11.935 Um, so it is a pleasure 23 00:01:12.405 --> 00:01:14.015 that we have Dave with us. 24 00:01:14.195 --> 00:01:17.295 He is the SEO and Google expert. 25 00:01:18.485 --> 00:01:19.935 He's a master of his craft. 26 00:01:20.515 --> 00:01:24.495 Um, and I'm so sorry, Dave, I don't have your, um, like, 27 00:01:24.595 --> 00:01:26.575 bio in front of me, but I will, 28 00:01:26.835 --> 00:01:27.835 The full intro. 29 00:01:28.285 --> 00:01:31.215 Well, those, those people who've done the the course are 30 00:01:31.375 --> 00:01:33.295 probably tired of hearing about hearing me anyways 31 00:01:33.495 --> 00:01:35.295 'cause I was in the SEO section of the course, so, 32 00:01:35.395 --> 00:01:36.395 Oh, that's right. Yeah. 33 00:01:36.395 --> 00:01:36.935 34 00:01:37.355 --> 00:01:38.615 Not to worry, not to worry. 35 00:01:38.755 --> 00:01:40.735 Uh, hopefully one or two people recognize me. 36 00:01:40.795 --> 00:01:43.415 But yeah, thank you everybody for coming out and showing up, 37 00:01:43.475 --> 00:01:45.015 and I'm looking forward to this. 38 00:01:45.685 --> 00:01:48.455 Perfect. Alrighty. Take it away. 39 00:01:49.725 --> 00:01:53.215 Yeah. Okay, so intro. Oh, hang on. I will share my screen. 40 00:01:53.915 --> 00:01:57.335 Um, so in regards 41 00:01:57.475 --> 00:02:01.935 to the intro about me, I've been doing SEO for what year? 42 00:02:02.755 --> 00:02:07.615 2025. Uh, 17 years, 18 years. 43 00:02:08.155 --> 00:02:11.335 Um, I got started back in the Great recession. 44 00:02:11.425 --> 00:02:12.975 Short version is I, uh, 45 00:02:13.335 --> 00:02:15.175 I have a promotional products company as well. 46 00:02:15.875 --> 00:02:18.655 And that business got impacted by the Great Recession. 47 00:02:18.655 --> 00:02:21.255 So I had to get good at digital marketing back in the day. 48 00:02:21.255 --> 00:02:26.175 So I went out and bought 3000 URLs, put up 500 websites, 49 00:02:26.515 --> 00:02:27.935 and got good at SEO. 50 00:02:28.275 --> 00:02:29.975 And then people started me saying, Hey, 51 00:02:30.405 --> 00:02:31.535 yeah, I'm, I'm finding you. 52 00:02:31.635 --> 00:02:33.775 Can you do this for us? And so the first five 53 00:02:33.775 --> 00:02:35.295 or 10 people, I was like, no. 54 00:02:36.455 --> 00:02:37.375 'cause they were all competitors. 55 00:02:37.615 --> 00:02:38.735 I was like, no, I'm not gonna do that. 56 00:02:39.275 --> 00:02:41.055 And then, uh, eventually I'm like, you know, 57 00:02:41.655 --> 00:02:43.855 I guess the 10th or 11th person, I was like, okay, 58 00:02:43.855 --> 00:02:44.935 fine, I'll do this for you. 59 00:02:45.235 --> 00:02:46.975 So that's how we got good at seo o That's 60 00:02:46.975 --> 00:02:48.895 how we started on that side of things. 61 00:02:48.915 --> 00:02:51.575 So we also do paid media, um, 62 00:02:51.685 --> 00:02:53.055 just on the Google side of things. 63 00:02:53.055 --> 00:02:56.175 So Yuki, thank you very much for calling me, uh, master 64 00:02:56.235 --> 00:02:58.495 of all things Google or whatever you said, I, uh, 65 00:02:58.525 --> 00:02:59.765 I've certainly called worse. 66 00:03:00.705 --> 00:03:05.245 So let me, uh, let me start here by just going 67 00:03:05.245 --> 00:03:09.005 through SEO for ai, uh, also called GEO, uh, 68 00:03:09.005 --> 00:03:11.005 generative engine Optimization. 69 00:03:11.145 --> 00:03:12.765 For those of you, I'm gonna go 70 00:03:12.765 --> 00:03:14.125 through these slides pretty quick. 71 00:03:14.995 --> 00:03:17.965 Feel free to unmute and interrupt, 72 00:03:18.225 --> 00:03:22.205 and if anything that I say doesn't make sense, uh, stop me 73 00:03:22.275 --> 00:03:25.965 because I, I am gonna get rolling here. 74 00:03:26.505 --> 00:03:28.405 And so I do not take offense to anybody. 75 00:03:28.465 --> 00:03:31.125 And if anybody wants, please put in your, uh, 76 00:03:31.365 --> 00:03:32.885 URL in the chat 77 00:03:33.185 --> 00:03:36.765 and we can run, uh, some actual AI reports 78 00:03:37.545 --> 00:03:38.685 as we go through things here. 79 00:03:39.335 --> 00:03:42.565 Everybody good to go? I'm gonna see some nods. Perfect. 80 00:03:42.625 --> 00:03:44.125 Got a thumbs up. All right, let's roll. 81 00:03:45.105 --> 00:03:48.255 So some fundamentals, SEO 82 00:03:48.315 --> 00:03:51.775 for AI is about your entity's authority versus 83 00:03:51.775 --> 00:03:53.095 your webpage authority. 84 00:03:53.155 --> 00:03:55.615 So your entity is basically everything 85 00:03:55.615 --> 00:03:58.935 that everybody everywhere says about your website 86 00:03:58.935 --> 00:04:00.255 and your, uh, brand. 87 00:04:01.245 --> 00:04:03.455 Traditional SEO is all about page 88 00:04:03.455 --> 00:04:04.935 authority, website authority. 89 00:04:04.935 --> 00:04:07.335 You're trying to get a particular page to rank 90 00:04:07.435 --> 00:04:08.855 for a particular search query. 91 00:04:09.355 --> 00:04:11.775 The reference I always like to use is like Starbucks. 92 00:04:11.995 --> 00:04:14.615 If you wanted to compete with Frappuccino, 93 00:04:14.765 --> 00:04:17.535 because Starbucks has a Frappuccino page, you would've 94 00:04:17.535 --> 00:04:20.175 to do a lot of work to rank that is a particular 95 00:04:20.805 --> 00:04:22.335 webpage that you would want to rank. 96 00:04:22.335 --> 00:04:25.695 So that's traditional SEO versus, um, you know, trying 97 00:04:25.695 --> 00:04:28.015 to rank as a coffee shop against Starbucks is a completely 98 00:04:28.015 --> 00:04:29.335 different thing of entity authority. 99 00:04:29.435 --> 00:04:33.095 So if that hopefully helps, kind of set a baseline 100 00:04:33.885 --> 00:04:38.105 fundamental Number two, what's really important in the world 101 00:04:38.105 --> 00:04:42.225 of SEO and SEO for AI is Google's eat, 102 00:04:43.225 --> 00:04:45.025 EEAT acronym. 103 00:04:45.685 --> 00:04:48.745 So experience, expertise, authorit 104 00:04:49.045 --> 00:04:51.545 and trustworthiness, those are the big things 105 00:04:52.055 --> 00:04:55.785 that improve your entity's, um, ability 106 00:04:55.845 --> 00:04:57.585 to be surfaced in the AI results. 107 00:04:59.285 --> 00:05:03.025 So, fundamental number three, AI is disrupting. 108 00:05:03.185 --> 00:05:06.305 SEO in case you guys didn't notice, uh, 109 00:05:06.305 --> 00:05:08.505 search is becoming more and more fragmented. 110 00:05:08.845 --> 00:05:12.185 But the way I look at it is, this is really the evolution 111 00:05:12.565 --> 00:05:16.745 of SEO from being, uh, like kind of, I, I hate 112 00:05:16.745 --> 00:05:18.385 to speak poorly of my industry, 113 00:05:18.405 --> 00:05:21.785 but you know, sleazy, slimy car salesman that do some stuff 114 00:05:21.785 --> 00:05:23.625 that don't give you any results, but charge you money. 115 00:05:24.485 --> 00:05:27.265 That's the reputation of SEO. 116 00:05:27.265 --> 00:05:29.265 But when you do it right for ai, 117 00:05:30.005 --> 00:05:31.705 you actually can professionalize 118 00:05:31.725 --> 00:05:34.105 and understand what you're doing and why you're doing it. 119 00:05:34.105 --> 00:05:35.665 So that's what I'm hoping to be able to get 120 00:05:35.735 --> 00:05:36.785 with you guys today. 121 00:05:37.655 --> 00:05:39.305 Lots of people say SEO is dead. 122 00:05:40.335 --> 00:05:42.185 Lots of people also say the PR is dead. 123 00:05:42.685 --> 00:05:44.985 The way I look at it is they're both coming back to life 124 00:05:44.985 --> 00:05:48.655 because of SEO for ai. 125 00:05:49.595 --> 00:05:53.255 And what they did was, the reality is they had a baby 126 00:05:54.095 --> 00:05:58.965 also called geo, but it's SEO plus PR equals SEO for ai. 127 00:05:58.965 --> 00:06:02.885 So that's something you really need to understand that pr, 128 00:06:03.505 --> 00:06:07.685 public relations authority offline from independent third 129 00:06:07.685 --> 00:06:10.405 parties who don't have any vested interest in your 130 00:06:10.405 --> 00:06:14.365 organization is huge for SEO for AI, 131 00:06:14.365 --> 00:06:16.525 really gives your entity a lot of authority. 132 00:06:18.325 --> 00:06:19.945 All right, fundamental number four, 133 00:06:21.295 --> 00:06:24.505 what AI knows about you is completely accidental. 134 00:06:25.445 --> 00:06:27.345 So people are like, I wanna get found in ai. 135 00:06:27.965 --> 00:06:30.985 If you are in their core knowledge, it was just a byproduct 136 00:06:31.085 --> 00:06:32.985 of its training and learning how to speak. 137 00:06:33.125 --> 00:06:35.145 So what do I mean by that? 138 00:06:35.175 --> 00:06:37.825 Basically, there's a couple different things when it comes 139 00:06:37.825 --> 00:06:39.105 to AI that you need to know. 140 00:06:39.645 --> 00:06:41.585 The first thing is there's the core knowledge 141 00:06:41.585 --> 00:06:44.425 that the machines have, and then there's AI search. 142 00:06:45.045 --> 00:06:47.945 So what lots of people are talking about is getting found in 143 00:06:48.245 --> 00:06:50.865 AI search versus getting found in the AI models. 144 00:06:50.925 --> 00:06:53.505 So what happens, how these things learn is they go out 145 00:06:53.505 --> 00:06:55.745 to the internet, there's crawlers that go out 146 00:06:55.745 --> 00:06:57.545 to the internet, get a whole bunch of information, 147 00:06:57.555 --> 00:06:59.865 bring it back into a database, keep doing 148 00:06:59.865 --> 00:07:00.905 that, doing that, and doing that. 149 00:07:00.925 --> 00:07:04.265 But the primary purpose of that, of them doing that is 150 00:07:04.285 --> 00:07:07.625 to learn how to speak and reply to questions in smart ways. 151 00:07:08.595 --> 00:07:10.575 And eventually what happens is there's a cutoff date, 152 00:07:11.205 --> 00:07:13.895 then the AI companies like Open AI 153 00:07:13.895 --> 00:07:15.935 and others, spend a whole bunch of time 154 00:07:16.615 --> 00:07:19.615 training the machines to be nice, training them not 155 00:07:19.615 --> 00:07:20.935 to tell you how to, you know, 156 00:07:21.815 --> 00:07:23.465 disrupt the government and whatever else. 157 00:07:24.125 --> 00:07:26.705 And so basically then they release it to the public. 158 00:07:27.405 --> 00:07:31.225 So for example, GPT five, which has been a great upgrade 159 00:07:31.525 --> 00:07:34.865 and change in things, was released in August. 160 00:07:35.045 --> 00:07:36.865 So just over a month ago it was released, 161 00:07:37.565 --> 00:07:39.025 but its training data, 162 00:07:39.325 --> 00:07:43.505 its training date was actually cut off as of October, 2024. 163 00:07:43.805 --> 00:07:46.185 So 11 months ago. So it took them 10 months 164 00:07:46.245 --> 00:07:48.705 to train the machine to answer nicely. 165 00:07:49.445 --> 00:07:51.825 So why does this matter? And, and who cares? 166 00:07:52.015 --> 00:07:53.745 Well, there's something called retrieval, 167 00:07:53.935 --> 00:07:56.025 augmented generation or rag. 168 00:07:56.445 --> 00:07:58.865 So what happens is the machines will go out to the internet, 169 00:07:59.005 --> 00:08:01.505 say, okay, the way I look at it is like a high school 170 00:08:01.935 --> 00:08:06.185 student, you learn up to grade 12, you graduate high school, 171 00:08:06.245 --> 00:08:08.145 you only know so much math, so much science, 172 00:08:08.325 --> 00:08:10.065 so much whatever other thing you have 173 00:08:10.065 --> 00:08:11.865 to learn, and that's it. 174 00:08:12.645 --> 00:08:14.905 But as a high school graduate, you could go out 175 00:08:14.905 --> 00:08:17.985 and look up some university level calculus stuff, come back 176 00:08:17.985 --> 00:08:19.105 and explain it to somebody else. 177 00:08:19.565 --> 00:08:21.505 That's the exact same as what the machines are doing. 178 00:08:21.615 --> 00:08:23.785 They're going out to the internet learning whatever it is 179 00:08:23.785 --> 00:08:25.225 that you ask them, and they bring it back, 180 00:08:25.845 --> 00:08:27.465 and then they give you the answer. 181 00:08:28.205 --> 00:08:30.785 The interesting thing is they only give you the answer in 182 00:08:30.785 --> 00:08:32.545 context to what you were asking. 183 00:08:32.685 --> 00:08:34.705 And, and also they only retain those 184 00:08:34.705 --> 00:08:36.065 answers if you've told them to. 185 00:08:36.725 --> 00:08:39.745 So they don't impact the actual AI's core knowledge. 186 00:08:40.445 --> 00:08:42.865 And everybody's AI results are a little bit different, if 187 00:08:42.865 --> 00:08:43.905 that makes sense to everybody. 188 00:08:44.005 --> 00:08:46.785 So think about it as the core knowledge is set in stone, 189 00:08:47.285 --> 00:08:49.345 and then the AI search is variable. 190 00:08:49.405 --> 00:08:51.585 So the set in stone part is also interesting, 191 00:08:51.585 --> 00:08:52.945 because if they have false or 192 00:08:53.005 --> 00:08:56.245 or wrong knowledge about you, there's no way to change it. 193 00:08:57.205 --> 00:08:59.025 You can't go into somebody's brain 194 00:08:59.325 --> 00:09:01.865 and, you know, change the word pencil 195 00:09:02.405 --> 00:09:04.385 and remove the word pencil from their brain. 196 00:09:04.545 --> 00:09:06.745 'cause you know, roughly in somebody's brain where this, 197 00:09:06.915 --> 00:09:10.185 where language center is, it's kind of the same with ai. 198 00:09:10.185 --> 00:09:11.625 They don't have a particular table. 199 00:09:11.735 --> 00:09:12.905 Like there's not like a table, 200 00:09:12.925 --> 00:09:14.225 and you can delete that row 201 00:09:14.225 --> 00:09:15.905 that said pencil and what pencil means. 202 00:09:16.605 --> 00:09:18.425 So if they have the wrong information, 203 00:09:19.355 --> 00:09:20.565 very, very hard to change. 204 00:09:21.635 --> 00:09:23.055 So is all that making sense so far? 205 00:09:25.065 --> 00:09:27.165 All right, fun melon number five. 206 00:09:27.875 --> 00:09:29.325 Different people are at different places 207 00:09:29.385 --> 00:09:30.445 on the AI adoption curve. 208 00:09:30.725 --> 00:09:33.925 I don't know where everybody is on this side of things, 209 00:09:34.465 --> 00:09:35.765 but usually it starts off with fear. 210 00:09:36.365 --> 00:09:38.805 I don't know how to use this thing, then it's skepticism. 211 00:09:38.835 --> 00:09:42.005 Well, I, I use chat GPT, and it didn't gimme great results. 212 00:09:42.085 --> 00:09:43.325 I don't know what all the hype is about. 213 00:09:43.785 --> 00:09:46.085 And then usually there's a, oh my goodness moment, 214 00:09:46.265 --> 00:09:47.285 I'm trying to keep a pg. 215 00:09:47.435 --> 00:09:49.205 Usually there's an, oh my goodness moment 216 00:09:49.415 --> 00:09:50.845 where somebody has something 217 00:09:50.845 --> 00:09:53.605 and all of a sudden they realize that AI is here. 218 00:09:53.905 --> 00:09:56.525 And I'm hoping everybody on this call is at 219 00:09:56.525 --> 00:09:59.325 that stage at least where they're investigating ai 220 00:09:59.745 --> 00:10:02.285 and then they start to adopt it in their daily practices, 221 00:10:02.385 --> 00:10:04.725 and then they become masters of it over time. 222 00:10:05.025 --> 00:10:08.285 So hopefully everybody on this call is at least at the 223 00:10:08.685 --> 00:10:11.005 investigation stage, and I just like to kind 224 00:10:11.165 --> 00:10:12.885 of put this out there so that everybody understands 225 00:10:12.885 --> 00:10:15.165 that if you're gonna be implementing this into your 226 00:10:15.485 --> 00:10:17.835 companies, people in your organization 227 00:10:17.855 --> 00:10:19.035 are still gonna be stuck at fear. 228 00:10:19.365 --> 00:10:21.275 Other people are gonna say, well, this doesn't really work. 229 00:10:21.685 --> 00:10:24.075 Other people are gonna be having their mind blown tomorrow. 230 00:10:24.735 --> 00:10:26.155 And so you just gotta understand 231 00:10:26.155 --> 00:10:28.155 that different people are at different places on this curve, 232 00:10:28.295 --> 00:10:30.475 and it'll really make your life a lot easier if you do. 233 00:10:31.935 --> 00:10:36.845 Okay, it's all the foundational stuff. Let's talk about SEO. 234 00:10:37.505 --> 00:10:40.805 So there are three fundamental pillars of SEO 235 00:10:40.995 --> 00:10:42.245 that really are important. 236 00:10:42.865 --> 00:10:44.645 The first one is your on-page visibility, 237 00:10:44.935 --> 00:10:49.005 which is consisting of technical SEO content and style. 238 00:10:49.865 --> 00:10:51.885 The second is your off-page trust 239 00:10:51.905 --> 00:10:56.205 and authority, which is backlinks, pr, Wikipedia, 240 00:10:56.395 --> 00:10:58.445 knowledge, graphs and directories. 241 00:10:59.065 --> 00:11:00.685 And then the third part is monitoring. 242 00:11:00.705 --> 00:11:02.725 So using search console, mtel 243 00:11:02.985 --> 00:11:04.445 and other tools to be able to monitor. 244 00:11:05.025 --> 00:11:07.565 Now I'm gonna go through all these in more depth in detail, 245 00:11:07.645 --> 00:11:09.925 so you don't need to rate these down right at this point, 246 00:11:10.145 --> 00:11:11.685 but basically these are all 247 00:11:11.685 --> 00:11:12.765 the important things that matter. 248 00:11:14.105 --> 00:11:17.125 So let's start just giving you kind of an overview here. 249 00:11:17.415 --> 00:11:18.765 These all link together. 250 00:11:18.825 --> 00:11:20.885 So this is the important thing that I need you to understand 251 00:11:20.905 --> 00:11:22.845 as well, that you're on page visibility. 252 00:11:22.845 --> 00:11:26.485 You can have great technical SEO, good content and no style, 253 00:11:26.705 --> 00:11:28.405 and the LLMs won't recognize. 254 00:11:28.945 --> 00:11:31.165 And the same thing with your off page trust and authority. 255 00:11:31.185 --> 00:11:32.405 You can have some of these things, 256 00:11:32.515 --> 00:11:35.125 like this is why old school SEO kind of works, 257 00:11:35.555 --> 00:11:39.085 because backlinks are very important for your page authority 258 00:11:39.105 --> 00:11:40.365 and your page can get ranked, 259 00:11:40.785 --> 00:11:42.805 but you, you need all these other things 260 00:11:42.805 --> 00:11:43.885 to be able to really rank. 261 00:11:44.425 --> 00:11:45.485 And then there's monitoring. 262 00:11:45.665 --> 00:11:46.765 You want to keep an eye on things. 263 00:11:47.025 --> 00:11:50.525 So starting with on page technical, SEO, content 264 00:11:50.665 --> 00:11:53.885 and style, starting with technical, SEO, 265 00:11:55.015 --> 00:11:58.525 these are the really the basics of technical SEO. 266 00:11:58.625 --> 00:12:02.845 You want structured data, clean clear content, 267 00:12:03.835 --> 00:12:05.805 have your quick performance on mobile, 268 00:12:06.305 --> 00:12:08.285 and then use schema linked profiles. 269 00:12:08.865 --> 00:12:10.965 So if that all sounds like Greek, 270 00:12:11.185 --> 00:12:12.685 or at least some of it, uh, 271 00:12:12.745 --> 00:12:15.165 and for those of you who don't speak Greek, you speak SEO. 272 00:12:15.755 --> 00:12:17.925 This is, uh, this is the important stuff. 273 00:12:17.945 --> 00:12:20.565 So what does this mean? Performance and mobile. 274 00:12:20.865 --> 00:12:24.125 So what you can do is there's some free tools out there. 275 00:12:24.345 --> 00:12:27.285 The primary one is called page speed insights. 276 00:12:27.985 --> 00:12:31.045 And so did anybody enter in their website in the chat? 277 00:12:31.145 --> 00:12:36.135 Was anybody brave? Let me see. No, nobody's brave. 278 00:12:36.285 --> 00:12:39.935 Come on. People don't, don't make me call you out. 279 00:12:40.795 --> 00:12:42.495 All right, there we go. There we go. All right. 280 00:12:42.645 --> 00:12:45.135 Blue Valley Tractor. Thank you Diego, I appreciate that. 281 00:12:45.135 --> 00:12:47.015 Let me, let me, where did the sheer thing go? 282 00:12:47.465 --> 00:12:51.295 Lemme stop sharing, uh, share over here. 283 00:12:53.405 --> 00:12:55.705 I'm gonna look up Blue Valet Tractor 284 00:12:58.705 --> 00:13:00.615 share the screen. 285 00:13:02.705 --> 00:13:04.965 Uh, blue Valet Tractor and Supply. Okay, perfect. 286 00:13:05.025 --> 00:13:06.925 So if you go to page speed Insights, 287 00:13:06.925 --> 00:13:10.245 which is at page speed web dev.com, 288 00:13:10.985 --> 00:13:13.005 and actually I'm gonna put the full URL in, 289 00:13:13.625 --> 00:13:15.445 so it's got the https and everything, 290 00:13:15.785 --> 00:13:18.925 and you just hit Analyze really kind of that easy. 291 00:13:19.745 --> 00:13:21.525 And what it'll do is it'll go out 292 00:13:21.545 --> 00:13:25.915 and tell you what, if Google was crawling your website, 293 00:13:26.575 --> 00:13:27.915 how fast it loads, 294 00:13:28.215 --> 00:13:29.435 and if there's anything wrong, 295 00:13:30.085 --> 00:13:31.515 it'll actually come back to this. 296 00:13:31.535 --> 00:13:33.435 It says diagnose performance issues. 297 00:13:33.495 --> 00:13:36.915 So the first and foremost thing is it gives you a core web 298 00:13:37.015 --> 00:13:39.795 vitals assessment, and this website is passed. 299 00:13:40.375 --> 00:13:43.195 So I think Diego knew he was gonna pass this, 300 00:13:43.335 --> 00:13:44.555 so he's like, try mine. 301 00:13:44.835 --> 00:13:46.675 I think, I think he was, I think he was bragging. 302 00:13:46.865 --> 00:13:49.155 This is, uh, you know, there was, he's trying 303 00:13:49.155 --> 00:13:50.515 to flex subtly, right? 304 00:13:50.515 --> 00:13:52.515 Was that, is that right Diego? Or am I talking for you? 305 00:13:53.545 --> 00:13:56.045 Uh, uh, not really sure, 306 00:13:56.045 --> 00:14:00.085 because, uh, when I check on Hre, yeah, our website rating, 307 00:14:00.345 --> 00:14:02.805 uh, is at four out of hundred. 308 00:14:03.555 --> 00:14:05.125 Okay, so, well, that is a, 309 00:14:05.125 --> 00:14:06.325 that's good to use different tools. 310 00:14:06.355 --> 00:14:08.885 Well, so you weren't flexing. Okay, I appreciate that. 311 00:14:09.425 --> 00:14:12.165 Um, okay, so what you can do is you can look at this tool. 312 00:14:12.225 --> 00:14:14.445 So your core web vitals are good, right? 313 00:14:14.795 --> 00:14:17.125 However, you do have some performance issues. 314 00:14:17.665 --> 00:14:21.165 So this is probably why you, uh, got a four 315 00:14:22.005 --> 00:14:24.535 because you want to get this performance issue 316 00:14:25.155 --> 00:14:27.015 up over a hundred, right? 317 00:14:27.195 --> 00:14:30.255 And, or sorry, up over 90, getting over a hundred out 318 00:14:30.255 --> 00:14:31.415 of a hundred would be exceptional. 319 00:14:31.415 --> 00:14:32.495 If you could do that, let me know. 320 00:14:33.195 --> 00:14:34.735 But basically anything, 321 00:14:34.915 --> 00:14:36.215 any issues you've got with your site. 322 00:14:36.235 --> 00:14:40.415 So this, this tells you that it actually takes 11.6 seconds 323 00:14:41.235 --> 00:14:44.695 for your site to be interactive on your page. 324 00:14:45.035 --> 00:14:46.495 So that probably has to do 325 00:14:46.495 --> 00:14:50.975 with this giant image in the background of the, 326 00:14:51.255 --> 00:14:52.785 like the, the blurry image. 327 00:14:53.005 --> 00:14:54.905 I'm betting that your blurry image is killing 328 00:14:54.925 --> 00:14:56.745 you, but let me see here. 329 00:14:56.845 --> 00:15:00.395 So you've got down here, what you basically need 330 00:15:00.395 --> 00:15:02.595 to do is everybody on the call, you can just run this report 331 00:15:02.595 --> 00:15:04.995 for yourself and then send it to your website developer 332 00:15:04.995 --> 00:15:06.675 and say, fix this, right? 333 00:15:07.015 --> 00:15:09.235 And so this is all the information you just, 334 00:15:09.235 --> 00:15:10.835 it gives you this list down here. 335 00:15:10.835 --> 00:15:12.475 It tells you all these different things to fix. 336 00:15:13.255 --> 00:15:14.635 So that's what you need to know. 337 00:15:14.635 --> 00:15:17.035 But right now you're at almost 12 seconds on mobile 338 00:15:17.415 --> 00:15:19.835 before your website completely loads. 339 00:15:19.975 --> 00:15:22.555 So that's, that's an eternity, unfortunately. 340 00:15:22.855 --> 00:15:25.655 And, uh, you wanna, you wanna fix that, okay? 341 00:15:26.155 --> 00:15:28.615 So let me thank you. Yeah, yeah, no problem. 342 00:15:28.755 --> 00:15:32.415 Uh, I feel bad now because I was all trash talking you, and, 343 00:15:34.755 --> 00:15:36.175 and it wasn't, it wasn't that way. 344 00:15:36.215 --> 00:15:37.215 I thought it was a, I thought it was a 345 00:15:37.215 --> 00:15:38.335 humble brag there for a second. 346 00:15:39.245 --> 00:15:42.335 Okay, so let me go back to my presentation. 347 00:15:44.475 --> 00:15:46.455 For some reason, I can never find the share thing. 348 00:15:46.455 --> 00:15:50.815 It's killing me. All right there. It's okay. 349 00:15:51.165 --> 00:15:53.855 Back over here. So what you want 350 00:15:53.855 --> 00:15:56.775 to do when you're building your site is you wanna build 351 00:15:57.075 --> 00:15:58.455 for two audiences. 352 00:15:58.835 --> 00:16:00.175 You gotta build for the machine, 353 00:16:00.555 --> 00:16:01.695 and you gotta build for the people. 354 00:16:01.755 --> 00:16:04.055 So what we're talking about here on the technical SEO side 355 00:16:04.055 --> 00:16:06.655 of things really is building for the machine. 356 00:16:06.795 --> 00:16:09.615 You need to have information on your website that's easy 357 00:16:09.635 --> 00:16:13.175 for the machine to parse, annotate, and resurface. 358 00:16:13.195 --> 00:16:15.575 So basically what that means is easy to put in its memory 359 00:16:15.595 --> 00:16:16.655 and then easy to bring up. 360 00:16:16.655 --> 00:16:20.335 Again, there's a tool out there called Screaming Frog. 361 00:16:20.635 --> 00:16:22.775 Yes, it's actually called Screaming Frog. 362 00:16:23.395 --> 00:16:27.935 And it's a good tool to do, um, crawling of your website. 363 00:16:28.075 --> 00:16:31.335 And so this is an example of a crawled website. 364 00:16:31.335 --> 00:16:34.855 This is nobody, nobody's on this call's website. 365 00:16:34.875 --> 00:16:36.255 But basically what this does is it 366 00:16:36.255 --> 00:16:37.455 tells you all the different issues. 367 00:16:38.035 --> 00:16:42.215 So if you've got bad HTPH, TT P URLs, 368 00:16:42.215 --> 00:16:44.575 you've got different page titles that are too long, 369 00:16:44.635 --> 00:16:48.215 too short, not existing, all your technical stuff. 370 00:16:49.005 --> 00:16:50.975 This tool will basically do all this. 371 00:16:50.975 --> 00:16:53.575 And again, you can give this to your website developer 372 00:16:54.275 --> 00:16:56.415 or whoever you're working to with that on the SEO side 373 00:16:56.415 --> 00:16:57.655 of things and say, fix this. 374 00:16:58.195 --> 00:17:00.775 And then they'll say, okay, I should fix this. 375 00:17:00.995 --> 00:17:02.575 And that's, that's what happens. 376 00:17:03.355 --> 00:17:05.095 So here's an example of some higher, 377 00:17:05.525 --> 00:17:08.095 like some more important things here that, 378 00:17:08.165 --> 00:17:12.055 that this particular website had, you know, page titles 379 00:17:12.055 --> 00:17:13.655 outside of the head header tag. 380 00:17:13.675 --> 00:17:17.095 So the one that's like fourth down, this basically means 381 00:17:17.095 --> 00:17:19.375 that the structure of the website is completely wrong. 382 00:17:19.915 --> 00:17:21.775 And then if you see the one that's fifth 383 00:17:21.875 --> 00:17:24.735 or third from the bottom says internal block by robots, 384 00:17:25.365 --> 00:17:27.735 that is something that the internal pages are completely 385 00:17:27.735 --> 00:17:29.895 blocked and website and Google 386 00:17:29.995 --> 00:17:31.735 and the other ais can't even crawl them. 387 00:17:31.735 --> 00:17:32.735 They don't even know they exist. 388 00:17:33.035 --> 00:17:35.735 So that's, that's just some major red flags. 389 00:17:37.365 --> 00:17:41.575 Some tips, put your keywords early and your title tags 390 00:17:41.575 --> 00:17:44.335 and meta descriptions as well should have your keywords. 391 00:17:44.355 --> 00:17:46.175 So why, because AI 392 00:17:46.355 --> 00:17:49.445 and search engines scan these first to understand your page. 393 00:17:50.025 --> 00:17:50.845 And there's a lot of 394 00:17:50.845 --> 00:17:52.045 different things that you should be able to do. 395 00:17:52.045 --> 00:17:56.015 If you think of a, uh, if you think of a, here, 396 00:17:56.085 --> 00:17:58.735 this is the next one, a Word document 397 00:17:58.735 --> 00:18:00.335 that's got like a main header, 398 00:18:00.675 --> 00:18:03.855 and then lower header, smaller headers like H two 399 00:18:03.875 --> 00:18:04.975 and H three, and, 400 00:18:04.975 --> 00:18:06.775 and the titles, that's exactly the way 401 00:18:06.775 --> 00:18:08.255 that you should build your website. 402 00:18:08.675 --> 00:18:11.495 So making sure you have your H one, your H twos, 403 00:18:11.495 --> 00:18:13.055 your h threes, which just stand for heading 404 00:18:13.315 --> 00:18:17.175 and the heading level because that guides both readers 405 00:18:17.235 --> 00:18:19.335 and the machines and helps them understand 406 00:18:19.915 --> 00:18:21.735 how important a page can be. 407 00:18:22.355 --> 00:18:23.935 And, and so this is super important. 408 00:18:24.635 --> 00:18:28.255 Now, here's an example of a homepage that 409 00:18:29.195 --> 00:18:31.605 this is from the Canada Mortgage and Housing Corporation. 410 00:18:31.605 --> 00:18:32.605 So I'm based outta Toronto, 411 00:18:32.705 --> 00:18:34.165 I'm sure my accent gave it away already, 412 00:18:34.225 --> 00:18:38.285 but based outta Toronto and Canada Mortgage 413 00:18:38.285 --> 00:18:41.325 and Housing Corporation, basically from COVID-19, 414 00:18:41.475 --> 00:18:42.645 they set up this website. 415 00:18:43.145 --> 00:18:45.525 But the interesting thing is, when they did this, 416 00:18:45.525 --> 00:18:49.555 they weren't taking into account that their H one is, 417 00:18:49.555 --> 00:18:50.675 what can we help you with? 418 00:18:51.385 --> 00:18:53.835 Like, that is not exactly a descriptive 419 00:18:54.695 --> 00:18:56.035 in any way, shape, or form. 420 00:18:56.345 --> 00:19:00.035 Good H one for a mortgage and housing corporation. 421 00:19:00.035 --> 00:19:01.835 It's kinda like Freddie, Freddie Mac 422 00:19:01.835 --> 00:19:04.395 or Fannie Mae saying, how can we, what can we help you with? 423 00:19:04.505 --> 00:19:05.555 It's kind of the same thing. 424 00:19:05.775 --> 00:19:07.835 So this is, this is something 425 00:19:07.835 --> 00:19:09.595 where they could certainly have improvement. 426 00:19:09.655 --> 00:19:13.425 So why does this matter for ai if you have 427 00:19:14.065 --> 00:19:15.945 a heading that is like this? 428 00:19:15.945 --> 00:19:18.905 So this is an example from MailChimp's blog post about when 429 00:19:18.905 --> 00:19:20.105 to post on Instagram. 430 00:19:20.565 --> 00:19:22.705 So is Sunday a good day post on Instagram? 431 00:19:22.705 --> 00:19:25.425 That is their heading. And then it gives a little blurb 432 00:19:25.425 --> 00:19:28.185 afterwards, a little snippet that talks about it. 433 00:19:28.485 --> 00:19:32.185 And then if you actually look in the AI overviews, 434 00:19:32.645 --> 00:19:35.225 you'll notice on the right hand side here in this particular 435 00:19:35.365 --> 00:19:36.785 AI overview, best 436 00:19:36.785 --> 00:19:38.145 and worst times to post on Instagram, 437 00:19:38.265 --> 00:19:39.545 a brief guide by MailChimp. 438 00:19:39.565 --> 00:19:41.985 And it says right in it, that Sunday tends 439 00:19:41.985 --> 00:19:43.345 to easily be the worst day to post. 440 00:19:43.405 --> 00:19:44.785 And then on the AI overview, 441 00:19:44.975 --> 00:19:47.625 generally Sunday is considered a less effective data post. 442 00:19:48.125 --> 00:19:50.065 Do you see how it all kind of links together? 443 00:19:50.725 --> 00:19:53.785 And the the machine can surface that type of information. 444 00:19:54.285 --> 00:19:57.065 So if you do this, you, you have a much better chance 445 00:19:57.245 --> 00:20:01.345 of showing in the AI search results. 446 00:20:01.345 --> 00:20:03.145 So remember I was talking about not the core knowledge, 447 00:20:03.165 --> 00:20:05.145 now I'm talking about AI search. 448 00:20:07.865 --> 00:20:10.535 Other thing it's really, really important that tons 449 00:20:10.535 --> 00:20:13.655 of people overlook is putting alt text in their images. 450 00:20:13.955 --> 00:20:16.455 So basically what alt text is, is just describing 451 00:20:16.455 --> 00:20:17.575 what the image is. 452 00:20:18.595 --> 00:20:20.295 So you and I can see images 453 00:20:20.395 --> 00:20:21.695 and the machines are getting better 454 00:20:21.695 --> 00:20:23.415 and better at seeing what the images are. 455 00:20:23.415 --> 00:20:24.415 Google in particular, 456 00:20:25.325 --> 00:20:28.545 but the ai, most of the ais out there that crawl 457 00:20:29.155 --> 00:20:31.065 don't look for these things. 458 00:20:31.645 --> 00:20:33.625 So if you have to put your alt text in there, 459 00:20:33.885 --> 00:20:37.265 and this is just regular SEO how to do this, you know, 460 00:20:37.285 --> 00:20:39.625 you actually just put in a keyword rich 461 00:20:39.975 --> 00:20:41.145 description of the image. 462 00:20:41.165 --> 00:20:42.985 So like, this is a mountain landscape 463 00:20:43.365 --> 00:20:44.465 and that's all you need to do. 464 00:20:45.335 --> 00:20:47.880 Okay? That wasn't too technical. 465 00:20:47.955 --> 00:20:50.935 I hope everybody's, everybody's still awake. Okay, good. 466 00:20:50.955 --> 00:20:52.455 I'm looking, I'm like, I got you guys over here. 467 00:20:52.515 --> 00:20:53.695 I'm like, nobody's snoring. 468 00:20:54.355 --> 00:20:57.655 Lauren, bill, Dave, as long as you, 469 00:20:57.655 --> 00:20:58.935 you're the only ones I can see in Diego. 470 00:20:59.355 --> 00:21:01.055 As long as you guys don't start falling asleep 471 00:21:01.075 --> 00:21:02.135 on me, uh, I'm good. 472 00:21:02.135 --> 00:21:06.735 Everybody else, I'm sorry I can't see you. I okay, content. 473 00:21:07.595 --> 00:21:09.335 So these are all the basic realities. 474 00:21:09.395 --> 00:21:11.415 I'm not gonna go through these in too much detail, 475 00:21:11.755 --> 00:21:14.215 but content is super, super important. 476 00:21:14.565 --> 00:21:16.335 What are your goals? What tracking tools are you using? 477 00:21:16.335 --> 00:21:17.495 What keywords are you ranking for? 478 00:21:17.595 --> 00:21:21.135 So the very first thing, and I know Scott and Yuki 479 00:21:21.135 --> 00:21:25.215 and Isha are all about understanding your ideal audience. 480 00:21:25.285 --> 00:21:26.655 Well, who is your ICP? 481 00:21:26.675 --> 00:21:29.095 The very first question I think I've heard them ask about 482 00:21:29.095 --> 00:21:32.055 3000 times is who are you talking to? 483 00:21:32.725 --> 00:21:34.655 What is that person? What is their need? 484 00:21:34.715 --> 00:21:35.975 How well do you understand them? 485 00:21:36.315 --> 00:21:37.615 And I got all kinds of prompts 486 00:21:37.615 --> 00:21:39.295 and amazing things that I use as well. 487 00:21:39.755 --> 00:21:41.615 Um, so that, it's just excellent. 488 00:21:41.615 --> 00:21:43.915 So first thing you gotta do is 489 00:21:43.915 --> 00:21:45.155 understand your target audience. 490 00:21:45.315 --> 00:21:47.555 'cause everything else kind of pivots and, 491 00:21:47.575 --> 00:21:49.315 and is built based on that. 492 00:21:49.825 --> 00:21:52.275 There's a lot of different tracking tools out 493 00:21:52.275 --> 00:21:53.995 there that you can use. 494 00:21:54.095 --> 00:21:55.555 And I'll go through a couple of them briefly, 495 00:21:56.255 --> 00:21:58.595 but you know, the, the thing is trying to understand 496 00:21:58.595 --> 00:22:00.395 what keywords you wanna rank for. 497 00:22:00.575 --> 00:22:02.635 Oh, sorry. Yeah, Yuki, what's up? Um, 498 00:22:02.815 --> 00:22:05.715 We actually have a question in the chat. Um, I'm 499 00:22:05.715 --> 00:22:06.715 Sorry. Oh, thank you. Yeah, 500 00:22:06.715 --> 00:22:08.035 yeah, yeah. We're, what do we got? 501 00:22:08.375 --> 00:22:10.035 Uh, it's from Kevin. Uh, 502 00:22:10.105 --> 00:22:12.155 he's asking what's the target time to aim 503 00:22:12.215 --> 00:22:14.155 for in getting our homepage loaded, 504 00:22:16.235 --> 00:22:17.735 Uh, under two seconds. 505 00:22:17.925 --> 00:22:21.255 Ideally a second is what you should do. 506 00:22:21.795 --> 00:22:23.255 Um, got it, thank you. 507 00:22:23.805 --> 00:22:26.095 Yeah, no, no, no, that's, that's all good. 508 00:22:26.135 --> 00:22:27.975 I appreciate you asking the question, right? 509 00:22:28.105 --> 00:22:30.455 Thank you. And, Um, I'm trying 510 00:22:30.455 --> 00:22:32.335 to just look on the other side here. 511 00:22:32.355 --> 00:22:34.975 I'm gonna run another test to see if we can see if I can 512 00:22:34.975 --> 00:22:36.255 find something that I can show you like that. 513 00:22:36.485 --> 00:22:39.895 Okay. So back here to what keywords are you ranking for? 514 00:22:40.635 --> 00:22:42.895 And so what we wanna do is we wanna do 515 00:22:42.895 --> 00:22:43.975 some keyword research. 516 00:22:44.745 --> 00:22:46.435 There's a couple different ways that you can do this. 517 00:22:46.435 --> 00:22:49.995 So there's some free tools out there. There's Google Trends. 518 00:22:50.255 --> 00:22:51.395 You can look at Google Trends. 519 00:22:51.975 --> 00:22:53.635 If you have a Google Ads account, 520 00:22:53.655 --> 00:22:56.795 you can actually pull up Google keyword, keyword planner 521 00:22:57.375 --> 00:22:58.675 and it can help you try 522 00:22:58.675 --> 00:23:00.715 and figure out what you should rank for. 523 00:23:00.985 --> 00:23:03.115 There's some competitor research you can do. 524 00:23:03.595 --> 00:23:04.955 SEM Rush is a great tool. 525 00:23:05.255 --> 00:23:07.275 You also want to, you know, ask your clients. 526 00:23:07.275 --> 00:23:09.515 That's what the customer satisfaction survey is. 527 00:23:09.895 --> 00:23:11.635 And then you can also do autofill. 528 00:23:12.015 --> 00:23:15.315 If you start typing into Google a key search for you, 529 00:23:15.445 --> 00:23:16.675 it'll give you the autofill. 530 00:23:16.675 --> 00:23:19.795 Like those are the most common things that people type 531 00:23:19.845 --> 00:23:21.075 after that first word. 532 00:23:21.615 --> 00:23:24.835 And so that's just a really easy way to, um, 533 00:23:25.655 --> 00:23:30.115 to have your keywords show up and to know what to target. 534 00:23:31.135 --> 00:23:35.475 Uh, so there's an important differentiator here though, 535 00:23:35.475 --> 00:23:36.995 that we need to kind of stop 536 00:23:36.995 --> 00:23:39.595 and think about for a second when you're talking about AI 537 00:23:39.595 --> 00:23:42.985 search versus Google search ai. 538 00:23:43.655 --> 00:23:44.785 Well, Google, we'll start 539 00:23:44.785 --> 00:23:47.445 with is all about putting in keywords 540 00:23:47.745 --> 00:23:50.285 and getting little blue links that'll take you 541 00:23:50.285 --> 00:23:51.565 to the right answer. 542 00:23:52.985 --> 00:23:55.045 Ai, you're prompting the ai, 543 00:23:55.345 --> 00:23:57.645 and the AI is using either its core knowledge 544 00:23:57.905 --> 00:24:01.005 or its knowledge plus search to generate an answer. 545 00:24:01.275 --> 00:24:04.685 Same way as I'm kind of telling you this stuff out 546 00:24:04.685 --> 00:24:07.285 of my own words, if you ask me the same question again, 547 00:24:07.445 --> 00:24:08.925 I would say it slightly differently. 548 00:24:09.785 --> 00:24:11.525 The fundamental message would be the same, 549 00:24:11.585 --> 00:24:12.965 but I would say it a little bit differently. 550 00:24:13.025 --> 00:24:14.205 So that's what you gotta bear in mind. 551 00:24:14.205 --> 00:24:15.765 If you're optimizing for ai, 552 00:24:15.985 --> 00:24:17.925 you're not gonna always get the exact same answer 553 00:24:18.525 --> 00:24:20.365 'cause it's a generated response. 554 00:24:21.965 --> 00:24:25.025 So what I'm gonna do here is I'm gonna show you, 555 00:24:25.805 --> 00:24:27.305 um, two tools. 556 00:24:28.005 --> 00:24:31.305 So let me go over here 557 00:24:31.645 --> 00:24:36.475 and let me pull another from the chat, uh, 558 00:24:36.875 --> 00:24:38.675 somebody else's website, somebody else who was brave, 559 00:24:40.065 --> 00:24:42.525 all right, Klein products.com. 560 00:24:42.745 --> 00:24:45.685 Let me pull this up and get over there. 561 00:24:45.905 --> 00:24:50.245 So, who, who's Ann? Ann, this is you, right? 562 00:24:52.655 --> 00:24:53.995 Are you, are you, are you there, Ann? 563 00:24:54.945 --> 00:24:56.365 Yes, I'm here. All right. 564 00:24:56.365 --> 00:24:57.525 Are you, are you, are you ready for this? 565 00:24:57.625 --> 00:24:59.285 I'm gonna be gentle. I promise you don't, you're not even, 566 00:24:59.285 --> 00:25:00.725 you don't have your camera on, 567 00:25:00.905 --> 00:25:03.245 and I'm talking to a wonderful picture 568 00:25:03.265 --> 00:25:04.365 of you and your family. 569 00:25:05.675 --> 00:25:08.165 It's okay. I won't, I won't, I won't lean on that Too hard. 570 00:25:08.165 --> 00:25:10.005 It's a nice picture. Okay, so 571 00:25:10.035 --> 00:25:14.325 what I did was I put this into, uh, SEM rush paid tool. 572 00:25:14.505 --> 00:25:17.205 I'm not a, i, I don't make any money off of them. 573 00:25:17.275 --> 00:25:19.005 It's a good tool. Might wanna check it out. 574 00:25:19.825 --> 00:25:22.605 Um, so what I did was I put Klein products in. 575 00:25:22.665 --> 00:25:25.445 And Ann, where are you geographically located? Us? 576 00:25:27.035 --> 00:25:30.215 Yes. Okay, so I'm gonna refine this to us. 577 00:25:30.795 --> 00:25:33.335 And then this is approximately how much traffic you get. 578 00:25:33.995 --> 00:25:35.975 So I don't know what Kle products is, 579 00:25:36.115 --> 00:25:40.365 or does you, are you water trucks? 580 00:25:41.385 --> 00:25:44.845 Yes, we manufacture, uh, water truck equipment. 581 00:25:45.385 --> 00:25:46.765 Oh, very cool. Okay. 582 00:25:47.585 --> 00:25:49.845 So one of those things, okay, 583 00:25:49.865 --> 00:25:52.285 so these are your competitors, okay? 584 00:25:52.285 --> 00:25:54.845 So water trucks, I've never, this is all new to me. 585 00:25:55.165 --> 00:25:58.725 Excellent. I love this. So I'm gonna open up another window 586 00:25:58.835 --> 00:26:01.965 here with SEM rush, just to do some quick keyword research, 587 00:26:03.335 --> 00:26:07.505 water trucks, truck 588 00:26:08.545 --> 00:26:10.945 suppliers, something like that. 589 00:26:10.955 --> 00:26:11.905 Let's see what we come up with. 590 00:26:11.905 --> 00:26:12.785 Does anybody search for this? 591 00:26:12.785 --> 00:26:15.865 Okay, there's 30 searches, keyword ideas, water, 592 00:26:15.875 --> 00:26:18.705 truck parts, water trucks, spray head suppliers. 593 00:26:19.495 --> 00:26:23.185 Okay, so here is who shows up for water trucks, 594 00:26:24.245 --> 00:26:27.425 excess trucks, Curry supply water trucks.com. 595 00:26:27.965 --> 00:26:29.985 Of course, there's a water trucks.com, right? 596 00:26:30.765 --> 00:26:32.265 Um, okay, I'm sorry. 597 00:26:32.405 --> 00:26:34.745 I'm sorry, Ann, you don't show up on the first page. 598 00:26:35.815 --> 00:26:36.825 Yeah, I see that. 599 00:26:37.285 --> 00:26:39.305 But Curry Supply does twice. 600 00:26:40.525 --> 00:26:42.345 So then that's the thing that tells me two things. 601 00:26:42.345 --> 00:26:44.845 Number one is there's area for growth here. 602 00:26:45.185 --> 00:26:47.925 You have the opportunity if, if one, if Google only comes up 603 00:26:47.925 --> 00:26:50.285 with the results, like the same result basically twice, 604 00:26:51.155 --> 00:26:53.605 then uh, that gives you an opportunity here. 605 00:26:53.825 --> 00:26:56.925 So important things to look at just on this screen. 606 00:26:57.275 --> 00:27:00.405 Your domain authority, how much authority 607 00:27:00.425 --> 00:27:02.485 or domain has back links? 608 00:27:02.485 --> 00:27:04.445 This is how many people link into that website. 609 00:27:04.465 --> 00:27:08.165 So somebody who's in number three only has 399 back links. 610 00:27:08.165 --> 00:27:09.325 That's a really good sign that 611 00:27:09.325 --> 00:27:10.405 you could rank for this stuff. 612 00:27:10.985 --> 00:27:13.285 Search traffic 721. 613 00:27:13.285 --> 00:27:15.485 So we say, okay, well how, how do I show up? 614 00:27:16.065 --> 00:27:20.085 All right, so I have 362 and they had 300 615 00:27:20.145 --> 00:27:23.405 and 399 or only 207 down here. 616 00:27:23.505 --> 00:27:26.485 So you do have the opportunity to kind of, if you optimize 617 00:27:26.625 --> 00:27:28.605 to really rank for this type of a keyword. 618 00:27:29.065 --> 00:27:30.245 But the first thing is, is 619 00:27:30.245 --> 00:27:31.525 that an important keyword for you? 620 00:27:31.775 --> 00:27:33.845 Would you wanna be found for water truck suppliers? 621 00:27:35.175 --> 00:27:37.555 You know, I'm more interested, can we see 622 00:27:37.555 --> 00:27:39.955 what it would look like for water truck parts? 623 00:27:41.255 --> 00:27:42.945 Sure. I think that was actually down here. 624 00:27:43.395 --> 00:27:44.625 Water truck parts supplier. 625 00:27:44.625 --> 00:27:46.065 Just parts. Okay, let's just do parts. 626 00:27:46.175 --> 00:27:47.865 Yeah, just parts. Water, 627 00:27:47.865 --> 00:27:48.865 Truck parts. 628 00:27:48.975 --> 00:27:53.305 Okay. There's more searches. It is only a 12% difficulty. 629 00:27:53.775 --> 00:27:56.785 Very easy. So even SEM rush is like, 630 00:27:56.785 --> 00:27:57.985 come on, you could rank for this. 631 00:27:59.085 --> 00:28:02.665 Um, all right, water trucks, access truck parts. 632 00:28:03.885 --> 00:28:05.785 Are you, I'm hoping for you. I'm hoping for you. 633 00:28:05.885 --> 00:28:06.905 No, unfortunately not. 634 00:28:06.905 --> 00:28:09.265 But again, you'll see water trucks is there twice. 635 00:28:10.085 --> 00:28:12.185 So really this whole, your whole industry, 636 00:28:12.215 --> 00:28:13.385 like you sh you could, 637 00:28:13.525 --> 00:28:15.745 you could kick some tush in this industry. 638 00:28:15.925 --> 00:28:18.065 And again, trying to compete, but, uh, 639 00:28:18.505 --> 00:28:20.825 I mean, we should, we're, yeah, we should 640 00:28:20.885 --> 00:28:21.885 Are. Are you also like 641 00:28:21.885 --> 00:28:22.145 the, 642 00:28:22.325 --> 00:28:23.785 the industry standard you guys have been 643 00:28:23.785 --> 00:28:25.225 around forever and all that kind of stuff? 644 00:28:25.645 --> 00:28:28.225 We have. Okay, so then yeah, we, 645 00:28:28.415 --> 00:28:31.585 then we should definitely, so your cost per click, 646 00:28:31.585 --> 00:28:33.545 just some other things to look at is 3 98. 647 00:28:33.725 --> 00:28:37.105 So this is an example of keyword variations. 648 00:28:37.205 --> 00:28:38.425 So how to find keywords. 649 00:28:38.425 --> 00:28:39.505 If, you know, water truck parts 650 00:28:39.525 --> 00:28:40.745 is something you wanna be found for. 651 00:28:41.095 --> 00:28:43.345 There's 106 different keywords. 652 00:28:43.485 --> 00:28:48.025 Oh, there you're Kline, right? Right. Kle water truck parts. 653 00:28:48.085 --> 00:28:50.025 You actually have 40 654 00:28:50.345 --> 00:28:51.905 searches directly with your brand search. 655 00:28:51.905 --> 00:28:53.225 Okay. So I'm hoping you should, 656 00:28:53.375 --> 00:28:55.665 Well, I hope we show up as you know, 657 00:28:55.725 --> 00:28:57.265 on the first page of those 658 00:28:57.265 --> 00:28:58.265 Search. Alright, I 659 00:28:58.265 --> 00:29:00.145 are you are, are you ready for this, Anne? 660 00:29:00.545 --> 00:29:04.985 I don't know. All right, let's see. Client products. 661 00:29:05.005 --> 00:29:06.545 Oh, oh yes, there you are. Client products. 662 00:29:06.545 --> 00:29:08.945 You're the first two results. Okay, good, good. That's good. 663 00:29:09.925 --> 00:29:12.785 Um, yeah, so definitely good thing, but yeah, 664 00:29:12.805 --> 00:29:13.945 but this would give you an idea. 665 00:29:14.085 --> 00:29:16.385 So all these different, if you look at all these different 666 00:29:16.505 --> 00:29:19.705 106 potential keywords, the question is, 667 00:29:19.705 --> 00:29:21.705 are these like Portland water truck parts? 668 00:29:21.805 --> 00:29:24.905 Are those, is that good United water truck parts? 669 00:29:25.845 --> 00:29:27.825 Um, these, these could be all things that you could target. 670 00:29:27.845 --> 00:29:29.185 So this is just one example of 671 00:29:29.185 --> 00:29:30.505 how you do some keyword research 672 00:29:31.325 --> 00:29:33.385 if you were client products. 673 00:29:33.575 --> 00:29:35.065 Does that all make sense? Mm-hmm. 674 00:29:35.775 --> 00:29:39.705 Okay. Yeah. So this SEM rush, that's a paid, 675 00:29:40.765 --> 00:29:42.175 It is a paid tool. Yeah. 676 00:29:42.325 --> 00:29:45.655 Okay. So, um, 677 00:29:46.935 --> 00:29:48.035 and then the next one, 678 00:29:48.135 --> 00:29:49.515 oh, actually here, let me stop sharing. 679 00:29:49.655 --> 00:29:52.355 I'm just gonna go to the next one, which is our tool, 680 00:29:52.965 --> 00:29:56.275 which we, which I posted in the chat, um, 681 00:29:56.565 --> 00:29:58.475 which is called, uh, mtel. 682 00:29:59.215 --> 00:30:01.315 So if we started a new check. 683 00:30:01.535 --> 00:30:05.075 So are you, are you up for uh, doing some Kline products? 684 00:30:06.115 --> 00:30:08.535 Uh, LLM testing here? 685 00:30:10.275 --> 00:30:12.325 Sure. Okay. Well I appreciate you saying Sure. 686 00:30:12.485 --> 00:30:13.685 'cause I already hit the go button. 687 00:30:15.625 --> 00:30:18.245 So what this is, this is also the app of the day, right? 688 00:30:18.345 --> 00:30:20.205 So I figured I just, I know I did 689 00:30:20.485 --> 00:30:21.765 that completely out of order. 690 00:30:22.315 --> 00:30:24.805 Yuki, right? You're gonna forgive me as I'm a guest host. 691 00:30:24.985 --> 00:30:26.405 No worries. Okay. 692 00:30:26.785 --> 00:30:30.085 App of the day mtel L-L-M-T-E l.com. 693 00:30:30.105 --> 00:30:31.565 So this is something you can sign up, go there, 694 00:30:31.745 --> 00:30:33.005 get free 10 free reports. 695 00:30:33.025 --> 00:30:35.965 You can do this all yourself. So what it does is it goes out 696 00:30:35.965 --> 00:30:38.005 to the internet and it finds 697 00:30:39.075 --> 00:30:40.805 information about K client products. 698 00:30:40.945 --> 00:30:44.125 So Ann, I'm gonna ask you to just kind of quickly skim this 699 00:30:44.715 --> 00:30:46.685 just for the sake of everybody on the call. 700 00:30:47.775 --> 00:30:50.785 Does this look kind of right? Are you outta Jacksonville? 701 00:30:50.785 --> 00:30:52.585 Yeah. Mm-hmm. Ontario, 702 00:30:53.015 --> 00:30:56.465 your ISO compliant, all this kind of good stuff. Yep, 703 00:30:57.085 --> 00:30:58.145 That's us. Okay. 704 00:30:58.205 --> 00:31:00.225 That's you. Fantastic. This looks correct. 705 00:31:00.765 --> 00:31:04.705 So what this does is this will now generate some questions 706 00:31:04.935 --> 00:31:07.025 that a user might prompt. 707 00:31:07.205 --> 00:31:11.145 So given that you are all about water truck parts, well, 708 00:31:11.145 --> 00:31:12.105 you're not, I know you're more than that, 709 00:31:12.125 --> 00:31:12.865 but just bear with me. 710 00:31:13.665 --> 00:31:16.105 I, you can actually do custom questions. 711 00:31:16.105 --> 00:31:19.225 So here's the questions it suggests, okay, just say yes 712 00:31:19.225 --> 00:31:21.385 and no, um, if you would want 713 00:31:21.405 --> 00:31:23.585 to do a quick search for any of these things. 714 00:31:23.765 --> 00:31:25.625 So what is a reliable water tank 715 00:31:25.625 --> 00:31:28.365 for mining and construction? Is that you or no? 716 00:31:28.985 --> 00:31:32.675 Yes. Who makes heavy duty off highway truck tanks? Yes. 717 00:31:33.505 --> 00:31:35.935 Where can I buy industrial water tanks in Jacksonville? 718 00:31:37.975 --> 00:31:40.845 Industrial water tanks? Probably not. 719 00:31:41.325 --> 00:31:44.385 I don't know. How do I get spare parts 720 00:31:44.385 --> 00:31:46.065 and training for water distribution permit? 721 00:31:46.165 --> 00:31:49.145 Yes. Which manufacturers have ISO 722 00:31:49.145 --> 00:31:50.505 9,001 certified water systems? 723 00:31:50.615 --> 00:31:52.025 That seems a little broad. 724 00:31:52.135 --> 00:31:54.345 Yeah, no. So where can 725 00:31:54.945 --> 00:31:57.545 I buy water truck parts? 726 00:31:58.685 --> 00:32:00.545 Yes. And then 727 00:32:02.655 --> 00:32:07.185 give me a list of the best water truck parts, 728 00:32:07.665 --> 00:32:10.145 suppliers, that kind of stuff. 729 00:32:10.145 --> 00:32:12.225 So what I'll do then, oops, I won't run that. 730 00:32:12.415 --> 00:32:14.225 I'll create this report. So this is gonna 731 00:32:14.225 --> 00:32:15.385 take a minute to run. 732 00:32:16.605 --> 00:32:18.745 So while we're waiting for it to run, we will come back 733 00:32:18.745 --> 00:32:20.385 to it, but I don't wanna leave you guys hanging. 734 00:32:20.485 --> 00:32:21.545 So let me stop sharing. 735 00:32:22.335 --> 00:32:23.665 It's just gonna take a minute or two 736 00:32:23.725 --> 00:32:25.865 and I will share my other screen again. 737 00:32:27.195 --> 00:32:30.895 And this is, um, lemme tell. 738 00:32:31.405 --> 00:32:33.455 Okay, so some of the other things, 739 00:32:33.695 --> 00:32:36.375 when you're doing content, um, keyword research, 740 00:32:36.555 --> 00:32:38.615 are you targeting local or national? 741 00:32:39.545 --> 00:32:42.405 And then which of those pages have high authority? 742 00:32:42.585 --> 00:32:45.125 So this is kind of more old school SEO in terms 743 00:32:45.125 --> 00:32:46.645 of which page has high authority. 744 00:32:47.235 --> 00:32:50.165 It's very important that there's a, to, to figure out 745 00:32:50.165 --> 00:32:52.605 what has high authority, because if you have high authority 746 00:32:53.265 --> 00:32:56.285 on those pages, you will also be able to, um, 747 00:32:56.595 --> 00:32:58.525 rank easier in the large language models 748 00:32:58.545 --> 00:32:59.685 on the SEO side of things. 749 00:32:59.985 --> 00:33:01.845 So there's a tool called majestic.com 750 00:33:02.155 --> 00:33:04.485 that just looking at the time, I won't show you, 751 00:33:04.505 --> 00:33:06.045 but it's another one that you should check out. 752 00:33:06.075 --> 00:33:07.325 It's also a paid tool. 753 00:33:07.865 --> 00:33:10.045 Um, and what it does is it looks at page authority. 754 00:33:11.165 --> 00:33:13.385 So then what you wanna do is you wanna reverse engineer 755 00:33:13.385 --> 00:33:14.905 those pages and say, what features 756 00:33:14.905 --> 00:33:16.985 of those pages resulted in the high authority? 757 00:33:17.085 --> 00:33:18.145 Is it how they're structured? 758 00:33:18.445 --> 00:33:19.665 Is it, do they have bullet points? 759 00:33:19.685 --> 00:33:21.225 Do they have a comparison thing on it? 760 00:33:21.845 --> 00:33:22.905 Why are they high authority? 761 00:33:23.845 --> 00:33:25.265 And then who are your main competitors? 762 00:33:25.285 --> 00:33:29.225 We touch base on the competitors a little bit on SEM rush. 763 00:33:29.645 --> 00:33:32.385 And then you can also do the same thing based on the results 764 00:33:32.385 --> 00:33:35.945 that you'll get from mtel, which is coming up. 765 00:33:36.245 --> 00:33:39.705 So one of the other important things about your content 766 00:33:40.405 --> 00:33:43.105 is you want to do a full content audit. 767 00:33:43.165 --> 00:33:46.145 If you can, you want to inventory all your existing pages 768 00:33:46.725 --> 00:33:49.865 and categorize them by topic, intent and content type, 769 00:33:49.965 --> 00:33:52.665 and then identify where your gaps are. 770 00:33:53.365 --> 00:33:55.025 You may have duplicate pages, 771 00:33:55.205 --> 00:33:56.825 you may have really outdated stuff. 772 00:33:56.925 --> 00:33:59.425 You might, you know, for example, you might have parts 773 00:33:59.565 --> 00:34:02.025 for a truck that no longer is manufactured, 774 00:34:02.225 --> 00:34:03.625 although you might wanna still sell those parts, 775 00:34:03.685 --> 00:34:05.705 but it might be from, if you've been around for a while, 776 00:34:05.705 --> 00:34:06.945 it might be from 1998 777 00:34:07.405 --> 00:34:11.225 and those trucks are off the road, basically show, um, 778 00:34:11.615 --> 00:34:13.825 show last updated dates on your articles. 779 00:34:14.445 --> 00:34:16.905 Why? Because AI tends to favor content 780 00:34:17.455 --> 00:34:18.905 that is clearly current. 781 00:34:19.125 --> 00:34:20.665 So by putting dates, 782 00:34:21.245 --> 00:34:24.025 and you can update that by, even if you have a great piece 783 00:34:24.025 --> 00:34:28.345 of content from 2020 2020, you could say updated 784 00:34:29.465 --> 00:34:33.705 September 17th, 2025 and then, you know, save it that way. 785 00:34:33.925 --> 00:34:35.465 So the, the machines like that. 786 00:34:37.875 --> 00:34:40.015 So here is the other thing as to how 787 00:34:40.075 --> 00:34:41.455 to think about your content. 788 00:34:42.485 --> 00:34:45.095 What we really recommend is a topic pillar. 789 00:34:45.715 --> 00:34:49.135 And so that topic pillar could be, you know, um, just using 790 00:34:49.755 --> 00:34:51.935 the, hang on, let's, 791 00:34:51.935 --> 00:34:53.735 let's use somebody else's website instead 792 00:34:53.735 --> 00:34:55.575 of me constantly picking on Ann, who else, 793 00:34:55.675 --> 00:34:57.135 who else said that they were up for this? 794 00:34:59.105 --> 00:35:03.445 Uh, ag wraps.com. So who's ag wraps? 795 00:35:05.195 --> 00:35:08.105 John, John, you on the call? 796 00:35:13.345 --> 00:35:14.265 I don't, yes, I don't, 797 00:35:14.905 --> 00:35:16.705 I I do see him on the call. 798 00:35:16.705 --> 00:35:19.285 John, can you hear us? Yes, I can. 799 00:35:19.955 --> 00:35:21.445 Okay, perfect. Hey John. 800 00:35:21.465 --> 00:35:23.125 Oh, you're very, you're you're at the back. 801 00:35:23.125 --> 00:35:25.645 Thank you very much for, for contributing this. 802 00:35:25.865 --> 00:35:28.725 You got a cool, I that's a cool website. 803 00:35:29.165 --> 00:35:31.005 I like, I like the image of the truck. 804 00:35:32.325 --> 00:35:34.535 Does you, you actually have that truck, don't you? 805 00:35:35.075 --> 00:35:38.645 Yes, we do. I thought you might. Okay, so that's very cool. 806 00:35:38.705 --> 00:35:41.725 So if you have a, for example, a pillar page, so something 807 00:35:41.725 --> 00:35:44.485 that would be a topic pillar, you could have something like, 808 00:35:44.625 --> 00:35:48.525 um, how to wrap a vehicle And, you know, I'm assuming 809 00:35:48.555 --> 00:35:50.845 that this would be primarily what you do. 810 00:35:51.235 --> 00:35:52.645 What else do you wrap, John? 811 00:35:54.025 --> 00:35:56.405 We wrap everything. We wrap, uh, storefronts, 812 00:35:56.995 --> 00:35:59.845 wall architectural, everything, anything 813 00:35:59.845 --> 00:36:01.485 that is can apply right now. 814 00:36:01.545 --> 00:36:02.565 We apply. We wrap it. 815 00:36:02.955 --> 00:36:05.165 Perfect. So you could have, and I'm looking at it. 816 00:36:05.165 --> 00:36:08.165 So you could have vehicles, storefronts, walls, 817 00:36:08.165 --> 00:36:10.005 those could all be a pillar page 818 00:36:10.385 --> 00:36:13.365 and then, uh, you could have a second page that's associated 819 00:36:13.365 --> 00:36:14.925 with that with different types of vehicles. 820 00:36:14.955 --> 00:36:19.085 What wrap looks best on, uh, an SUV, what wrap looks best, 821 00:36:19.185 --> 00:36:22.845 if you're gonna wrap, um, you know, a Tesla cyber truck, 822 00:36:22.945 --> 00:36:24.925 you know, because I've always wondered, are you, 823 00:36:24.925 --> 00:36:27.325 have you wrapped many cyber trucks just outta curiosity? 824 00:36:28.105 --> 00:36:30.725 Yes. Even we just did one recently, yesterday. 825 00:36:31.065 --> 00:36:32.885 Oh, okay. 'cause I always thought everybody looks at them, 826 00:36:32.885 --> 00:36:34.445 so that would be great to have 'em wrapped. 827 00:36:34.635 --> 00:36:36.805 Okay, so that's an example of pillar pages 828 00:36:36.905 --> 00:36:38.765 and then clusters associated with it. 829 00:36:39.705 --> 00:36:42.115 Um, beyond that, 830 00:36:42.665 --> 00:36:45.395 what you wanna do is you wanna build topical authority. 831 00:36:45.415 --> 00:36:47.755 And how you do that is you add FAQs 832 00:36:48.575 --> 00:36:51.875 and you add, you know, you double check your time on page 833 00:36:51.875 --> 00:36:53.195 and the scroll draft depth, 834 00:36:53.615 --> 00:36:56.355 and then you make sure that the crawlers can actually 835 00:36:56.855 --> 00:36:57.875 access your page. 836 00:36:58.095 --> 00:37:01.595 So why this is so, so that they can actually index you. 837 00:37:01.975 --> 00:37:03.315 And that's really, really important. 838 00:37:03.585 --> 00:37:06.235 Okay, so going back over to the other page here, 839 00:37:06.235 --> 00:37:07.355 and I realize I'm jumping around. 840 00:37:07.405 --> 00:37:09.115 Thank you very much for bearing with me. 841 00:37:09.915 --> 00:37:12.555 I wanna share Ann's report. 842 00:37:14.205 --> 00:37:15.945 So Anne, actually, lemme change the color. 843 00:37:16.545 --> 00:37:19.505 Probably easier to see. So Anne, four out 844 00:37:19.505 --> 00:37:24.345 of the 17 models know your brand, uh, which is, 845 00:37:24.345 --> 00:37:27.745 which is, um, there's some room for improvement there, uh, 846 00:37:28.835 --> 00:37:30.825 Which is not good. Yeah, 847 00:37:30.825 --> 00:37:33.465 Well, well the problem is, like I I mentioned earlier, 848 00:37:33.655 --> 00:37:37.105 like once you're in the model, you can't change the model. 849 00:37:37.205 --> 00:37:38.945 So like Claude doesn't know who you are, 850 00:37:38.945 --> 00:37:40.305 deep seek doesn't know who you are, 851 00:37:40.365 --> 00:37:42.065 all these different chats don't know who you are. 852 00:37:42.185 --> 00:37:45.745 GPT-4 oh does four oh is search doesn't 853 00:37:46.975 --> 00:37:48.625 five five is here. 854 00:37:48.735 --> 00:37:51.825 Doesn't, Gemini doesn't, but the web search ones do. 855 00:37:51.965 --> 00:37:56.065 So unfortunately, also, when you ask the question, 856 00:37:56.245 --> 00:37:59.105 what's a reliable water tank for mining Who heavy, 857 00:37:59.365 --> 00:38:01.385 who makes heavy off-duty highway truck tanks? 858 00:38:01.975 --> 00:38:05.425 Give me a list of the best water truck parts suppliers, 859 00:38:06.315 --> 00:38:08.405 it's zero of them mention you. 860 00:38:08.745 --> 00:38:10.845 So let's go down and look at that. Who do they mention? 861 00:38:11.295 --> 00:38:13.505 These Rascals. 862 00:38:14.765 --> 00:38:17.505 All right, Peterbilt, Kenworth, Freightliner, Mac, 863 00:38:18.095 --> 00:38:20.585 specialized Water, McClellan. 864 00:38:20.585 --> 00:38:23.105 Do these guys are these right? McClellan, Curry. 865 00:38:23.455 --> 00:38:25.545 Ledwell Dragon and rco. 866 00:38:26.535 --> 00:38:30.585 I've never heard of Dragon and rco, but McClellan Curry 867 00:38:30.585 --> 00:38:32.985 and Ledwell, we've, I've heard of, yeah. 868 00:38:33.415 --> 00:38:34.825 Okay, who do the, 869 00:38:35.055 --> 00:38:38.915 who does Deep seek recommend Armour Heel Tank Mart? 870 00:38:40.155 --> 00:38:44.605 Do these guys? They're all competitors, some of them. 871 00:38:44.825 --> 00:38:48.605 Um, so needless, needless to say, there's, 872 00:38:48.605 --> 00:38:49.805 there's some room for improvement. 873 00:38:50.265 --> 00:38:53.285 And what it does, this report actually shows you 874 00:38:53.545 --> 00:38:55.685 who the main competitors are here, 875 00:38:55.985 --> 00:38:57.805 who are competitors mentioned in the questions. 876 00:38:58.705 --> 00:39:01.965 So I will just share this report, copy this link, 877 00:39:02.105 --> 00:39:03.125 put it in the chat, 878 00:39:03.945 --> 00:39:05.725 and so you can actually take a look at that 879 00:39:05.745 --> 00:39:07.885 and if anybody else is interested, they can see, 880 00:39:08.625 --> 00:39:10.165 um, how you rank as well. 881 00:39:10.665 --> 00:39:12.605 But that's where you can also go in the top right corner 882 00:39:13.265 --> 00:39:17.685 and choose your own, um, run your own reports. 883 00:39:18.035 --> 00:39:19.325 Does that, does that all make sense? 884 00:39:20.825 --> 00:39:22.715 Yeah, thank you for, for doing that. 885 00:39:22.865 --> 00:39:24.595 I'll, I'll take a look at that for sure. 886 00:39:25.175 --> 00:39:27.115 No problem. Well, thank you for being willing to 887 00:39:28.445 --> 00:39:29.785 be on the call. 888 00:39:30.405 --> 00:39:31.865 So, okay, lemme go back over here. 889 00:39:33.985 --> 00:39:36.435 Okay, what you wanna do is you wanna review 890 00:39:36.455 --> 00:39:38.515 and refresh your top pages every quarter. 891 00:39:39.595 --> 00:39:40.885 Okay, that was content. 892 00:39:41.745 --> 00:39:45.005 Now what we wanna do is talk a little bit about your style. 893 00:39:45.785 --> 00:39:48.165 You wanna have quick facts, so you have a label 894 00:39:48.225 --> 00:39:49.765 and information, label and information. 895 00:39:50.225 --> 00:39:51.485 The machines really like this 896 00:39:51.585 --> 00:39:53.525 as you notice from the report I ran for. 897 00:39:53.585 --> 00:39:57.435 And there was a information 898 00:39:57.655 --> 00:39:59.155 who they were, what they did. 899 00:39:59.535 --> 00:40:02.515 So the more you can have on your site, the better that is. 900 00:40:03.855 --> 00:40:07.755 You can also use this tool called, uh, schema Validator. 901 00:40:08.135 --> 00:40:11.275 So what this is schema markup is basically information on 902 00:40:11.275 --> 00:40:14.395 your website that tells the machine what your site is about 903 00:40:14.415 --> 00:40:15.555 and what it relates to. 904 00:40:16.215 --> 00:40:19.635 So imagine if your website front end is for people, 905 00:40:20.265 --> 00:40:23.435 this backend is for the machines to tell it how 906 00:40:23.435 --> 00:40:25.115 to categorize your website 907 00:40:25.115 --> 00:40:28.195 and what it, what, what it should be associated with. 908 00:40:28.815 --> 00:40:32.355 So schema.org is something that's very important 909 00:40:32.855 --> 00:40:34.835 to see whether or not you have it on your site. 910 00:40:35.535 --> 00:40:40.475 And I'm gonna go, um, back to this other screen. 911 00:40:40.535 --> 00:40:42.395 Oh, I can do it this way instead of I'm gonna stop sharing. 912 00:40:43.295 --> 00:40:45.395 So if we go to schema.org 913 00:40:47.555 --> 00:40:50.535 On a call, um, We all do. 914 00:40:51.235 --> 00:40:52.975 Oh hey Jeremy, how you doing? 915 00:40:56.275 --> 00:40:59.775 Um, so if we actually go here into the chat 916 00:41:01.435 --> 00:41:03.895 and let me go up here to some 917 00:41:03.895 --> 00:41:06.535 of the other website verify protect.com. 918 00:41:06.535 --> 00:41:10.695 Lauren, thank you very much. Are you there, Lauren? 919 00:41:13.895 --> 00:41:15.915 Yes, I'm here. Okay, perfect. 920 00:41:16.535 --> 00:41:20.035 So if we go, it's saying your website can't be reached. Oh, 921 00:41:20.035 --> 00:41:21.035 Perfect. 922 00:41:22.835 --> 00:41:24.885 Hold on, let's try it again. Maybe it's on my end. 923 00:41:24.885 --> 00:41:26.165 Maybe I got too many windows open. 924 00:41:30.345 --> 00:41:32.895 We'll blame, we'll blame my Could be There it is. 925 00:41:33.065 --> 00:41:34.905 Is there it is. Yeah. It was definitely me. 926 00:41:34.965 --> 00:41:36.425 It was a me issue, not a you issue. 927 00:41:36.805 --> 00:41:38.065 I'm hosting, I'm hosting 928 00:41:38.165 --> 00:41:40.545 and I've got how many windows open across the top here. 929 00:41:40.845 --> 00:41:43.505 So yeah. Alright, so if we go to schema.org 930 00:41:44.165 --> 00:41:46.225 and we post this in, what this basically is, 931 00:41:46.245 --> 00:41:47.305 is it will tell you whether 932 00:41:47.305 --> 00:41:50.105 or not you've got schema information on your website, 933 00:41:50.105 --> 00:41:53.625 which talks about what your website is about and whether 934 00:41:53.625 --> 00:41:55.945 or not it, uh, it relates to anything else. 935 00:41:55.965 --> 00:41:57.305 And you do well done. 936 00:41:57.645 --> 00:41:59.465 I'm sure you, I'm sure you knew that right? 937 00:42:01.025 --> 00:42:03.585 Actually, Christina, who is also on this call would be 938 00:42:03.585 --> 00:42:04.825 better aware of that than I would, 939 00:42:04.885 --> 00:42:05.885 But okay, well done. Christina 940 00:42:05.885 --> 00:42:08.265 Crops props to Christina. 941 00:42:09.045 --> 00:42:14.025 So basically, um, so Christina, yeah, so you've got 942 00:42:15.065 --> 00:42:17.165 verify and Protect, you got different schema on here. 943 00:42:17.185 --> 00:42:19.765 So basically without boring everybody to death, 944 00:42:20.195 --> 00:42:22.005 this tells you kind of what it is. 945 00:42:22.005 --> 00:42:24.325 This is a webpage, this is the URL. Mm-hmm. 946 00:42:24.595 --> 00:42:27.125 This is the name of the webpage and this is the description. 947 00:42:27.825 --> 00:42:29.765 So that's kind of the very top level. 948 00:42:29.905 --> 00:42:31.925 And then is part of a website. 949 00:42:32.465 --> 00:42:33.885 Here's all the different information. 950 00:42:34.625 --> 00:42:38.885 Um, you have search on there, you are an organization, uh, 951 00:42:38.885 --> 00:42:40.885 you have breadcrumbs on your website. 952 00:42:41.625 --> 00:42:43.245 Um, and that's kind of it. 953 00:42:43.245 --> 00:42:45.445 So there's, uh, and then if you wanted to find your logo, 954 00:42:45.515 --> 00:42:49.845 this is where your logo is, um, to be able to find it. 955 00:42:49.985 --> 00:42:52.085 So all that, all that kind of lineup, 956 00:42:52.085 --> 00:42:53.765 Christina, in terms of what you're doing. 957 00:42:54.355 --> 00:42:56.925 Yeah, yeah, I mean I didn't have any part in actually 958 00:42:57.035 --> 00:42:58.085 putting all that together. 959 00:42:58.085 --> 00:42:59.725 We had a, a company help us, 960 00:42:59.785 --> 00:43:01.125 but I'm glad to know they did it well. 961 00:43:03.395 --> 00:43:05.005 Okay, well perfect. Well, if we do an image, 962 00:43:05.665 --> 00:43:08.485 if we do an image search, hopefully your Verify 963 00:43:08.485 --> 00:43:11.145 and Protect logo comes up, which it does. 964 00:43:11.405 --> 00:43:13.585 And it comes up first. So that's 965 00:43:13.585 --> 00:43:15.785 because you have schema markup on your website. 966 00:43:15.805 --> 00:43:17.985 It tells the machines this is the logo 967 00:43:18.525 --> 00:43:20.785 and so the machine knows when I search, verify, 968 00:43:20.785 --> 00:43:22.985 protect under image search, there it is. 969 00:43:23.735 --> 00:43:25.865 Okay. Right. So that's, that's a good thing, 970 00:43:26.005 --> 00:43:27.145 but you should definitely do that 971 00:43:27.165 --> 00:43:28.265 for all your images and things. 972 00:43:28.685 --> 00:43:32.305 So let me share my other screen again, 973 00:43:32.965 --> 00:43:37.085 go back over here and we'll continue to move on. 974 00:43:37.505 --> 00:43:40.925 Um, there's also another tool that's called the, uh, 975 00:43:41.475 --> 00:43:44.845 rich Snippets tool that you can get from Google 976 00:43:44.945 --> 00:43:46.205 and that's really important to check 977 00:43:46.205 --> 00:43:47.525 as well 'cause that's what Google has. 978 00:43:47.985 --> 00:43:50.765 But this is basically what schema looks like. 979 00:43:51.175 --> 00:43:53.805 Super interesting. I know you guys are all jotting this down 980 00:43:54.025 --> 00:43:56.645 and you're like, I'm gonna take this home and do this. 981 00:43:56.745 --> 00:43:59.125 But yeah, it's kind of, but you needs to be done. 982 00:44:00.025 --> 00:44:04.165 And then other main points about content for style, 983 00:44:04.865 --> 00:44:07.845 you wanna have clear, concise writing, short paragraphs, 984 00:44:08.365 --> 00:44:10.645 summarize key points, think about writing 985 00:44:10.785 --> 00:44:15.485 for a middle schooler and not something super technical 986 00:44:15.485 --> 00:44:16.965 because the machines like 987 00:44:16.965 --> 00:44:19.045 to surface information at a middle 988 00:44:19.045 --> 00:44:20.725 schooler kind of reading level. 989 00:44:21.105 --> 00:44:24.685 So if you supply that information, it will actually fetch 990 00:44:24.685 --> 00:44:25.765 that information as well. 991 00:44:27.125 --> 00:44:30.415 Okay, now I'm not gonna go in too much depth 992 00:44:30.415 --> 00:44:31.925 to use AI for content. 993 00:44:32.705 --> 00:44:36.485 Um, the only thing I'm gonna talk about is using AI 994 00:44:36.485 --> 00:44:37.605 for base level content. 995 00:44:37.905 --> 00:44:40.565 So if you're a water truck manufacturer, there's only 996 00:44:40.565 --> 00:44:42.165 so much you can talk about actually, water 997 00:44:42.465 --> 00:44:43.685 and trucks, right? 998 00:44:43.755 --> 00:44:47.005 Like, and that's, that's basically all the base knowledge 999 00:44:47.005 --> 00:44:48.845 that you need to have and that can be generated 1000 00:44:48.845 --> 00:44:50.805 by ai where it's different. 1001 00:44:50.985 --> 00:44:53.845 And where you don't wanna use AI is if say there's news like 1002 00:44:53.845 --> 00:44:57.125 say there was, uh, the water trucks helped put out fires, 1003 00:44:57.635 --> 00:45:00.205 then you would, you know, talk about how amazing they are. 1004 00:45:00.745 --> 00:45:02.565 And then you also wanna have thought leadership. 1005 00:45:02.565 --> 00:45:04.205 If you, if client has been around for forever, 1006 00:45:04.865 --> 00:45:06.645 all the different innovations in the industry. 1007 00:45:06.645 --> 00:45:08.405 If you're making some new innovations, 1008 00:45:08.405 --> 00:45:10.005 that's a great time to talk about it as well. 1009 00:45:10.025 --> 00:45:13.125 So that's when not to use ai, if all that makes sense. 1010 00:45:13.385 --> 00:45:14.445 Uh, on that side of things, 1011 00:45:14.705 --> 00:45:17.845 you can also use AI deep research, which is very cool 1012 00:45:17.865 --> 00:45:19.645 to give you frameworks and structure. 1013 00:45:20.425 --> 00:45:22.485 But the reason why I say not to is 1014 00:45:22.485 --> 00:45:24.365 because AI content is the average 1015 00:45:24.385 --> 00:45:25.885 of all the content that's out there. 1016 00:45:26.315 --> 00:45:29.285 It's the next most logical word in a sentence. 1017 00:45:29.785 --> 00:45:31.765 So you're never gonna stand out on Google 1018 00:45:32.515 --> 00:45:34.845 because it's the average. 1019 00:45:35.305 --> 00:45:37.045 So how do you stand out if you're the average? 1020 00:45:37.065 --> 00:45:39.555 You literally can't. The difference is though, 1021 00:45:39.555 --> 00:45:40.675 like you look at this middle line, 1022 00:45:40.905 --> 00:45:42.195 it's moving up all the time. 1023 00:45:42.215 --> 00:45:43.915 So the average is getting better and better. 1024 00:45:43.945 --> 00:45:46.515 Like I'm, I'm for sure below this line, I'm one 1025 00:45:46.515 --> 00:45:48.955 of those low, low blue dots on my writing. 1026 00:45:49.575 --> 00:45:51.955 So having people who can do a better job is 1027 00:45:51.955 --> 00:45:53.195 important for everybody. 1028 00:45:53.535 --> 00:45:55.235 So there's a lot of different things you should do on 1029 00:45:55.235 --> 00:45:56.315 the content side of things. 1030 00:45:56.655 --> 00:45:58.235 You wanna do your right keyword research, 1031 00:45:58.255 --> 00:45:59.915 you wanna set your goals and objectives. 1032 00:45:59.935 --> 00:46:01.955 You wanna make sure that you've got the right things set 1033 00:46:01.955 --> 00:46:03.275 for your keywords 1034 00:46:03.495 --> 00:46:05.835 and your page content that you're working on. 1035 00:46:06.575 --> 00:46:08.355 We also use GPT for sheets. 1036 00:46:09.095 --> 00:46:10.635 And so we actually use this 1037 00:46:10.635 --> 00:46:14.315 where it's a plugin from chat GPT if you have API access. 1038 00:46:14.535 --> 00:46:17.755 And then you can actually use chat GPT in your Google sheets 1039 00:46:18.215 --> 00:46:23.115 to actually just um, use pro use, um, formulas the same way 1040 00:46:23.115 --> 00:46:24.635 as you would in any other Excel sheet. 1041 00:46:25.785 --> 00:46:28.715 Okay, on page took a lot of time. 1042 00:46:29.085 --> 00:46:31.595 Let's keep going with off page goes faster. 1043 00:46:31.955 --> 00:46:34.735 Remember I said about Google it's search 1044 00:46:34.735 --> 00:46:36.095 versus a prompt result. 1045 00:46:36.365 --> 00:46:37.895 There's four different types of searches 1046 00:46:38.595 --> 00:46:40.975 AI is taking over the top left here. 1047 00:46:41.435 --> 00:46:45.095 Mostly, uh, to begin with, informational searches are 1048 00:46:45.095 --> 00:46:48.735 what you're seeing coming up in the AI search results. 1049 00:46:48.755 --> 00:46:50.935 The AI overviews, some 1050 00:46:50.935 --> 00:46:53.335 of the navigational stuff is a little bit, a little bit 1051 00:46:53.335 --> 00:46:55.735 of the commercial, but people are starting to use it more 1052 00:46:55.735 --> 00:46:58.575 and more for commercial but mostly informational. 1053 00:46:59.075 --> 00:47:00.655 So if you have any informational searches, 1054 00:47:00.715 --> 00:47:03.135 you're now in the zero click zone they call it, where 1055 00:47:03.795 --> 00:47:05.215 AI is just gonna answer the question. 1056 00:47:07.525 --> 00:47:11.265 So an important thing to understand is a knowledge graph. 1057 00:47:12.005 --> 00:47:13.225 So what is a knowledge graph? 1058 00:47:13.645 --> 00:47:16.665 It is the information on the webs on the internet 1059 00:47:16.665 --> 00:47:18.105 that's about your entity. 1060 00:47:18.105 --> 00:47:21.585 You've all seen a knowledge graph before this. 1061 00:47:21.765 --> 00:47:26.345 On the right hand side is what's called a knowledge panel. 1062 00:47:26.445 --> 00:47:28.225 So if you actually search for Starbucks, 1063 00:47:28.775 --> 00:47:31.005 this knowledge panel tells you 1064 00:47:31.035 --> 00:47:33.205 what Google knows about Starbucks. 1065 00:47:33.795 --> 00:47:36.205 Unfortunately, I don't think anybody on this call is gonna 1066 00:47:36.205 --> 00:47:38.685 have a knowledge panel, but that's kind 1067 00:47:38.685 --> 00:47:39.805 of the end goal objective. 1068 00:47:39.865 --> 00:47:42.365 So here's an example from the University of Manitoba. 1069 00:47:42.905 --> 00:47:46.085 Um, they have a knowledge panel, uh, on the right hand side. 1070 00:47:46.345 --> 00:47:48.885 And there's the reason why this is important is 1071 00:47:48.885 --> 00:47:50.685 because you get into all these FAQs 1072 00:47:50.685 --> 00:47:54.085 and people also ask if you have a knowledge graph, 1073 00:47:54.165 --> 00:47:56.565 a knowledge panel, and then it also shows you 1074 00:47:56.565 --> 00:47:57.845 with your competitors. 1075 00:47:58.625 --> 00:48:00.925 So this is important from an SEO 1076 00:48:00.925 --> 00:48:02.605 perspective, SEO for AI perspective. 1077 00:48:02.605 --> 00:48:03.645 When people say, Hey, 1078 00:48:03.825 --> 00:48:06.325 but my water truck, you want to be able to say, 1079 00:48:06.855 --> 00:48:08.405 these guys have water trucks, 1080 00:48:08.465 --> 00:48:10.845 we have water trucks, and, and using that. 1081 00:48:10.905 --> 00:48:14.125 And, and I'm gonna have to send you something as an apology 1082 00:48:14.135 --> 00:48:16.645 after all this for using you as an example continuously. 1083 00:48:17.865 --> 00:48:19.325 So either way you're fine. 1084 00:48:19.995 --> 00:48:21.725 Okay, I'll keep, I'll keep on keeping on then. 1085 00:48:22.225 --> 00:48:24.885 So it also helps really with the people also search. 1086 00:48:25.105 --> 00:48:28.295 So knowledge graphs are really, really important 1087 00:48:28.915 --> 00:48:30.455 but difficult to explain. 1088 00:48:30.995 --> 00:48:32.495 Um, other than that you're related. 1089 00:48:32.795 --> 00:48:35.055 So I'll move on next to Wikipedia. 1090 00:48:36.235 --> 00:48:39.815 So Wikipedia is important. The why is Wikipedia important. 1091 00:48:39.815 --> 00:48:41.695 People are like, okay, Wikipedia, really? 1092 00:48:41.795 --> 00:48:43.055 Yes, Wikipedia, 1093 00:48:43.175 --> 00:48:45.095 because the large language models, 1094 00:48:45.095 --> 00:48:48.095 their core knowledge is trained on the public 1095 00:48:48.095 --> 00:48:49.415 knowledge that's out there in the world. 1096 00:48:49.965 --> 00:48:54.215 Wikipedia is a huge source of verified public knowledge 1097 00:48:54.215 --> 00:48:56.695 that like tons of people very closely monitor 1098 00:48:57.435 --> 00:48:59.215 and actually keep up to date. 1099 00:49:00.035 --> 00:49:02.095 The problem is, it's super, super hard 1100 00:49:02.195 --> 00:49:03.495 to get a Wikipedia page. 1101 00:49:03.635 --> 00:49:07.575 You can't just go and like sign up and get a Wikipedia page 1102 00:49:07.685 --> 00:49:09.815 because then the odds are you're gonna get banned, 1103 00:49:10.045 --> 00:49:11.135 your page will get banned 1104 00:49:11.635 --> 00:49:14.615 and you'll not ever get, be able to get a Wikipedia page 1105 00:49:14.735 --> 00:49:16.335 'cause of all the Wikipedia police that are out there. 1106 00:49:16.675 --> 00:49:18.855 And they do kind of exist in a strange way. 1107 00:49:20.475 --> 00:49:23.055 So how do you know if you can get a Wikipedia page? 1108 00:49:23.155 --> 00:49:24.495 You need to be notable. 1109 00:49:25.195 --> 00:49:28.655 If there's a journalist has written an article about you, 1110 00:49:29.245 --> 00:49:31.575 then that could be for you if a journalist has written an 1111 00:49:31.575 --> 00:49:32.695 article about your company. 1112 00:49:32.835 --> 00:49:33.975 So Klein, you might actually 1113 00:49:33.975 --> 00:49:35.135 have be very interesting in this. 1114 00:49:35.215 --> 00:49:36.335 'cause if you've been around for a while, 1115 00:49:36.945 --> 00:49:40.095 maybe there are articles about the background, 1116 00:49:40.195 --> 00:49:42.935 how it was founded, when, how long you've been in business, 1117 00:49:43.075 --> 00:49:45.335 all the different stuff that has happened for that company, 1118 00:49:46.435 --> 00:49:48.205 then that's called being notable. 1119 00:49:48.705 --> 00:49:51.765 So if you're notable enough, you will be able 1120 00:49:51.765 --> 00:49:55.605 to be found on Wikipedia and get a Wikipedia page. 1121 00:49:55.665 --> 00:49:58.605 And it's actually, if you can do it, it's almost guaranteed 1122 00:49:58.605 --> 00:49:59.925 to get you into most of the models. 1123 00:50:01.595 --> 00:50:04.415 So this is just one that I used AI to generate. 1124 00:50:04.835 --> 00:50:07.055 Uh, SEO is a live page. 1125 00:50:07.635 --> 00:50:09.415 Uh, there's also something though that's not 1126 00:50:09.415 --> 00:50:13.255 as closely monitored called Wiki data, which is also crawled 1127 00:50:13.555 --> 00:50:14.855 by the crawlers. 1128 00:50:14.955 --> 00:50:17.295 So you can have a Wiki data entry instead 1129 00:50:17.295 --> 00:50:18.335 of a Wikipedia page. 1130 00:50:18.595 --> 00:50:19.815 So that's a place to start. 1131 00:50:20.715 --> 00:50:22.895 The other thing is there's something called Common Crawl. 1132 00:50:23.195 --> 00:50:26.895 And a lot of the machines use the AI machines use Common 1133 00:50:27.060 --> 00:50:29.805 Crawl instead of having their own crawlers to go out 1134 00:50:29.805 --> 00:50:31.445 to the internet and find all this stuff. 1135 00:50:31.835 --> 00:50:34.405 There's actually a database called Common Crawl 1136 00:50:34.405 --> 00:50:36.645 that's maintained as a nonprofit 1137 00:50:36.945 --> 00:50:38.525 and a lot of the LLMs use it. 1138 00:50:38.545 --> 00:50:41.755 So you can go to Common Crawl and see whether 1139 00:50:41.775 --> 00:50:43.915 or not your website has been crawled 1140 00:50:44.295 --> 00:50:45.795 and is in their database. 1141 00:50:45.895 --> 00:50:47.955 If you are, the odds are higher 1142 00:50:48.025 --> 00:50:50.715 that you will get into the large language models. 1143 00:50:51.255 --> 00:50:52.595 So that's an important one as well. 1144 00:50:54.185 --> 00:50:57.155 Okay, I'm gonna just stop quick second. Are we good? 1145 00:50:57.215 --> 00:50:58.435 We got like 10 minutes left. 1146 00:50:58.525 --> 00:50:59.875 We're in the final, we're in the final stretch. 1147 00:50:59.875 --> 00:51:03.835 People we're good. We okay. Pr PR is important. 1148 00:51:04.895 --> 00:51:07.395 Why? Because high crawl websites 1149 00:51:07.575 --> 00:51:08.755 are actually super important. 1150 00:51:08.905 --> 00:51:11.115 High crawl websites, those journalist articles 1151 00:51:11.115 --> 00:51:12.675 that can get you a Wikipedia page, 1152 00:51:13.055 --> 00:51:15.115 all those different things are very, very important 1153 00:51:15.115 --> 00:51:20.075 because they're independent websites that are verified 1154 00:51:20.495 --> 00:51:24.035 and hopefully impartial when they're writing about you. 1155 00:51:24.255 --> 00:51:28.635 So independent third party impartial reports really helps 1156 00:51:28.665 --> 00:51:29.955 with your entity authority. 1157 00:51:30.155 --> 00:51:31.275 'cause remember, that's our goal here. 1158 00:51:31.655 --> 00:51:33.595 How much authority does your entity have? 1159 00:51:34.965 --> 00:51:36.435 Again, SEO is alive still. 1160 00:51:37.215 --> 00:51:40.115 So you, you can promote those features 1161 00:51:40.135 --> 00:51:43.115 and there's a lot of good things, um, with to, 1162 00:51:43.415 --> 00:51:44.595 to come from all of this. 1163 00:51:45.415 --> 00:51:49.635 So an easy way to figure out if you have entity authority 1164 00:51:49.695 --> 00:51:52.435 and if you have PR associated with your business. 1165 00:51:52.495 --> 00:51:56.115 If you are notable, you just go to, um, 1166 00:51:56.455 --> 00:51:57.875 Google News. 1167 00:51:58.225 --> 00:52:02.995 Like just go to news.google.com and type in your entity 1168 00:52:03.575 --> 00:52:05.515 and then see what comes up for articles. 1169 00:52:06.055 --> 00:52:07.555 And that will give you an idea. 1170 00:52:07.615 --> 00:52:09.395 If you've had some PR coverage, then 1171 00:52:09.395 --> 00:52:10.835 that may give you a good idea of whether 1172 00:52:10.835 --> 00:52:11.835 or not you're notable enough. 1173 00:52:12.095 --> 00:52:14.475 And if you're not, remember I said at the beginning, PR 1174 00:52:14.495 --> 00:52:16.075 and SEO are very hand in hand. 1175 00:52:16.425 --> 00:52:20.115 This is why PR is very, very important. 1176 00:52:20.785 --> 00:52:22.515 Then we get to old school link building. 1177 00:52:23.775 --> 00:52:26.515 So why old school link building is still 1178 00:52:26.515 --> 00:52:27.755 important is for authority. 1179 00:52:27.935 --> 00:52:30.875 And you still wanna be shown an old school SEO on Google 1180 00:52:31.015 --> 00:52:32.115 for those little blue links. 1181 00:52:32.495 --> 00:52:33.995 And just building the authority 1182 00:52:33.995 --> 00:52:35.875 for your entity is still super important. 1183 00:52:36.745 --> 00:52:39.355 This is what a natural versus 1184 00:52:39.915 --> 00:52:41.835 engineered backlink profile looks like. 1185 00:52:42.915 --> 00:52:45.215 The one on the left that looks like a weird 1186 00:52:46.425 --> 00:52:47.625 collaboration of different things. 1187 00:52:48.055 --> 00:52:50.865 This is an illustration of all the sites that link through 1188 00:52:50.865 --> 00:52:52.705 to the site in the center that's circled in yellow. 1189 00:52:53.615 --> 00:52:57.305 Your website backlink profile when you go to majestic.com, 1190 00:52:57.765 --> 00:52:59.225 should look like the one on the left. 1191 00:52:59.965 --> 00:53:01.425 If it looks like the one on the right, 1192 00:53:02.305 --> 00:53:06.145 somebody has been building links in a very manufactured way 1193 00:53:06.685 --> 00:53:08.025 to try and have you rank. 1194 00:53:08.485 --> 00:53:11.425 So you gotta be careful because if somebody is doing this 1195 00:53:11.445 --> 00:53:13.265 for you, it's good in the short term, 1196 00:53:13.605 --> 00:53:15.665 but in the long term you could be in trouble. 1197 00:53:15.685 --> 00:53:18.625 If Google identifies, like you can see how perfect it looks. 1198 00:53:19.285 --> 00:53:22.025 All these, you know, there's like six that link into one 1199 00:53:22.025 --> 00:53:23.425 and then the one links into another 1200 00:53:23.425 --> 00:53:24.465 and then the other links to you. 1201 00:53:24.495 --> 00:53:27.525 Like it shouldn't look like a, like a basketball 1202 00:53:28.225 --> 00:53:29.685 or a globe or whatever that is. 1203 00:53:30.665 --> 00:53:34.925 Um, and then the last piece here is directories. 1204 00:53:35.625 --> 00:53:37.965 So it's very important the information 1205 00:53:37.965 --> 00:53:39.525 that's out there on directories still, 1206 00:53:40.145 --> 00:53:42.605 how consistent your information is. 1207 00:53:43.075 --> 00:53:44.325 Your name, address, 1208 00:53:44.335 --> 00:53:46.805 phone number should be identical everywhere. 1209 00:53:47.395 --> 00:53:48.405 This is because Google 1210 00:53:48.705 --> 00:53:50.565 and the LLMs don't know what 1211 00:53:50.565 --> 00:53:52.205 to trust if you've got different 1212 00:53:52.205 --> 00:53:53.405 information in different places. 1213 00:53:54.145 --> 00:53:56.005 So it's actually very, very important 1214 00:53:56.005 --> 00:53:57.925 to make sure if you moved, if your office moved, 1215 00:53:58.395 --> 00:54:00.365 make sure your, your information is consistent. 1216 00:54:00.865 --> 00:54:04.875 And then you also want to check on Reddit. 1217 00:54:05.135 --> 00:54:07.195 On Quora, you want to get on a podcast. 1218 00:54:07.915 --> 00:54:09.635 I actually had a really interesting thinking happen. 1219 00:54:10.615 --> 00:54:14.555 Uh, September 12th, a podcast went live with me 1220 00:54:14.655 --> 00:54:15.875 and another guy who I know. 1221 00:54:16.455 --> 00:54:19.555 And then I went and searched for myself on, 1222 00:54:20.645 --> 00:54:23.865 on this podcast like just on uh, chat GPT 1223 00:54:24.325 --> 00:54:26.785 and this podcast that was only four days old, 1224 00:54:26.785 --> 00:54:29.065 this was yesterday, I posted it four days old, 1225 00:54:29.605 --> 00:54:30.705 it had already indexed 1226 00:54:31.005 --> 00:54:33.625 and it was actually surfaced when it came related to me. 1227 00:54:33.685 --> 00:54:34.985 So podcasts are great, 1228 00:54:35.365 --> 00:54:36.465 but you wanna also keep up 1229 00:54:36.465 --> 00:54:37.825 to date on your reviews and everything. 1230 00:54:38.685 --> 00:54:40.665 And then you get into the monitoring. 1231 00:54:40.845 --> 00:54:42.985 So I talked a little bit about mtel 1232 00:54:43.205 --> 00:54:45.025 and I talked a little bit about what it is 1233 00:54:45.025 --> 00:54:47.105 that you can see on the monitoring side, 1234 00:54:47.105 --> 00:54:48.305 but you also want to make sure 1235 00:54:48.305 --> 00:54:51.945 that you have Google Search Console set up. 1236 00:54:52.525 --> 00:54:54.665 And so the, you know, it all depends on, on 1237 00:54:54.665 --> 00:54:56.105 where you are and what you've got. 1238 00:54:56.285 --> 00:54:58.065 And let me, let me switch back over 1239 00:54:58.065 --> 00:55:01.665 to the other screen here again, um, 1240 00:55:02.405 --> 00:55:03.705 and show you this. 1241 00:55:04.965 --> 00:55:06.105 So what I wanted 1242 00:55:06.105 --> 00:55:10.385 to quickly show you here is all the different, um, 1243 00:55:10.725 --> 00:55:15.545 the variations of search console and what it looks like. 1244 00:55:16.005 --> 00:55:20.505 So cool. I'm here. So search console. 1245 00:55:22.605 --> 00:55:25.145 And if we look at the images, so rather than me logging in, 1246 00:55:25.805 --> 00:55:28.025 um, this is an example of an image 1247 00:55:29.505 --> 00:55:30.805 of why it's important 1248 00:55:30.805 --> 00:55:33.405 because it actually shows you here on the left hand side 1249 00:55:34.035 --> 00:55:36.605 what your performance is, how it's ranking, 1250 00:55:36.755 --> 00:55:38.045 what your coverage is, 1251 00:55:38.265 --> 00:55:40.845 all the technical stuff on your website. 1252 00:55:40.845 --> 00:55:43.245 And it just requires you to put a little bit 1253 00:55:43.245 --> 00:55:44.445 of code on your website. 1254 00:55:44.865 --> 00:55:47.245 And when you put that little bit of code on your website, 1255 00:55:47.755 --> 00:55:50.805 what it'll do is it will actually, you know, create 1256 00:55:51.385 --> 00:55:54.925 and show different images of, of how you're performing 1257 00:55:54.925 --> 00:55:56.085 and what you need to fix. 1258 00:55:56.385 --> 00:55:58.765 So let me share my screen back over here again. 1259 00:56:01.615 --> 00:56:05.115 And this is just another example of total web search clicks. 1260 00:56:05.855 --> 00:56:08.195 Um, you should also have Google Analytics set up, 1261 00:56:08.615 --> 00:56:11.315 and this is what Google Analytics looks like to be able 1262 00:56:11.315 --> 00:56:13.115 to track your traffic, whether, 1263 00:56:13.255 --> 00:56:14.555 and you would be able to figure out 1264 00:56:15.175 --> 00:56:18.955 did the traffic come from a large language model? 1265 00:56:18.955 --> 00:56:21.435 Because chat GBT shows up, perplexity shows up, 1266 00:56:21.975 --> 00:56:24.725 it shows really, really, you know, interesting results. 1267 00:56:24.825 --> 00:56:26.605 And then the last thing you wanna do is 1268 00:56:26.605 --> 00:56:27.685 all the technical stuff. 1269 00:56:27.785 --> 00:56:30.565 And I'm not gonna spend the time on all the technical stuff, 1270 00:56:30.585 --> 00:56:32.885 but this is what, this is 1271 00:56:32.885 --> 00:56:35.165 what the schema looks like in the backend. 1272 00:56:36.215 --> 00:56:37.825 This is how you can figure out if 1273 00:56:37.825 --> 00:56:39.065 you've got structured data. 1274 00:56:39.725 --> 00:56:42.505 And the most important thing that I want you to remember is, 1275 00:56:42.565 --> 00:56:44.665 is all about your entity's authority, 1276 00:56:45.405 --> 00:56:46.745 not your pages authority. 1277 00:56:47.205 --> 00:56:50.345 And these are the main buckets that you want to focus on, 1278 00:56:50.925 --> 00:56:53.545 on page visibility with your technical, your content, 1279 00:56:53.685 --> 00:56:56.985 and your style off page with your knowledge graphs, 1280 00:56:57.095 --> 00:56:58.785 your back links, PR and directories. 1281 00:56:58.785 --> 00:57:00.865 And, and if you can get into Wikipedia 1282 00:57:01.485 --> 00:57:03.145 and then monitor all of this. 1283 00:57:04.895 --> 00:57:06.635 And I made it, I made it. 1284 00:57:06.915 --> 00:57:08.995 I was, I, I hope it didn't feel too rushed. 1285 00:57:09.655 --> 00:57:11.795 Um, but these are definitely things that you want. 1286 00:57:11.795 --> 00:57:15.195 And by the way, um, this is just, I, this is me LinkedIn. 1287 00:57:15.385 --> 00:57:16.395 Feel free to connect. 1288 00:57:16.575 --> 00:57:19.415 I'd love to be able to connect with y'all, uh, 1289 00:57:19.635 --> 00:57:20.895 on this if you so choose. 1290 00:57:21.795 --> 00:57:24.695 But that is basically everything that we got. 1291 00:57:25.075 --> 00:57:29.895 So are there any questions in the last couple minutes here? 1292 00:57:31.135 --> 00:57:33.275 So I just noticed the one question, what's target time 1293 00:57:33.275 --> 00:57:34.715 to aim for homepage loaded? 1294 00:57:35.695 --> 00:57:40.155 So anything else that you guys may have in terms 1295 00:57:40.215 --> 00:57:44.395 of questions that I can answer about AI 1296 00:57:44.395 --> 00:57:45.755 getting found in ai? 1297 00:57:46.455 --> 00:57:48.395 And is everybody's brain hurting 1298 00:57:48.735 --> 00:57:50.155 or am I just talking to myself? 1299 00:57:50.215 --> 00:57:52.355 Are we okay? Is everybody all right? 1300 00:57:53.045 --> 00:57:55.235 We're okay. Feels like there's a lot 1301 00:57:55.255 --> 00:57:56.795 to dive into here, but 1302 00:57:57.325 --> 00:57:59.035 There is, I'm Looking forward to it. 1303 00:57:59.505 --> 00:58:02.195 Yeah, it's, it's, it's an exciting journey for sure. 1304 00:58:02.495 --> 00:58:04.315 And I mean, you know, it's interesting, I was on a call 1305 00:58:04.315 --> 00:58:05.435 and somebody said, okay, Dave, 1306 00:58:06.275 --> 00:58:07.435 interesting is not the right word. 1307 00:58:08.275 --> 00:58:10.475 I was like, okay, fine. I find it interesting 1308 00:58:10.935 --> 00:58:11.955 if that's helpful at all. 1309 00:58:12.255 --> 00:58:16.235 So, so yeah. So, um, I don't know Yuki, what, 1310 00:58:16.235 --> 00:58:17.315 uh, what else have we got here? 1311 00:58:18.015 --> 00:58:20.755 Um, actually I have a quick question. Um, oh sure. 1312 00:58:21.535 --> 00:58:23.995 We, we'll be sending out, um, a recap 1313 00:58:23.995 --> 00:58:25.635 and recording right after this. 1314 00:58:25.895 --> 00:58:29.795 Um, and we'll be sharing, um, like links to the resources, 1315 00:58:30.295 --> 00:58:33.955 um, and different, um, applications that you've mentioned. 1316 00:58:34.575 --> 00:58:37.115 Um, is it at any way possible 1317 00:58:37.115 --> 00:58:41.395 that you could also share like a view access, um, only 1318 00:58:41.575 --> 00:58:42.595 of your presentation? 1319 00:58:43.805 --> 00:58:47.665 Oh, crazy talk, of course. No problem. Alright, 1320 00:58:47.665 --> 00:58:48.665 Perfect. Thank 1321 00:58:48.665 --> 00:58:50.465 you. If you could just share that over 1322 00:58:50.485 --> 00:58:51.945 to me, that'll be awesome. 1323 00:58:52.295 --> 00:58:54.905 I'll be sending the recap and recording together with 1324 00:58:54.905 --> 00:58:55.905 That. Yeah, no problem. 1325 00:58:55.905 --> 00:58:57.465 Oh, Amin, yeah, what you got? 1326 00:58:58.195 --> 00:59:01.985 Quick question. Um, uh, two quick questions actually. 1327 00:59:02.485 --> 00:59:04.425 So on the schema, yep. 1328 00:59:04.605 --> 00:59:05.945 Um, if you run that through 1329 00:59:06.125 --> 00:59:08.865 and zero error, zero warnings, is that what you want? 1330 00:59:09.485 --> 00:59:10.985 That's what you want. Yeah, for sure. 1331 00:59:11.145 --> 00:59:12.305 Well, first of all, you wanna see 1332 00:59:12.305 --> 00:59:14.265 that there is a result on the right side. 1333 00:59:14.285 --> 00:59:17.345 Yes. Zero error, zero warning is definitely a good thing. 1334 00:59:17.885 --> 00:59:19.865 You wanna take Sorry, go ahead. Sorry, go 1335 00:59:19.865 --> 00:59:20.865 Ahead, please. 1336 00:59:21.225 --> 00:59:22.405 No, yeah, I was just gonna say, 1337 00:59:22.505 --> 00:59:24.965 but you wanna make sure it's as detailed as possible. 1338 00:59:25.545 --> 00:59:27.525 So you might have very short schema. 1339 00:59:27.525 --> 00:59:29.485 That's just kinda like, this is a website 1340 00:59:29.705 --> 00:59:30.725 and there's no errors, 1341 00:59:31.185 --> 00:59:32.845 but you want it to be able to show things like, 1342 00:59:32.845 --> 00:59:35.285 this is a website, it's part of an organization, 1343 00:59:35.705 --> 00:59:39.325 our logo is found here, this is what we know, this is, 1344 00:59:39.385 --> 00:59:41.845 and there's something called same as, so it's like same, 1345 00:59:41.945 --> 00:59:43.845 you know, this organization is the same as, 1346 00:59:43.865 --> 00:59:48.205 and you can point to your LinkedIn, uh, page, company page 1347 00:59:48.265 --> 00:59:50.285 and your Facebook company page 1348 00:59:50.545 --> 00:59:53.045 and whatever else you've got out there on the internet. 1349 00:59:53.105 --> 00:59:55.845 And so that it knows that's part of your knowledge graph. 1350 00:59:56.585 --> 00:59:59.485 The machine can know, okay, this entity is the same 1351 00:59:59.505 --> 01:00:01.845 as this entity is the same as this entity. 1352 01:00:02.065 --> 01:00:04.765 So it knows how to, how to group you together. 1353 01:00:04.825 --> 01:00:07.565 So you want it to be detailed and specific. 1354 01:00:08.355 --> 01:00:09.525 Okay, perfect. 1355 01:00:09.945 --> 01:00:12.165 And then my other question was when you showed the graph 1356 01:00:12.345 --> 01:00:14.925 of the two, the perfect circle and the dots 1357 01:00:14.945 --> 01:00:17.645 and the other one, and you said you should be over here. 1358 01:00:17.755 --> 01:00:20.125 Yeah. And you said something about trolling websites 1359 01:00:20.145 --> 01:00:24.205 and people deflecting are are people able to pull, 1360 01:00:24.395 --> 01:00:26.365 like people that are looking on your website 1361 01:00:26.425 --> 01:00:28.885 to divert 'em over as well? 1362 01:00:29.785 --> 01:00:32.325 No, I, I, I don't think I communicated that well. 1363 01:00:32.385 --> 01:00:35.725 So looking at those two, um, illustrations, 1364 01:00:35.725 --> 01:00:38.525 those are illustrations of other websites that link to you. 1365 01:00:39.385 --> 01:00:41.485 So somebody may have written an article or something 1366 01:00:41.505 --> 01:00:42.565 and then they could go from that 1367 01:00:42.565 --> 01:00:44.045 article to your website. Okay. 1368 01:00:44.195 --> 01:00:45.325 That was my disconnect. 1369 01:00:45.485 --> 01:00:47.125 'cause I was saying when they're linking to you, 1370 01:00:47.245 --> 01:00:49.005 I was wondering if they're linking to you so 1371 01:00:49.005 --> 01:00:50.005 that they could pull back. 1372 01:00:50.875 --> 01:00:52.685 Yeah, no, they somewhat, no, no. 1373 01:00:52.685 --> 01:00:53.965 Yeah, no, they wouldn't normally, 1374 01:00:54.065 --> 01:00:56.565 it wouldn't normally happen that way. Okay. Yeah, 1375 01:00:56.655 --> 01:00:57.655 Those are my questions. Thank 1376 01:00:57.655 --> 01:00:58.525 you Dave. Yeah, 1377 01:00:58.525 --> 01:00:59.525 Yeah, no problem. Thanks Simon. 1378 01:00:59.525 --> 01:01:01.185 So, 1379 01:01:01.655 --> 01:01:02.655 Perfect. Any other 1380 01:01:02.655 --> 01:01:03.625 questions, guys? 1381 01:01:08.385 --> 01:01:11.065 I see heads turning. No, 1382 01:01:11.975 --> 01:01:13.305 Everybody's, everybody's good. 1383 01:01:14.495 --> 01:01:16.545 Okay. Okay. Awesome. Well, if you got any questions, 1384 01:01:17.025 --> 01:01:18.745 I am in the chat with everybody. 1385 01:01:19.245 --> 01:01:21.985 So like, hit me up, be like, Dave, what was that tool? 1386 01:01:21.985 --> 01:01:23.265 Or Dave, how do you do this thing? 1387 01:01:23.925 --> 01:01:26.945 I'm in there, I'm checking. So feel free to pick my brain 1388 01:01:27.285 --> 01:01:29.465 and uh, connect with me afterwards if you'd like. 1389 01:01:30.055 --> 01:01:32.105 Perfect. Thanks so much Dave. Awesome. 1390 01:01:32.105 --> 01:01:34.065 Thanks so much everyone. Have a good one. Thanks 1391 01:01:34.065 --> 01:01:35.065 Everybody. Have a good rest 1392 01:01:35.065 --> 01:01:36.265 of your day. Cheers. 1393 01:01:36.365 --> 01:01:37.585 Bye. Bye-Bye.